BEC高級(jí)第18講考試注意事項(xiàng)及口語(yǔ)考試總結(jié).doc

保存講義 打印講義 BEC高級(jí)精講班第18講講義 考試注意事項(xiàng)及口語(yǔ)考試總結(jié)學(xué)習(xí)重點(diǎn)1.Homework review2.Key points at exam rooms3.Oral test4.Business passage reading 5.Homework I. Homework reviewHomework 1Report on making more use of technology in HR DepartmentIntroductionThis report sets out to give some recommendations on making more use of technology in HR Department.Strengths and WeaknessesThe current use of technology in HR Department is not very satisfactory. Each member of staff in HR Department has their computers to facilitate their work, but they never made full use of them. A computer is nothing but a document processor for most of our staff. They only type documents, copy and print them through computers. Some advanced users surf the net to gather information. Besides, our computers are out of date. They are slow when working on complex tasks. That will slow down our work speed.Suggestions1.Our old computers should be replaced by up-date ones.2.Some latest software should be brought in to replace manual work, such as assessing system. All we need to do is putting numbers in, then computers will tell who did the best job and who deserves most money.3.It is strongly recommended that we should give trainings to employees on how to applying the technology. BenefitsIt may cost us money to update our computers in the short-term.n But it is worth changing with forthcoming enhanced efficiency.The softwaren can at least double work efficiency. Our staff will be excited and enthusiastic too.John SmithHR ManagerHomework 2Proposal on Technological ImprovementsIntroductionThis report aims to assess the current situation of technology being used in the Customer Service Department and recommend some ways of improvements on technology.Outline We now use the filing system which can make the files of customers into order, the automatic sound telephone system and the fax.ImprovementsFirst, we need a new system called “Automatic Reply System”. It can reply all customers basic questions automatically by sending e-mails, and it also helps our employees to pay attention to the most general questions. Second, we need to install visual telephones, which are already used by many other companies. BenefitsThe advantages of “Automatic Reply System” are many. It can save time and personal resources. Many customer questions are the same or identical. We could avoid repeating contents and wasting manpower. The visual telephones can help our staff and customers to see facial expressions, which can make our communications more effective. It also helps us to judge the customers personal information and give more human-oriented service.ConclusionIt is easy to see the importance to take some technological improvements in our department. New technology has already been used by other companies.RecommendationsWe strongly recommend that we should use these new technologies and ensure that they can have positive effects in our work. KittyCustomer Service DepartmentII. Key points at exam rooms考試注意事項(xiàng)第一步：步入考場(chǎng)BEC Higher考試在周六的上午九點(diǎn)開(kāi)始，考生在8：40分進(jìn)入考場(chǎng)。