為什么CEO們喜歡戴便宜的斯沃琪

1、According to Google auto-fill, one of the most searched terms relating to Goldman Sachs CEO Lloyd Blankfein is, “What watch does Lloyd Blankfein wear?” 谷歌搜索(Google)的自動填充選項顯示，對于高盛公司(Goldman Sachs)CEO勞埃德o貝蘭克梵，人們最想知道的問題之一是，“勞埃德o貝蘭克梵戴什么表？” We have the answer: Its a Swatch, a simple plastic timepiece tha

2、t retails in the ballpark of $100. In fact, the executive has several of themincluding a black one for formal events. 答案是：斯沃琪(Swatch)，一款簡單的塑料材質腕表，零售價大約為100美元。實際上，這位高管還擁有多塊斯沃琪表其中包括一塊在正式場合佩戴的黑色款。 If you work on Wall Street, youve probably seen the look before: good suit, unremarkable shoes, digital wa

3、tch. Witness Steve Schwarzman, CEO of Blackstone. Schwarzman not only owns multiple Swatches, he wears them in funky colors and designs. One particularly bright-colored edition bears the landmarks of his vacation home in St. Tropez. 如果你在華爾街工作，你可能對以下打扮并不陌生：體面的西服、普通的鞋履和電子表。比如，黑石集團（Blackstone）CEO史蒂夫o施瓦

4、茨曼就擁有好幾塊斯沃琪表，他尤其熱衷顏色鮮艷，設計前衛(wèi)的款式。一款顏色尤為鮮亮的手表上繪制著其度假地圣特魯佩斯的地標圖案。 Public-facing figures like Schwarzman and Blankfein may be expected to dress without excessive bling. And yet, as Google attests, its curious to see a plastic bangle on some of American businesss most powerful men. The list of power playe

5、rs who sport Swatches goes on: Tony Blair has one, as does French president Francois Hollande. U.K. hedge fund trader Chris Hohn has had a black one for years. AllianceBernstein CEO Peter Kraus is a fan of the brand. Even the boss of luxury watch maker PatekPhillipe reportedly wears one while skiing

6、. 人們可能認為施瓦茨曼和貝蘭克梵這類公眾人物的著裝打扮肯定不會過分高調，但正如谷歌的搜索結果所示，一些美國商業(yè)大腕喜歡佩戴塑料表，這種打扮也讓人們感到費解。對斯沃琪青睞有加的權力人物還包括托尼o布萊爾和法國總統(tǒng)弗朗索瓦o奧朗德。英國對沖基金交易員克里斯o赫恩多年前就已經有了一塊黑色的斯沃琪。聯(lián)博基金(AllianceBernstein)CEO皮特o克勞斯也是該品牌的粉絲。據(jù)稱，即便是奢侈表制造商百達翡麗(PatekPhillipe)的老板在滑雪時也佩戴一塊斯沃琪。 In a statement to Fortune, Switzerlands Swatch Group didnt have

7、much to say about why politicians and executives might want to wear the budget accessory. The companys Swiss roots and artistic designs may play a role, a spokeswoman said. When the Swatch was introduced as an alternative to Asian mass production in the 1980s, it was credited with helping to save th

8、e Swiss watchmaking industry. Ultimately, though, the watch brands patronage among the high and mighty is a bit of a mystery. “We assume that politicians have their reasons for wearing our watches,” the spokeswoman wrote, “but we dont know what those reasons are.” 在向財富雜志Fortune提供的聲明中，瑞士斯沃琪集團(Swatch

9、Group)并沒有詳細解釋為什么如此多政客和高管青睞這款廉價配飾。一位女發(fā)言人表示，該公司的瑞士血統(tǒng)和藝術設計可能是部分原因。上世紀80年代，斯沃琪以亞洲大規(guī)模生產的替代品身份出現(xiàn)在人們視野中，隨后獲得了瑞士制表業(yè)拯救者的美名。但權貴們?yōu)槭裁慈绱绥娗橛谠撈放埔廊皇且粋€謎。這位女發(fā)言人寫道，“我們認為政治家戴斯沃琪有他們自己的原因，但我們并不知道這些原因是什么?！?Plastic watches arent new in the halls of power. Even before the Great Recession made modesty a must, Timex Ironman w

10、atches had become a mainstay for leaders who either lack pretension, or have enough pretense to want to appear that way. Bill Clinton, for example, has worn an Ironman. The previous three Goldman chiefs also wore them. Hank Paulsons was a gift from Stephen Friedman, says Goldman chronicler William C

