[語言類考試復(fù)習(xí)資料大全]電子商務(wù) Electronic Business

1、書山有路勤為徑，學(xué)海無涯苦作舟。祝愿天下莘莘學(xué)子：學(xué)業(yè)有成，金榜題名！語言類考試復(fù)習(xí)資料大全電子商務(wù) Electronic Business電子商務(wù) Electronic BusinessPART ONEQuestions 18 Look at the statements below and the five extracts about e-commerce from an article. Which extract (A, B, C , D or E) does each statement (18) refer to? For each statement (18), make on

2、e letter (A, B, C, D or E) on your Answer Sheet. You will need to use some of these letters more than once. A.The e-commerce market has become the virtual main street of the world. Providing a quick and convenient way of exchanging goods and services both regionally and globally, e commerce has boom

3、ed. Today, e-commerce has grown into a huge industry with US online retail generating $175B in revenues in 2007. With more than 70% of Americans using the Internet on a daily basis for private and/or business use and the rest of the world also beginning to catch on, e-commerces global growth curve i

4、s not likely to taper off anytime soon.B.Global Internet penetration rates have an enormous impact on e-commerce growth rates. Currently, more than 30.2% of the world has access to the internet, and hence, e-commerce. Reduced Internet surfing charges, Internet technology development covering expande

5、d bandwidth, and increased speeds 答案:D2. Discussion continues to revolve around whether e-commerce should be considered as trade in goods or in services.答案:E3. E-commerce is becoming more social and more connected to the offline world.答案:A4. In the last decade, many startup e-commerce accelerates th

6、e development of telecom products.答案:D5. The Internet has created a new economic ecosystem, the e-commerce marketplace.答案:B6. Doing business on the Internet is becoming the indispensable part of peoples daily life.答案:A7. The development of e-commerce, in turn, has motivated the growing of global eco

7、nomy.答案:D8. Many e-commerce service providers stand to gain as e-commerce traffic accelerates.答案:CPART TWOQuestions 914 Read the text about the transaction on the internet. Choose the best sentence to fill each of the gaps. For each gap (914), mark one letter (A-H) on your Answer Sheet. Do not use a

8、ny letter more than once. Transacting Business via Electronic Data The term e-commerce embraces all the ways of transacting business via electronic data. 1 and it is the internet that has put e-commerce near the top of the corporate agenda in the first years of the 21st century. 2 but it embodies a

9、revolutionary idea: that electronic commerce is qualitatively different from ordinary time-worn commerce, that ( in the jargon) there is a paradigm shift in the way that business is conducted in the world of e-commerce. Doing business via the internet is not only much quicker and much cheaper than o

10、ther methods, 3 There is the much-vaunted death of distance: a customer 10,000 miles away becomes as accessible as one around the corner. And e-commerce has created the phenomenon of the long tail. 4 In its April 1999 report Making Open Finance Pay, Forrester Research, an American research company,

11、gave examples of the way in which the internet had altered the pricing structure of a number of industries, particularly those with high information content. Before the advent of the internet it cost $100 to make an equity market order. Afterwards it cost just $15, an 85 % fall in price, far more th

12、an could ever have been gleaned from traditional economies of scale. This is a revolution for organizations whose structures and strategies have built-in assumptions about relationships between price and volume. 5 Online sales in the United States are reckoned to have grown by some 18% in 2007. The

13、countrys five largest online retailers (often called e-tailers) were Amazon, Staples, Office Depot, Dell and Hewlett-Packard. Dell became a market leader in computers through early use of the internet to sell goods and services direct to consumers, and to buy components from suppliers. Financial ser

14、vice offerings over the internet have also sprouted like mushrooms, 6 At Charles Schwab, an American retail brokerage firm, it took just three years for online dealing to account for more than half of all its securities trading. A. Furthermore, economies of scale are undermined B. although security

15、issues have imposed some restraint on the industry C. E-commerce is merely an elision of electronic commerce D. E-commerce also allows unknown firms to establish new businesses cheaply and rapidly E. Electronic commerce has grown rapidly F. But it is most closely identified with commerce transacted

