版權(quán)說明：本文檔由用戶提供并上傳，收益歸屬內(nèi)容提供方，若內(nèi)容存在侵權(quán)，請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡介
Copyright?2020McGraw-HillEducation.Allrightsreserved.
NoreproductionordistributionwithoutthepriorwrittenonsentofMcGraw-HillEducation.
InternationalMarketing,18e(Cateora)
Chapter8DevelopingaGlobalVisionthroughMarketingResearch
1)Inthecontextofproblemdefinitionininternationalmarketingresearch,theenvironmentswithinwhichtheresearchtoolsareappliedareoftendifferentinforeignmarkets.
Answer:TRUE
Explanation:Anunfamiliarenvironmenttendstocloudproblemdefinition.Researcherseitherfailtoanticipatetheinfluenceofthelocalcultureontheproblemorfailtoidentifytheself-referencecriterionandthereforetreattheproblemdefinitionasifitwereintheresearcher'shomeenvironment.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-01Theimportanceofproblemdefinitionininternationalresearch.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
2)Themarketingresearchprocessshouldbeginwiththedeterminationofthesourcesofinformationtofulfilltheresearchobjectives.
Answer:FALSE
Explanation:Themarketingresearchprocessshouldbeginbydefiningtheresearchproblemandestablishingresearchobjectives.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-01Theimportanceofproblemdefinitionininternationalresearch.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
3)Datathathasalreadybeencollectedbysomeotheragencyareknownassecondarydata.
Answer:TRUE
Explanation:Secondarydataiscollectedbyanindependentagencyorindividualotherthanthefirmconductingresearch.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-01Theimportanceofproblemdefinitionininternationalresearch.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
4)Commercialsources,tradeassociations,managementgroups,andstateandlocalgovernmentsaregoodsourcesofprimarydataforaresearcher.
Answer:FALSE
Explanation:Commercialsources,tradeassociations,managementgroups,andstateandlocalgovernmentsaresecondarydatasourcesofdetailedU.S.marketinformation.Secondarydataiscollectedbyanindependentagencyorindividualotherthanthefirmconductingresearch.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-02Theproblemsofavailabilityanduseofsecondarydata.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
5)Oneofthereliabilityproblemsfacedbyamarketingresearcherwhoseekstodosecondaryresearchinaforeignmarketisthatofficialstatisticsaresometimestoooptimistic.
Answer:TRUE
Explanation:Inthecaseofsecondaryresearch,oneoftheproblemsassociatedwithsuchadatasourceisthatofficialstatisticsaresometimestoooptimistic,reflectingnationalprideratherthanpracticalreality,whiletaxstructuresandfearofthetaxcollectoroftenadverselyaffectdata.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-02Theproblemsofavailabilityanduseofsecondarydata.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
6)Lessdevelopedcountriesareparticularlypronetobeingbothoverlyoptimisticandunreliableinreportingrelevanteconomicdataabouttheircountries.
Answer:TRUE
Explanation:Althoughnotuniquetothem,lessdevelopedcountriesareparticularlypronetobeingbothoverlyoptimisticandunreliableinreportingrelevanteconomicdataabouttheircountries.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-02Theproblemsofavailabilityanduseofsecondarydata.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
7)Checkingtheconsistencyofonesetofsecondarydatawithothervaliddataisnotaneffectivewayofjudgingvalidity.
Answer:FALSE
Explanation:Checkingtheconsistencyofonesetofsecondarydatawithotherdataofknownvalidityisaneffectiveandoften-usedwayofjudgingvalidity.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-03Sourcesofsecondarydata.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
8)Datacollectedspecificallyforaparticularresearchprojectathandisknownassecondarydata.
Answer:FALSE
Explanation:Thedatacollectedspecificallyforaparticularresearchprojectathandisknownasprimarydata.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-04Quantitativeandqualitativeresearchmethods.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
9)Inquantitativeresearch,ifquestionsareasked,theyarealmostalwaysopen-endedorin-depth.
