《電子商務(wù)英語》課件1

ContractUnit7ContractFinalconclusionwillbereachedafterlong-timenegotiationandbargainingbetweenthebuyerandtheseller.Writtenagreementwillbesignedforconfirmationthen.Contractsarelegalwrittenagreementapprovedbybothorseveralparties.Acontractincludesbasictermsandconditionstospeculatetheparties'rightsandobligations.Generally,abusinesscontractmainlyincludesthefollowingterms:(1)Commodityname;(2)Quality;(3)Quantity;(4)UnitPrice;(5)TotalAmount;(6)Payment;(7)Packing;(8)DeliveryTime;(9)LoadingPort;(10)DestinationPort;(11)Insurance;(12)ForceMajeure;(13)Arbitration;(14)Remarks.Unit7ContractTheperformanceofacontractmainlycontainspayment,shipmentandinsurance.Caseintroduction:Afterlong-timenegotiations,Mr.ZhangisaskingMr.Johnsonwhatheisnotclearaboutbeforesigningthecontract.Theyaremakingadialogue,writingsomelettersforfinalconfirmationanddraftingthecontractforsignature.Unit7ContractDialogue(1)A:

Here

is

the

Contract

for

signature.

Iwonderifyouwill

take

a

lastlook.B:Everythingisallrightexceptthatthestipulationsin

the

relevant

credit

shouldstrictlyconform

to

the

terms

stated

inthecontract.A:Allright.Iwillseetoit,Whatdoyouthinkofthe

wording?B:The

wording

is

really

idiomatic.

Iam

verysatisfiedwithit.A:Is

there

any

otherquestions?B:

No,

nothing

more.A:Shallwesignthecontractnow?B:With

pleasure.

I’ve

been

looking

forwardtothismoment.Part1DialogueUnit7ContractDialogue(2)-1A:Morning,Mr.Johnson,gladtoseeyouinouroffice.I'msohappywehavereachedfinalagreementonourChinesecannedfoodafterfriendlynegotiation.B:Morning,Mr.Zhang.Wishtocooperatesuccessfullywithmutualbenefitsfromnow.I'mcomingheretovisityouforsigningthecontracttoday.A:Wonderful!I'vepreparedadraftcontract.Pleasehavealookandletusknowanythingyouarenotclearabout.B:Thankyou.(Aftergoingthroughitcarefully)Well,thereissomethingweshouldaddtothisprovision:"Ifonesidefailstohonorthiscontract,theothersideisentitledtocancelthiscontract.”Doyouthinkso?Part1DialogueUnit7ContractDialogue(2)-2A:Certainly.Ishouldn'thaveignoredit.Weshouldincludethisprovisioninit.Anythingelseyou’venoticed?B:Qualityisthemostimportantitem,butitisnotsoclearinourcontract.Wepreferaqualityguaranteebysampleinsteadofasimpledescription.AndthequalitycertificateshouldbeissuedbySGS.Additionalclauseshouldbeincludedinthecontract:"Qualitymustbeinconformitywiththesamplesentbytheseller.WeightandQualitycertificatesmustbeissuedbySGS.Part1DialogueUnit7ContractDialogue(2)-3A:Justtakecare.Wewanttodolong-termbusinesswithyou.notonlyonetime.Qualityguaranteeisalsoourmostimportanteffort.Weagreetoamendthequalityitem:”Qualitymustbeinconformitywiththesamplesentbytheseller.“ButiftheWeightandQualitycertificatesareissuedbySGS,wewillspendmoreinspectioncost.Ifyouinsist,itshouldbeclearthatadditionalfeeoftheinspectioncertificatesshouldberesponsiblebythebuyer.WesuggestrevisingSGSintoCIQ.Doyouagree?B:OK.CIQisalsoingoodreputation.Justaddlikethis:"Qualitymustbeinconformitywiththesamplesentbytheseller.WeightandQualitycertificatesmustbeissuedbyCIQorSGS.”Part1DialogueUnit7ContractDialogue(2)-4A:OK.Anythingelse?B:Thereisonemorethingtomakeclear.I'dliketoknowincaseofclaims,whichinstitutioninChinawillhandlearbitration.A:Oh,supposewehaveadispute,wecanresolvethecasebysubmittingthedisputetotheChinaInternationalEconomicandTradeArbitrationCommission.B:Arbitrationshouldbesettledbyarecognizedindependentthirdinternationalorganizationacceptedbyboththesellerandthebuyer.A:OK.Iagree.B:OK,Ithinkwe'vegoteverythingclearnow.Ihopewecansignitverysoon.Part1DialogueUnit7ContractDialogue(2)-5A:Thankyou.We'llcontactyouassoonastheformalcontractisready.(Threehourslater,Mr.ZhangandMr.Johnsongotoahotel.Theyarereadytosignthecontractwithaconversationaroundadinnertable.)B:Wehavefinallycometothismoment!Iamsoexcited.A:Yes,I'vebeenlookingforwardtoittoo.B:Eachofuswillsigntwoformalcopiesofthecontract:theChinesecopyandtheEnglishone.Heretheyare.Pleasecheckitagainandsignithereandhere.A:(Aftersomeminutesofcheckingandsigning)We'vemadeitatlast.Allowmetoproposeatoasttothesuccessofourbusinessandtoourfuturecooperation.Cheers!B:Cheers!Part1DialogueUnit7ContractBusinessletter1-1Date:April20,2018DearMr.Johnson,Wearepleasedtoreachafinalbusinessconclusionbybothefforts.Asnegotiated,wehavemadeadraftcontractforyourreferenceandconfirmationaccordingtoouragreementasfollows:(1)Commodityname:Chinesecannedfood(2)Quality:InconformitywiththesampleSpecifications:Size:150cmX100cm(3)Price:USD50/CTNSFOBQingdao(4)Quantity:2,000CTNSPart2BusinessletterUnit7ContractBusinessletter1-2(5)Payment:L/Catsight(6)Packing:ReeferContainer.(7)Deliverytime:BeforeendofMay.(8)Insurance:BythebuyerOthertermsandconditionsarebasedongeneralpracticeanddetailedspeculationsofrightsandobligationsgiveninthecontract,Wishyoucheckitcarefully.Anycommentsandamendmentsuggestionsarewelcome.Attachedthedraftcontractforconfirmation.Bestwishes.Part2BusinessletterUnit7ContractBusinessletter2Date:April21,2018DearMr.Zhang,Thanksforyourefforts.Wecheckedcarefullythedraftcontract.Youreallydidagoodjobbuttherestillshouldberevisedandadded.Deliverytimeshouldbeclearer.Itshouldbeamendedlikethis:"NotlaterthanMay10,2018.Furthermore,Transshipmentnotallowed,Partialshipmentnotallowed"shouldbeaddedintheprovision.Othertermsremainthesame.Itisappreciatedtorevisethecontractandsendmeforsignatureassoonaspossible.Waitingforyourconfirmation.Bestwishes.Part2BusinessletterUnit7