16、over the internet G. though the security challenges is being faced as a result of engaging in electronic commerce H. it is also thought to overturn old rules about time, space and price 1.答案:F2.答案:C3.答案:H4.答案:A5.答案:E6.答案:BPART THREEQuestions 1520 Read the following article on three pillars of electr

17、onic commerce. For each question (1520) mark one letter ( A, B, C or D) on your Answer Sheet for the answer you choose. An electronic business model that builds on traditional market spaces is the three pillars of electronic commerce model by Peter Fingar. At the foundation of the model is the exist

18、ing market space. Three electronic pillars support open market processes: electronic information, electronic relationships, and electronic transactions. Thus, this model builds on the existing market space and utilizes electronic mechanisms as an enabler of supporting open market processes. The firs

19、t pillar is electronic information. The WWW is viewed as a global repository of documents and multimedia data. Constructing an electronic information pillar is easy: most word processing software packages will easily convert documents into a web-readable format. The challenge is to construct a good,

20、 solid pillar that will not crumble, or in WWW terms, the web page does not freeze-up or links do not lead the visitor to a dead-end or having them wandering through a maze of links without easily finding the necessary information. Thus, the construction of the electronic information pillar should n

21、ot be conducted in a shoddy fashion, or it will not adequately support the objective of an open market. The retrieval of the desired electronic information is the cause of frustration to many web surfers. Search engines and other intelligent a gents are increasing in popularity to assist users to mo

22、re efficiently and effectively navigate the WWW. The second pillar, electronic relationships, is the central pillar. The saying If you build it, they will come does not apply to web-site based electronic commerce. Placing information on products and service offerings on a web site does not mean that

23、 potential customers or guests will visit that web site a first time, and it especially does not mean that a user will return to the site. The electronic relationships pillar is about building a site that has the feeling of being a port of entry into a community. Having entrants pass through this po

24、rt of entry on a somewhat regular basis is the key to successfully engaging in electronic commerce. In order to attract users over and over again to a site (which also means away from other sites), the site needs to have certain features; it must: (1) Be innovative; (2) Add value; (3) Provide inform

25、ation and interaction not otherwise available; and (4)Create forums for opinion-building activities. The third pillar is the electronic transactions pillar. Many businesses have built an electronic information pillar and some have built or are building an electronic community pillar, but substantial

26、ly fewer have constructed the electronic transaction pillar. Two impediments to constructing the pillar exist: the ability to engage in meaningful and sufficient negotiation processes and security of transaction data. 1. Which is the base of the electronic business model?A.The electronic information

27、.B.The existing market space.C.The electronic relationship.D.The electronic transaction.答案:B2. What is our aim to construct an electronic information pillar?A.Converting the documentary information into a web-readable format.B.Enabling the potential consumers easily to find the necessary information

28、.C.Collecting documents and multimedia data from the internet.D.Constructing a good, solid web page which can provide the information.答案:B3. Why is the electronic relationships the central pillar. ?A.Because the wed page readers cant find the information by themselves.B.Because the potential custome

29、rs do not return to the site to find information.C.Because the web site should play the role of port of entry into a community.D.Because a web site wont work if only you find some way to attract and keep the consumers.答案:C4. Which is not the information we can learn from the third pillar?A.The elect

30、ronic transaction pillar is a guarantee of a successful negotiation in the transaction.B.There are still some obstructions in building the electronic transaction pillar.C.The electronic transaction pillar is a system of security in transaction.D.Building electronic transaction pillar is to make an e

31、fficient and safe transaction.答案:C5. In order to build good customer relationships, electronic commerce web sites need to be designed toA.be innovative and attractive.B.provide information and interaction not otherwise available.C.create forums for opinion-building activities.D.give potential custom

32、ers the feeling of community and interaction they are increasingly expecting.答案:D6. What is the main idea of the text?A.There are three main pillars that support the e-commerce.B.We should pay attention on making an interactive relationship.C.E-commerce is ramping up at a good rate.D.The internet is