Answer:FALSE
Explanation:Inquantitativeresearch,usuallyalargenumberofrespondentsareaskedtoreplyeitherverballyorinwritingtostructuredquestionsusingaspecificresponseformat(suchasyes/no)ortoselectaresponsefromasetofchoices.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-04Quantitativeandqualitativeresearchmethods.
Bloom's:Remember
AACSB:Communication
Accessibility:KeyboardNavigation
10)Themostoftenusedformofqualitativequestioningisthesurveyquestionnairethatcontainsquestionswithasetofchoicesfromwhichrespondentsselecttheirresponses.
Answer:FALSE
Explanation:Themostoftenusedformofqualitativequestioningisthefocusgroupinterview.Qualitativeresearchseekstointerpretwhatthepeopleinthesamplearelike—theiroutlooks,theirfeelings,thedynamicinterplayoftheirfeelingsandideas,theirattitudesandopinions,andtheirresultingactions.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-04Quantitativeandqualitativeresearchmethods.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
11)Quantitativeresearchishelpfulinrevealingtheimpactofsocioculturalfactorsonbehaviorpatternsandindevelopingresearchhypothesesthatcanbetestedinsubsequentstudies.
Answer:FALSE
Explanation:Qualitativeresearchishelpfulinrevealingtheimpactofsocioculturalfactorsonbehaviorpatternsandindevelopingresearchhypothesesthatcanbetestedinsubsequentstudiesdesignedtoquantifytheconceptsandrelevantrelationshipsuncoveredinqualitativedatacollection.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-04Quantitativeandqualitativeresearchmethods.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
12)Ifsecondarydatasourcesdon'tansweraresearcher'squestionsadequately,primarydatashouldbecollected.
Answer:TRUE
Explanation:If,afterseekingallreasonablesecondarydatasources,researchquestionsarestillnotadequatelyanswered,amarketresearchermustcollectprimarydata—thatis,datacollectedspecificallyfortheparticularresearchprojectathand.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-04Quantitativeandqualitativeresearchmethods.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
13)Whenrespondentsareabletorecognizetheusefulnessandvalueofaproductorconcept,theywillbebetterabletoexpresstheirattitudesandopinions.
Answer:TRUE
Explanation:Theabilitytoexpressattitudesandopinionsaboutaproductorconceptdependsonarespondent'sabilitytorecognizetheusefulnessandvalueofsuchaproductorconcept.Itisdifficultforapersontoformulateneeds,attitudes,andopinionsaboutgoodswhoseusemaynotbeunderstood,thatarenotincommonusewithinthecommunity,orthathaveneverbeenavailable.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-04Quantitativeandqualitativeresearchmethods.
Bloom's:Remember
AACSB:Communication
Accessibility:KeyboardNavigation
14)Mostproblemsincollectingprimarydataininternationalmarketingresearchstemfromtheexcessivecostofprimaryresearchinthesemarkets.
Answer:FALSE
Explanation:Mostproblemsincollectingprimarydataininternationalmarketingresearchstemfromculturaldifferencesamongcountriesandrangefromtheinabilityorunwillingnessofrespondentstocommunicatetheiropinionstoinadequaciesinquestionnairetranslation.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-04Quantitativeandqualitativeresearchmethods.
Bloom's:Remember
AACSB:Communication
Accessibility:KeyboardNavigation
15)Completionratesonquestionnairescanbehamperedbyaculturethatplacesahighervalueonprivacy.
Answer:TRUE
Explanation:Theincentivesforcompletionofquestionnaireswillalsovaryacrosscultures—somethatmayworkintheUnitedStateswillnotinothercountries,particularlyinthosethatplaceahighervalueonprivacy.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-04Quantitativeandqualitativeresearchmethods.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
16)Samplingcannotbeusedifthereisalackofsocialandeconomicinformation.
Answer:FALSE
Explanation:Theadequacyofsamplingtechniquesisaffectedbyalackofdetailedsocialandeconomicinformation.Butalackofdetailedinformationdoesnotpreventtheuseofsampling;itsimplymakesitmoredifficult.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-05Multiculturalsamplinganditsproblemsinless-developedcountries.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
17)Ininternationalmarketing,thegreatestprobleminsamplingstemsfromthelackofadequatedemographicdataandavailablelistsfromwhichtodrawmeaningfulsamples.
