2024年美國品牌價值排行榜（英）-51正式版

US

USvalue

rankings2024

Who’swinningthevaluewars?

/ResearchReality

2USvaluerankings2024Contents

01Introduction:Inflationdrivesfocusonvalue

02Whovaluesvalue?

03Howdoesqualityrelatetovalue?

04Valuetrendsbyindustry

05Best“bangforyourbuck”brands

06Best“bangforyourbuck”brandsbyindustry

ThedatareferencedinthisreportcomesfromYouGovBrandIndexunlessotherwisestated.

sizeforLiberalsandConservativesdoesnotreflecttheideologicalbreakdownamongUSvoters

3USvaluerankings2024

Introduction

Whatarethebestandworstvalue

brands,accordingtoAmericans?

Whichbrandsdoconsumersthink

trulydeliveragooddeal,andhow

doesthisdifferbyregionand

incomegroup?

Iamplanningtosavemoremoneynextyear

71%

Idon’tmindpayingextraforgoodqualityproducts

67%

ThisreportprovidesadeepdiveintoAmerica’s

bestvaluebrands,asweexaminethebrandsthat

consumersthinkprovidethebestbangfortheir

buckacross25+sectors,fromrestaurantsand

retail,totravelandinsurance.Understandwhat

makesthesebrandsthego-tochoicefor

Americanconsumersanduncoverthefactors

drivingtheirpurchasingdecisions.

Thereisn'tmuchdifferencebetweenleading

brandsandsupermarke

USgenpop

YouGovProfiles:November2024(n>54,000)

4

USvaluerankings2024

Americanssay

greedistheir

biggest

weakness:

IsValueabout

gettingmore?

Greed3xmorelikelytobenamed

asthebiggestweaknessthanPride,

thenext‘deadlysin’

Whichofthefollowingisthebiggest

weaknessofAmericansoverall?(USgenpop)

5%

3%3%

Greed

6%

Notsure

9%

42%

Pride

Gluttony

Envy

Lust

13%

Wrath

18%

Sloth

YouGovSurveys:October22,2024(USgenpop:n>13,700)

5USvaluerankings2024

Womenmorelikelytonoticepriceincreases

acrossmostindustries

Havenoticedasignificantincreaseinpricesoverthepastsixmonths

WomenMen

FoodFood

Householdproducts

Householdproducts

82%76%

57%49%

Clothes/acCcelostshoesri/easccessories

eauty/personalcareproducts

Beauty/personalcareproducts

CarsCars

52%

52%

40%

33%

41%

45%

Travelproducts/services

Travelproducts/services

AlcoholicdArlicnokhsolicdrinks

TelecomssTeerlevcicoemssservices

34%

26%

22%

32%

28%

25%

YouGovProfiles:November25,2024.12-monthmovingaverage.

6USvaluerankings2024

91%ofAmericansaged65+havenoticedasignificant

increaseinfoodproductprices

Havenoticedasignificantincreaseinfoodproductpricesoverthepastsixmonths

Genpop:

79%

70%71%75%

83%

88%91%

18-2425-3435-4445-5455-6465+

YouGovProfiles:November25,2024.12-monthmovingaverage.

7USvaluerankings2024

Americansaremorelikelytohaveworsefinances,

butareveryoptimisticfor2025

Householdfinancialsituation

Changesincelastmonth(12monthaverage)Expectedchangein12months(Nov2024)

56%

54%

25%

19%

19%

26%

WorseNochangeBetterWorseNochangeBetter

YouGovProfiles:November25,2024;Responsesreweightedafterremovingrespondentswhosaid“Don’tknow”

Q:Comparedtoonemonthago,howhasyourhousehold'sfinancialsituationchanged?12-monthmovingaverage(USgenpop:n>177,000)

Q:Howdoyouthinkyourhousehold'sfinancialsituationwillhavechanged12monthsfromnow?Last30days(USgenpop:n>38,000)

8USvaluerankings2024

Howdoesabrand’sQualitycorrespondtoitsValue?

