人才市場概覽-薪酬展望-人才管理（第九期）

NinthEditionKPMGPeopleServicesEvolvingbusinessneeds,shiftdemographics,andtechnbetweentheoptimisationoftheiroperationsandtheevolvingexpectationsoftheworkforceforlong-termsuccess.HeadofPeopleServices,Tax?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.23?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirms3affiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Respondentsweremoreconservatyearregardingtheirsalofallrespondentsexbranding,morethandoubtheirtopnontheirtopnon-monetaryfactorcompensationpackagescompensationpackagesasoforganisationsaresourciofrespondentsciteflexi?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirms4affiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.4WhilstC-suitesretainamoreoptimisticviewofincreasingormaintainingheadcount,theincreasinguncertaintmorecautiousinachallengingmarket.Lowernumbersofjobmoversin2024alsosuggestaqConsiderupskillingandreskiprogrammestobridgeandstayaheadofthetechsourcenon-localtalentOrganisationsareseekingtobolstersalesperformancewhilstmaintainingoperefficiency.Thisyear’sresultshavealsoseenmarketingandbrandingemergeasafunctionofincreasingfocusintalentexpansion,perhapsasameanstosecuringedge.Meanwhile,theadoptionofgenerativeAIisseenasanareaofgrowthtoenhefficiencyandproductivity.Inthecurrentenvironment,employeesareplacingagreateremphasisInthecurrentenvironment,employeesareplacingagreateremphasisstability.Workflexibilityandwork-lifebalancealsoremainkeyconcernsforemployees,particularlymorejunioremployees.Employer’swillneedtocontandbenefitsarrangementstostaycompetitive.Housingbenefitsandplansarecommonlydesiredbyexecutives–organisationsmayconsiderpdifferentiatethemselvesinthetalentmarket.HRprofessionalsandemployerscontinuetoexperiencechallengesHRprofessionalsandemployerscontinuetoexperiencechallengesaddressthis,approximatelyhalf(51%)ofHongKongSAR(HongKonactivelyrecruitingtalentfromtheChineseMainland,capitalisingonitsextensivandfavourablegovernment-supporteMainlandalsopresentsasignificantsourceofbusinessopportunities,withamajorityofHongKongorganisationshavingalreadyestablishedoperationsincities.Thisexpansionisdrivenbytheattractivebusinessmarketpotentialaworkforceavailableintheregion.?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirms5affiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.5$2024madecareermovesalaryreview2025headcountexpectations *Risesto44%amongC-levelsRespondentsconsideringcareermovesinthefirstsixmonthsof2025ConsideringcareermoveConsideringcareermove6?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirms6affiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.which425HongKongbusinesseparticipatedwithanevenproportionorespondents.ThisyearalsomarksthefirexpandedtoSingapore,provithetwointernationalfinanciSingaporesurveywillbecoveredinaprofessionalperspectiveson(GBA).Theresearchsalaryoutlook,talenttrendsandotherrelRespondentsweredrawnfromvarioussectors,consumermarkets,financialprofessionalservices,publicservices,ofrespondents’organisationsAmongtherespondents,50leveland29%departmentheaBase:AllBase:AllrespondentsinHongKongSource:KPMGsurveyanalysisBase:AllrespondentsinHongKongSource:KPMGsurveyanalysisP.08P.17P.31P.58P.65P.77 8?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirms8affiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.9?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirms9affiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.C-levelexecutivesarefeelingslightlymoreC-levelexecutivesarefeelingslightlymorepoTherewaslessoptimismfromallrespondentsin2025 tt Base:AllrespondentsinHongKong 、i,s-oa-、i,s-·.·-Source:KPMGsurveyanalysis Base:AllC-levelrespondentsinHongKongNote:Numbersmaynotaddupto100%duetoroundingSource:KPMGsurveyanalysis?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.C-suiteexecutivesareoftenmoreC-suiteexecutivesareoftenmorecompanies'growthstrategiestobemoreoptimisticoverallworkforce.Thisyearisnodifferent,witheiroptimismregardingworkforceincremaintainorincreasetheir Base:AllC-levelanddepartmentheadrespondentsinHongKong/SingaporeNote:Numbersmaynotaddupto100%duetoroundingSource:KPMGsurveyanalysiswithcautionthisyear.SingapoexpressedaslightlymoreoptimisticoutlooKongcounterpartswhenconsideringheeconomicclimateforthey?