生產(chǎn)運作管理之第三章ProductandserviceDesign

1、x zhujun guangdong polytechnic normal university ( 1 ) introduction of production and operations management (2）operations strategy（3）product and service design（4）process selection (5）service process design（6）choice of technology?（7）process-flow analysis（8）managing quality (9 ) quality control and im

2、provement（10）supply chain management（11）forecasting（12）facilities and aggregate planning（13）scheduling operations（14）project scheduling（15）independent-demand inventory（16）materials requirements planning（17）just-in-time manufacturing lproduct design processlthe product development processlqfdlvalue a

3、nalysisunderstand the product development process for both manufactured and service products.demonstrate how the development of products can have significant economic impact on the firm.align design with the desires of the customer by using quality function deployment(qfd) concept.be introduced to p

4、roduct development performance measures.companies specialized in the design of productscontract manufacturers: an example from automobile industry(headlight and taillight assemblies, the electronic equipment) foxcomcore competency: there are three characteristics 1. it provides potential access to a

5、 wide variety of markets. 2. it increases perceived customer benefits. 3. it is hard for competitors to imitate.honda: enginesvolvo: safetyblack and decker, the u.s. manufacturer of tools: the home workshop market. the home cleaning and maintenance market. the kitchen appliance market.the product(ne

6、w product) development processmarket pull: make what it can sell.technology push: create demandsinterfunctional view: phase 0:phase 0:planningplanningmarketingmarketingarticulate marketarticulate marketopportunity.opportunity.define market define market segmentsegmentdesigndesignconsider productcons

7、ider productplatform andplatform andarchitecture.architecture.assess new assess new technologies.technologies.manufacturingmanufacturingidentify productionidentify productionconstraints.constraints.set supply chain set supply chain strategy.strategy.phase 1:phase 1:concept concept developmentdevelop

8、mentcollect customercollect customerneeds.needs.identify leadidentify leadusers.users.identify leadidentify ducts.investigateinvestigatefeasibility offeasibility ofproduct duct concepts.develop industrialdevelop industrialdesign concepts.design conce

9、pts.build and test build and test totypes.estimateestimatemanufacturingmanufacturingcosts.costs.assess production assess production feasibility.feasibility.phase 2:phase 2:system-levelsystem-leveldesigndesigndevelop plan fordevelop plan forproduct optionsproduct

10、 optionsand extendedand extendedproduct duct family.set target sales set target sales price point(s).price point(s).generategeneratealternativealternativeproduct product architectures.architectures.define majordefine majorsubsystems andsubsystems erfaces.refine industrialr

11、efine industrialdesign.design.identify identify suppliers for keysuppliers for ponents.perform make-buyperform make-buyanalysis.analysis.define final define final assembly scheme.assembly scheme.set target costs.set target costs.phase 3:phase 3:detaildetaildesigndesigndevelop develop marketing plan.

12、marketing plan.define part define part geometry.geometry.choose materials.choose materials.assign tolerances.assign tolerances.completecompleteindustrial industrial design controldesign controldocumentation.documentation.define piece-define piece-part productionpart cesses.des

13、ign tooling.design tooling.define qualitydefine cesses.beginbeginprocurement of procurement of long-lead tooling.long-lead tooling.phase 4:phase 4:testing andtesting andrefinementrefinementdevelop develop promotion andpromotion andlaunch materials.launch materia

14、ls.facilitate fieldfacilitate fieldtesting.testing.reliability testing.reliability testing.life testing.life testing.performance performance testing.testing.obtain regulatoryobtain regulatoryapprovals.approvals.implement design implement design changes.changes.facilitate supplier facilitate supplier

15、 ramp-up.ramp-up.refine fabricationrefine fabricationand assemblyand cesses.train workforce.train workforce.refine qualityrefine qualityassurance assurance cesses.phase 5phase 5productionproductionramp-upramp-upplace earlyplace earlyproduction withproduction withkey

16、 customers.key customers.evaluate earlyevaluate earlyproduction production output.output.begin operationbegin operationof entireof entireproductionproductionsystem.system.phase 0:phase 0:planningplanningother other functionsfunctionsresearch:demonstrateavailabletechnologies.finance: provide planning

17、 goals.generalmanagement:allocate projectresources.phase 1:phase 1:concept concept developmentdevelopmentfinance: facilitateeconomicanalysis.leagal:investigate patent issues.phase 2:phase 2:system-system-levelleveldesigndesignfinance: facilitatemake-buy analysis.service: identifyservice issues.phase

18、 3:phase 3:detaildetaildesigndesignphase 4:phase 4:testing andtesting andrefinementrefinementsales:developsales plan.phase 5phase 5productionproductionramp-upramp-upconcurrent engineeringsequential processtechnology-push productsplatform products: built around a preexisting technological subsystempr

19、ocess-intensive productscustomized productshigh-risk productsquick-build products : complex systems: larger-scale productscase study:polaroid corporationpolaroid corporation is an american-based international consumer electronics and eyewear company, originally founded in 1937 by edwin h. land. it i

20、s most famous for its instant film cameras, which reached the market in 1948, and continued to be the companys flagship product line until the february 2008 decision to cease all production in favor of digital photography products.a product development team at polaroid co. was in the midst of develo

21、ping a new photograph printer, the ci-700. the ci-700 would produce instant full-color photographs from digital images stored in a computer. the primary markets for the product are the graphic arts, insurance, and real estate industries. during the ci-700s development, the polaroid team was faced wi

22、th several decisions that it knew could have a significant impact on the products profitability:take more time for development in order to make the product available on multiple computer “platforms” or market it quickly to avoid big loss?should the product use right-now printer or a new specialized

23、premium-quality print media?should the team increase development spending in order to increase the reliability of the ci-700?go/no-go milestones.operational design and development decisions.cash flow should cover the following categories for a typical new-product-development project are:development

24、cost)all remaining design, testing, and refinement costs up to production ramp-up).ramp-up cost.marketing and support cost.production cost.sales revenue.quality function deployment(qfd)value analysisdoes the item have any design features that are not necessary?can two or more parts be combined into

25、one?how can we cut down the weight?are there nonstandard parts that can be eliminated?a way to simplify the design of multiple products.modular design can aid production and meet customer needs.makes it possible to have relatively high product variety and low component variety at the same time. desi

26、gning products for manufacture and assemblydesigning service productsecodesignthe detailed design of manufactured products is focused on reducing the number of parts in the item and designing the item in such a way that it can be efficiently produced.service experience fitoperational fitfinancial im

27、pactcomplexity is the number of steps involved in a service and possible actions that can be taken at each step.divergence is the number of ways a customer/service provider interaction can vary at each step according to the needs and abilities of each.what process did they adopt respectively?if it is to change the service to create a new process format, in what way we could change?higher complexity/divergence or lower complexity/divergencea minimum service format -lower complexity/divergenceup