由于每個(gè)考點(diǎn)都會(huì)有很多考生來(lái)參加考試，所以你會(huì)和別的同學(xué)分配到不同的教室里進(jìn)行考試。那么你憑什么進(jìn)入這間教室而不是那間教室呢？你會(huì)發(fā)現(xiàn)你的準(zhǔn)考證上已經(jīng)為你編寫了考號(hào)，比如CN /1 56。在斜杠前面的字母CN是中國(guó)的代碼，數(shù)字表示的是你所報(bào)考的考點(diǎn)號(hào)是多少；而后面的56就是你的考號(hào)了。到了考試當(dāng)天，你可以按照考場(chǎng)的分布圖找到56號(hào)應(yīng)該在哪間教室。要想進(jìn)入考場(chǎng)還必須憑自己的準(zhǔn)考證和能證明自己身份的身份證（或護(hù)照等）才能入場(chǎng)。在找到考試房間后，你還必須要非常冷靜的找到自己的座位號(hào)才能入座，因?yàn)樵谶@種考試中實(shí)行的是實(shí)名制，即每張答題卡上都印有考生的姓名。如果你坐在了50號(hào)的位子上，那么你就會(huì)為考號(hào)是50的同學(xué)回答試卷，而最后到頭來(lái)你的試卷要么沒(méi)人答，要么就是一位水平不可預(yù)知的同學(xué)為你答卷，后果可想而知。當(dāng)你確認(rèn)你所在的地方就是你的考號(hào)應(yīng)該在的地方，那么這時(shí)你要將自己隨身攜帶的文具以及準(zhǔn)考證和身份證放在桌面上，而要將與考試無(wú)關(guān)的書(shū)本放在考場(chǎng)的前面，并將自己的手機(jī)或呼機(jī)關(guān)掉?，F(xiàn)在你就可以安心準(zhǔn)備領(lǐng)取試卷了。第二步：填寫答題卡每個(gè)考場(chǎng)都會(huì)有兩名中國(guó)考官監(jiān)考。在8：45分左右，考官會(huì)宣讀考場(chǎng)紀(jì)律及注意事項(xiàng)。到了8：50分左右，考官會(huì)發(fā)放試卷及答題卡。首先發(fā)到大家手上的是一張上寫著B(niǎo)EC Higher Reading Answer Sheet的答題卡，這張是閱讀部分的答題卡，共6個(gè)部分，正反兩面；當(dāng)大家拿到這張答題卡的時(shí)候，你們首先應(yīng)該先看答題卡的表頭部分，在Candidate Name（考生姓名）的后面會(huì)有一個(gè)全部大寫字母拼寫出來(lái)的名字，比如有一個(gè)考生的姓名是曹益碩，那么在他的答題卡上就會(huì)有一個(gè)以這樣形式出現(xiàn)的名字，即CAO YISHUO。到時(shí)候，你的名字也會(huì)出現(xiàn)在答題卡上，你的考號(hào)也會(huì)出現(xiàn)在旁邊的方格里，比如0001，即1號(hào)考生?，F(xiàn)在，你需要做的工作就是確認(rèn)這張印著名字的答題卡是不是你的。只要你坐的地方正確，發(fā)給你的答題卡就應(yīng)該是你的，不會(huì)有什么問(wèn)題。如果你要確認(rèn)的話，你應(yīng)該查看的信息有：你的姓名是否拼寫正確，你的考號(hào)是否寫對(duì)。（1）如果姓名的拼寫及考號(hào)均正確，請(qǐng)?jiān)贑andidates Signature（考生簽名）后面的虛線上簽名。（2）如果姓名拼寫有誤，或是準(zhǔn)考證上的身份證號(hào)有誤，都可以舉手向監(jiān)考老師示意。監(jiān)考老師會(huì)在考試后將你正確的信息做記錄，登在劍橋的勘誤表上，。等你再拿到成績(jī)的時(shí)候，這些相關(guān)信息就是正確的了。所以你不用為這一點(diǎn)而感到擔(dān)心。那么這里大家還有三點(diǎn)需要注意（一）在簽名確認(rèn)時(shí)，你必須拿鉛筆來(lái)確認(rèn)簽字，這在答題卡上也能看到：Use a PENCIL (B or HB)。（二）在考號(hào)的下面還有方格，有很多同學(xué)在各種不同的考試中都會(huì)遇到這樣的方格，所以就習(xí)慣性的將它們涂黑。這里要提醒大家注意：在BEC Higher的考試中你是不需要將它們涂黑的。你只要看看考號(hào)是不是你的就可以了。（三）在簽名確認(rèn)時(shí)，有許多同學(xué)會(huì)模仿上面的樣子都大寫自己的名字，這樣不叫簽名。正確簽名的方法是將姓的第一個(gè)字母大寫，將名的第一個(gè)字母大寫就可以了。例如：CAO YISHUO（三個(gè)字）的簽名應(yīng)該是Cao Yishuo。如果是CAO YI（兩個(gè)字）的答題卡進(jìn)行確認(rèn)時(shí)，應(yīng)該簽成是Cao Yi。道理是一樣的。第三步：領(lǐng)取試卷并填寫相關(guān)內(nèi)容在大家將自己的答題卡進(jìn)行確認(rèn)簽名后，這時(shí)監(jiān)考老師會(huì)發(fā)放閱讀試卷。在這份試卷的上方都會(huì)有這樣的信息：Centre NumberCandidate NumberCandidate Name _這時(shí)監(jiān)考老師還會(huì)要求你將你的姓名再一次填寫在這份試卷上，用的方法還是簽名的方式，即姓的首字母和名的首字母大寫，而其他字母不用大寫。這之后是一個(gè)方框，第一個(gè)內(nèi)容是填寫中心考號(hào)。到考試當(dāng)天老師會(huì)在黑板上書(shū)寫出你所報(bào)考的考點(diǎn)號(hào)，在我們給出的例子中，這個(gè)考點(diǎn)的號(hào)碼是CN196，這時(shí)你就將CN196寫在這第一個(gè)方格里。第二個(gè)方格中需要的信息是考生考號(hào)。比如你的考號(hào)是56號(hào)的話，那么你應(yīng)該寫成是0056。請(qǐng)參看下面的樣子：我叫曹益碩，我的考號(hào)是135號(hào)，我報(bào)考的考點(diǎn)是CN196。