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football502024

july2024

theannualreportonthemostvaluableandstrongestfootballclubbrands

BrandFinanceFootball502024/football2

Contents

AboutBrandFinance3

Foreword4

DavidHaigh,Chairman&CEO,BrandFinance

2024Summary6

BrandValue&BrandStrengthAnalysis8

RegionalAnalysis18

Sponsorship37

BrandSpotlights42

AlAinFC43

InterviewwithRashedAbdulla,CEO

Buildingastart-uptotransformreputation

andfinancialriskmanagementinsports47

InterviewwithJoelAttwal,Co-FounderandCEO

BrandValueRanking(EURm)50

BrandValueRanking(USDm)51

BrandValueRanking(GBPm)52

BrandStrengthIndexRanking53

ClubEnterpriseValue54

Methodology58

SportServices66

?2024Allrightsreserved.BrandFinancePlc.

About

BrandFinance

Theworld's

leadingbrandvaluation

consultancy

Forsportsenquiries,pleasecontact:

HugoHensley

HeadofSportsServices

h.hensley@

Forbusinessenquiries,pleasecontact:

RichardHaigh

ManagingDirector

rd.haigh@

Formediaenquiries,pleasecontact:

PennyErricker

GlobalPressEnquires

p.erricker@

Forallotherenquiries:

enquiries@+442073899400

BridgingthegapbetweenMarketingandFinance

BrandFinancewassetupin1996withtheaimof'bridgingthegapbetween

marketingandfinance'.Formorethan25years,wehavehelpedcompaniesand

organisationsofalltypestoconnecttheirbrandstothebottomline.

Quantifyingthefinancialvalueofbrands

Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Ranking

brandsacrossallsectorsandcountries,wepublishover100reportsannually.

Uniquecombinationofexpertise

Ourteamshaveexperience

acrossawiderangeofdisciplines

frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.

Pridingourselves

ontechnicalcredibility

BrandFinance,acharteredaccountancy

firmregulatedbytheInstituteof

CharteredAccountantsinEnglandandWales,isthefirstbrandvaluation

consultancytojointheInternational

ValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO

20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapproved

bytheMarketingAccountabilityStandardsBoard.

BrandFinanceFootball502024/football4

Foreword

DavidHaigh

Chairman&CEO,BrandFinance

Whatisthepurposeofastrongbrand:toattractcustomers,tobuildloyalty,

tomotivatestaff?Alltrue,butforacommercialbrandatleast,thefirstanswermustalwaysbe‘tomakemoney’.

Hugeinvestmentsaremadeinthedesign,launch,andongoingpromotionof

brands.Giventheirpotentialfinancialvalue,thismakessense.Unfortunately,most

organisationsfailtogobeyondthat,missinghugeopportunitiestoeffectivelymakeuseofwhatareoftentheirmostimportantassets.Monitoringofbrandperformanceshouldbethenextstep,butisoftensporadic.Whereitdoestakeplace,itfrequentlylacksfinancialrigourandisheavilyreliantonqualitativemeasures,poorlyunderstoodbynon-marketers.

Asaresult,marketingteamsstruggletocommunicatethevalueoftheirwork

andboardsthenunderestimatethesignificanceoftheirbrandstothebusiness.

Scepticalfinanceteams,unconvincedbywhattheyperceiveasmarketingmumbo

jumbo,mayfailtoagreenecessaryinvestments.Whatmarketingspendthereis,

canenduppoorlydirectedasmarketersarelefttooperatewithinsufficientfinancialguidanceoraccountability.Theendresultcanbeaslowbutsteadydownwardspiralofpoorcommunication,wastedresources,andanegativeimpactonthebottomline.

BrandFinancebridgesthegapbetweenmarketingandfinance.Ourteamshave

experienceacrossawiderangeofdisciplinesfrommarketresearchandvisual

identity,totaxandaccounting.Weunderstandtheimportanceofdesign,advertising,andmarketing,butwealsobelievethattheultimateandoverridingpurposeofbrandsistomakemoney.Thatiswhyweconnectbrandstothebottomline.