OnlinesalesUnit8OnlinesalesThescaleofe-commercehasgrownanddevelopedrapidly.Atthesametime,theInternetisprofoundlychangingpeople'sconsumptionbehavior.The?internet?is?exerting?the?influence?over?purchases?carried?out?in?the?offline?world.One?of?the?biggest?commercial?advantages?of?the?internet?is?a?lowering?of?transaction?costs,?which?usually?translates?directly?into?lower?prices?for?the?consumer,sopeoplearekeenononlineshopping.Itcanbesaidthatanytime,anywhere,followone'sinclinations.Unit8OnlinesalesDialogue(1)A：Ihavethedirectoriginofcannedfood,butIcan'tfindthewayfordistribution.B:Whynotissuetheinformationonline?A:Agoodidea.Canyouhelpme?B:Certainly！Youshouldwritedownthebrandnameoftheproductanditscharacteristicsatfirst.A：ItiscalledtheSnackfood.Itisalowvalue,highsalesvolumegoods.B：Yes.Youshouldstresstheadvantagesoftheproduct.A：Itisahealthyandgreendietproductandreadytoeatwhenopened.B:Now,saywhatadistributorcanget.A：Itcanallowthedistributortoprofitfurtherdowntheroad.Part1DialogueUnit8OnlinesalesDialogue(2)-1A:?Lastmonth,weonlyhad40hitsonoursite.Ourproductsandpricesaregood,buttheproblemisthatnooneknowsaboutourwebsite.B:?If?we?want?to?get?this?internet?business?off?the?ground,?we've?got?to?do?somethingfast.A:?Weneedtomaximizethechancesthatoursitewillbeatthetopofsearch?enginelists,butI'mnotsurehowtodoit.B:?We'vegottoputmorebuzzwordsintothepagetext,soitwillpopupwhenpeoplesearchaboutkindofproducts.Part1DialogueUnit8OnlinesalesDialogue(2)-2A:?Yeah,?you're?right.?We've?got?to?get?the?most?popular?phrases?there.?.?.?.How?else?can?we?boost?site?traffic??B:?I?think?one?of?the?least?costly?ways?to?attract?business?is?to?ask?some?of?our?neighboring?sites?to?offer?links?to?our?page?inside?oftheirs.?If?they?haverelated?services,they?may?be?willing?to?helpus?out.A:?I?guess?we?could?also?put?out?a?few?advertisementsforour?websiteinsideofthe?search?engine.?I?would?like?to?find?the?most?effective?way?to?let?people?know?about?our?site?and?our?products.Part1DialogueUnit8OnlinesalesBusinessletter1Dearsir,Ourcompanymainlysellscannedfoodonline.Ourproductfeaturesgreenandhealthyfood,whichisalsotheconsumptionconceptofmodernpeople.Anditisaproductwithlowpriceandhighsalesvolume.Youcanalsogetinformationabouttheproductsfromourwebsite.Atanytime,youcanconsultthecustomerservicepersonnelonline,andwewillsendyoutheproductsamples.Wereallyhopetocooperatewithyourcompany!Lookingforwardtoyourreply!Yourstruly,Part2BusinessletterUnit8OnlinesalesBusinessletter2Dearsirs,Iencloseanillustratedsupplementtoourcatalogue.Itcoversthelatestproductswhicharenowavailablefromstock.Wearemostgratifiedthatyouhave,forseveralyears.Includeaselectionofourproductsinyourmail-ordercatalogues.Theresultingsaleshavebeenverysteady.Webelievethatyouwillfindournewcannedfoodsmostattractive.Theyshouldgetaverygoodreceptioninyourmarket.Onceyouhavehadtimetostudythesupplement,pleaseletusknowifyouwouldliketotakethematterfurther.Wewouldbeveryhappytosendsamplestoyouforcloserinspection.Foryourinformation,weareplanningaseriesofproductswithdifferenttasteswhich,shoulddowellinthenorthernmarket.Wewillkeepyouinformedonourprogressandlookforwardtohearingfromyou.Yourssincerely,Part2BusinessletterUnit8