Centre NumberCandidate NumberCandidate Name: Cao Yishuo CN1960135這時(shí)離9：00開(kāi)始考試的時(shí)間差不多了，大家要記住第一項(xiàng)考試閱讀部分的考試時(shí)間為60分鐘，你要嚴(yán)格按照考試時(shí)間要求，否則有些題目可能會(huì)做不完。而且你一定要注意要將所有的答案都填寫在答題卡上。因?yàn)樗写鸢付家栽诖痤}卡上的為準(zhǔn)，如果有的答案還沒(méi)有來(lái)得及填寫上，即使你已經(jīng)在試卷上寫上了答案，那也無(wú)濟(jì)于事。第四步：考試中在離考試結(jié)束還有十分鐘的時(shí)候，考官會(huì)提醒你還有十分鐘就要結(jié)束。There is ten minutes left.在離考試結(jié)束還有五分鐘的時(shí)候，考官會(huì)再一次提醒你還有五分鐘考試就會(huì)結(jié)束。There is five minutes left.第五步：考試結(jié)束，收試卷在60分鐘考試結(jié)束后，老師會(huì)要求大家停筆。這時(shí)老師會(huì)逐個(gè)收走你的試卷和答題卡。這部分考試結(jié)束，請(qǐng)大家在原位上不動(dòng)，繼續(xù)等待寫作考試的開(kāi)始。寫作考試寫作考試是在BEC改革之后變化比較大的一個(gè)部分。首先，考試中給你下發(fā)的試卷和答題卡合二為一。你只要在試卷封面將名字和考號(hào)填好就可以。其次，試卷部分要用簽字筆或鋼筆在規(guī)定位置完成。這與其他兩個(gè)部分的考試用鉛筆完成有著很大的不同。在老師發(fā)出指令宣布寫作考試開(kāi)始后，大家要記住寫作部分的考試時(shí)間為70分鐘，你要嚴(yán)格按照考試時(shí)間要求，否則文章可能會(huì)寫不完。同樣，在離考試結(jié)束還有十分鐘的時(shí)候，考官會(huì)提醒你還有十分鐘就要結(jié)束。There are ten minutes left.在離考試結(jié)束還有五分鐘的時(shí)候，考官會(huì)再一次提醒你還有五分鐘考試就會(huì)結(jié)束。There are five minutes left.在70分鐘考試結(jié)束后，老師會(huì)要求大家停筆。這時(shí)老師會(huì)逐個(gè)收走你的試卷和答題卡。這部分考試結(jié)束，請(qǐng)大家在原位上不動(dòng)，繼續(xù)等待聽(tīng)力考試的開(kāi)始。聽(tīng)力考試聽(tīng)力考試重復(fù)著上面的幾個(gè)步驟。老師會(huì)首先下發(fā)聽(tīng)力答題卡，即BEC Higher Listening Answer Sheet，這張聽(tīng)力部分的答題卡也是正反兩面。那么這時(shí)你首先需要在虛線上經(jīng)確認(rèn)后拿鉛筆簽上自己的名字。然后，老師會(huì)下發(fā)聽(tīng)力試卷，你要在試卷上填寫你的姓名，中心考點(diǎn)號(hào)和你自己的考號(hào)。這里特別要引起大家注意的是，聽(tīng)力考試額外會(huì)給你十分鐘的時(shí)間填寫答題卡，所以這時(shí)你可以將答題卡放在一邊，而將所有的注意力都放在試卷上。等待錄音機(jī)里磁帶開(kāi)始放音。等磁帶內(nèi)容播放結(jié)束后，你可以將試卷上的答案填寫在答題卡上。額外的十分鐘時(shí)間一到，老師會(huì)讓大家將手中的筆放下。待監(jiān)考老師收完所有的答題卡和試卷后，BEC Higher的筆試考試就全部結(jié)束了?？谡Z(yǔ)考試考試時(shí)間口語(yǔ)考試是在周六的下午或周日舉行。準(zhǔn)考證上應(yīng)該已經(jīng)非常明確的寫出來(lái)了，所以你在領(lǐng)取準(zhǔn)考證時(shí)就應(yīng)該知道了。答題卡的填涂BEC Higher的答題卡中除了有中國(guó)學(xué)生常見(jiàn)的將方框涂黑的答題方法外，還有另外一類很特殊的答法，所以這里要進(jìn)行特殊的相關(guān)培訓(xùn)。在閱讀考試的第五和六部分中答案不再是寫ABCD的選擇題了，而是要求大家寫單詞。在聽(tīng)力考試的第一部分的考題中也不是寫ABC的選擇題，而是書(shū)寫數(shù)字或單詞的題目。下面我們進(jìn)行講解。假設(shè)閱讀第五部分的答案如下：31. BE32. THAN33. OF那么，如何將這些答案放在答題卡上呢？劍橋大學(xué)設(shè)計(jì)的答題卡是這樣的：III. Oral Exam Summary一、口語(yǔ)考試之前1考試時(shí)間口語(yǔ)考試是在周六的下午或周日舉行。準(zhǔn)考證上應(yīng)該已經(jīng)非常明確的寫出來(lái)了，所以你在領(lǐng)取準(zhǔn)考證時(shí)就應(yīng)該知道了。2考試形式考試采用的是兩個(gè)學(xué)生與兩位中國(guó)考官的形式。3考試簽到在考生進(jìn)入考場(chǎng)之前，你應(yīng)該憑身份證到候考室領(lǐng)取自己的口語(yǔ)考試評(píng)分卡（BEC Higher Speaking Mark Sheet），上面應(yīng)該有你的姓名和考號(hào)。通常每個(gè)考點(diǎn)都會(huì)有幾組考官同時(shí)進(jìn)行口試，所以你這時(shí)會(huì)被候考室的老師指定到某一房間準(zhǔn)備考試，同時(shí)老師還會(huì)為你找到一位考試時(shí)的搭檔。這時(shí)你拿著評(píng)分卡到指定教室候考就可以了。二、步入考場(chǎng)你何時(shí)可以走進(jìn)口試考場(chǎng)是由考場(chǎng)中的老師示意進(jìn)行的。當(dāng)上一對(duì)考生走出房間后，你還不能進(jìn)入考場(chǎng)。只有當(dāng)口試考官示意你們進(jìn)入后你們方可進(jìn)入。走進(jìn)考場(chǎng)后，你會(huì)發(fā)現(xiàn)有一位老師坐地得離你們比較近，而還有一位老師會(huì)坐得比較遠(yuǎn)。坐在前面的老師負(fù)責(zé)操作整個(gè)考試的進(jìn)行；而坐在較遠(yuǎn)處的老師則一言不發(fā)，靜靜地聽(tīng)你們的表現(xiàn)。當(dāng)你和同伴進(jìn)入考場(chǎng)后，你會(huì)發(fā)現(xiàn)有兩把椅子，你可以任意挑選一個(gè)位置坐下。