Answer:TRUE
Explanation:Ininternationalmarketing,thegreatestprobleminsamplingstemsfromthelackofadequatedemographicdataandavailablelistsfromwhichtodrawmeaningfulsamples.Ifcurrent,reliablelistsarenotavailable,samplingbecomesmorecomplexandgenerallylessreliable.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-05Multiculturalsamplinganditsproblemsinless-developedcountries.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
18)Themostuniversalsurveyresearchprobleminforeigncountriesisfearofgovernmentreprisal.
Answer:FALSE
Explanation:Themostuniversalsurveyresearchprobleminforeigncountriesisthelanguagebarrier.Differencesinidiomandthedifficultyofexacttranslationcreateproblemsinelicitingthespecificinformationdesiredandininterpretingtherespondents'answers.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-05Multiculturalsamplinganditsproblemsinless-developedcountries.
Bloom's:Remember
AACSB:Communication
Accessibility:KeyboardNavigation
19)Theparallelmethodoftranslationistypicallyinaccuratebecauseofcommonlyusedidiomsinbothlanguagesinvolvedinthetranslation.
Answer:FALSE
Explanation:Backtranslationsmaynotalwaysensureanaccuratetranslationbecauseofcommonlyusedidiomsinbothlanguages.Paralleltranslationisusedtoovercomethisproblem.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-05Multiculturalsamplinganditsproblemsinless-developedcountries.
Bloom's:Remember
AACSB:Communication
Accessibility:KeyboardNavigation
20)Areviewofthedifferentapproachestomulticountryresearchsuggeststhattheidealapproachistohavelocalresearchersineachcountry,withclosecoordinationandnetworkingbetweentheclientcompanyandthelocalresearchcompanies.
Answer:TRUE
Explanation:Networkingamongcompanies,evencompetingones,throughstrategicalliancescanbeimportantintheresearchanddevelopmenteffort.Thiscooperationisimportantatallstagesoftheresearchproject,fromresearchdesigntodatacollectiontofinalanalysis.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-05Multiculturalsamplinganditsproblemsinless-developedcountries.
Bloom's:Remember
AACSB:Communication
Accessibility:KeyboardNavigation
21)WhenSophiacreatedherquestionnaireonParisfashions,shecreateditinEnglish,thenitwentthroughasuccessiveprocessoftranslationintoFrenchandretranslationintoEnglish,eachtimebyadifferenttranslator.ThisprocesscontinuestoberepeateduntilanEnglishversioncanbetranslatedintoFrenchbyadifferenttranslator,intothesameEnglish.Thisprocessisknownasdecentering.
Answer:TRUE
Explanation:Decenteringisahybridofbacktranslation.Itisasuccessiveprocessoftranslationandretranslationofaquestionnaire,eachtimebyadifferenttranslator.TheprocesscontinuestoberepeateduntilanEnglishversioncanbetranslatedintoFrenchandbacktranslated,byadifferenttranslator,intothesameEnglish.
Difficulty:2Medium
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-05Multiculturalsamplinganditsproblemsinless-developedcountries.
Bloom's:Apply
AACSB:Communication
Accessibility:KeyboardNavigation
22)BusinesspeopleinJapantendtorespondtomailsurveysatahigherratethanbusinesspeopleintheU.S.
Answer:FALSE
Explanation:JapanesebusinesspeopleascomparedtotheirAmericancounterpartstendnottorespondtomailsurveys.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-05Multiculturalsamplinganditsproblemsinless-developedcountries.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
23)ObservationalresearchontheInternettypicallyexcludesmonitoringofchatrooms,blogs,andpersonalwebsitestoassessconsumers'opinionsaboutproductsandservicesforprivacyreasons.
Answer:FALSE
Explanation:ObservationalresearchontheInternet,alsoknownasnetnography,involvessystematicmonitoringofchatrooms,blogs,andpersonalwebsitestoassessconsumers'opinionsaboutproductsandservices.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-05Multiculturalsamplinganditsproblemsinless-developedcountries.