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Organisationsmustembraceholisticplanningandstrategictalentacquisitiontoensurebothpresentandfuturesuccess.Byintegratingtalentandtechnology,andprioritisingtheacquisitionofcriticalcapabilitiesanddevelopmentoffutureskills,theywilldriveunparalleledorganisationalsuccess.?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Afterdippingin2024,overallAfterdippingin2024,overallworkforceheadcountexpectationshaveagaindecreasedsliorganisationsalsoexpectingtoreducetheirworincreaseshavereboundedslightlyinfinancialservicesandrealestate,whileoptimInnovationandtechnoBase:AllrespondentsinHongKongSource:KPMGsurveyanalysisInnovationandtechnoBase:AllrespondentsinHongKongSource:KPMGsurveyanalysis?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.CostpressureCostpressureisleadingtocautioushiringintheconsumermarketssector;Tostayahead,companiesmustfocusonstrategicworkforceplanningandtalentagilitytoattractandretainprofessionalswhileenhancingreskillingandbalancingtalentinvestmentvsoperationalefficiencytosustainlong-termgrowth.WithaWithabackdropofdecliningretaheadcountincreasesforconsumermarketshascontinuedtosoftThegovernmenthastakenmeasures2todeveloeconomytosupporttheretailThefinancialservicessentimentsawaslightiThefinancialservicessentimentsawaslightibuoyedbysignsofrecoveryinthebanThemostoptimisticsectorin2024,innovationandttechhiring5.Potentialcontributingfactorsincludeov1WhyHongKongsretailrecoveryistakinglongerthanexpected,HongKongBusiness,5February20252TheChiefExecutives2024PolicyAddress,HongKongSARgovernment,16October20243HongKongBankingOutlook2025,KPMGChina,January20254ChineseMainlandandHongKongIPOmarkets,KPMGChina,11December20245TheGreatTechReset:UnpackingTheLayoffSurgeOf2024,Forbes,19August2024?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Headcountexpectationswithintheprofessionalservsameyear-on-year,slightlyhigherthandecreaseinheadcountthisyear,Publicsectorheadcountexpectationshgrowingbudgetdeficit.Thegovernmenthasannouthatitwillcut10,000civilserviceRealestateprofessionalsremainamongtheprospectswithintheirorganisations,inlinewithtuptickinconfidencein6The2025-26Budget,HongKongSARgovernment,26February2025?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Salesandoperationsremaintheprimaryareasoffocusforheadcountincreasesa$Base:C-leveland/orHRrespondentsinHongKongwhoexpectedanincreaseinheadcountRespondentswereabletoselectupto3optionsSource:KPMGsurveyanalysis“ESG”:Environmental,SocialandCorporateGovernance?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.ExpectationsforheaExpectationsforheabrandinghavejumpedsignificantlyfrom2024to2025,doublinginjustoneyear.trajectoryasthebroadertechsWiththecontinuousadvancementofWiththecontinuousadvancementoftechnology,organisationsneedtoinvestinmarketingcapabilitiesinordertoachievebetterresults.Thisincludesamoredata-driventargetcustomerprofile,targetedcontent,optimisingonlineadcampaignsincludingawarenessandconversion,andcopingwiththeever-changinglandscape.socialmediaAndyLuk 。。?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.:2024Retrospect·2025Outlook14%ofrespondentsreportedsecuringnewemployment14%ofrespondentsreportedsecuringnewemploymentin20industriesexperiencingthehighestconcentrationofsuccessfuljobseekers.Thiscomparesto39%ofrespondenopportunities,highlightinBase:AllrespondentsinHongKongSource:KPMGsurveyanalysisSource:Source:KPMGsurveyanalysis?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.:2024Retrospect·2025Outlook2024,asbothemployersandjobseekersfocusedonfindingcandidateswhoaidealmatchfortheirrolesseekersareleaningtowardsstabilitytakingonnewchallengjuniorstafftooptimisecosts.seniormanagerseniormanagerBase:AllrespondentsinHongKongSource:KPMGsurveyanalysis?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.:2024Retrospect·2025Outlook19.58%,representingBase:AllrespondentsinHongKongSARthatchangedjobsin2024/2023/2022Source:KPMGsurveyanalysis?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.:2024Retrospect·2025OutlookOnaverage,candidatesexpectedhighercompensationpackagesthanwhaOnaverage,candidatesexpectedhighercompensationpackagesthanwhaIn2024,overathirdreceivingasalaryincrenearlyaquarterofrespondents(22%paycutafterchangingjobs,anotable2023(13%).talentmarket,wheretherearemcandidatesthanavailablejobs.Thissituatiwithemployers’effortstooptimisoflayoffsaffectingjob2024Base:AllrespondentsinHongKongthatchangedjobsin2024/2023(actual)/AllrespondentsinHongKong(expected)Note:Numbersmaynotaddupto100%duetorounding2024expected2023expected2023Source:KPMGsurveyanalysis?