從劍橋大學(xué)的口語(yǔ)題目設(shè)計(jì)上看對(duì)于誰(shuí)先來(lái)回答問(wèn)題做得非常公平，因?yàn)锳、B兩位考生被第一次提問(wèn)的機(jī)會(huì)是均等的。由于是兩個(gè)人同時(shí)參加考試，所以大家不要對(duì)提給對(duì)方的問(wèn)題掉以輕心，因?yàn)樵陬}目設(shè)計(jì)上有很多題目都是用What about you? 或What do you think？這樣的方式問(wèn)出來(lái)的。當(dāng)你們落座后，考官首先會(huì)向大家問(wèn)好，Good morning / afternoon，并會(huì)將自己的名字以及坐在后面聽(tīng)的那位考官的名字告訴給你們。然后老師會(huì)向你們索要評(píng)分卡，考官會(huì)說(shuō)Could you give me your mark sheets? 這時(shí)大家應(yīng)該將棕色的評(píng)分卡遞給考官。三、考試評(píng)分 操作考試的老師為兩個(gè)學(xué)生分別打出兩個(gè)總體印象分（Global Mark）。 坐在后面的老師為你們的語(yǔ)言從四個(gè)方面打分：Grammar and Vocabulary(語(yǔ)法和詞匯)， Discourse Management（語(yǔ)言控制）， Pronunciation（發(fā)音），和 Interactive Communication（相互交流能力）。這以上共有五項(xiàng)內(nèi)容，每一項(xiàng)內(nèi)容打分從0分打到5分，其中還有半分。由此大家可以發(fā)現(xiàn)在打分過(guò)程中，老師是不會(huì)在考生之間進(jìn)行對(duì)比打分的；也不會(huì)因?yàn)槟阍谀骋坏李}目上的發(fā)揮而影響你最終的分?jǐn)?shù)，而是通過(guò)你整個(gè)階段的語(yǔ)言表現(xiàn)從四個(gè)方面進(jìn)行評(píng)估。所以這里要求大家不要因?yàn)槟骋粋€(gè)問(wèn)題沒(méi)有回答上來(lái)而感到灰心喪氣，繼續(xù)沉著作答，順利完成考試。如果考試時(shí)你有的題目沒(méi)有聽(tīng)懂，這時(shí)一定要讓考官給你再重復(fù)一遍，你可以說(shuō)Can you repeat it please? 或 Could you say that again?如果你有說(shuō)得不對(duì)的地方，這時(shí)你是可以進(jìn)行更正的，劍橋大學(xué)還是很看重語(yǔ)言修復(fù)能力的。但是如果你總是在修改就必然會(huì)影響你的連貫表達(dá)，所以做適當(dāng)?shù)男迯?fù)，而一定要注意語(yǔ)言的流利度。四、口語(yǔ)考試的流程及應(yīng)試指導(dǎo) 口語(yǔ)考試開(kāi)始后共進(jìn)行三個(gè)部分的考察。第一部分：考官與兩位考生對(duì)于日常生活及商務(wù)話題進(jìn)行交流。（3分鐘）第二部分：由兩位學(xué)生分別做長(zhǎng)度為一分鐘的講話，話題會(huì)在考試中給出。（6分鐘）第三部分：兩名學(xué)生之間進(jìn)行交流，后再由考官與兩名考生進(jìn)行交流。（7分鐘）第一部分：在第一部分中可能會(huì)被問(wèn)及的問(wèn)題及答案指導(dǎo)：1. Good morning/afternoon/evening. My name is .and this is my colleague . And your names are.? Where are you from? 這里你要說(shuō)出自己的全名和你的籍貫，而不是你的學(xué)?；虺菂^(qū)名。Sample Answer: My name is Xin Ying. Im from Beijing (Shanghai/ Shandong / Guangzhou.)Type 1 prompts1.Can you tell us something about your work or studies, and: What you find most interesting about themlAbout yourl future career plansWhy you decided to learn EnglishlAbout your ideall kind of employerWhy you chose your particular careerlAbout yourl workplace(The examiner will choose one prompt from the list to ask one candidate and choose another one from the same list for another candidate.)Sample Answers: Career ambitions/plansI have been a teacher for almost a decade and meanwhile have accumulated a lot of experience in teaching English. Therefore, my career ambition is to set up a small school of my own and practice what I preach. I understand the risk ahead of me in todays hyper-competitive education market. But I still intend to take the risk because there are a multitude of English learners in China who cannot be guaranteed adequate teaching from disqualified teachers of English. My ideal kind of employerTo date, I havent believed that I have met an ideal kind of employer. But I expect such person can come up soon. The employer should, in the first place, take on responsibility and be accountable when things go wrong. Also, the employer