牛津高中英語(yǔ)模塊四M4U1welcometotheunit公開課

1、childrenLook at these advertisements. Who are they aimed at?music loverspublic-interest ad1. Whats advertising?Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.2. Where can we fin

2、d these ads?3. Why do you like these ads?On billboards, on the Internet, in newspapers / magazines, on TV, in leaflets, in buses, etc.They are quite interesting, creative and we can get some useful information from them.TV advertising 1. Whats the advertising format?Bus advertising Internet advertis

3、ing Newspaper advertising Outdoor advertising adsCommercial adsto sell/ promote a product or service.Public service advertisements (PSAs)to educate people about social problems which affects public welfare.Two main types of advertisementsA commercial adA public service adA public service adA commerc

4、ial ad Observe the four posters on Page 1 and try to divide the ads into two types.Observation Oxlin AirlinesEarth DaySoft Shine ShampooSay No to drugsTry to divide them into two types.public serviceadscommercial ads Earth DaySay No to drugsOxlin AirlinesSoft Shine shampooLook at the four ads in the

5、 textbook.Try to answer these questions:(G1&2&3 in charge of Pic 1&2G2&3&4 in charge of Pic 3&4)1.What can you see on each poster?2.What can you read on each poster?3.What does each ad want to tell us?4.What can you learn from each ad ?5.Will you believe in its idea and do as it tells you to?This po

6、ster is a _ad. It offers the airline _(服務(wù)服務(wù)). It uses the slogan“ I love to fly with Oxlin Airlines” to _ （吸引）（吸引）people to take their flights.Poster 1commercialattractserviceThis poster is trying to show us that the birds have nowhere else to build their_because all the trees have been_ . It tells

7、us that we should _ from now on. Poster 2nestsprotect the environment cut downThe poster tells us that _ is harmful to people. It is intended to _ us about health and problems in society and calls on us to value our lives and say _.Poster3 educateNo to drugstaking drugThis poster is targeting young

8、people, especially girls, because they (關(guān)注關(guān)注) their (外貌）外貌）. It uses persuasive words “Shine that lasts for days” successfully to (勸說）勸說）young people to buy this shampoo.Poster 4Poster 4 pay attention to appearancepersuadeA guessing game!1.Just do it. 2. The choice of a new generation. 3.Anything is

9、 possible. SloganlogoMake the change. 5.Keeping moving. 6.To be No.1Slogan4.Because you are worth it. logoshort ,simple, impressive, creative, interesting, persuasive, clever, moving, attractive .What are the qualities of a good slogan?What makes a good slogan?Futher thinking Think about a good slog

10、an for each ad.Task 1 Design a sloganHuaihua fireworksWushui RiverZhongpo MountainHuaihua fireworksHuaihua fireworks, light up your skyWushui RiverProtect Wushui River,protect ourselvesZhongpo MountainZhongpo Mountain中坡之山，養(yǎng)生天境中坡之山，養(yǎng)生天境 Zhongpo Mountain, good place for health1. Design a commercial ad

11、: try to sell a kind of thing to us. (a book, a pen, an bottle of drink )2. Design a PSA about our school life. (to protect grass, to save water, to respect teachers)3. Design an ad to attract others to study in our Hutian Middle School.Task 2 Design an adWho are the best designers?1. Preview the re

12、ading material.HomeworkGood staying with youGood staying with you! !adsCommercial adsto sell/ promote a product or service.Public service advertisements (PSAs)to educate people about social problems which affects public welfare.Two main types of advertisementsA public service adA commercial adA guessing game!Huaihua fireworksZhongpo Mountain中坡之山，養(yǎng)生天境中坡之山，養(yǎng)生天境 Zhongpo Mountain, good place for health1. Design a commercial ad: try to sell a kind of thing to us. (a book, a pen, an bottle of drink )2. Design