Byvaluingbrands,weprovideamutuallyintelligiblelanguageformarketingand

financeteams.Marketersthenhavetheabilitytocommunicatethesignificanceof

whattheydo,andboardscanusetheinformationtochartacoursethatmaximisesprofits.Withoutknowingtheprecise,financialvalueofanasset,howcanyouknowifyouaremaximisingyourreturns?Ifyouareintendingtolicenseabrand,howcan

youknowyouaregettingafairprice?Ifyouareintendingtosell,howdoyouknow

whattherighttimeis?Howdoyoudecidewhichbrandstodiscontinue,whetherto

rebrandandhowtoarrangeyourbrandarchitecture?BrandFinancehasconducted

thousandsofbrandandbrandedbusinessvaluationstohelpanswerthesequestions.

Professionalsportsandfootballinparticularfosterssomeofthemostrecognizablebrandsglobally.TopclubssuchasRealMadrid,ManUtd,BayernMunichand

othersboastbrandstrengthsimilartothatofCocaColaandGooglewhichtruly

putstheircaliberintoperspective.Manyofthesetopclubsearnsizeablesums

throughbroadcasting,commercialandmatchdayincomewithasignificantchunkofcommercialincomebeingderivedfromcorporatesponsorship,amarketwhichcontinuestogroweachyear.Withsuchsignificantmoneyonthetableandtheriseofnewopportunitiesacrosstheindustry,thenecessityforaclearunderstandingofallaspectsoffootballfinanceiscrucialtothesuccessofallstakeholdersintheindustry.Wetrustyouwillfindtheinsightsgeneratedinthisreportinformativeandusefulinyourendeavours,andwelookforwardtocontinuingtheconversationwithyouinthefuture.

GainInsight

Leveragestrategicinsightstoenhanceyourbrand'sfinancialstanding.

StrategicGuidance

Strategiseeffectivelytopositionyourbrandasamarketleader.

BenchmarkYourPerformance

Benchmarkyourbrandagainst

industrystandardsforacompetitiveedgeinthecorporatelandscape.

EmpowerYourMarketingTeam

Empoweryourmarketingteamwithcomprehensiveknowledgeaboutyourbrand'sfinancialvalue.

EnhanceCommunication

Optimisecommunicationchannelsbyunderstandingandarticulatingyourbrand'sfinancialsignificance.

DeepenUnderstanding

Deepenyourfinancialacumenandmakewell-informeddecisionsforcorporatesuccess.

Request

yourown

BrandValueReport

BrandFinance'sBrandValueReport

providesacompletebreakdownoftheassumptions,datasources,andcalculationsusedtodetermineyourbrand’svalue,aswellasbrand

equityresearch.

Eachreportincludesexpert

recommendationsforgrowing

brandvalue,drivingperformance,andgaininginsightsintoyour

positionagainstpeers.

enquiries@

2024

Summary

RealMadrid

reclaimstitle

ofworld’smostvaluableand

strongestfootballclubbrand

+RealMadridknocksManchesterCityFCoffthetopspottoreclaimitspositionasworld’smostvaluablefootballclubbrand

+ManchesterCityFCdropsdownto2ndplace

despitestronggrowthinbrandvalueandstrength

+FCBarcelonaretains3rdplaceintherankingdespiteongoingfinancialdifficulties

+ManchesterUnitedFCandLiverpoolFCretain4thand5thpositionsintheranking

+ParisSaintGermainFC(PSG)increasesbrandvalueandstrength,despitelosingstarplayers

+Germanclubsseepromisingbrandvaluegrowth

BrandFinanceFootball502024/football8

2024Summary

RealMadridknocksManchesterCityFCoffthetopspottoreclaimitspositionasworld’smostvaluablefootballclubbrand

RealMadridisonceagaintheworld’smost

valuablefootballclubbrand,surpassing2023’s

winnerManchesterCityFC.Withitsbrandvalueup

16%toEUR1.7billion,RealMadrid’sreturntothetopisdrivenbyrecordrevenuegrowth,resultingfrom

continuedaccomplishmentsbothonandoffthepitch.Withabrandstrengthindex(BSI)scoreof96.3/100,andequivalentAAA+rating,RealMadridalsoremainstheworld’sstrongestfootballbrand.

Thisexceptionalscorealsomakesitoneofthe

strongestbrandsintheworld,evenstrongerthan

brandssuchasGoogle,Coca-Cola,Ferrari,andRolex,accordingtoBrandFinance.

