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1、affiliate best practices and insider tipsdenise purtzerchannel manager, digital riveraffiliate stats2007 affiliate sales aov across affiliates was $38.77 average commission was 42% average earned amount for affiliates: $16.28 83% of all dr affiliates actively selling 90/10 rulewhat affiliates wantgu
2、aranteed-$ payments on time and frequent guaranteed trackingeasy full reporting find & pull data lots of product to choose from top selling products niche products easy-complete information in one spotaffiliate verticals-types content sites review sites paid search coupon/discount sitescontent s
3、ite affiliatesbenefits exposure for downloads opportunity for customer feedbackchallenges keep all top download sites updated opportunity for customers to give negative feedback quality content sitesreview site affiliatesbenefits opportunity to get positive press comparisons to competitive products
4、priority placement available creative advertising/name recognitionchallenges opportunity to receive negative press timely trackable trial buy link provide license key to reviewer screenshots boxshots review info/guidelinesreview-key toolspaid search affiliatesbenefits highest yield vertical experts
5、exist can handle for you can still work in conjunction with your paid efforts w/o defeating can eliminate competition in key search areas multiple representationchallenges not understood can drive up your search effort costs time consuming trackable trial and buy links help provide content for affil
6、iate site build to legitimize terms and conditions define and reinforce affiliates actions prime commissions for top search affiliatespaid search-key toolspaid searchstrategyhow do i compete with the “big dogs” in software? trademark terms organic long tailsearchapplication long tail strategy applie
7、d sense of community blogs user groups forums white paperscoupon/discount site affiliatesbenefits audience that may not otherwise be reached coupon sites adding software more and more reach customers who might not purchase for full pricechallenges position as to not dilute overall pricing strategies
8、 coupon codes “scraped” and posted en massekey tools system that supports use of coupons coupon code and/or cart link with discount short description coupon/discountopportunity to reach new audience deal of day general coupon sites software on these sitescoupon specific to affiliate or “general use” secur
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