should be able to communicate effectively with his/her subordinates, either by regular dialogue or by formal appraisals. Most importantly, the employer should walk the talk, doing everything he/she preaches. An ideal kind of employer may not exist but may be the dream many employers pursue to become. There is a long long way away from the target for most employers. Interestingly, I would like to become one of them one day.2. Then, the examiner will give another turn to ask one different question to each of you. But the question will throw first to a different one.Type 2 promptsCould you tell meWhich foreign languagesu you think will be most important in the future?What improvements you thinku technology is bringing to the working lives of people in (name of the country)?What influence you think international business is having on worku practices in China?Which professions you think are most useful nowadaysu for life in China?What you think have been the most significant changesu recently in work practices in China?How important you think English willu be in the future for business in China?Sample Answer to Question 5In the future, Chinese people are more likely to enjoy flexible working hours instead of working a routine nine to five. This means management will probably realize staff diversity and individuality. Second, advanced technology can make it possible to work from home. A further change is that more companies would outsource part of their business to focus manpower and resources on what they do best.Additional exercisesuCould you tell me:What influencel do you think the media has nowadays on business life in China?Whether youl think people in China leave school and college sufficiently prepared for working life?Which kinds of professions you think are becoming less importantl nowadays in China?What influence you think globalisation is having onl business life in China?Which kinds of jobs you think will be the best paidl in the future in China?What effect you think international communicationl is having on business life in China?Whats the influence of onlinel shopping to Chinese customers?What do you think is the brand effect inl Chinas market?What do you think are the most important qualificationsl when working in China?What is the influence of advertisements for Chinesel consumers preference?Whats your view on Chinese branches of foreignl companies?第二部分：在第二部分，兩個(gè)考生將要分開(kāi)執(zhí)行性質(zhì)上相同但內(nèi)容不同的任務(wù)。在第一部分結(jié)束， 第二部分即將開(kāi)始的時(shí)候考官會(huì)說(shuō):Thank you. Now in this part of the test, Im going to give each of you a choice of three different topics. Id like you to select one of your topics and talk about it for about ONE minute. You have around one minute to prepare this. You are allowed to make notes, if you want to.這段話的意思是每個(gè)考生都會(huì)拿到一張有三個(gè)討論話題的紙。你要從這三個(gè)話題中進(jìn)行選擇，選擇其中之一談?wù)撘环昼?。