市場營銷專業(yè),雷速體育用品專賣店?duì)I銷策劃案

1、市場營銷專業(yè),雷速體育用品專賣店?duì)I銷策劃案 II 雷速體育用品專賣店?duì)I銷策劃案 摘 要 本設(shè)計(jì)基于對(duì)鹽城師范學(xué)院通榆校區(qū)的實(shí)地考察與研究的基礎(chǔ)上，針對(duì)當(dāng)前校內(nèi)對(duì)體育用品的需求，運(yùn)用市場營銷學(xué)、體育產(chǎn)業(yè)學(xué)對(duì)鹽城師范學(xué)院附近開設(shè)體育用品專賣店進(jìn)行設(shè)計(jì)。在鹽城師范學(xué)院通榆校區(qū)周邊，缺乏專營體育產(chǎn)品的體育用品專賣店，同學(xué)們的購買需求主要依靠體育樓的場地承包商提供的附帶銷售，種類單一，數(shù)量有限，且質(zhì)量難以保障，不能滿足購買需求。因此，在鹽城師范學(xué)院附近開設(shè)一家專營體育用品的專賣店是可行的。 【關(guān)鍵詞】 ： 體育用品；營銷策劃 Ray-speed sporting goods store III mark

2、eting plan Abstract TThe design is based on the basis of on-the-spot investigation and Research on the Tongyu campus of the Yancheng Teachers University on the current campus for demand for sports products, the use of marketing, sports industry to design a sporting goods store opened near Yancheng T

3、eachers University. At the Tongyu campus of the Yancheng Teachers University around the lack of sports franchise stores, the students demand rely mainly on sports building site provided by the contractor with sales, variety, quantity is limited, and it is difficult to guarantee the quality, can not

4、meet the needs of purchase. Therefore, it is feasible to set up a franchised store specializing in sporting goods near the Yancheng Teachers University. Key words: sporting goods ;Marketing planning 目 錄 IV 1.前言 . 1 2.設(shè)計(jì)思路 . 1 3.鹽師周邊專賣店現(xiàn)狀 . 1 4.鹽師體育產(chǎn)品市場主要供求矛盾分析 . 1 5.網(wǎng)店與實(shí)體店比較分析 . 2 6.雷速體育用品專賣店?duì)I銷策劃方案 . 2 6.1 市場分析 . 2 6.1.2 鹽師體育產(chǎn)品市場概述 . 3 6.2 開店條件 . 3 6.2.1 開店優(yōu)勢 . 3 6.3 店鋪概述 . 4 6.3.1 總體戰(zhàn)略 . 4 6.4 產(chǎn)品方案 . 4 6.4.1 貨源 . 4 6.4.2 產(chǎn)品價(jià)格定位 . 4 6.4.3 產(chǎn)品及服務(wù)范圍 . 5 6.5 銷售方案 . 6 6.5.1 銷售渠道 . 6 6.5.2 銷售策略 . 6 6.5.3 優(yōu)惠方案 . 6 6.5.4 銷售理念