CirclesizesrepresentthepercentageofAmericanswhowouldconsiderpurchasingfromabrandwhentheyarein-market.

Quality

Rolex

Samsung

Amazon

Negativevalue,

positivequality:

73brands

Netflix

Lowe's

Dove

Gucci

Costco

Starbucks

Jaguar

OliveGarden

Aldi

Walmart

Positivevalue,

positivequality:

1,936brands

Ozempic

Domino's

Tesla

C

Ticketmaster

X

TikTok

DollarGeneral

DollarTree

Value

Negativevalue,

negativequality:

27brands

SpiritAirlinesTemu

Positivevalue,

negativequality:

22brands

YouGovBrandIndex:Nov1,2023–Oct31,2024.Numbersdisplayedreflecteachbrand’sNetValueandNetQuality.Circlesizesarebasedonpurchaseconsideration.

Largecirclesrepresenthigherconsiderationpercentages.Brandsincludedreflectasamplingofthe2,000+brandstrackedinBrandIndex.USgenpop(n>19,000perbrand).

9USvaluerankings2024

Surprisepriceincreaseshavelargerimpactthan

surprisediscounts,butbotharesignificant

Likelihoodofbookingagainwithcarrierwho

increasespriceby$50atcheck-in(USgenpop)

Likelihoodofbookingagainwithcarrierwho

decreasespriceby$50atcheck-in(USgenpop)

5%

12%

14%

21%

67%

81%

LesslikelyAboutthesameMorelikelyLesslikelyAboutthesameMorelikely

YouGovSurveys:Self-serve.December5-6.USgenpop:n>1,000.Datareweightedafterremoving“Notsure”responses.

TalktoaresearcherRunasurvey

10USvaluerankings2024

MenmorelikelytolookforqualityinTVs,butvaluein

bulkfrozenpizzas

Imagineyouareshoppingforanew

TV.Whichofthefollowingbest

describeswhatyouwouldchoose?

Imaginethatyouareatthesupermarketshoppingforyour

favoritefrozenpizza.Assumingyouhadunlimitedfreezer

spaceathome,whichofthefollowingdealsappealthemost?

ThebestqualityTV

34%

44%

22%23%23%

21%21%

19%

ThebestvalueTV

35%

36%

15%

15%

12%12%

ThebestpricedTV

15%

21%

8%

7%

Notsure

5%

9%

1pizzaat

regularprice

2pizzasat

5%off

4pizzas

at10%off

8pizzasat

20%off

16pizzasat

40%off

Notsure

MaleFemale

MaleFemale

YouGovSurveys:Self-serve.December5-6.USgenpop:n>1,000.

TalktoaresearcherRunasurvey

11

USvaluerankings2024

Whichindustries

arethebest

deals?

12USvaluerankings2024

Whichindustriesarethebestdeals?

Intheprocessofdeterminingthebest

“bangforyourbuck”brands,welooked

atsurveyresponsesofhundredsof

thousandsofAmericansoverthe

courseof2023and2024.

Thosesurveysincludedquestionsabout

morethan2,000brandsacross40+

industries.

Whenaskedaboutperceptionofvalue,

respondentsaregivenalistofrelated

brandsforeachindustryandthenasked

toselectallthebrandstheythink

representagoodvalueformoney.

Theyarethenaskedtoselectthebrands

theythinkareapoorvalueformoney.

Thevaluescoreforeachbrand

combinesthepositiveandnegative

responsestoformanettotal.

Whilebrandswithininindustryvaryon

howgoodofadealtheymightbewith

eachother,industriesthemselvesalso

showvariances.

Tounderstandtheseindustry-level

variances,wetooktheaverageofall

brandswithinanindustry.

WhichindustriesdoAmericansthink

providethebestdeals,andwhichhave

improvedthemostoverthepastyear?

Talktoaresearcher

13

USvaluerankings2024

Whichindustryis

thebestdeal?

Bestvalueindustriesof2024

Thisslideshowstheaveragevalue

scoreforallbrandsinanindustry

orsector.

Theblacknumberrepresentseach

industry’saveragenetvaluescore.

