《網(wǎng)店運(yùn)營(yíng)與推廣》實(shí)訓(xùn)教材

ITMC電子商務(wù)綜合實(shí)訓(xùn)與競(jìng)賽系統(tǒng)

網(wǎng)店運(yùn)營(yíng)與推廣實(shí)訓(xùn)教材

<-）學(xué)生訓(xùn)練平臺(tái)...............................................................5

1.1登錄ITMC學(xué)生訓(xùn)練平臺(tái)...............................................5

1.2角色分工.............................................................5

1.3修改密碼.............................................................6

1.4.經(jīng)營(yíng)流程.............................................................6

1.4.1數(shù)據(jù)魔方........................................................6

1.4.2辦公場(chǎng)所設(shè)立...................................................7

1.4.3配送中心設(shè)立...................................................8

1.4.4店鋪開設(shè)......................................................11

1.4.5網(wǎng)店裝修.......................................................12

1.4.6采購(gòu)?fù)稑?biāo)......................................................13

1.4.7商品入庫(kù).......................................................15

1.4.8發(fā)布商品.......................................................15

1.4.9SEO優(yōu)化......................................................16

1.4.10SEM推廣及管理..............................................17

1.4.11團(tuán)購(gòu)..........................................................19

1.4.12秒殺..........................................................20

1.4.13套餐..........................................................20

1.4.14促銷..........................................................21

1.4.15站外媒體推廣................................................21

1.4.16訂單分發(fā)....................................................22

1.4.17物流選擇....................................................22

1.4.18貨物出庫(kù)....................................................23

1.4.19貨物到達(dá)簽收................................................23

1.4.20應(yīng)收款應(yīng)付款................................................24

1.4.21短貸/還本付息...............................................24

1.4.22支付工資....................................................25

1.4.23支付相關(guān)費(fèi)用................................................25

1.4.24交稅.........................................................26

1425長(zhǎng)貸/還本付息.................................................26

1.4.26關(guān)帳.........................................................27

1.5輔助工具............................................................27

1.5.1店鋪管理.......................................................27

1.5.2員工管理......................................................28

1.5.3庫(kù)存管理......................................................28

1.5.4倉(cāng)庫(kù)信息查詢..................................................29

媒體廣告信息...................................................29

1.5.6ITMC商城信息................................................29

1.5.7媒體中標(biāo)信息..................................................30

1.5.8采購(gòu)中標(biāo)信息..................................................30

1.5.9歷輪訂單列表..................................................31

1.5.10我的訂單信息.................................................31

1.5.11追加股東投資.................................................31

1.5.12物流信息查詢.................................................32

1.5.13物流路線查詢.................................................33

1.5.14物流折扣管理.................................................34

L5.15排行榜........................................................34

1.5.16企業(yè)信息.....................................................35

1.6經(jīng)營(yíng)分析.............................................................36

1.6.1市場(chǎng)預(yù)測(cè)圖.....................................................36

1.6.2現(xiàn)金流量表....................................................36

1.6.3財(cái)務(wù)報(bào)表......................................................37

1.6.4市場(chǎng)占有率....................................................37

1.6.5訂單匯總統(tǒng)計(jì)..................................................37

1.6.6已交貨訂單統(tǒng)計(jì)................................................38

1.6.7未交貨訂單統(tǒng)計(jì)................................................38

1.6.8進(jìn)店關(guān)鍵詞分析................................................39

1.6.9駕駛艙........................................................39

1.6.10杜邦分析.....................................................39

（二）規(guī)則說明...................................................................41

2.1數(shù)據(jù)魔方.............................................................41

2.2開店................................................................41

2.21辦公場(chǎng)所設(shè)立...................................................41

2.22配送中心設(shè)立...................................................42

2.23店鋪開設(shè).......................................................42

2.24網(wǎng)店裝修.......................................................43

2.3采購(gòu).................................................................43

2.31采購(gòu)?fù)稑?biāo).......................................................43

2.32商品入庫(kù).......................................................43

2.4推廣.................................................................44

2.41商品發(fā)布.......................................................44

2.42SECH尤IE.............................................................................................................45

2.43SEM推廣......................................................46

2.44SEM管理......................................................47

2.45團(tuán)購(gòu)...........................................................47

2.46秒殺...........................................................48

2.47套餐...........................................................48

2.48促銷...........................................................49

2.49站夕卜推廣.......................................................50

2.5運(yùn)營(yíng).................................................................53

2.51訂單分發(fā).......................................................53

212物流選擇........................................................33

2.53貨物出庫(kù).......................................................53

2.54貨物簽收.......................................................53

2.6財(cái)務(wù).................................................................54

2.61應(yīng)收/應(yīng)付款....................................................54

2.62短貸/還本付息..................................................54

2.63支付工資.......................................................54

2.64支付相關(guān)費(fèi)用...................................................55

2.65交稅...........................................................55

2.66長(zhǎng)貸/還本付息..................................................55

2.67關(guān)帳...........................................................56

（一）學(xué)生訓(xùn)練平臺(tái)

1.1登錄ITMC學(xué)生訓(xùn)練平臺(tái)

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L2角色分工

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1.4.1數(shù)據(jù)魔方

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