RealMadrid’sstatusasoneoftheworld’smostrecognisableandprestigiousfootballclubsis

underscoredbyitsperfectscoresacrossseveralmetrics,includingsquadinvestment,stadia,andsponsorships.

RealMadridalsonotedanexceptionalscoreforitsstarplayers,underpinnedbystrategicinvestmentssuchasglobalsuperstarKylianMbappé-widelyconsidered

oneoftheworld'sbestplayers-andyoungtalentJudeBellingham.

Thesehigh-profiletransfershavethepotentialtosignificantlyboosttheclub’srevenuebydriving

matchdayandmerchandisesales,whileenhancingglobalvisibilityandfanengagementthroughsocialmedia.RealMadridiscurrentlytheworld’smost

followedfootballclubonInstagram,andMbappéisamongthemostfollowedathletesintheworld.

RealMadridalsoachievesaperfectscoreforitsgreatstadium.ThereopeningoftheSantiagoBernabéu

stadium,followingaEUR1.7billionrenovation,has

bolsteredgameattendanceandmatchdayrevenue.

Continuouson-pitchaccomplishmentsincluding

winningtheir36thLaLigatitleand15thChampions

Leaguefinal,havefirmlyestablishedtheSpanish

powerhouseasadominantforceinEuropeanfootball,andsolidifiedtheirelitereputation,accordingtoBrandFinance’sresearch.

BrandFinanceFootball502024/football9

2024Summary

Top10MostValuableFootballBrands2024?BrandFinancePlc.2024

1

EUR1.7bn

+16%

CITY

hhcHES

2

1

EUR1.6bn

+7%

FCB

3

=

EUR1.5bn

+12%

4

=

EUR1.4bn

+3%

5

=

FOOTBALLCLUB

EUR1.4bn

+1%

6

EUR1.2bn

+12%

7

1

EUR1.2bn

+7%

8

=

EUR1.0bn

+10%

9

=

HOTSPR

EUR0.9bn

-3%

H

ALL

10

=

EUR0.8bn

-3%

RealMadrid’sreturntothetopofthe

rankinghighlightsasimpleconclusion;thisclubistrulythebestinthebusiness.Inadditiontoitsexceptionalon-pitch

success,theclub'scommercialactivitieshaveconsistentlydrivensignificant

revenuesandreinforceditsglobal

brandinfluence.Assuch,RealMadridhasalsocementeditspositionastheworld’sstrongestfootballbrand.Notingtopscoresforattributesincludingits

enormousfanbase,richheritage,andstar-studdedsquad,globalsportingfansandsponsorsalikecannotdenytheimmensefinancialpowerthatthisclubcontinuestocommand.

HugoHensley

ValuationDirector,BrandFinance

BrandFinanceFootball502024/football10

2024Summary

ManchesterCityFCdropsdownto2ndplacedespitestronggrowthinbrandvalueand

strength

BehindRealMadrid,ManchesterCityFC(brandvalueup7%toEUR1.6billion)isthesecond-mostvaluablefootballclubbrand,havingrecordedslightlyslowergrowthinitsbrandvalue.Nonetheless,theclubhascelebratedrecordrevenuesdrivenbyconsistent

on-pitchsuccess.

Inlate2023,ManchesterCityachievedahistoric

milestonebybecomingthefirstEnglishclubto

simultaneouslyholdthePremierLeague,FACup,

UEFAChampionsLeague,UEFASuperCup,andFIFAClubWorldCuptitles.Theseaccoladeshaveledtosubstantialincreasesincommercialandmatchdayrevenue,furtherbolsteringtheclub’sfinancialpower.

ManchesterCity’sBSIscorehasalsoimproved

considerablyto92.8/100,earninganAAA+rating,thehighestratingawardedbyBrandFinance.AccordingtoBrandFinance’sresearch,theclubachievesperfectscoresforitsambition,andforplayingexcitingandentertainingfootball.

Top10StrongestFootballBrands2024?BrandFinancePlc.2024

1

=

96.3

+1.5

2

=

FOOTBALLCLUB

93.7

+0.4

CITY

hhcHES

3

92.8

+4.3

4

FCB

92.7

+0.1

5

91.6

-0.9

6

=

90.3

+1.9●

7

8

9

=S

89.7

+1.5

86.2

+4.0仆

84.6

+2.7仆

ALL

10

84.5

+0.8

2024Summary

StarplayerssuchasErlingHaalandandPhilFodenhavesignificantlyboostedtheclub’son-field

effectivenessandmarketability,underscoringCity'sstatusasoneoftheworld’smostformidableteams.

