30廣告數(shù)據(jù)分析公司eyeblaster的作品Eyeblaster_Ana

1、 2009 Eyeblaster. All rights reservedActionable AnalyticsPresented by: First-name Last-name title 2nd February 2008Eyeblaster AnalyticsTOP 10User interfaces of 2008 2009 Eyeblaster. All rights reservedAgendaIndustry ChallengesEyeblaster Analytics Key ComponentsCampaign MonitorOne-click ReportingRepo

2、rt GeneratorCustom Report BuilderPlug-in for ExcelData Feeds Service 2009 Eyeblaster. All rights reservedPain PointsOverwhelming amount and variety of dataHard to draw quality conclusionsMulti-channel campaignsOffline vs onlineDigital channels (search , display, mobile)Ad serving platformsDisparate

3、reporting systems 2009 Eyeblaster. All rights reservedEyeblaster Analytics Making data actionable Metrics for real business objectives ReliabilityTOP 10User interfaces of 2008 2009 Eyeblaster. All rights reservedMaking Data ActionableCampaign MonitorReport GeneratorPlug-in for ExcelData Feeds Servic

4、eOne-click ReportingCustom ReportBuilder & Service 2008 Eyeblaster. All rights reservedROICostConversion tagsMetrics for Business ObjectivesDeliveryImpressionsClicksUniqueSite/Publisher overlapEngagementDwellInteractionExpansionVideo playback 2009 Eyeblaster. All rights reservedSite OverlapAccur

5、ately measure unique users by each publisherWhen do publishers overlap to deliver multiple impressions to same userCheck your media buy: which publisher is overlapping with whichBack to Metrics slide 2009 Eyeblaster. All rights reservedDwell Time Go beyond interaction Build brand moments Measure bra

6、nd engagement 2009 Eyeblaster. All rights reserved 2008 Eyeblaster. All rights reservedWhat is Dwell Time?average number of seconds the user engaged with the ad including mouse-on-ad,user initiated expansion,user initiated video & timed custom interaction 2008 Eyeblaster. All rights reservedHow

7、it WorksBack to Metrics slide 2009 Eyeblaster. All rights reservedDay of the week* Weekdays (Mon Fri): 62 Sec. Weekends: (Sat Sun): 52 Sec.On average, weekday Dwell Time is 10 seconds longer than weekends*1 min 2009 Eyeblaster. All rights reservedHewlett Packard: 2008Amazing execution. Clear calls t

8、o action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do?Digital Design Professional“ ” 2009 Eyeblaster. All rights reservedMaking Data ActionableCampaign MonitorReport GeneratorPlug-in for ExcelData Feeds

9、 ServiceOne-click ReportingCustom ReportBuilder & Service 2009 Eyeblaster. All rights reservedCampaign Monitor Campaign insights in real time At-a-glance monitoring of key campaign dataBack to Solutions slide 2009 Eyeblaster. All rights reservedCampaign Ready, Set, GoCampaign Monitor your window

10、 to the campaignPredefinedCustomInstant access to Key Performance IndicatorsView all campaigns at a glanceDetect problems quickly and easilyGain control with real-time dataBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed 2009 Eyeblaster. All rights reservedOne-click Reporting Actionable in

11、sights at your fingertips Prepare to impressBack to Solutions slide 2009 Eyeblaster. All rights reservedAt the click of a buttonWeve taken the one-click PowerPoint summary and Excel data and made it our own for the clients main campaigns this holiday season. Weve received great feedback on these res

12、ults, and it takes us far less time to pull everything together.Alexia Paterson, MediaCom, Media Executive“ ”Full Campaign Summary slide deck in standard PPT formatVisual representation of campaign performance dataPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed 2009 Eyebla

13、ster. All rights reservedReport Generator A complete campaign analysis package Witness your data come to lifeBack to Solutions slide 2009 Eyeblaster. All rights reservedMade to measure23 predefined reports, grouped into 8 simple categoriesFor agencies, publishers and creative shops+ Embedded Benchma

14、rks+ GraphsPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed 2009 Eyeblaster. All rights reservedMade visualVisual assistance of graphs embedded in reportsSelected Eyeblaster benchmarks embedded for comparisonPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelD

15、ata FeedEyeblaster benchmark sample 2009 Eyeblaster. All rights reservedCustom Report Builder (CRB) Freedom to create any report you want, instantly The real solution to flexibility A superb new user experience Back to Solutions slide 2009 Eyeblaster. All rights reservedMix & MatchSelect the met

16、rics you needMix delivery, engagement and conversion data in one reportAll delivered in flat ExcelCopy and paste the data to other sourcesPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed 2009 Eyeblaster. All rights reserved 2008 Eyeblaster. All rights reservedStands out in

17、the crowdEase of use complements innovation Get it ad hoc or scheduledSignificant time saved Use metrics available only in the CRBAnalysis made easy! 2009 Eyeblaster. All rights reservedCustom Reporting ServiceTailored reports built for unique needsDefine data structureDefine required formatDefine f

18、iltering optionsYour list of custom reports available on-lineBack to Solutions slide 2009 Eyeblaster. All rights reservedPlug-in for Excel Advanced analytics for experienced usersBack to Solutions slide 2009 Eyeblaster. All rights reservedSlice and DicePerform exploratory, advanced analysisPlay arou

19、nd with the dataPivot tables with all the accounts dataActionable results are immediatePredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed 2009 Eyeblaster. All rights reservedData Feeds Service Bespoke custom projects All the data available in one placeBack to Solutions slide 2009 Eyeblaster. All rights reservedData Feeds ServiceSee the full picture in one placeTransfer Eyeblaster data dir