國際商務(wù)英語課后答案

1、Unit 1 GlobalizationPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through

2、the center. This part totals 20 points, one point for each sentence.1 There are too many examples in aviation and other _ B _ of what has happened to companies that have tried to do that.A sections B sectors C segments D components2 It would not _ A _ earlier mistakes such as attempting to enter the

3、 train or boat-building business.A repeat B make C recognize D produce3 He is impressed, he says, by the way in which oil companies have _ D _ from losing national images.A obtained B got C reached D benefited4 Royal Dutch/Shell is another group which manages to _D_ itself as a local company in whic

4、h it operates.A display B exhibit C show D present5 When the Japanese tyre group Bridgestone entered the US market, it made an _ C _, buying the local production base of Firestone.A sale B purchase C acquisition D overpayment6 If a company wishes to enter the Chinese market, it usually looks for a l

5、ocal _ D _ who will cooperate in setting up a joint venture.A man B talent C manager D partner7 If youre _ C _ dont go to Oslo its Europes most expensive city.A hard B hardy C hard up D hard down8 A survey has _A_ with some interesting information about the cost of living in our major cities.A come

6、up B show up C put up D live up9 Meals at restaurants cost a _ C _ and drinks are very pricey.A expense B price C fortune D fate10 Being kept waiting, being connected to voice mail or being passed on to someone else are all common _ D _.A flashes B fires C firecrackers D flashpoints11 Reasons for th

7、is are _ B _, according to Reed. A three pieces B threefold C three D triple12 Increasing numbers of transactions take place entirely by phone, from _ D _ insurance to paying bills.A doing B selling C buying D arranging13 As companies move towards remote working, the need for the right tone of voice

8、 _ A _ to every level of the organization.A extends B stretches C expands D attaches14 However, globalization has brought problems in the companys overseas plants, and this is having a bad _ A _ on its share prices. A effect B influence C affect D consequence15 A journalist from the Eastern Economis

9、t Review suggested recently that the company could become the _ B _ of a takeover if it didnt sort out its problems soon. A aim B target C objective D purpose16 Although this helps to lower costs, the materials are often of poor quality. This has resulted in _ C _ orders. A placed B placing C cancel

10、led D canceling17 Recently, a German distributor refused a D of 50,000 blouses.A deal B transaction C cargo D consignment18 When customers want last-minute changes to clothing, the plants cannot meet customers tight _ D _.A times B periods C dates D deadlines19 Its latest _ B _ were described by a f

11、amous fashion expert as boring, behind the times and with no appeal to a fashion-conscious buyer. A series B collections C sequences D present20 Factory workers complain about their wages. They are often expected to work _ C _ without extra pay. A over B time C overtime D timelyPart II Phrase Transl

12、ationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 資本外逃 fight of capita2 福利 welfare beneifts3 相互讓步 give-and-take4 國家形象 nat

13、ional image5 航空航天公司 aerospace company6 全球化公司 global company7 就業(yè)問題 employment problems8 生活水準(zhǔn) living standard9 跨文化問題 cross-cultural problem10 合資企業(yè) joint venture11 本地合伙人local partner12 許可協(xié)議 licensing agreement13 通貨膨脹率 inflation rate14 市場(chǎng)調(diào)研 market research15 遠(yuǎn)程辦公 remote working16 全球會(huì)議 global conference1

14、7 股票價(jià)格 share price18 顧客需求 customers needs19 低價(jià)戰(zhàn)略 low-pricing strategy20 員工流動(dòng)率 staff turnoverPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, t

15、wo points for each sentence.1. There are too many examples in aviation and other sectors of what has happened to companies that have tried to do that.在航空業(yè)和其他行業(yè)中想要原地踏步而以失敗告終的例子比比皆是2. People are much more likely to express anger over the phone, rather than in writing or face to face.和書信及面對(duì)面交流比起來，人民更容易

16、在電話上發(fā)火。3. The problem, he says, is not just that employees at Boeing think of other countries as being exotic.他說的問題是波音公司員工不僅認(rèn)為其他國家是異國他鄉(xiāng)，與己無關(guān)。4. A journalist from the Eastern Economist Review suggested recently that the company could become the target of a takeover if it didnt sort out its problems s