Therednumberrepresentsthebrand

thatisworstdeallintheindustry,while

thegreennumberrepresentsindustry's

bestvaluebrand.

Talktoaresearcher

YouGovBrandIndex:Nov1,2023–Oct31,2024.NumbersdisplayedreflectaverageofNetvaluescoresforallbrandsinanindustry.

Full-yearsampleperbrandrangesfrom9,200to46,500.2,015brandsexceedasampleof15,000respondents.

14

USvaluerankings2024

Whichindustries

areturninginto

betterdeals?

Mostimprovedvalueindustriesof2024

IndustryAverageindustry

valuescorein2024

Averageindustry

valuescorein2023Difference

Onaverage,Americansthinkcar

makersareabettervaluenowthan

theydidin2023.

Carbrands7.14.52.6

Cable&streaming5.43.32.1

Airlines4.52.61.9

VideoGameFranchises5.83.91.8

Gambling-0.6-2.41.7

Consumerbanks3.51.81.7

Fashion6.34.71.7

Hotel&accommodations9.17.61.5

Consumerelectronics10.38.81.5

Travel7.15.61.5

Talktoaresearcher

YouGovBrandIndex:Nov2023toOct2024vsNov2022toOct2023.NumbersdisplayedreflectaverageofNetvaluescoresforall

brandsinanindustry.Full-yearsampleperbrandrangesfrom9,200to46,500.2,015brandsexceedasampleof15,000respondents.

15USvaluerankings2024

Rankingsmethodology

Theinsightsinthisreportcomefrom

YouGovBrandIndex,adailybrandtracking

toolthatmeasuresconsumerperceptions

across16keymetricsandisavailablein56

marketsworldwide.

ThisanalysislooksatrespondentsintheUS

foroneofthesemetrics:Value.When

askedaboutValue,respondentsaregivena

listofrelatedbrandsforeachindustry,and

thenaskedtoselectallthebrandsthey

thinkrepresentagoodvalueformoney.

Theyarethenaskedtoselectthebrands

fromthatlisttheythinkareapoorvaluefor

money.

Toqualify,brandsmusthavesurvey

responsesavailableforatleast183days

betweenNovember1,2023,andOctober

31,2024.Aminimumbasesizeof300(n)

alsorequired,thoughallbrandsmeasure

inthisreportfarexceedthisthreshold.

Comparativeanalyses(suchashighvslow

income)arerankedbythedifferenceinValu

betweenthetwogroups.ThenetValuescor

forTraderJoe'sis25.1forhigh-income

Americansand10.0forlow-income

Americans.Thisdifferenceof15.1places

TraderJoe'shigherintherankingthanIKEA

despitethelatterhavingahighervaluescor

TheValueforeachbrandcombinesthe

positiveandnegativeresponsestoforma

nettotal.

amonghighincomeAmericans(35.7).Value

scoresareroundedtothenearestdecimal

point,anddifferencesaredeterminedfrom

thoseroundedscores.

ExplorebrandtrackingTalktoaresearcher

16USvaluerankings2024

Whichbrandsdo

Americansthink

representthe

bestdeal?

RankBrandSectorNetvaluescore–

Genpop

1AmazonOnlinebrands59.0

2DoveHair&skincarebrands46.0

3DawnHome&personal46.0

4AmazonPrimeOnlinebrands45.2

5VaselineHair&skincarebrands42.2

6SamsungConsumerelectronics42.0

7HomeDepotRetail41.6

8ToyotaCarbrands41.5

9WalmartRetail41.2

10Lowe'sRetail39.8

YouGovBrandIndex:November1,2023–October31,2024(Eachbrand:n>9,200)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.

17USvaluerankings2024

AmazonwinsatValuebecauseofspeed,selection,and

membershipbenefits

AccordingtoYouGovBrandIndex,AmazonisthebestvalueinAmerica.

