尚豐五步棋打造金牌營銷團隊（Shang Feng five moves to create the gold marketing team）

1、尚豐五步棋打造金牌營銷團隊（Shang Feng five moves to create the gold marketing team）The establishment of an effective marketing team is one of the many problems of the entrepreneurs hard at work night and day. At present in the China enterprise marketing team, in charge of individual personality charm and managem

2、ent control ability is still an important factor affecting the team record, only the team leader in place, can lead a good marketing team. Then, as team managers, how to quickly guide the growth of team members and improve their comprehensive ability, so as to create a core competitiveness of the go

3、ld medal marketing team? The author according to their years of practical experience, that can go through the following five specific implementation to move.I. careful selection of talentsI often and some marketing colleagues exchanges, select the team members must choose for people and nature peopl

4、e, because a real talent with, he will be with us together to do business. So, as a supervisor, what kind of subordinates should we choose for our own use?1, personality should be suitableIf the products sold by the marketing team is mainly realized through direct sales model, such as sales of books

5、, audio products sales, it requires the business personnel must have enough energy and toughness, to really have the kind of double foot out of gold billion the momentum, because the sale of such products is the big win . On the contrary, if the sales marketing team is system integration products or

6、 software product development, the relatively stable personality, gentle and careful thought is more suitable for people, because this kind of product to the customer decision-making process is relatively long and difficult, marketers need to have the corresponding steady character. That is to say,

7、the personality of marketing personnel should be suitable for the sales model of products.2, and enterprise development stage should be appropriateThe marketing team at birth is a very heavy task, and marketing strategy is usually a blitz strategy. This stage does not require team members to have to

8、o much knowledge, but must have enough energy and enthusiasm. In the growth stage of the enterprise is the fastest growing period, this time to ask the team there is a strong desire, need to have the ability to learn new knowledge, it should be for those who do not pay too much attention to real inc

9、ome, willing to learn to change their own, hope to be able to grow together with the enterprise staff. At the mature stage of the enterprise has solved the problem of survival and growth, what is needed is a steady development, this period requires the average age of the marketing team was somewhat

10、higher, compared to the rich experience, internal communication and coordination ability are relatively strong, so as to better adapt to the mature marketing team.3, choose people with positive thinkingWhat kind of person has positive thinking? As a simple example, there are a lot of people selling

11、in the streets of Beijing, with positive thinking people see will say: Beijing is really a good place, even the water can make money, look, can send big money in Beijing. People with negative thinking will say: this place in Beijing, even the water to take money to buy, as it seems, in Beijing it is

12、 difficult to survive. Good people are positive thinking, so successful people are always looking for ways, and the failure of the people are always looking for reasons. No matter in the marketing process of our situation how bad, there must be solutions based on the practical conditions, the only d

13、ifference is that only with positive thinking people will actively seek ways to solve the problem.4, values should be appropriateThe important thing about building a team is to establish consistent values. A persons value chain system determines his behavior, and if subordinates value chain system i

14、s inconsistent with the supervisor, it is difficult for the supervisor to lead him, because differences in values lead to differences in thinking patterns. A pattern of thinking the supervisor should choose those far sighted people, who have a large heart, because the mind of a person is large enoug

15、h, his view of the world is big, his mind pattern was big enough, put this into his team, supervisor can really may be bigger because each team. Common values, everybody will be very in tune with each other.Two, the intention to retain talentThen, when the right employees are selected by our supervi

16、sor, how can we use them and retain them? The author thinks that we should adopt the method of keeping people, culture, people and mechanism.First of all, we should grasp the policy of reasonable employing, that is to say, when the time is right, we should use it as its position; when we use it as i

17、ts long, we should use it as a wish. The promotion of subordinate personnel can not act with undue haste, because growth is needed after the baptism of wind and rain, with frustration and temper to become a member of the bullet, once left the barrel, it will greatly damage.Secondly, subordinates can

18、 be appointed, but they can not let them go. If they let go, they will abandon their chosen talents. In daily work, the team leader should give subordinates some pressure,Take one force, two help, three release principle to manage.Thirdly, we should adhere to the principle of merit. Performance is a

19、 measure of a persons ability to convince the most convincing basis, not only by impression or intuitive feeling, feel better, inevitably biased. In the enterprise, only to the quality and quantity to complete the assigned tasks of employees, is what we need only to employees; wisdom eventually tran

20、sformed into wealth, can lead the staff to achieve the objectives of the supervisor, is the most brilliant director.Finally, Zhirenshanren, a person can turn the big somersault, our director gave him build much of the stage, to the best people to provide more opportunities to display their talent. A

21、n enterprise does not necessarily have to have many people, it is important to make rational use of the existing human resources, which is the most worthy of consideration for an enterprise. What Chinese enterprises lack is not talent, but the lack of a good talent mechanism is a fertile ground for

22、the growth of talent.Three, the establishment of learning teamLearning is the lack of knowledge, learning is the gap. From the pictographic point of view, the term team also means that an eloquent person speaks to a group of people with ears. As a team leader through each sales meeting of team membe

23、rs in marketing training, sales team members make up the weak link, at the same time to allow team members to form the habit of learning new knowledge, and ultimately the formation of learning team. Through team learning, supervisor subordinate members can change the style of work, make the members

24、develop correct methods of work and sales habits, through to the team every sales skill promotion, to enhance the combat capability of the entire marketing team.At the same time, after each training, team members need to do the actual effect evaluation, evaluate the changes and effects after each st

25、udy and training, and see if there is a targeted solution to the corresponding practical problems Is the old problem solved, but the new problem appears again? For new problems, team members once again collective resolution, each time after learning to solve a problem, is equivalent to solve a batch

26、 of problems, because in marketing, problems are not isolated. The establishment of learning team can also form a learning, sharing and interactive organizational atmosphere, so that team culture can be further condensed. At the same time, the study of work enables the team members to stimulate thei

27、r personal potential and enhance their life value. And the work of learning has enabled the whole team to continue to innovate and develop.Four, effective incentivesThe team leader should always motivate his subordinates. If we always motivate our subordinates to do business and do good things, he w

28、ill have no time to do bad things, can he? Sales is a highly competent others refuse to work, must grasp the method of effective incentive to ensure the various team, subordinate members always have confidence, develop inner potential, step by step into a higher stage of development, so as to obtain

29、 work, learning and life success. A person to our team must have come to find success, but if we do not want to succeed in the hands of the people, who is responsible? That must be the responsibility of our supervisor.If a team of managers to make their subordinates do not even self Fenti, a silent

30、lamb also broke out of a volcano like passion, that he is very comfortable to sit in the head. It can be said that motivation is the best way to arouse the enthusiasm and creativity of his subordinates. His role and effect are enormous. However, it needs to be emphasized that in the process of incen

31、tive operation, the supervisor should master some principles:1, the principle of seeking truth from factsThat is in charge of our motivation in the process of operation, according to the actual situation, to stimulate and encourage, dont try to set up a typical and team Star and blindly exaggerate the actual situation, because his mens eyes are sharp sharp,