《國(guó)際商務(wù)英語(yǔ)初級(jí)》課件-M2 -skill 2

Skill2IdentifyingcompanyorganizationObjectivesReadandintroduceAmazon’sorganizationgraphTelldifferentdepartmentsandoccupationswithinacompanyTasks1.IntroduceAmazonanditsfounder2.IntroduceAmazon’sorganizationalstructure3.Telldifferencesbetweentwocompanies’structuresTask1Questions:1.WhatkindofcompanyisAmazon?2.Whatisitsmainlineofbusiness?3.HowrichisJeffBezos?4.WhyisthecompanycalledAmazon?5.Whatkindofproductsaresoldonit?Task2

KeywordsandexpressionsOrganizationalstructureHierarchical[?ha???rɑ?k?kl]等級(jí)制的;按等級(jí)劃分的;SeniormanagementteamReporttoSegmentInternetretailerRevenueintegrateAmazon’sorganizationstructurefeatures1.高度靈活2.保持動(dòng)態(tài)調(diào)整歸因于創(chuàng)始人和CEO有遠(yuǎn)見(jiàn)和高效的領(lǐng)導(dǎo)力值得注意的是，盡管亞馬遜規(guī)模龐大，但與其他許多具有層級(jí)組織結(jié)構(gòu)的公司不同，亞馬遜仍保持高度靈活性，以適應(yīng)外部市場(chǎng)的頻繁變化。此外，這家在線零售巨頭引領(lǐng)著外部商業(yè)環(huán)境的變化。它已經(jīng)在電子商務(wù)領(lǐng)域引發(fā)了顛覆性創(chuàng)新，目前它將在全球物流行業(yè)引發(fā)顛覆性創(chuàng)新。這主要?dú)w功于亞馬遜創(chuàng)始人兼首席執(zhí)行官杰夫·貝佐斯（JeffBezos）富有遠(yuǎn)見(jiàn)和高效的領(lǐng)導(dǎo)?？梢灶A(yù)測(cè)，隨著2017年以137億美元收購(gòu)WholeFoods，亞馬遜的組織結(jié)構(gòu)將在可預(yù)見(jiàn)的未來(lái)發(fā)生變化。此外，由于公司以積極的方式堅(jiān)持業(yè)務(wù)多元化戰(zhàn)略，其組織結(jié)構(gòu)將保持動(dòng)態(tài)，并定期發(fā)生某些變化。Readingquestions1.Amazonorganizationalstructurecanbeclassifiedashierarchical.2.JeffBezosisAmazonCEO.SeniormanagementteamincludingtwoCEOs,threeSeniorVicePresidentsandoneWorldwideController,whoareresponsibleforvariousvitalaspectsofthebusinessreportdirectlytoJeffBezos.3.Accordingtothisrule,meetingsshouldbeheldinteamssmallenoughthatcouldbeallfedwithonlytwopizzas.Amazonorganizationalstructureintegratesmanysmallteamsthatdealwithvariousaspectsofthebusiness.4.Yes,Amazonremainshighlyflexibletoadapttofrequentchangesintheexternalmarketplace.5.ThisismainlyduetovisionaryandefficientleadershipbyAmazonfounderandCEOJeffBezos.Page

20

(2)Answers(1)b(2)c(3)d(4)e(5)f(6)g(7)h(8)apage20(3)(1)beintegrated(2)logistics(3)report(4)vital(5)Internetretailers(6)hierarchical(7)segment(8)acquisition(9)disruptiveinnovationDescriptionfortherightchart

TheChiefExecutiveOfficerreportstothePresidentandtheBoardofDirectors.Thecompanyisdividedintofivemajordepartments:Production,Marketing,Finance,Research&Development,andPersonnel.TheMarketingDepartmentissubdividedintoMarket