33、 the substantial media in e-commerce.答案:APART FOURQuestions 2130 Read the article below about the impact of electronic commerce on business models. Choose the correct word to fill each gap from A, B, C or D. For each question (2130), mark one letter (A, B, C or D) on your Answer Sheet. Impact of Ele

34、ctronic Commerce Todays forward thinking CEO recognizes the 1 of e-commerce as a strategic business issue, not just one more technical issue to be 2 to the IS department, perhaps the existing EDI group. Although a company may have reengineered its 3 business process and perhaps painfully installed a

35、n ERP system to bring inefficiencies to the back office, e-commerce is about reengineering outward-facing processes-industry process reengineering. 4 electronic commerce is not just a technology, it is a way of 5 business that has the potential to impact every aspect of the firms value chain. Implem

36、enting full-scale, innovative applications of electronic commerce requires management teams to view the marketplace beyond the typical physical boundaries. The biggest problem that electronic commerce pioneers encounter is the limited set of mental models that 6 our thinking. We tend to think of the

37、 web in our industrial age 7 where everything must be described and related to the physical world. If electronic commerce applications are not placed in the proper business context and the strategy 8 with the business overall business strategy, then the electronic commerce application is likely to f

38、ail. Thus, new business models are necessary that 9 electronic commerce initiatives with overall business goals. So first of all, we should discuss the need to align a firms on-line strategy with its overall business strategy. 10 that discussion, emerging business paradigms that fully embrace the el

39、ectronic commerce philosophy are going to be discussed, including a new view of the value chain. 1.A.problemB.challengeC.importanceD.doubt答案:B2.A.representedB.appointedC.replacedD.delegated答案:D3.A.internalB.externalC.inwardD.outward答案:A4.A.ThusB.BesidesC.HoweverD.Further答案:A5.A.makingB.managingC.run

40、ningD.conducting答案:D6.A.boundB.provokeC.constrainD.control答案:C7.A.illusionB.visionC.paradigmD.form答案:C8.A.connectedB.linkedC.alignedD.combined答案:C9.A.combineB.integrateC.assembleD.ally答案:B10.A.ConcerningB.FollowingC.AfterD.Beside答案:BPART FIVEQuestions 3140 Read the article below about the role of e-

41、commerce as a powerful business channel. For each question 3140, write one word in CAPITAL LETTERS on your Answer Sheet. E-commerce, A Powerful Business Channel Electronic commerce has the promise to be a very powerful business channel. Many traditional businesses such as General Electric, American

42、Airlines, and US Air have 1 successfully implemented successful web-based strategies. New businesses, such as Amazon. corn, are challenging many traditional businesses to rethink the 2 they conduct business. The success of Amazon. corn has prompted many, previously traditional businesses, such as th

43、e bookstore retailer, Barnes and Noble, to 3 the electronic commerce arena. When implemented properly and when aligned 4 the firms overall corporate strategy, electronic commerce can significantly enhance the operations of a firm. The potential benefits of electronic commerce to businesses depend on

44、 the extent of implementation and also the industry in 5 the firm operates. The outlook for web-based revenues is particularly 6 for the travel, financial services, computing hardware and software industries. The primary benefits to consumers are convenience, access to information, and price compari

45、son. All of these benefits to the consumer 7 in more buying power. 8 business models and the value chain are no longer representatives of the virtual society in which electronic commerce operates. The value chain of electronic commerce-based companies places the customer as the center of focus with

46、a sharing of data throughout all processes of the value chain and the customer. Besides, the 9 of electronic commerce depends on the assurance in which businesses and customers place in its underlying systems. Security is often cited as the number one impediment 10 the growth of electronic commerce.

47、 1.答案:ALREADY2.答案:WAY3.答案:ENTER4.答案:WITH5.答案:WHICH6.答案:GOOD7.答案:RESULT8.答案:TRADITIONAL9.答案:SUCCESS10.答案:TOPART SIXQuestions 4152 Read the text below from a report about online shopping. In most lines (4152), there is one extra word. It either is grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. Shoppi