




已閱讀5頁,還剩33頁未讀, 繼續(xù)免費(fèi)閱讀
版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡(jiǎn)介
PublicRelations,Unit3,TextA,1,2,Thestatementmadebythe13coloniesonJuly4th,1776,duringtheWarofAmericanIndependence,announcingtheirseparationfromBritain,andfoundingtheUnitedStatesofAmerica.TheDeclarationofIndependencewaswrittenmostlybyThomasJefferson.,RelatedInformation,DeclarationofIndependence,3,DeclarationofIndependence,TheoriginalcopyoftheDeclarationofIndependence,draftedbyThomasJefferson.ItisthenationsmostcherishedsymboloflibertyandJeffersonsmostenduringmonument.Here,inexaltedandunforgettablephrases,JeffersonexpressedtheconvictionsinthemindsandheartsoftheAmericanpeople.,4,theSigningoftheDeclarationofIndependence,5,Outline,Partone:Introduction:(Para.1):,Parttwo:TheMainConcernofPublicRelations:(Paras.2-3),Partthree:ActivitiesofPublicRelations:(Paras.4-8),6,PublicRelations1WhenthefoundersoftheUnitedStateswrotetheDeclarationofIndependence,theysaidthata“decentrespect”fortheopinionofpeopleeverywhererequiredtheAmericancoloniestotelltheworldwhytheywerefreeingthemselvesofBritishrule.TheAmericanfoundersbelievedthattheircausecouldnotwinunlesstheyhadtheconfidenceofotherpeoples.,TextStudy,7,2Publicrelations,too,triestowintheconfidenceandgoodwillofpeople.Nocompany,governmentagency,school,hospital,orotherinstitutioncanflourishifitpaysnoattentiontowhatthepeoplethinkofit.Publicrelationsistheactivityofgivingabusinessorotherorganizationinformationabouthowitsactionsmightaffectpublicopinionorhowpublicopinionmightaffectitsactions.Itisalsothejobofthepublicrelationsofficertotellthepublicaboutacompanysactivities,plans,orideas.thisisnecessarybecausepeoplearelikelytohavemoreconfidenceinacompanyiftheyknowsomethingaboutit.,8,3Thereisnotjustonebigpublicwhoseopinionacompanyhastoworryaboutifitistosurviveandgrow.Onlyafeworganisations,suchasanationalgovernment,aresolargethatallthepublichassomeopinionabouttheiractions.Mostcompaniesandorganisationshavetothinkabouttheopinionsofsmallergroupstheircustomers,forinstance,ortheirworkersortheirshareholders.Acompanymustalsohavethetrustandgoodwillofitsneighboursintheplaceswhereithasfactoriesandoffices.Thecompanymustbeongoodtermswiththegovernment,becauseeverybusinesscanbeseriouslyaffectedbygovernmentlawsorregulations.,9,4Gainingtheconfidenceofothersrequires,firstofall,thoughtfulnessaboutotherpeoplesbeliefs,interests,andfeelings.Publicrelationsbeginsbyplanningonesactionssoastorespecttherightsandbeliefsofotherpeople.Unlessapublicrelationsprogramtakesthesethingsintoaccount,itcandolittletohelpacompany.Notallthemoneyintheworld,northemostskilfulwritersorspeakers,canmakeacompanylookasifitcaresaboutotherpeopleifthecompanyreallydoesnotcare.Mostcompanies,therefore,considerhowanyaction,suchasmovingtoanewlocationorbuyinganotherbusiness,willaffectpublicopinion.Havingmadeadecision,thecompanywantseveryonetounderstandthedecisionandthereasonsitwasmade.,10,5Mostlargecompanieshaveapublicrelationsdepartment,whichtellsthepublicaboutthecompanysplansandactivities.Thedepartmentismadeupofwriters,editors,photographicandpictureexperts,andresearchers.,11,6Therearemanywaystorevealacompanysactivitiesandcharacter.Averyeffectiveoneisthroughspeechesbyofficialsofthecompanybeforeorganisationssuchasthelocalchamberofcommerceandvariousclubs.Thespeechesareusuallyreportedinthenewspapersandareoftenreprintedfordistributiontogovernmentofficials,educators,journalists,andotherswhomightbeinterestedinthecompanysviews.Printedpamphletsandbooklets,includingthecompanymagazineandtheannualreportofthemanagementtotheshareholders,alsohelpinformthepublicaboutacompany.Motion-picturefilmsareoftenusedtoshowpeoplesomethingaboutacompany.Acompanymayalso,asapublicservice,undertakeprojectsnotdirectlyconnectedwithitsbusiness,tohelpmakesocietybetter.,12,7Besidesusingtheirownpublicrelationsstaffs,manycompanieshireindependentpublicrelationsfirms,whichworkforseveralclientsatonce.Speciallytrainedoutsidersoftenseetrendsorproblemsthatpeopleinsidecompanymightmissbecausetheyaretooclosetothesituation.8Anyonewhoplanstodopublicrelationsworkshouldgetasbroadaneducationaspossible.Inadditiontoacollegeeducation,workinsomeareaofthecommunicationsfieldonanewspaperorwithabroadcastingstationisusefulforthefuturepublicrelationsofficer.,13,Whatisimpliedinthephrase“adecentrespect”?,“TheAmericancolonies”shouldrespecttheopinionofpeopleeverywhere.,LanguagePoints,14,freev.liberate;relieve,Thatcountryisnowfreedfromimperialistslavery.Wemustdowhateverwecantofreesomepartsofthecountryofpoverty.,e.g.,Translate,我想擺脫這份工作帶來的一些責(zé)任。,Idliketofreemyselfofsomeoftheresponsibilitiesofthisjob.,15,Nocompany,governmentcanflourish.,completenegation,partialnegation,noneof+Nneitherof+Nno+Nneithernorneithernornothingnonenobodynevernowhere.,everynotbothnotallnoteachnotnotalwaysnotmanynotmuchnotoften.,16,Nocompany,governmentcanflourish.,e.g.Noneofuswerepresentwhentheaccidenttookplace.NooneisallowedtodrivealongthatroadfromMaytoJuly.Everyonecannotanswerallthequestions.,事故發(fā)生時(shí),我們都不在現(xiàn)場(chǎng)。,五月到六月期間,誰也不準(zhǔn)在那條路上開車。,并非誰都能回答所有這些問題。,17,bletobletoeprobableto,belikelyto:beprobableto,ImlikelytobeverybusytomorrowHesnotlikelytocome.Heislikelytodosomethingwrong.,e.g,18,haveconfidencein:trust,Wehavefullconfidenceinoursuccess.Shehaslittleconfidenceinherself.,e.g.,19,worryabout:thinkmuchabout,Worryingtoomuchaboutyourhealthwillmakeyouill.Youlooksoupset.Whatareyouworryingabout?,e.g.,20,survivev.continuetolive,esp.aftercomingclosetodeath,Onlytwopeoplesurvivedthefire.Itseemsthatthecropscantsurvivethedrought.,e.g.,21,(be)on(good/bad/)termswith:havinga(good/bad/)relationship,Translate,Aftertheirargumenttheywerentonspeakingtermswitheachother.,他們發(fā)生爭(zhēng)議后,彼此之間連話都不說。,Weareonbadtermswitheachother.,我們彼此關(guān)系不好。