ManchesterCityalsonotesaperfectscoreforbeingwellrunandmanagedoffthepitch,bolsteredbyPepGuardiola’sdistinctiveleadershipstyle.GuardiolaiswidelyrecognisedforestablishingastrongidentityatManchesterCitythroughaphilosophyfocusedonacollectivevisionandgoal.Hisinnovativetactics

andfocusonplayerdevelopmentarewidelycreditedwithtransformingtheclubintoadominantforceininternationalfootball.

Tocapitaliseonthissuccessandexpandtheir

globalfanbase,ManchesterCityFCwillembarkona‘Champions4-In-A-RowTrophyTour’inpartnershipwithofficialclubpartnerEtihadAirways.Thetour

followslastyear's"TrebleTrophyTour,"whichvisited21countries.

Theseinitiativesaimtocreateauthenticand

engagingexperiencesfortheclub’sglobalfanbase,bolsteringfanengagementwhilealsodriving

commercialopportunitiesandrevenuegrowth.

Top10BrandValueBSIComparison?BrandFinancePlc.2024

?2024?2023

100

95

96959493

93

89

9393

92

93

90

88

90

88

86

82

8484

8283

90

85

80

75

70

RealMadridCF

LiverpoolFC

ManchesterCityFC

FC

Barcelona

ManchesterUnitedFC

FCBayernMunich

ArsenalFC

ParisSaint-Germain

ChelseaFC

TottenhamHotspurFC

BrandFinanceFootball502024/football11

2024Summary

Top10TeamsBrandValueOver2014-2024?BrandFinancePlc.2024

1800

1600

1400

1200

1000

800

600

400

200

0

20142015201620172018201920202021202220232024

?RealMadridCF

?FCBayernMunich

?ManchesterCityFC?ParisSaint-Germain

?FCBarcelona?ArsenalFC

?ManchesterUnitedFC?TottenhamHotspurFC

?LiverpoolFC?ChelseaFC

FCBarcelonaretains3rdplaceintherankingdespiteongoingfinancialdifficulties

FCBarcelonahasmaintaineditspositionasthe3rd

mostvaluablefootballbrand,witha12%increase

inbrandvaluetoEUR1.5billion,despitefacing

significantfinancialchallenges.NotablyarestrictedsalarycapofEUR204million,significantlylowerthanRealMadrid’satEUR727million.Thiscapseverely

restrictsBarcelona'sabilitytosignandretaintop

playersfortheupcoming2024/25season,potentiallyaffectingtheiron-fieldperformance,competitiveness,andappealtosponsors.

Thatsaid,FCBarcelona’syouthacademyLaMasiahasbeeninstrumentalinmaintainingtheclub’s

stabilityamidfinancialchallenges.Byproducinganewgenerationofplayerswhocancompetefor

trophies,LaMasiahasreducedtheclub’sspendingonexpensivetransfers.

BrandFinanceFootball502024/football12

2024Summary

TheemergenceofyoungtalentssuchasLamine

Yamal,PauCubarsi,andFerminLopezhavealso

bolsteredFCBarcelona’son-pitchperformance.

Thisisfurtherevidencedbytheclub’sperfectscoreforitsstarplayers,accordingtoBrandFinance

research.

Assuch,FCBarcelonahasnotedaslightincrease

initsBSIscoreto92.7/100,exemplifyingitsabilitytomaintainastrongbranddespitefinancialchallenges.Theclub'srichhistory,passionateglobalfanbase,

andrecenton-fieldsuccesses(includingwinningLaLigain2022-23)havereinforcedtheclub’spositiveperceptionsandglobalappeal.

Barcelonaalsonotedperfectscoresforitsgreat

stadiumandmatchdayexperience,evenastheclubtemporarilyplayatEstadiOlímpicLuísCompanysduringrenovationsofitshomestadium,CampNou.