Whydoyouthinkthisis?(USgenpop)

Speedofdelivery

71%

Wideselectionofproducts

69%

AmazonPrime

55%

Priceofgoods

55%

Reliability

49%

Priceofshipping

48%

Easeofreturns

48%

Reviews

33%

Subscribeandsave

23%

YouGovSurveys:Self-serve.December5-6.USgenpop:n>1,000.Respondentscouldselectallthatapply.Datareweightedafterremoving“Notsure”responses.

18USvaluerankings2024

Whichbrandsdo

Americansthink

isabetterdeal

thisyearthan

lastyear?

RankBrandSector2024net

valuescore

2023net

valuescoreDifference

1NikeFashion21.112.68.5

2RolexFashion6.8-1.07.8

3AmazonOnlinebrands59.051.27.8

4GucciFashion2.5-5.17.6

VideoGame

FIFA

5

12.45.37.1

Franchises

Disneyland/

6

Travel-6.3-13.37.0

DisneyWorld

CInvestment2.2-4.87.0

7

8BankofAmericaConsumerbanks4.2-2.66.8

9eBayOnlinebrands30.524.06.5

10Mercedes-BenzCarbrands4.5-1.96.4

YouGovBrandIndex:November1,2023–October31,2024(Eachbrand:n>9,200)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.

19USvaluerankings2024

Whichbrandsdo

Americansin

differentregions

thinkisthebest

deal?

RankGenpopNortheastSouthMidwestWest

1AmazonAmazonAmazonAmazonAmazon

2DoveDoveDawnAldiCostco

3DawnAmazonPrimeAmazonPrimeDawnToyota

4AmazonPrimeDawnDoveDoveAmazonPrime

5VaselineSamsungWalmartAmazonPrimeDove

6SamsungAldiLowe'sVaselineHomeDepot

7HomeDepotWalmartHomeDepotBAND-AIDSamsung

8ToyotaVaselineVaselineMenardsDawn

9WalmartHomeDepotToyotaSamsungVaseline

10Lowe'sToyotaSamsungWalmartWalmart

YouGovBrandIndex:November1,2023–October31,2024(Eachbrand–NE:n>2,000;S:n>3,200;MW:n>1,900;W:n>1,700)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank

20USvaluerankings2024

Whichbrandsdo

Americanswith

differentincomes

thinkisthebest

deal?

RankGenpopLowincomeMiddleincomeHighincome

1AmazonAmazonAmazonAmazon

2DoveDawnDoveCostco

3DawnDoveAmazonPrimeToyota

4AmazonPrimeWalmartDawnAmazonPrime

5VaselineSamsungToyotaDove

6SamsungAmazonPrimeVaselineLowe's

7HomeDepotVaselineHomeDepotVaseline

8ToyotaHomeDepotSamsungDawn

9WalmartBAND-AIDAldiHomeDepot

10Lowe'sAldiLowe'sSamsung

YouGovBrandIndex:November1,2023–October31,2024(Eachbrand–Lowincome:n>3,100;Middle:n>3,500;High:n>775)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank

21USvaluerankings2024

Brandsthatmore

high-income

Americansthink

areagooddeal

RankBrandSectorValuescore:

highincome

2Courtyardby

Marriott

4HiltonGardenInnHotels&

accommodations25.411.114.3

5NordstromRackRetail20.36.314.0

6VanguardInvestment22.08.113.9

7FidelityInvestment27.113.213.9

8IKEARetail35.721.913.8

9REIRetail19.55.813.7

10GuinnessBeer&hard

seltzers22.19.912.2

YouGovBrandIndex:November1,2023–October31,2024(Eachbrand–Lowincome:n>3,100;Highincome:n>775)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank

22USvaluerankings2024

Brandsthatmore

low-income

Americansthink

areagooddeal

RankBrandSectorValuescore:

lowincome

Valuescore:

highincomeDifference

1PowerBallGambling10.0-10.820.8

2MegaMillionsGambling9.3-9.318.6

3DollarTreeRetail25.06.918.1

4DollarGeneralRetail19.83.316.5

5GoldenCorralCasualdining21.05.215.8

6SunnyDSoftdrinks&

beverages15.10.015.1

7TicketmasterOnlinebrands-6.8-21.815.0

8HawaiianPunchSoftdrinks&

beverages16.83.113.7

9JaguarCarbrands-1.3-14.813.5

10WalmartRetail45.732.313.4

YouGovBrandIndex:November1,2023–October31,2024(Eachbrand–Lowincome:n>3,100;Highincome:n>775)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank

23

USvaluerankings2024

Sectorrankingsmethodology

Lookingathundredsofthousandsof

YouGovpanelsurveys,weisolatedbrands

amongtheircompetitorstofullyunderstand

who'swinning(andlosing)thevaluewars.