11、ohan. Jon Corzine, too, has been known to sport the lookwhich is on offer for about $40 at Target. 權貴們戴塑料表并不是新鮮事。即使在“大衰退”讓低調行事成為一種必然選擇之前，天美時鐵人系列手表(Timex Ironman)已經成為領導者們的主流選擇，這些領導要么沒有虛榮心，要么特別自命不凡，想以此彰顯其個性。例如，比爾o克林頓曾戴過鐵人系列腕表。高盛公司此前三任CEO也戴這種手表。高盛公司歷史記錄者威廉o科漢說，漢克o保爾森戴的那塊鐵人系列手表是史蒂芬o弗萊德曼送的。不少人都知道，喬恩o科爾辛也

12、佩戴這款手表目前這款表在塔吉特百貨（Target）打折，40美元一塊。 Why plastic? Putting aside the convenience of battery power, there are plenty of reasons not to go digital. The watch is the ultimate male accessory. In a world of subtle variations of dark suits and understated shoes, the wrist may very well be the one area in wh

13、ich is it socially permissible for a man to be sartorially dazzling (okay, yes, perhaps the tie as well). At the Baselworld tradeshow, the horological spectacle that wrapped up earlier this year, the watches on display did much more than tell time. Want to look at 12 different time zones in a single

14、 glance? No problem. One that tracks a dozen of your friends birthdays? Coming right up. How about a hand-finished model encased in rose gold? Only $510,900. 為什么選擇塑料材質？拋開電池的便捷性不談，人們不選擇電子表的原因有很多。手表是男性的終極飾品。在這個幾乎千篇一律的深色西服和低調鞋履的世界中，手腕真有可能是社會準許男性炫耀個性的唯一一塊小天地（可能還有領帶）。在今年早些時候結束的鐘表界盛會巴塞爾鐘表展中，參展手表的作用可不僅僅只是顯

15、示時間。想要一眼就能了解12個不同時區(qū)的時間嗎？沒問題。想要一款能記住十幾位朋友生日的手表嗎？即將為您奉上。那么手工打造的玫瑰金表殼手表呢？只需花費您51.09萬美元。 Increasingly, though, minimalism is in. Even at Baselworld, classic watches were resurgent. Collectors have become less concerned with ostentation than with authenticity. Comfort is also a growing priority. Pick you

16、r trend: “soft dressing,” “slobcore,” “athleisure”todays buzzwords speak to a fashion landscape that doesnt have room for flashy Rolexes. The Gap is doubling down on yoga pants as the luxury loungewear category explodes. And more than one designer put sweatpants on the runway at this years Fashion W

17、eek. 然而，極簡主義開始大行其道。即便是在巴塞爾鐘表展，那些經典款式也呈現(xiàn)東山再起之勢。收藏家也變得更加關注可靠性而不是排場。舒適性也日漸成為一個優(yōu)先考慮的特質?？纯慈缃竦牧餍蟹棧骸败浿b”、“懶人裝”和“運動休閑”。華美的勞力士手表(Rolex)似乎難以在如今時尚領域的時髦術語中找到自己的一席之地。隨著奢華家居服飾的爆炸性增長，Gap時裝公司在瑜伽褲上的投入又增加了一倍。在今年時裝周T臺上展演運動褲的設計師還不止一位。 Yet its more than the vagaries of style, or even simple reverse-snobbery, that has p

18、rodded executives to buy Swatches. At a big bank, a plastic watch is as intimidating in its own way as a diamond-studded PatekPhillipe. It signifies a passion for function and disdain for form. Goldman has long been known for its understatement when it comes to dress. A plastic watch exudes that cha

19、racteristic aversion to flashiness, commitment to modesty, and, in a way, the maniacal work ethic endemic to finance. 然而，真正能讓高管們購買斯沃琪手表的原因并不在于其變化多樣的款式，也不是簡單的反勢利心態(tài)。在一家大銀行，與一塊鑲鉆的百達翡麗一樣，一塊塑料表同樣令人生畏。它代表的是對功能的追求，對形式的輕視。高盛公司員工向來以著裝低調而著稱。一塊塑料材質手表足以彰顯該公司厭惡花哨，行事謙卑的個性，在某種程度上，它也能體現(xiàn)出金融從業(yè)者那種極端敬業(yè)的職業(yè)倫理。 Thats because Swatchesunlike, say, VacheronConstantinsare extremely practical. You can work out in them. You can do an Ironman. (Blankfein is a swimmer, and the plastic Swatch dries easily.) Plus, unlike their mechanical counterparts, most c