17、oon.一個(gè)來自東方經(jīng)濟(jì)評(píng)論的記者近來建議說如果公司不能盡快解決問題，它就會(huì)成為其他公司收購的目標(biāo) 。5. It would not repeat earlier mistakes such as attempting to enter the train or boat-building business.它將不會(huì)再犯以前試圖進(jìn)入火車或者船舶制造業(yè)的錯(cuò)誤了。6. He is impressed, he says, by the way in which oil companies have benefited from losing national images.他說，石油公司通過舍棄民族

18、形象而獲益的方法給他留下了深刻的印象。7. Royal Dutch/Shell is another group which manages to present itself as a local company in the countries in which it operates.皇家荷蘭殼牌公司是另一個(gè)在有經(jīng)營活動(dòng)的國家作為當(dāng)?shù)毓境霈F(xiàn)的集團(tuán)公司8. Condit says, I believe we are moving towards an era of global markets and global companies.康迪特說：“我相信我們正在步入一個(gè)全球化市場(chǎng)和全球化

19、公司的時(shí)代?！?. Wal-Mart, a US retain chain, entered the Mexican market by setting up a 50-50 joint venture with a local Mexican retailer.美國的零售連鎖企業(yè)沃爾瑪通過和一家當(dāng)?shù)亓闶凵坦餐ㄗh了一個(gè)各占50%份額的合資企業(yè)而進(jìn)入了墨西哥市場(chǎng)。10. As companies move towards remote working, the need for the right tone of voice extends to every level of the orga

20、nization.隨著公司朝著“遠(yuǎn)程工作”發(fā)展，對(duì)正確語音語調(diào)的需要延伸到組織的每個(gè)層面。Part IV Sentence TranslationDirections: There are five sentences in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, four points for each sentence.1 我公司經(jīng)營輕工產(chǎn)品已有20年。

21、We hava been handing light industrial products for 20 years.2 我們從商會(huì)得知你公司有意購買大量紅茶。We have learned from the Chamber of Commerce that you are in the market for a large quantity of black tea.3 如果你認(rèn)為我方的價(jià)格合理，請(qǐng)與我方聯(lián)系。If you fid our price reasonable, please contact us.4 我們將非常樂意收到你方寄來的最新商品錄。We shall be please

22、d to receive your latest catalogue.5 我們從互聯(lián)網(wǎng)上得知貴公司的名稱和地址。We hava learned your name and address from the Internet.Part V Letter TranslationDirections: There is one letter in this part. You are required to translate it into English and write down your translation on the Answer Sheet. This part totals 2

23、0 points.敬啟者：從網(wǎng)上得知貴公司名稱和地址，并了解到你公司經(jīng)營玩具的進(jìn)出口。今特致函與你，望能與你建立業(yè)務(wù)關(guān)系。若能提供貴公司的有關(guān)產(chǎn)品的目錄和價(jià)目單，將不勝感激。如果價(jià)格合理而且交貨期可接受，我方將大量訂購。謹(jǐn)上Dear Sir,We have obtained your name and address from the Internet, and learned that you are handling the import and export of toys. We are writing to you in the hope of establishing busine

24、ss relations with you.We would appreciate it if you could send us your latest catalogues and price lists.If you prices are reasonable and the time of shipment acceptable ,we will place a large order with you.Sincerely yours.Part VI Business WritingDirections: For this part, you are required to write

25、 on the Answer Sheet a memo in the full correct format based on the information given below. This part totals 20 points. You are a Project Team Leader. You have had to cancel your next project meeting because some of the members of your team will be abroad. Write a memo to your project team; * infor

26、ming them of the cancellation and giving the reason; * stating a new date and time for the meeting; * requesting suggestions for the agenda. Write 40-50 words.To: All team membersFrom: PMDate: 24 Sep.Subject: Project Meeting PostponedIm sorry to inform you that our next project meeting, scheduled to