Aswiththerestofthisreport,thebrandsin

thissectionarerankedbyNetValuescore

basedonsurveysbetweenNovember1,

2023,andOctober31,2024.Brands

mentionedmusthaveasampleof300or

morerespondentsandbeentrackedfor183

daystoqualifyfortheranking.

Manyofthe"Worstvalue"brandsidentified

inthissectionactuallyhaveapositivenet

Value,butappearwheretheydointhelist

becausetheyarelowerthanotherbrandsin

theircategory.

The26sectorsincludedinthisreportare:

Airlines,Appliances,Beer&hardseltzers,

Cable&streaming,Carbrands,Casualdining,

Fastfood&QSR,Consumerelectronics,

Drugs&medical,Fashion,Food,Gambling,

Grocery,Hair&skincare,Home&personal,

Hotel&accommodations,Insurance,

Investment,Liquor,Onlinebrands,Retail,

Softdrinks&beverages,Travel,Videogame

franchises,andVideogamepublishers.

Petcarebrandshavebeenexcludedfromthe

Home&personalranking,Healthinsurance

brandshavebeenexcludedfromthe

Insuranceranking,freebrandshavebeen

excludedfromtheOnlinebrandsranking,and

self-drivingcarshavebeenremovedfromthe

Travelranking.

Talktoaresearcher

24

USvaluerankings2024

WhatareAmerica’sbestandworstdealsforairlines?

BestperceivedvalueWorstperceivedvalueRegionalwinners

BrandnameValue

score

1Southwest22.0

BrandnameValue

score

1SpiritAirlines-4.2

Midwest:

Southwest

Northeast:

JetBlue

2DeltaAirLines12.12AirIndia0.1

West:

Southwest

3AmericanAirlines11.83Frontier0.5

4UnitedAirlines11.14Aeromexico1.1

South:

Southwest

5JetBlue9.55CathayPacific1.5

YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>13,300)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.

/ResearchRealityExplorebrandtrackingTalktoaresearcher

25

USvaluerankings2024

WhatareAmerica’sbestandworstdealsforappliances?

BestperceivedvalueWorstperceivedvalueRegionalwinners

BrandnameValue

score

1Samsung34.7

BrandnameValue

score

1Gaggenau1.0

Midwest:

Whirlpool

Northeast:

Samsung

2LG33.52Molekule1.1

West:

Samsung

3Whirlpool29.63IQAir1.5

4KitchenAid27.34Blueair1.9

South:

Samsung

5Maytag23.75Beko2.2

YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>21,600)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.

/ResearchRealityExplorebrandtrackingTalktoaresearcher

26

USvaluerankings2024

WhatareAmerica’sbestandworstdealsforbeer&hardseltzers?

BestperceivedvalueWorstperceivedvalueRegionalwinners

BrandnameValue

score

1Heineken15.0

BrandnameValue

score

1KeystoneLight-0.5

Midwest:

Guinness

Northeast:

Heineken

2Guinness13.42BudLightSeltzer-0.4

West:

Heineken

3SamuelAdams11.83O’Doul'sPremium-0.4

4BlueMoon11.04DeKuyperZero0.5

South:

Heineken

5Modelo10.05LiftBridgeHardSeltzer0.7

YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>9,200)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.

/ResearchRealityExplorebrandtrackingTalktoaresearcher

27

USvaluerankings2024

WhatareAmerica’sbestandworstdealsforcable&streaming?