Bloom's:Remember
AACSB:Technology
Accessibility:KeyboardNavigation
24)EasyaccessibilityofvolumesofsecondarydataisthebiggestadvantagetheInternetnowprovidestointernationalmarketingresearchers.
Answer:TRUE
Explanation:TodaytherealpoweroftheInternetforinternationalmarketingresearchistheabilitytoeasilyaccessvolumesofsecondarydata.Thesedatahavebeenavailableinprintformforyears,butnowtheyaremucheasiertoaccessand,inmanycases,aremorecurrent.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-05Multiculturalsamplinganditsproblemsinless-developedcountries.
Bloom's:Remember
AACSB:Technology
Accessibility:KeyboardNavigation
25)Twomethodsofforecastingdemandareparticularlysuitableforinternationalmarketers:probabilisticforecastingandreference-classforecasting.
Answer:FALSE
Explanation:Giventhegreateruncertaintiesanddatalimitationsassociatedwithforeignmarkets,twomethodsofforecastingdemandareparticularlysuitableforinternationalmarketers:expertopinionandanalogy.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-05Multiculturalsamplinganditsproblemsinless-developedcountries.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
26)Asamarketingresearcherforhiscompany,Rashidwastaskedwithdeterminingthemarketsizeandgrowthrateofthecompany'snewtargetmarketinaforeigncountry.Hepolledthesalesmanagerforasimilarcompanyinthecountry,gatheredinformationfromgovernmentsources,andtalkedtohisdomesticmanager.Rashidwasusingtriangulationtohelpforecastdemand.
Answer:TRUE
Explanation:Thekeyinusingexpertopiniontohelpforecastdemandistriangulation,thatis,comparingestimatesproducedbydifferentsources.Triangulationisatermborrowedfromnavalchartingmeaningusingatleastthreedifferingmeasuresofthesameconcepttoverifytheaccuracyofanyonemethod.
Difficulty:2Medium
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-05Multiculturalsamplinganditsproblemsinless-developedcountries.
Bloom's:Apply
AACSB:KnowledgeApplication
Accessibility:KeyboardNavigation
27)Itishelpfulforaforeignmarketresearchertohaveaskepticalattitudeinhandlingbothprimaryandsecondarydata.
Answer:TRUE
Explanation:Theforeignmarketresearchermustpossessthreetalentstogeneratemeaningfulmarketinginformation.Oneofthoseisaskepticalattitudeinhandlingbothprimaryandsecondarydata.Theothertwoareahighdegreeofculturalunderstandingandcreativetalent.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-05Multiculturalsamplinganditsproblemsinless-developedcountries.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
28)Centralizationofthemarketingresearchfunctionintheparentcountryensuresthatthefieldpersonnelandresidentmanagersintheforeigncountryhavemoreintimateknowledgeofthesubtletiesofthemarket.
Answer:FALSE
Explanation:Theadvantagetodecentralization,notcentralization,ofthemarketingresearchfunctionisthatcontrolrestsinhandsclosertothemarket.Fieldpersonnel,residentmanagers,andcustomersgenerallyhavemoreintimateknowledgeofthesubtletiesofthemarketandanappreciationofthediversitythatcharacterizesmostforeignmarkets.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-05Multiculturalsamplinganditsproblemsinless-developedcountries.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
29)Theidealapproachtomulticountrymarketingresearchistohavelocalresearchersineachcountry,withclosecoordinationandnetworkingbetweentheclientcompanyandthelocalresearchcompanies.
Answer:TRUE
Explanation:Acomprehensivereviewofthedifferentapproachestomulticountryresearchsuggeststhattheidealapproachistohavelocalresearchersineachcountry,withclosecoordinationandnetworkingbetweentheclientcompanyandthelocalresearchcompanies.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-05Multiculturalsamplinganditsproblemsinless-developedcountries.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
30)InJapan,thepublic,face-savingtruthisreferredtoashonne.
Answer:FALSE
Explanation:Tatemaeisthepublic,face-savingtruth,whereashonneisthefactualtruth,irrespectiveofthedamageitmightdototheall-importantsocialrelationshipswithinandbetweenJapanesecompanies.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-06Usinginternationalmarketingresearch.
