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1、報紙廣告如何做?Suncom AdvertisingSuncom AdvertisingSuncom Advertising關于房地產報紙廣告的十個觀點Suncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom A
2、dvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom Advertising創(chuàng)意簡報Creative BriefSuncom Advertising客戶項 目 工作號Client:Product: Job No.:完成日期Deadline:創(chuàng)意成品形式Description:Suncom AdvertisingOBJECTIVE/
3、ROLE OF AD策略方向廣告目標消費者最需要解決的問題How will the client measure the success of this advertising?Suncom AdvertisingTARGET AUDIENCE/PERSON PROFILE目標消費者受眾特性描述 Whom am I talking to?.基本結構: .基本特征:.基本生活態(tài)度:.對于本(類)產品的基本態(tài)度:.對于廣告的基本態(tài)度:.目標消費者需求洞察INSIGHT:What is the most relevant thing to be persuasive?個案1:I must know
4、about him個案2:Suncom AdvertisingCOMPETITIVE SITUATION競爭態(tài)勢Suncom Advertising廣告前消費者的行為和認知Suncom Advertising廣告后消費者的行為和認知Suncom Advertising創(chuàng)意爆點承諾傳達我們的承諾Suncom Advertising承諾支撐點支持理由Suncom Advertising調性風格Suncom Advertising擬人化品牌個性Suncom Advertising品牌資產Suncom Advertising創(chuàng)意元素Suncom Advertising其他必要提及Suncom Adve
5、rtisingSuncom AdvertisingOTHERS注意事項Suncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom Advert
6、isingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSun
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