Therenovationproject,whichwillbooststadium

capacity,ishopedtoelevatethematchdayexperienceforfansandmaximiserevenuestreamsthrough

increasedticketsales,hospitalityofferings,andyear-roundcommercialactivities.

Barcelona'scommercialstrengthisfurthersupportedbyitshigh-profilepartnerships,notablyitsongoing

collaborationwithSpotifyasthemainshirtandstadiumsponsor.

BrandValueintheTop50byCountry2024?BrandFinancePlc.2024

%oftotal

NumberofBrands

Country

Total

€20.9bn

BrandValue(EURm)

England

9,079

43.4%

17

Spain

4,314

20.6%

8

Germany

3,456

16.5%

11

Italy

1,931

9.2%

6

France

1,541

7.4%

3

Other

593

2.8%

5

Total20,914100%50

BrandFinanceFootball502024/football13

2024Summary

9,000

8,000

7,000

6,000

5,000

4,000

3,000

2,000

1,000

0

Top10MostValuableBrandsbyLeague(EUR)?BrandFinancePlc.2024

8,070

4,457

3,353

2,196

1,832

PremierLeague-80.4LaLiga-70.9Bundesliga-68.7SerieA-66.5Ligue1-60.0

Top10AverageBSI

Thesepartnershipsunderscorethebrand’sability

toattractmajorsponsors,andhowthebrandisakeyassetinsustainingrevenuegrowthintheface

ofsignificantfinancialchallenges.

ManchesterUnitedFCandLiverpoolFCretain4thand5thpositionsintheranking

ManchesterUnitedFChasretaineditspositionas

the4thmostvaluableclubbrandwitha3%increase

inbrandvalue,nowstandingatEUR1.4billion.This

increaseinbrandvaluecomesdespiteongoingfan

discontentregardingtheteam'spoorperformance,withdisappointingresultsinboththePremierLeagueandinEuropeancompetitions.Offthepitch,frustrations

havegrownovertheclub’scontroversialownershipandprolongedtakeoversaga,heighteningfanuncertaintyovertheclub’sfuture.

DespiteaslightdropinitsBSIscoreto91.6/100,theclubcontinuestoexcelinkeymetricsofBrandFinance’sresearch,achievingperfectscoresfor

reputation,squadinvestment,andpassionatefanbase.

BrandFinanceFootball502024/football14

2024Summary

Theclub’srichheritageandhistorycontinuetobemajorassets,contributingtoitsenduringappealtobothfansandsponsors.WhileexperiencingadipinbroadcastingrevenueduetomissingoutontheChampionsLeague,theRedDevils’FAcupwinagainstManchesterCity

thisyearislikelytostrengthenitsglobalprofileandcommercialappeal.

Aswellasbeingthe5thmostvaluablefootballclub

brand,LiverpoolFC(brandvalueup1.5%toEUR1.4

billion)isalsotheworld’s2ndstrongestfootballclub.

Theclub'sBSIscorehasrisento93.7/100,withan

AAA+rating.TheRedscommandperfectscoresacrossvariousmetrics,includingitspassionatefans,rich

heritage,andgreatstadium.Anfield,theiconichomeofLiverpoolFC,isgloballyrenownedforitsrichhistory,andembodiesthetraditionthatdefinesLiverpool's

footballheritage.

Topfootballingclubshavehistoricallyattracted

majorpartnersbecausetheybringbrandattributes

suchasprestige,heritage,innovation,andsuccess

topartnerbrands,butsustainabilitycredentialsin

termsofenvironment,communityandgovernanceareincreasinglyimportant.In2023,LiverpoolFCrankedfirstinBrandFinance’s2023FootballSustainability

Index,whichhasfurtherenhancedtheclub’soverallreputationandpositiveperceptionamongstfans.

ParisSaintGermainFC(PSG)increasesbrandvalueandstrength,despitelosingstarplayers

TheFrenchpowerhousehasdroppedonepositionoveralltorankin7thdespitea7%increaseinbrandvaluetoEUR1.2billion.

Notably,thedepartureofglobalsuperstarsMessi,Neymar,andMbappéisexpectedtoimpactthe

\club’scommercialoutlook,potentiallyleadingto

reducedmerchandisesales,decreasedsponsorshipvalues,andapossibledeclineininternationalfan

engagement.