27、 be held on 28 September, has been cancelled, because Michael and Jane will still be abroad by then.The meeting will be postponed to 8 October when we will be back from the National Day holiday. It will be held from 9:00 to 11:00 am in Conference Room 201.Pleas think of your suggestions for the agen

28、da and send me a reply before 29 September.PMUnit 2 BrandsPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the An

29、swer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to _ a product from competitors products.A differ B compete C differentiate D compareB2 Brands should add value to products. Its a _ effe

30、ct whereby one plus one equals three.A energy B synergy C coordination D collaborationD3 The better-known the brand name, the more people want to _ it _.A copyoff B sendoff C breakoff D ripoffA4 In the past Calvin Klein took a relatively passive _ to the counterfeit problem.A approach B method C way

31、 D modeB5 But as sales and brand _ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A image B awareness C management D loyaltyD6 Im worried about the sales of the range of fragrances we _ two years ago.A sold B mounted C impounded D launchedB7

32、The advert stated jokingly that 7 million points were needed for someone to _ the jet.A declare B claim C announce D specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_ regarding the promotion because he thinks they should give him the prize.A home B police C school D officeD9

33、 Customers have become less loyal to brands and are more willing to _ to lower-priced coffee products. A trade in B trade for C trade up D trade downC10 It is _ as an exclusive ground coffee for gourmets.A produced B made C promoted D soldA11 Thank you for the _ order of February 2 for 28,800 rainco

34、ats.A captioned B captioning C to caption D captionC12 Your order will be ready for shipment by February 28 and be packed _ seaworthy containers.A by B through C in D withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen _ a carton. A in B at C by D toC

35、14 Each carton is _ with a polythene sheet and secured by overall strapping. A lining B line C lined D to lineB15 In addition, the packing is light _ weight and therefore easy to handle.A to B in C at D forA16 Since a polythene bag is used for each raincoat, it is attractive and _ for window display

36、. A all ready B already C all readiness D readinessB 17 _ regard to packing in cartons for your order, we would like to give you our comments as follows.A As B With C For D AtA18 Cartons lined with plastic sheets can be well protected _ moisture, for they can be secured by overall strapping.A agains

37、t B for C by D throughC19 Since the trace of pilferage is _ more evident, it is easier to file a claim against the insurance company.A many B lot C much D fewerB20 Therefore, cartons are convenient _ handle and quite suitable for ocean transportation. A for B to C by D inPart II Phrase Translation1

38、國際品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 高檔品牌luxury brand6 經(jīng)典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠實(shí)Brand loyalty10 品牌延伸Brand stretching11 物有所值Value for money12 公司戰(zhàn)略Corporate strategy13 許可權(quán)利Licensing right14 時(shí)裝設(shè)計(jì)師Fashion designer15 快餐

39、公司Fast food company16 廣告宣傳活動(dòng)Advertising campaign17 研磨咖啡Ground coffee18 市場(chǎng)份額Market share19 消費(fèi)者調(diào)查Consumer survey20 細(xì)分市場(chǎng)market Segment Part III Sentence Translation1. The aim of the advertising campaign is to enhance brand awareness so that consumers become more familiar with our coffee products.廣告宣傳活動(dòng)

40、的目的是提高品牌知名度以便于消費(fèi)者更加熟悉我們的咖啡產(chǎn)品。2. Volvos brand image is that of a well-engineered, upmarket, safe car.沃爾沃的品牌形象就是一款做工精良，定位高端，安全可靠的汽車。3. A brand can be a name, a term or a symbol. It is used to differentiate a product from competitors products.一個(gè)品牌可以是一個(gè)名字，一個(gè)術(shù)語或者是一個(gè)象征符號(hào)。它被用來把一個(gè)產(chǎn)品和競(jìng)爭(zhēng)者的商品區(qū)分開。4. Brands shou

41、ld add value to products. Its a synergy effect whereby one plus one equals three.品牌應(yīng)該給商品增加價(jià)值。它是一加一等于三的協(xié)同增效作用。5. In the past Calvin Klein took a relatively passive approach to the counterfeit problem.過去，卡爾萬·克萊因?qū)Υ旒賳栴}采取了一個(gè)相對(duì)消極的方法。6. But as sales and brand awareness have risen, Calvin Klein has be