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.:2024Retrospect·2025Outlookannouncedinits2025-2026budgetthatm6The2025-26Budget,HongKongSARgovernment,26February2025 Base:AllrespondentsinHongKongthatstayedwiththesameemployerin2024Note:Numbersmaynotaddupto100%duetoroundingSource:KPMGsurveyanalysis?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.:2024Retrospect·2025Outlook2024markedasharpdecreasein2024markedasharpdecreaseinservicesprofessionalssawtheiryearlybonusofright-sizinginitiatives且Base:AllrespondentsinHongKongSource:KPMGsurveyanalysis?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.:2024Retrospect·2025OutlookThedisparityinbonuspaymentsacrosssenioritylevelsThedisparityinbonuspaymentsacrosssenioritylevelsfuraverage,whilethoseinloseniormanagerBase:AllrespondentsinHongKong且且Source:KPMGsurveyanalysis 。。?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.:2024Retrospect·2025OutlookInthefirsthalfof2025,29%ofrespondentsarethinkingaboutchangingcareeInthefirsthalfof2025,29%ofrespondentsarethinkingaboutchangingcareeinjobseekers,theprofessionalservicesandretechnologyBase:AllrespondentsinHongKongSource:KPMGsurveyanalysisBase:AllrespondentsinHongKongSource:KPMGsurveyanalysis?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.:2024Retrospect·2025OutlookTheoveralldeclineinresponTheoveralldeclineinresponheightenedfocusonjobsecurityamidsmarketsandtechnolhighestratesofrespondentswillingtombonusstructuresinthesesector?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.:2024Retrospect·2025Outlook Base:AllrespondentsinHongKongNote:Numbersmaynotaddupto100%duetoroundingSource:KPMGsurveyanalysis?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.:2024Retrospect·2025OutlookTheoverallexpectationsforsalarychangeshavebeenmoresubduedthisyearinthefaceofthegloTheoverallexpectationsforsalarychangeshavebeenmoresubduedthisyearinthefaceoftheglo74%areexpectingapayriBase:AllrespondentsinHongKongNote:Numbersmaynotaddupto100%duetoroundingSource:KPMGsurveyanalysis?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.:2024Retrospect·2025OutlookBase:AllrespondentsinHongKongSource:KPMGsurveyanalysisincreaseshaverisenslightlyincreaseshaverisenslightlyfollowingtwoyearsof 。。。。?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.TalentSourcingGreaterBayAreaOpportunitiesTalentRetentionandAttractionCompensationTalentSourcingGreaterBayAreaOpportunitiesForthethirdyearinaForthethirdyearinarow,compensationpackage,careerprogression,andOrganisationalcultureSalaryandcompensationpackageCareerprogressionandpromotionWorkflexibilityJobsecurityRelationshipLearningandWorkloadandworkpressureandwork-lifebalancewithexistingdevelopmentopportunitysupervisor(s)Base:AllrespondentsinHongKongSARRespondentswereinvitedtoselectthetop3driversSource:KPMGsurveyanalysisemployeesseekingnewduetoanincreaseinworkload,Theheightenedemphasisosomecases,ledjobsemploymentstabilityoverandsalaryincreases.Thisshiftreflectsinthejobmarketfrom?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.TalentSourcingGreaterBayAreaOpportunitiesTalentRetentionandAttractionCompensationTalentSourcingGreaterBayAreaOpportunitiesBase:AllrespondentsinHongKongSARRespondentswereinvitedtoselectthetop3driversSource:KPMGsurveyanalysisKong(seefigure31).surpassingcompensaflexibilityandworklifebalantheirHongKongcounattributedtoworkflexibili?2025KPMGTaxServicesLimited,aHongKong(SAR)limitedliabilitycompanyandamemberfirmoftheKPMGglobalorganisationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.TalentSourcingGreaterBayAreaOpportunitiesTalentRetentionandAttractionCompensationTalentSourcingGreaterBayAreaOpportunitiesdissatisfactionandmaMeanwhile,C-suiteexecutivesdissatisfactionandmaMeanwhile,C-suiteexecutivesmiddleandlower-levelmanagersarepreoccoperations.Agenerationalasyoungerworkersoftenplaceagreateremphasisonwork-lifegiventhecurrenttalenttrends.Tostaycompetitiveinthemarket,organisationsneedtoensurethattheiremployeevaluepropositi