Bloom's:Remember
AACSB:Diversity
Accessibility:KeyboardNavigation
31)________istraditionallydefinedasthesystematicgathering,recording,andanalyzingofdatatoprovideinformationusefultomarketingdecisionmaking.
A)Marketingreach
B)Marketskimming
C)Marketingresearch
D)Marketingexposure
E)Targetmarketing
Answer:C
Explanation:Marketingresearchistraditionallydefinedasthesystematicgathering,recording,andanalyzingofdatatoprovideinformationusefultomarketingdecisionmaking.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-01Theimportanceofproblemdefinitionininternationalresearch.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
32)UnisysCorporation'sinternationalmarketingresearchcallsforcollectingandassessingvarioustypesofinformation.WhichofthefollowingtypesofinformationisUnisysCorporationmostlikelytobeinterestedinifitgathersinformationrelatedtoprofitabilityforthedivision'sproducts,inflation,businesscycletrends,andthelike?
A)economicanddemographicdata
B)cultural,sociological,andpoliticalclimate
C)overviewofmarketconditions
D)summaryofthetechnologicalenvironment
E)competitivesituation
Answer:A
Explanation:Companiesaremostlikelytogatherinformationrelatedtoprofitabilityforthedivision'sproducts,inflation,businesscycletrends,andthelike,whentheyareinterestedineconomicanddemographicinformationrelatedtoacountry.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-01Theimportanceofproblemdefinitionininternationalresearch.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
33)WhichtypeofinformationisUnisysCorporationmostlikelytobeinterestedinifitgathersinformationrelatedtoecology,safety,andleisuretimeandtheirpotentialimpactsonthedivision'sbusiness?
A)economicanddemographicdata
B)cultural,sociological,andpoliticalclimate
C)overviewofmarketconditions
D)summaryofthetechnologicalenvironment
E)competitivesituation
Answer:B
Explanation:Companiesaremostlikelytogatherinformationrelatedtoecology,safety,andleisuretimeandtheirpotentialimpactsonthedivision'sbusinesswhentheyareinterestedinthecultural,sociological,andpoliticalclimate.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-01Theimportanceofproblemdefinitionininternationalresearch.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
34)WhichtypeofinformationisUnisysCorporationmostlikelytobeinterestedinifitconductsageneralnoneconomicreviewofconditionsaffectingthedivision'sbusiness,suchasecologyandleisuretime?
A)monetaryanddemographicdata
B)cultural,sociological,andpoliticalclimate
C)overviewofmarketconditions
D)summaryofthetechnologicalenvironment
E)competitivesituation
Answer:B
Explanation:Companiesaremostlikelytoconductageneralnoneconomicreviewofconditionsaffectingthedivision'sbusinesswhentheyareinterestedinthecultural,sociological,andpoliticalclimate.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-01Theimportanceofproblemdefinitionininternationalresearch.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
35)Whatshouldanorganizationdoonceithasdeterminedthesourcesofinformationtofulfillthemarketingresearchobjectives?
A)Gathertherelevantdatafromsecondaryorprimarysources,orboth.
B)Analyze,interpret,andsummarizetheinformationgathered.
C)Considerthecostsandbenefitsoftheresearcheffort.
D)Effectivelycommunicatetheresultstodecisionmakers.
E)Conductsurveysandin-depthinterviewswiththerespondents.
Answer:C
Explanation:Afteranorganizationhasdeterminedthesourcesofinformationtofulfilltheresearchobjectives,itshouldconsiderthecostsandbenefitsoftheresearcheffort.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-01Theimportanceofproblemdefinitionininternationalresearch.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
36)BessiehasdecidedtopursueamarketingresearchefforttoacquireinformationbeforehercompanymakesastrategicrelocationmovetotheWestCoast.WhatwouldbethefirststepthatBessie(andthemarketingresearchers)shouldtakeassheembarksontheresearcheffort?
A)Definetheresearchproblemandestablishresearchobjectives.
B)Analyze,interpret,andsummarizetheresults.
C)Determinethesourcesofinformationtofulfilltheresearchobjectives.
D)Considerthecostsandbenefitsoftheresearcheffort.