After-salesandClaimsUnit9After-salesandClaimsIne-commerceactivities,after-salesandclaimsplayanimportantroleintheprocessoftrade,whoseessenceistoachievethepurposeofbehaviorthroughlanguage.Itisusuallyadocumentinwhichthebuyerlodgesaclaimbecauseofhisdissatisfactionwiththegoodsreceived,suchas:thegoodsdidnotarriveontime;althoughthegoodsarrived,theyweredifferentfromthedescriptionoftheorder;thegoodsweredamaged,etc.Unit9After-salesandClaimsDialogue(1)A：Iwanttotalkaboutourorderofcannedgoodswithyourcompany.B:What'swrongwiththeorder?A:Well,weorderedalargequantityofcannedfoodfromyouonMay15andhavenotreceivedityet.B:Wearesosorryfortheinconveniencewebroughttoyouinthisdelay.Andthegoodswillbedeliveredassoonaspossible.A:Wehopeyouwillcompensateusforthelosswehavesufferedasaresultofyourdelay.B：ThatsoundsOK.Oneofmypeoplewillgotoyourcompanytomorrowtotalkaboutcompensationfortheloss.A:Ireallyappreciateyourcorrectattitudeinthiscase.AndIsincerelyhopethateverythingwillbesmoothinourfutturebusiness.B:Pleasebelievemethisisasingularcase.I'msurethateverythingwillbesmoothinourfuturebusiness.Part1DialogueUnit9After-salesandClaimsDialogue(1)-1A:Goodmorning,HuaZhang.Pleasetakeaseatandhavesomecoffee.B:Goodmorning,Mr.Johnson.Thankyou.IthinkyouknowwhyIcomeheretoday.A:Yes,youmentionedtheprobleminyourfaxseveraldaysago.Ihopewecansettletheprobleminapleasantway.Haveyoucheckedhowmuchofthecontentsofthedamagedbalescanstillbeused?B:

The

report

said

that

the

majority

could

besalvaged.

About

20%

can't

be

used

or

sold

out.

We’re

very

anxious

about

it.

We

had

counted

onreceiving

the

shipment

to

complete

several

orders.A:

We

understand

your

problem.B:

I'm

sure

we

can

count

on

your

support

to

help

us

to

overcome

the

present

difficulty.Part1DialogueUnit9After-salesandClaimsDialogue(1)-2A:

What

do

you

suggest

for

a

settlement?B:

We

are

willing

to

accept

the

shipment

if

you

will

allow

a

30%

reduction

in

price.A:

Let's

compromise

on

a

20%

reduction

in

price

on

this

shipment.

And

for

your

next

order,

we'll

give

you

some

preferential

terms

in

addition

to

what

you

are

getting

from

us

now.B:

I

apprec