在這之前兩個(gè)學(xué)生都有一分鐘的時(shí)間準(zhǔn)備。同時(shí)在桌子上每人的面前還會(huì)有一張紙和一只筆，供你做一些筆記。你肯定不能在一分鐘之內(nèi)寫很多的東西，所以你寫的內(nèi)容只是提示性的短語(yǔ)而已。接下來(lái)，考官會(huì)說(shuō)：All right? Here are your topics. You can make notes on the spare paper while you are preparing to talk. Please dont write anything on your topic card.考生A的卡片示例A: Time Management: the importance of punctuality in all aspects of work.B: Recruitment: how to ensure that job advertisements attract appropriate applicantsC: Customer Relations: how to set up an effective customer services system考生B的卡片示例：A: Advertising: how to advertise a new product effectively.B: Staff Management: the importance of assessing staff performance effectivelyC: Product Development: how to decide when is the right time to withdraw a product from the market. 假設(shè)你是B考生，這時(shí)在一分鐘的時(shí)間里你首先要抉擇這三個(gè)話題你覺(jué)得哪個(gè)更好說(shuō)一些。第一個(gè)話題是關(guān)于廣告的，即如何能成功的為一個(gè)產(chǎn)品做廣告；第二個(gè)話題是關(guān)于員工管理的，即有效評(píng)估員工表現(xiàn)的重要性；第三個(gè)話題是關(guān)于產(chǎn)品發(fā)展的，即如何確定合適時(shí)機(jī)將產(chǎn)品從市場(chǎng)上撤回。我的感覺(jué)是第二個(gè)和第三個(gè)與我所了解的領(lǐng)域相距甚遠(yuǎn)，更深一些，所以我選擇第一個(gè)，即Advertising。在決定好準(zhǔn)備哪個(gè)話題之后，你就要想如何能展開(kāi)好這個(gè)話題。能在一分鐘之內(nèi)有話可說(shuō)。當(dāng)一分鐘準(zhǔn)備時(shí)間到了之后，考官會(huì)讓B考生先開(kāi)始，并會(huì)問(wèn)到All right. Now, B, would you begin by telling us which topic youve chosen, please? 當(dāng)你回答說(shuō)是the first topic后，考官便會(huì)說(shuō): When youve finished talking, A will ask you a question about your talk. A, you are allowed to take notes while B is talking. B, would you like to begin? 這就是要求B考生在陳述自己的觀點(diǎn)時(shí)A考生還需要仔細(xì)傾聽(tīng)，并在一分鐘后向B提出一個(gè)問(wèn)題來(lái)。Sample Answer to Topic AAs a long-established company, the pubic has a clear brand awareness of the company. Therefore, I think, firstly, we should define the target customers. Then, we need to find out a proper advertising channel. By this, I mean different media have different effects on audience and different media have different focus. For instance, TV commercials can combine the vivid pictures with interesting promoting sentences. So the channel of advertising should be taken into consideration. Next we should consider the frequency of advertising. Do we need a quick response from the pubic or a long one? If we advertise the product once a day, the effect must be different from advertising once a week. If we advertise it for a fortnight, the effect must be different from advertising for one month. So thats what I believe is important in advertising a product effectively.當(dāng)B考生談完自己的看法后，A考生可能正在冥思苦想自己的答案，而這時(shí)考官會(huì)針對(duì)剛才B的話題，問(wèn)A：Thank you. A, is there anything youd like to ask B? 比如A考生可以問(wèn)：If the new product is a high technology product like a computer, what do you think is the most effective channel to advertise it? 這時(shí)B考生必須回答但是答案可以非常簡(jiǎn)潔：I think for such a product, I would advertise in a trade journal to attract specialists in the field.