42、come an increasingly popular target for Asian and European counterfeiters.但是，隨著銷售和品牌意識(shí)的上升，卡爾文克萊成為一個(gè)越來越受亞洲和歐洲的造假者喜愛的目標(biāo)。7. Customers have become less loyal to brands and are more willing to trade down to lower-priced coffee products.消費(fèi)者變得對(duì)品牌不太忠誠了，更愿意轉(zhuǎn)而購買低價(jià)的咖啡產(chǎn)品。8. Youd be amazed at how many people pay

43、 $5 for a T-shirt without realizing its counterfeit.你會(huì)很吃驚居然有那么多人花5美元買一件T恤衫而沒有意識(shí)到它是件假貨。9. You are a self-employed young fashion designer at the start of your career.你是一個(gè)在你的職業(yè)生涯起點(diǎn)的青年個(gè)體時(shí)裝設(shè)計(jì)師。10. Consumer surveys show that the Caferoma brand no longer convey a feeling of excitement and enthusiasm, and t

44、hat it does not give the impression of being up-to-date and contemporary.消費(fèi)者調(diào)查顯示caferoma品牌不再傳遞一種興奮，熱情的感覺，它不能給人最新的，當(dāng)代的印象。Part IV Sentence Translation1 請(qǐng)報(bào)我方100公噸大米的最低價(jià)CIF廣州，并表明最早交貨期。Please quote us your lowest price CIF Guangzhou for 100 metric tons of rice, stating the earliest date of shipment.2 我們相

45、信如你方價(jià)格有競(jìng)爭(zhēng)力，我們能向你方大量訂購。We believe that if your price is competitive, we can place a large order with you.3 若產(chǎn)品質(zhì)量好，價(jià)格與我方市場(chǎng)相符，我們?cè)敢庀蚰惴接喴淮蠊P貨。If the product is of good quality, and the price is in line with the market at our end, we would place a big order with you.4 目前，我們對(duì)各種葡萄酒感興趣，如果能通過航空郵寄最近的價(jià)目表，我們將非常感激

46、。At present, we are keenly interested in all kinds of wines and shall be glad if you will kindly send us your latest price list by airmail.5 按慣例，我們通常從歐洲供應(yīng)商處得到5%的傭金。As usual, we usually get a 5% commission from European suppliers.Part V Letter Translation敬啟者：5月5日來信收悉，要求我們報(bào)中國紅茶的成本加運(yùn)費(fèi)至悉尼價(jià)。茲答復(fù)，我方現(xiàn)報(bào)500箱中

47、國紅茶，每箱60澳元CFR悉尼價(jià)，2004年7月裝船。付款方式為不可撤即期信用證支付。此報(bào)盤以你方5月15日前復(fù)到為有效。請(qǐng)注意我們的報(bào)價(jià)非常有競(jìng)爭(zhēng)力，我們建議你方立即接受。謹(jǐn)上Dear Sirs: We have received your letter dated May 5th, requesting us to make an offer for the Chinese Black Tea CIF Sydney. In reply, we are offering you for 500 cases of Chinese Black Tea at AUD 60 per case CIF

48、 Sydney for shipment to be made in July 2004. The payment should be made by irrevocable letter of credit at sight. This offer is valid subject to your reply here by 15th May. Please note that our offer is very competitive and we would advise you to accept it without delay.Yours SincerelyPart VI Busi

49、ness Writing You are the Head of Research for an international car manufacturer. You have to make an urgent trip tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary. Write a memo to your secretary: * telling her who you are going to see and when * asking her to book flight ticket

50、s and accommodation * telling her what work you would like to do in your absence Write 40-50 words.MemoTo: SecretaryFrom: Lilly Meng Head of Research for an international car manufacturerDate: 30th OctoberSubject: Urgent trip Please note that I have to make an urgent trip at 9:00am tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary. I think I will stay there for one or two days , please book the full round-trip tickets and call the hote