bec 商務(wù)報告例題4

例題4You work for Norlec, an electrical goods manufacturer, and your company director wants to find out which methods of advertising are the most effective. Recently the marketing department has asked customers how they first learnt about Norlec.Look at the information below, on which you have already made some handwritten notes.Then, using all your handwritten notes, write your report.Write 120-140 words.Direct mail: not many people read it!Website: figure likely to increase say whyMagazines: effective try more magazines.Annual advertising costsAdvertising MethodAnnual Costradio$120,000magazines$45,000billboards$105,000website$25,000Direct mail$40,000Radio: good value explain whyBillboards: price increase soon recommend stoppingSample 1IntroductionThe aim of this report is to find out which methods of advertising are the most effective for us.FindingsThe result of research clearly shows that 40% of customers met first Norlec on radio. We spent a lot of money, but we got a valuable effect. In spite of the fact that costs of magazines are definitely much cheaper than billboards, magazines are more effective than billboards. Nowadays internet users are increasing dramatically, and it is the one of the increasing advertising market. Therefore, figures of website likely to increase, while they are surfing Internet, they learns about Norlec. Many people do not read direct mail any more.Therefore, cost of direct mail is similar with magazines but the effect of this is the lowest.ConclusionIt is concluded that radio, magazines, and website are the most effective methods.RecommendationsIt is recommended that billboards advertising will be stopped because of increasing costs and value. We also recommend that we need to try more magazines.Band 2The content points are addressed, using a satisfactory range of language. However, the message is obscured by poor organization and coherence.Sample 2Report on efficiency of different advertising methodsIntroductionThis report aims to evaluate different advertising methods Norlec is currently using.FindingsThe key findings are summerised bellow.Direct mails to customers did not achieve the expected results because not many people read them.The number of prospectivs who learnt about Norlec from its website is likely to increase due to the new link to some wholesalers sites.Printed advertisings are very effective particularly those in specilised magazines.For this reason the number of magazines should be increased.The other methods are similar to last years results.ConclusionIt was concluded that radio and magazine advertisements are still the leaders.RecommendationsInspire of the high annual costs for radio advertising this method is suggested to be continued because most customers were reached by it.Due to expected increase of prices for billboard advertising it is recommended to give this up.Band 4All the content points are adequately covered and satisfactorily organized. As well as