Thatsaid,PSG'sstrongon-fieldperformance

continuestodriveitsglobalreputation.Thisis

underscoredbyanincreaseintheclub’sBSIscore

to86.2/100,subsequentlymovingupthreepositionsinthebrandstrengthrankingtoeighth.

TheclubmaintaineditsdominanceinLigue1,

clinchingtheirthirdconsecutiveleaguetitleand12thoverall,alongwithvictoriesintheCoupedeFranceandTrophéedesChampions.PSGalso

commandsstrongperceptionsforitspassionatefanbase,andforitsiconicsponsors.Global

partnershipswithbrandpowerhousesNike,QatarAirways,VisitQatar,andQNBhavesignificantlybolsteredtheclub’srevenue.

Notably,PSGisownedbyQatariSportsInvestments,andthreeoftheclub'ssponsorsareQataristate

-ownedbrands.Thisexemplifieshowownersuseclubstocreatebrandingopportunitiesfortheirbusinessesorrelatedentities.

TheownershipofPSGbyQatariSportsInvestmentsispartofQatar'sbroaderstrategytoenhanceits

nationalbrand,whichalsoincludeshostingthe2022FIFAWorldCup.Thisisn’tanewpractice,withotherclubsundertakingsimilarinitiativesinthepast,suchasLeicesterandKingPowerorNewcastleandSportsDirect.

BrandFinanceFootball502024/football15

2024Summary

GermanclubBayer04Leverkusenseesthebiggestbrandvaluegrowth

GermanfootballclubBayer04Leverkusenhasseen

thebiggestbrandvalueincreaseofallclubbrands

inthetable,up72%toEUR333.6million,aswellas

asignificant9-pointincreaseinitsbrandstrength

indexscoreto70.5/100.Theclubachievedahistoricmilestonein2024bywinningtheirfirsteverBundesligatitle,aswellastheGermanCup.

TheybecamethefirstGermanteamtoaccomplishanunbeatenseason,settingaEuropeanrecordwith51consecutiveunbeatengames.

Theseaccomplishmentshavesignificantlycontributedtotheclub’sbrandimageandperceptions,underscoredbyitsstrongscoresforhavingpassionatefans,beingambitious,andplayingexcitingandentertaining

football.

Theclubalsonotesahighscoreforbeingwell

managed,owingtotheleadershipofformerfootballerXabiAlonso,whosefirstfullseasoninmanagement

hasbeenhailedasoneofthemostimpressivein

Europeanclubfootballhistory.TheclubwillplayintheChampionsLeaguenextyear,furtherboostingexposureandrevenues,andhelpingtocementalegendaryperiodintheclub’shistory.

BrandValueChange2023-2024(%)?BrandFinancePlc.2024

40%

22%

21%

17%

16%

15%

12%

12%

12%

72%

-13%

-15%

-13%

-14%

-14%

-22%

-27%

-17%

-28%

-32%

BrandFinanceFootball502024/football16

2024Summary

RealMadridCF ManchesterCityFC FCBarcelonaManchesterUnitedFCLiverpoolFC

FCBayernMunich ParisSaint-Germain ArsenalFCTottenhamHotspurFCChelseaFC

BorussiaDortmund

JuventusFCClubAtléticodeMadridFCInternazionaleMilano

ACMilan Bayer04LeverkusenRasenBallsportLeipzig NewcastleUnitedFCWestHamUnitedFC AstonVillaFC EintrachtFrankfurtSSCNapoli

ASRomaOlympiqueLyonnaisEvertonFC

AFCAjax

BorussiaM?nchengladbach OlympiqueDeMarseille Brighton&HoveAlbionFC CrystalPalaceWolverhamptonWanderersFCSevillaFC

SCFreiburg LeicesterCityAthleticdeBilbao VfLWolfsburgFulhamFC

CelticFCRealBetisSLBenfica

1.FCUnionBerlinSVWerderBremen 1899Hoffenheim PSVEindhovenBrentford

Atalanta FCPortoValenciaCF

NottinghamForestVillarrealCF

BrandValuebyLeague?BrandFinancePlc.2024?PremierLeague?LALIGA?Ligue1?Bundesliga?SerieA?Other

020040060080010001200140016001800

BrandFinanceFootball502024/football17

RegionalAnalysis

BrandFinanceFootball502024

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