BestperceivedvalueWorstperceivedvalueRegionalwinners

BrandnameValue

score

1Netflix28.1

2AmazonPrimeVideo27.4

BrandnameValue

score

1DirecTV-10.0

2DishNetwork-9.9

West:

Netflix

Midwest:

Amazon

PrimeVideo

Northeast:

Netflix

3Hulu19.13Spectrum-3.2

4RokuChannel13.84Xfinity-3.0

South:

Netflix

5Paramount+13.45Cox-1.8

YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>46,500)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.

/ResearchRealityExplorebrandtrackingTalktoaresearcher

28

USvaluerankings2024

WhatareAmerica’sbestandworstdealsforcarbrands?

BestperceivedvalueWorstperceivedvalueRegionalwinners

BrandnameValue

score

1Toyota41.5

BrandnameValue

score

1Tesla-14.5

Midwest:

Toyota

Northeast:

Toyota

2Honda32.82Jaguar-5.0

West:

Toyota

3Subaru21.03AlfaRomeo-4.2

4Chevrolet19.64Porsche-0.9

South:

Toyota

5Ford18.65Triumph-0.4

YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>29,200)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.

/ResearchRealityExplorebrandtrackingTalktoaresearcher

29

USvaluerankings2024

WhatareAmerica’sbestandworstdealsforcasualdining?

BestperceivedvalueWorstperceivedvalueRegionalwinners

BrandnameValue

score

1OliveGarden26.4

BrandnameValue

score

1Hooters-3.6

Midwest:

OliveGarden

Northeast:

OliveGarden

2TexasRoadhouse21.12Benihana2.2

West:

OliveGarden

3CrackerBarrel20.93Joe'sCrabShack2.7

4Applebee's19.94BahamaBreeze3.1

South:

OliveGarden

5Chili's18.15P.F.Chang’s3.5

YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>17,000)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.

/ResearchRealityExplorebrandtrackingTalktoaresearcher

30

USvaluerankings2024

WhatareAmerica’sbestandworstdealsforfastfood&QSR?

BestperceivedvalueWorstperceivedvalueRegionalwinners

BrandnameValue

score

1Domino's24.5

BrandnameValue

score

1Starbucks-12.5

Midwest:

Culver’s

Northeast:

Dunkin’

2DairyQueen22.72LongJohnSilver's0.2

West:

PandaExpress

3IHOP21.73Carl'sJr0.8

4Denny's21.64Quiznos0.9

South:

Domino’s

5LittleCaesars21.25Wienerschnitzel1.0

YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>34,500)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.

/ResearchRealityExplorebrandtrackingTalktoaresearcher

31

USvaluerankings2024

WhatareAmerica’sbestandworstdealsforconsumerelectronics?

BestperceivedvalueWorstperceivedvalueRegionalwinners

BrandnameValue

score

1Samsung42.0

BrandnameValue

score

1BeatsbyDre0.0

Midwest:

Samsung

Northeast:

Samsung

2LG32.02AppleVisionPro0.4

West:

Samsung

3Sony29.13McAfee0.8

4Roku26.34Oura1.1

South:

Samsung

5HP26.05Huawei1.2

YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>20,900)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.

/ResearchRealityExplorebrandtrackingTalktoaresearcher

32

USvaluerankings2024

WhatareAmerica’sbestandworstdealsfordrugs&medical?

BestperceivedvalueWorstperceivedvalueRegionalwinners

BrandnameValue

score

1BAND-AID39.2

BrandnameValue

score

1Ozempic-3.5

Midwest:

BAND-AID

Northeast:

BAND-AID

2Tylenol34.02Viagra0.7

West:

BAND-AID

3Tums32.33Jardiance0.8

4Neosporin28.64Rinvoq1.1

South:

BAND-AID

5NatureMade26.65Dupixent1.6

YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>13,600)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.

/ResearchRealityExplorebrandtrackingTalktoaresearcher

33

USvaluerankings2024

WhatareAmerica’sbestandworstdealsforfashion?

