2024年度品牌代理商協(xié)議模板版B版

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2024年度品牌代理商協(xié)議模板版B版本合同目錄一覽1.代理商品及范圍1.1商品種類1.2代理區(qū)域1.3代理期限2.代理商責(zé)任與義務(wù)2.1代理銷售責(zé)任2.2市場(chǎng)開發(fā)與推廣2.3價(jià)格維護(hù)與品牌形象2.4貨款支付與結(jié)算2.5獨(dú)家代理權(quán)保障3.授權(quán)與許可3.1商標(biāo)授權(quán)3.2產(chǎn)品授權(quán)3.3銷售授權(quán)3.4授權(quán)期限與終止4.合作條件與支持4.1代理商資格條件4.2品牌支持與培訓(xùn)4.3營(yíng)銷策劃與活動(dòng)支持4.4廣告費(fèi)用與報(bào)銷4.5市場(chǎng)保護(hù)與價(jià)格優(yōu)惠5.銷售指標(biāo)與考核5.1年度銷售指標(biāo)5.2季度銷售指標(biāo)5.3月度銷售指標(biāo)5.4銷售考核與獎(jiǎng)勵(lì)6.售后服務(wù)與退換貨政策6.1售后服務(wù)體系6.2退換貨條件與流程6.3售后服務(wù)費(fèi)用承擔(dān)7.合同的變更與終止7.1合同變更條件7.2合同終止條件7.3合同終止后的權(quán)益處理8.違約責(zé)任與爭(zhēng)議解決8.1違約行為及責(zé)任8.2爭(zhēng)議解決方式8.3法律適用與訴訟管轄9.保密條款9.1保密內(nèi)容9.2保密期限9.3違反保密條款的責(zé)任10.不可抗力10.1不可抗力事件10.2不可抗力事件的后果處理11.合同的生效、修改與解除11.1合同生效條件11.2合同修改程序11.3合同解除條件12.其他條款12.1合同的完整性12.2通知與送達(dá)12.3合同的副本13.附件13.1代理商品清單13.2授權(quán)書13.3銷售政策與促銷活動(dòng)方案14.簽署頁(yè)第一部分：合同如下：第一條代理商品及范圍1.1商品種類代理商shallactastheexclusiveagentforthesaleofBrandA’sproductsintheterritory(the“Territory”).The“Products”shallmeanallgoodsandproductsmanufacturedorsuppliedBrandAandlistedintheattachedProductList.1.2代理區(qū)域代理商shallhavetheexclusiverighttoselltheProductsintheTerritory.The“Territory”shallmeanallofChina.1.3代理期限第二條代理商責(zé)任與義務(wù)2.1代理銷售責(zé)任代理商shalluseitsbesteffortstopromoteandselltheProductsintheTerritory.代理商shallachievetheannualsalestargetsetBrandAfortheProductsintheTerritory.2.2市場(chǎng)開發(fā)與推廣2.3價(jià)格維護(hù)與品牌形象代理商shallensurethatthepricesoftheProductsintheTerritoryshallbenolowerthantheminimumsuggestedretailpricessetBrandA,exceptwiththepriorwrittenconsentofBrandA.代理商shallnotengageinanyactivitiesthatwouldharmthereputationorbrandimageofBrandAortheProducts.2.4貨款支付與結(jié)算代理商shallpaytoBrandAthepurchasepricefortheProductswithinthirty(30)daysafterthedateoftheinvoiceissuedBrandA.2.5獨(dú)家代理權(quán)保障BrandAshallnotappointanyotheragentordistributortoselltheProductsintheTerritoryduringtheTermofthisAgreement.第三條授權(quán)與許可3.1商標(biāo)授權(quán)BrandAgrantsto代理商thenontransferable,nonexclusiverighttouseBrandA’strademarks,tradenames,andlogos(the“Marks”)inconnectionwiththesaleandpromotionoftheProductsintheTerritory.3.2產(chǎn)品授權(quán)BrandAgrantsto代理商therighttorepresentandselltheProductsintheTerritory.3.3銷售授權(quán)代理商isauthorizedtoselltheProductsintheTerritorytoresellersandendusers.3.4授權(quán)期限與終止ThisauthorizationshallcontinuefortheTermofthisAgreementandshallterminateautomaticallyupontheexpirationorterminationofthisAgreement.第四條合作條件與支持4.1代理商資格條件4.2品牌支持與培訓(xùn)BrandAshallprovidetrainingandsupportto代理商,includingbutnotlimitedtoproductknowledge,salestechniques,andmarketingstrategies.4.3營(yíng)銷策劃與活動(dòng)支持BrandAshallprovidemarketingsupportto代理商,includingbutnotlimitedtoadvertisingmaterials,promotionalcampaigns,andpointofsaledisplays.4.4廣告費(fèi)用與報(bào)銷代理商shallberesponsibleforalladvertisingandpromotionalexpensesintheTerritory,exceptforthoseexpensesdirectlyincurredBrandA.4.5市場(chǎng)保護(hù)與價(jià)格優(yōu)惠BrandAshallimplementmeasurestoprotectthemarketandmaintainstablepricesfortheProductsintheTerritory,includingbutnotlimitedtoimplementingaminimumadvertisedpricepolicy.