下面考官會(huì)把任務(wù)留給A考生，重復(fù)上面的操作。Thank you, B. Now, A, its your turn. When youve finished talking, A 做答之后，B考生會(huì)被問(wèn)A一個(gè)問(wèn)題，A只要簡(jiǎn)略做答就可以了。下面的卡片供大家在課后進(jìn)行口語(yǔ)練習(xí)。Task card 11.Time Management: the importance of planning work time effectively2.Project Development: how to ensure inter-departmental co-operation on new projects3.Purchasing: how to evaluate and select new productsTask card 31.Personnel Management: the importance to a company of having well motivated staff2.Strategic Planning: how to decide whether to purchase or rent company premises3.Sales: how to ensure that price levels for new products are set appropriatelyTask card 41.Communication Skills: the importance of foreign language training for selected employees2.Advertising: how to select a suitable agency to handle a companys advertising3.Finance: how to decide whether to float a company on the stock marketTask card 51.Marketing: the importance to a company of offering its products on the worldwide web2.Staff Training: how to evaluate the effectiveness of company training programmes3.Company Growth: how to decide when it is the right time for a business to expandTask card 61.Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture2.Recruitment: how to ensure that the best candidate for a post is selected3.Information Management: how to analyze and make effective use of information Task card 71.Sales: the importance of brand image in ensuring that products or services sell well2.Technology: the importance to a company of keeping up-to-date with internet developments3.Quality Control: how to ensure that a company consistently maintain quality control standards.Task card 81.Product Promotion: how to make effective use of the media when promoting a new product or service2.Product Management: the importance of teamwork for the effective management of projects3.Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of a company Task card 91.Technology: the importance of computer skills for the workplace of the future2.Communications: how to ensure that e-mail is used appropriately by staff for internal and external communication3.Staff Development: how to administer a staff budget effectively Task card 101.Market Research: the importance of finding out about customers habits and attitudes2.Financial Management: how to identify ways of reducing costs in a company 3.Communication: how to achieve an effective working relationship between different departments within a company Task card 111.Communication Skills: the importance of understanding cultural differences when working in an international environment2.Personnel Management: the importance of providing employees with clear job descriptions3.Company Growth: how to ensure that company growth proceeds at the optimum rateTask card 121.Time Management: how to manage a heavy workload effectively