BestperceivedvalueWorstperceivedvalueRegionalwinners

BrandnameValue

score

1OldNavy35.7

2Levi's34.6

BrandnameValue

score

1lululemon-4.8

2Abercrombie&Fitch-3.3

West:

Levi’s

Midwest:

Fruitof

theLoom

Northeast:

OldNavy

3FruitoftheLoom33.13DeBeers-3.1

4Hanes32.84JimmyChoo-1.3

South:

Levi’s

5Skechers32.05Louboutin-0.5

YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>23,400)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.

/ResearchRealityExplorebrandtrackingTalktoaresearcher

34

USvaluerankings2024

WhatareAmerica’sbestandworstdealsforfood?

BestperceivedvalueWorstperceivedvalueRegionalwinners

BrandnameValue

score

1Quaker33.4

BrandnameValue

score

1BeyondMeat-4.2

Midwest:

Campbell’s

Northeast:

Quaker

2Campbell's31.42ImpossibleFoods-2.0

West:

Quaker

3Kraft30.83OmahaSteaks-0.8

4Cheerios29.3

4WhiteCastleFrozen

Sliders-0.5

South:

Quaker

5Pillsbury28.35ButcherBox1.4

YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>16,900)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.

/ResearchRealityExplorebrandtrackingTalktoaresearcher

35

USvaluerankings2024

WhatareAmerica’sbestandworstdealsforgambling?

BestperceivedvalueWorstperceivedvalueRegionalwinners

BrandnameValue

score

1Betway4.8

BrandnameValue

score

1CaesarsPalace-8.5

Midwest:

Betway

Northeast:

bet365

2bet3654.72Harrah's-6.3

West:

Betway

3MegaMillions3.03MGMGrand-6.2

4ESPNBET2.84Bally's-6.1

South:

MegaMillions

5888sport2.55DraftKings-5.3

YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>20,100)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.

/ResearchRealityExplorebrandtrackingTalktoaresearcher

36

USvaluerankings2024

WhatareAmerica’sbestandworstdealsforgrocery?

BestperceivedvalueWorstperceivedvalueRegionalwinners

BrandnameValue

score

1Aldi39.7

BrandnameValue

score

1WholeFoodsMarket-5.2

Midwest:

Aldi

Northeast:

Aldi

2Kroger19.027-Eleven-3.7

West:

WinCo

3TraderJoe's14.93Raley’s0.9

4SaveALot9.64HarrisTeeter2.2

South:

Aldi

5Publix8.55GiantEagle2.5

YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>22,400)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.

/ResearchRealityExplorebrandtrackingTalktoaresearcher

37

USvaluerankings2024

WhatareAmerica’sbestandworstdealsforhair&skincarebrands?

BestperceivedvalueWorstperceivedvalueRegionalwinners

BrandnameValue

score

1Dove46.0

BrandnameValue

score

1Amway-4.3

Midwest:

Dove

Northeast:

Dove

2Vaseline42.22Rogaine-2.4

West:

Dove

3Head&Shoulders27.13EstéeLauder0.5

4Neutrogena26.6

4RoostersMen’s

GroomingCenter0.7

South:

Dove

5GoldBond24.25EuropeanWaxCenter0.8

YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>17,400)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.

/ResearchRealityExplorebrandtrackingTalktoaresearcher

38

USvaluerankings2024

WhatareAmerica’sbestandworstdealsforhome&personal?

BestperceivedvalueWorstperceivedvalueRegionalwinners

BrandnameValue

score

1Dawn46.0

BrandnameValue

score

1SmileDirectClub0.5

Midwest:

Dawn

Northeast:

Dawn

2Clorox34.22Nair2.1

West:

Dawn

3Colgate34.13Invisalign2.3

4Crest31.54Axe5.1

South:

Dawn

5Kleenex29.15ACT7.0

YouGovBrandIndex:November1,2023–October31,2024(Genpop:n>19,200)

Value:Whetheraconsumerconsidersabrandtorepresentgoodorpoorvalueformoney.Nettotal.Mustbetracked183daystorank.

/ResearchRealityExplorebrandtrackingTalktoaresearcher

39

USvaluerankings2024

WhatareAmerica’sbes