E)Gatherrelevantdatafromsecondaryorprimarysources,orboth.
Answer:A
Explanation:Inthiscase,whileembarkingonherresearcheffort,Bessieshouldfirstdefinetheresearchproblemandestablishresearchobjectives.
Difficulty:2Medium
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-01Theimportanceofproblemdefinitionininternationalresearch.
Bloom's:Apply
AACSB:KnowledgeApplication
Accessibility:KeyboardNavigation
37)Whatisthefirststepofthemarketingresearchprocess?
A)determiningthesourcesofinformationtofulfilltheresearchobjectives
B)analyzing,interpreting,andsummarizingtheresults
C)definingtheresearchproblemandestablishingresearchobjectives
D)consideringthecostsandbenefitsoftheresearcheffort
E)gatheringtherelevantdatafromsecondaryorprimarysources,orboth
Answer:C
Explanation:Thefirststepofthemarketresearchprocessistodefinetheresearchproblemandestablishresearchobjectives.
Difficulty:1Easy
Topic:ProblemswithMarketResearchinForeignMarkets
LearningObjective:08-01Theimportanceofproblemdefinitionininternationalresearch.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
38)HalandhisteamhaveundertakenamarketingresearchstudytohelphiscompanyexpandintheeasternEuropeanregion.WhichmarketingresearchstepismostlikelytobethelaststepinHal'sresearcheffort?
A)definingtheresearchproblemandestablishingresearchobjectives
B)analyzing,interpreting,andsummarizingtheresults
C)effectivelycommunicatingtheresultstothedecisionmakers
D)consideringthecostsandbenefitsoftheresearcheffort
E)gatheringtherelevantdatafromsecondaryorprimarysourc
溫馨提示
- 1. 本站所有資源如無特殊說明，都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等，如果需要附件，請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙，網(wǎng)頁內(nèi)容里面會(huì)有圖紙預(yù)覽，若沒有圖紙預(yù)覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲(chǔ)空間，僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理，對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯，并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容，請(qǐng)與我們聯(lián)系，我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。
最新文檔
- 濱州學(xué)院《曲式》2023-2024學(xué)年第一學(xué)期期末試卷
- 濱州學(xué)院《材料與工藝》2023-2024學(xué)年第一學(xué)期期末試卷
- 畢節(jié)職業(yè)技術(shù)學(xué)院《商務(wù)英語閱讀3》2023-2024學(xué)年第一學(xué)期期末試卷
- 畢節(jié)醫(yī)學(xué)高等專科學(xué)?！稇?yīng)用物理化學(xué)實(shí)驗(yàn)》2023-2024學(xué)年第一學(xué)期期末試卷
- 北京中醫(yī)藥大學(xué)東方學(xué)院《中國古代建筑與風(fēng)水地理》2023-2024學(xué)年第一學(xué)期期末試卷
- 2025年度茶葉包裝設(shè)計(jì)與生產(chǎn)定制合同3篇
- 三方代理合同定稿
- 2025版預(yù)拌砂漿研發(fā)與技術(shù)轉(zhuǎn)讓合同3篇
- 委托養(yǎng)羊合同
- 2025版虛擬現(xiàn)實(shí)技術(shù)應(yīng)用與開發(fā)技術(shù)服務(wù)合同3篇
- 《外盤期貨介紹》課件
- 2024年07月11396藥事管理與法規(guī)（本）期末試題答案
- 《PMC培訓(xùn)資料》課件
- 2025年初級(jí)社會(huì)工作者綜合能力全國考試題庫（含答案）
- 企業(yè)發(fā)展培訓(xùn)
- 江蘇省徐州市2023-2024學(xué)年高一上學(xué)期1月期末抽測試題 化學(xué) 含答案
- 紅藍(lán)光譜治療儀
- 四川省義務(wù)教育藝術(shù)課程設(shè)置方案
- 2024年我國人口老齡化問題與對(duì)策
- 2024年江西省公務(wù)員考試《行測》真題及答案解析
- 家用除濕機(jī)產(chǎn)業(yè)規(guī)劃專項(xiàng)研究報(bào)告
評(píng)論
0/150
提交評(píng)論