,22,Publicrelationsbeginsbyplanningonesactionsofotherpeople.,Paraphrase,Forthepurposeofrespectingtherightsandbeliefsofotherpeople,publicrelationsstartswithplanningonesactions.,23,Publicrelationsbeginsbyplanningonesactionssoastoofotherpeople.,soasto:inorderto,Heraisedhisvoicesoastobeheardbyeveryone.Imgoingtotakeanearlystartsoasnottogetstuckinthetraffic.,e.g.,24,takeintoaccount:rememberandunderstandwhilejudgingsomeoneorsomething,Howmuchtimewillweneedtogettothelake?Youhavetotakethebadroadintoaccount.Hisactingintheplaywasremarkable,takingintoaccounthisyouthandinexperience.Hisfinalexamresultswerenotverygood,butwemusttakehislongillnessintoaccount.,e.g,25,similarexpressions:,takeintoconsiderationtakeaccountof,takeintoaccount,Yourteacherwilltakeyourrecentillnessintoconsiderationwhenmarkingyourexams.Agoodarchitectalwaystakesaccountofthebuildingssurroundings.,e.g.,26,careabout:tobeworried,anxious,orconcerned(about);tomind,Hecaresaboutnothingbutmoney.Henryissuchamanwhonevercaresaboutwhatotherpeoplethink.,e.g.,27,bemadeupof:toconsistof;tobecomposedof,TheUnitedKingdomismadeupofGreatBritainandNorthernIreland.ThefamilyismadeupofJane,herhusbandandthreechildren.,e.g.,28,informabout/of:giveinformationto,Theaudiencebecameveryupsetwheninformedoftheabsenceofthemoviestar.Hasanyoneinformedyouaboutthe50thanniversaryoftheuniversity?,e.g.,29,rmagainst/on:givesomeoneinpowerinformationabouttheguiltofsomeoneelse,Itishiswifewhoinformedagainstthecorrupthusband.Dontinformonsomeoneunlessyouhaveevidence.,e.g.,30,beconnectedwith:berelatedto,Butterisoneofthefoodswhicharethoughttobeconnectedwithheartdisease.Ialwaysconsideredyourbrothertobeconnectedwiththecrime.,31,asas:Thestructuremayimplycomparisonofequality.,Sheisasbeautifulashersister.(她和她姐一樣漂亮。)Yourenothalfascleverasyouthinkyouare.(你自以為聰明,但實(shí)際上還不及其半。),e.g.,32,inadditionto:besides,WesawaMickeyMousecartooninadditiontothecowboymovie.Inadditiontothejournalists,localofficialsalsoattendedthenewsconference.,e.g.,33,Inadditiontoadecentrespectforotherpeoplesbeliefs,interestsandfeelings,manycompaniesmayalsogiveadueconsiderationtotheopinionsofthebigpublicandsmallergroups.Manylargecompanies,therefore,haveapublicrelationsdepartmentwhichdoesalmosteverythingsuchasspeeches,printedmaterials,filmstohelpinformthepublicaboutitscompany.Furthermore,manyco
溫馨提示
- 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲(chǔ)空間,僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請(qǐng)與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。
最新文檔
- 銷售合同簽訂培訓(xùn)
- 樁核冠修復(fù)病例分析與應(yīng)用
- e簽寶java面試題及答案
- 生物高考試題及答案
- 美團(tuán)java面試題及答案2025年
- 采礦學(xué)考試題及答案
- 各大公司java面試題及答案
- 電商知識(shí)產(chǎn)權(quán)保護(hù)與電子商務(wù)平臺(tái)知識(shí)產(chǎn)權(quán)保護(hù)與知識(shí)產(chǎn)權(quán)保護(hù)戰(zhàn)略研究與應(yīng)用報(bào)告
- 工業(yè)園區(qū)污水處理站2025年設(shè)計(jì)水質(zhì)安全與風(fēng)險(xiǎn)防控評(píng)估報(bào)告
- 收銀員的職業(yè)道德培訓(xùn)
- 山西省衛(wèi)生院社區(qū)衛(wèi)生服務(wù)中心信息名單目錄
- 有限空間辨識(shí)臺(tái)帳
- GB∕T 31062-2014 聚合物多元醇
- 氧、氬、二氧化碳?xì)怏w充裝企業(yè)風(fēng)險(xiǎn)點(diǎn)分級(jí)管控資料
- 醫(yī)學(xué)專題杏林中人乳腺穴位敷貼
- 公路水運(yùn)工程施工安全標(biāo)準(zhǔn)化指南(42頁)
- 人教版 2021-2022學(xué)年 五年級(jí)下冊(cè)數(shù)學(xué)期末測(cè)試試卷(一)含答案
- 錫槽缺陷手冊(cè)(上
- 西門子SAMA圖DEH邏輯講解
- 施工現(xiàn)場(chǎng)安全、文明施工檢查評(píng)分表
- 管道支架重量計(jì)算表常用圖文精
評(píng)論
0/150
提交評(píng)論