部分課后練習(xí)參考答案

KeytoexercisesChapter32.Inthisdialogue,AandBatthefirsttimearewillingtocooperate.NegotiatorAwantstoknowsomebasicinformationaboutB’scompanyortheirbusinessscopes.Bviolatesthemaximofquantitydeliberately,hisreplyismoreinformativethanA’srequirement.Hegivesmoreinformationabouthiscompany.B’sreply“accordingtothespecialreporttakenbyBeijingReviewlastmonth,theeconomicprofitsofourfactoryhasbeendoubled”isenoughtoA’srequirement.Butinordertoexplainthequestionindetail,Bintroducesthestateof“BeijingReview”anditsreportonB’scompany,thenhegoesonwiththecompetitiveadvantageofhisowncompany.AlltheinformationprovidedbyBhassurpassedA’srequirement.Chapter42.Itmakessensethatthesellerhasrighttorefusethecounterofferifthepricesuggestedbythebuyeristoolow,anditisalsounderstandabletousethenegativewordslike“not”inthistranslation,however,itwouldsoundstiffandimpolitebyadoptingthiskindofabsolutenegativetone,withoutleavingroomtoprotectthebuyer’sfaceinaroundaboutway.Apparently,thetranslationtakesnoconsiderationofcourtesyandneedstobeimproved.ImprovedVersion:Thankyouforordering100…However,Iamafraidthatyourrequirementforchangingthepriceof100piecestotheoneof1000piecescouldbeunavailablenow.Chapter5PleasetranslatethefollowingpatternsentencesintoChinese:（1）——（6）：期待貴方及時(shí)回復(fù)。3.貨品已收到，但為錯(cuò)寄貨物，并非我方所定。Chapter62.快樂(lè)之源淡香水，馥郁芳香魅惑而撩人，如此簡(jiǎn)單而鮮明，猶如徒步行走在充滿(mǎn)地中海風(fēng)情的意大利里埃維拉，無(wú)憂(yōu)無(wú)慮的腳步與快樂(lè)隨行。3.Owingtobeingunfamiliarwiththeprofessionalterms,therearetwomistranslations.Thefirstisthat“credits”means“信貸”，butnot“貸款”(“l(fā)oan”).Thesecondoneisthat“l(fā)iabilities”means“債務(wù)”，butnot“貸款”。Therefore,thecorrecttranslationshouldbeasfollows：現(xiàn)在，為了限制利率和匯率風(fēng)險(xiǎn)，取得其資金的盈利性、流動(dòng)性和安全性的合理協(xié)調(diào)，中國(guó)銀行還經(jīng)營(yíng)諸如項(xiàng)目融資、中期和長(zhǎng)期出口信貸、現(xiàn)金管理、國(guó)際銀團(tuán)貸款、債券、掉期、資產(chǎn)負(fù)債管理等業(yè)務(wù)。Chapter82.(1)>>IBMhadbeenthinkinglikeaBank,andhadbeenthinkinglikeacustomer.Thepresuppositiontriggerofthisadisstopandstart,issuingastateofchange,presupposingthatIBMhadbeenthinkinglikeaBank,andhadbeenthinkinglikeacustomer.Andnowthestatecomestoanendandanewagebegins.Thedeterminedmovesaregonetobetakenandtheprogresswillsoonbemade.Intheconsumers’side,theywillnotbothertoprovetheresults.(2)>>IhavebeentherebeforeTheadinthisexampleisfortheproductofsanitarynapkin,whichisfeaturedbyitssoftnessandcomfort.Whattheadvertiserwantstopresupposeisthataftertheconsumersfrequentchangesofthebrands,theystillcomebacktoDr.White,soobviouslythequalityoftheproductissecondtonone.(3)>>節(jié)日快到了Thisadpresupposesthatthefestivaliscoming.Asthetargetconsumersarewomenwhoaremoreconsiderable,thisadcaneasilydrawtheirattention,andwillsurelyinspirethemtothinkaboutthepresents.Thentheproductswillundoubtedlybetheirfirstchoicefortheirmalefriends,asitrepresentsthewomen’slovefortheirbelovedmen.Inthiscase,thereisnoneedfortheadvertiserstopointouttheinformationorthepriorityoftheproduct.(4)>>大家都用象牙牌牙膏Rhetoricalquestionsarewidelyusedaspresuppositiontriggers,whichgiveanswersthemselves.Inotherwords,theanswersareactuallytheirrecommendationsforconsumers.Inthisexample,theadpresupposesthecounterpartofthesentence,thatis,everyoneisusingtheivorybrandtoothpaste.Inthiscase,thewell-receivedfactcanhelpwintheconsumers’belief.Chapter9T1A:MayIleavenow?T2B:Haveyoufinishedtheessay?T3A:No.T4B:No.Theturnsinthisconversationaremainlyconstitutedbysimpleclausesandwords;theinsertionsequenceisT2B:Haveyoufinishedtheessay?T3A:No.3.InthisSino-USbusinessnegotiation,AistheChinesenegotiator,andBistheUSnegotiator.Americansprefertogettothepoint.Theyhopethattheoppositeinterlocutorscantouchthemaintopicdirectly.Americanstrytoavoidlonggreetingsandpartings,insteadtheywouldrathertouchthemaintopicasquickaspossiblebysayingsomethinglike“Thepurposeofourtalkstodayisto...”Intheexample,T2,T4,T6,T10,T12areaseriesofquestionsthatraisedbytheAmericanparty,whotriestoleadtheconversationtotheexactpointhewantstoknow.Americansthinkthatitisveryimportanttospeakoutone’sownideas.ThispositivevaluetowardtheexpressionofemotionisverydifferentfromtheonefoundinChina.WeknowthatChinesearesocializednottoopenlyexpresstheirownpersonalemotions,especiallystrongnegativeones.ThereisevenaChineseproverbstating,“Aharshworddroppedfromthetonguecannotbebroughtbackbyacoachandsixhorses.”TheChinesepartyusesamoreindirectandslowerwaytogettheturntocontinuethenegotiation.Inthisbusinessnegotiation,wecouldobviouslyseethattheChinesepartyiswaitingforquestionsandthentriestoanswerit.Forexample,inT3,theChinesepartycouldhaveofferedtworeasonstogether,butsinceChineseprefertomakenegotiationslowdown,therefore,thereis“That’sthesecondreason.”inT5.InT9,theChinesepartycouldhave