第五條銷售指標(biāo)與考核5.1年度銷售指標(biāo)代理商shallachievetheannualsalestargetsetBrandAfortheProductsintheTerritory.5.2季度銷售指標(biāo)代理商shallachievethequarterlysalestargetsetBrandAfortheProductsintheTerritory.5.3月度銷售指標(biāo)代理商shallachievethemonthlysalestargetsetBrandAfortheProductsintheTerritory.5.4銷售考核與獎(jiǎng)勵(lì)代理商’sperformanceinachievingthesalestargetssetBrandAshallbeevaluatedonaregularbasis,andrewardsorpenaltiesmaybeimposedaccordingly.第六條售后服務(wù)與退換貨政策6.1售后服務(wù)體系6.2退換貨條件與流程TheProductsmaybereturnedorexchangedcustomersinaccordancewiththetermsandconditionssetBrandA.6.3售后服務(wù)費(fèi)用承擔(dān)第八條違約責(zé)任與爭(zhēng)議解決8.1違約行為及責(zé)任IntheeventofabreachofthisAgreementeitherParty,thenonbreachingPartyshallhavetherighttoseekdamagesandotherlegalremediesfromthebreachingParty.8.2爭(zhēng)議解決方式AnydisputesarisingoutoforinconnectionwiththisAgreementshallberesolvedarbitrationinaccordancewiththerulesoftheInternationalChamberofCommerce(ICC).8.3法律適用與訴訟管轄第九條保密條款9.1保密內(nèi)容ThePartiesagreetokeepconfidentialallinformationdisclosedeitherPartytotheotherPartyinconnectionwiththisAgreement,includingbutnotlimitedtobusinesssecrets,technicaldata,andcustomerinformation.9.2保密期限ThePartiesagreethattheconfidentialityobligationsunderthisArticleshallcontinueforaperiodoffive(5)yearsaftertheexpirationorterminationofthisAgreement.9.3違反保密條款的責(zé)任IntheeventofabreachoftheconfidentialityobligationsunderthisArticle,thebreachingPartyshallbeliablefordamagescausedsuchbreach.第十條不可抗力10.1不可抗力事件“ForceMajeure”shallmeananyeventbeyondthereasonablecontrolofaParty,includingbutnotlimitedtonaturaldisasters,war,riots,strikes,andgovernmentactions.10.2不可抗力事件的后果處理IntheeventofaForceMajeure,theaffectedPartyshallpromptlynotifytheotherPartyinwritingandtakereasonablestepstomitigatetheimpactoftheForceMajeure.ThePartiesshallnegotiateingoodfaithtoadjusttheperformanceofthisAgreementasaffectedtheForceMajeure.第十一條合同的生效、修改與解除11.1合同生效條件11.2合同修改程序AnymodificationoramendmenttothisAgreementmustbemadeinwritingandexecutedbothParties.11.3合同解除條件ThisAgreementmaybeterminatedeitherPartyuponwrittennoticetotheotherPartyintheeventofamaterialbreachofthisAgreementtheotherPartywhichremainsunremediedforaperiodofthirty(30)daysafterreceiptofwrittennoticethereoffromthenonbreachingParty.第十二條其他條款12.1合同的完整性ThisAgreementconstitutestheentireagreementbetweenthePartieswithrespecttothesubjectmatterhereofandsupersedesallprioragreements,understandings,negotiations,anddiscussions,whetheroralorwritten,oftheParties.12.2通知與送達(dá)12.3合同的副本EachPartyheretoshallkeepatrueandaccuraterecordofalltransactionsanddealingsbetweenthemunderthisAgreement.第十三條附件13.1代理商品清單TheattachedProductListsetsforththespecificProductstobemarketedandsoldtheagent.13.2授權(quán)書TheattachedAuthorizationLetterevidencestheauthorizationgrantedBrandAtotheagent.13.3銷售政策與促銷活動(dòng)方案TheattachedSalesPolicyandPromotionalActivityPlanoutlinesthesalespoliciesandpromotionalactivitiestobeimplementedtheagent.第十四條簽署頁(yè)ThePartieshavecausedthisAgreementtobeexecutedtheirdulyauthorizedrepresentativesasoftheEffectiveDatewrittenbelow.[SignaturePageFollows]第二部分：其他補(bǔ)充性說明和解釋說明一：附件列表：附件一：代理商品清單詳細(xì)列出BrandA授權(quán)代理商銷售的商品種類、型號(hào)、規(guī)格、價(jià)格等信息。此清單作為合同附件，是雙方確定商品范圍的重要依據(jù)。附件二：授權(quán)書授權(quán)書是BrandA授權(quán)代理商在指定區(qū)域內(nèi)銷售其產(chǎn)品的正式文件。授權(quán)書應(yīng)包含授權(quán)范圍、授權(quán)期限、品牌名稱、代理商信息等詳細(xì)內(nèi)容。附件三：銷售政策與促銷活動(dòng)方案詳