中級(jí)閱讀-閱讀3

1、中級(jí)閱讀-閱讀3(總分：45.00，做題時(shí)間：90分鐘)一、Test 1 Read the text below about the stages of advertis ing strategy. Choose the best word or phrase to fill each gap fromA, B, C or D on the oppositepage. For each questi on, mark one letter(A, B, C or D)on your An swer Sheet.(總題數(shù)：1,分?jǐn)?shù)：15.00)Stages of Advertising Strat

2、egyAs a business begins, one of the major goals of advertising must be to develop awareness of the business and its products. Once the business' reputation is established and its products are positioned within the market, the (19) of resources used for advertising will decrease as the consumer d

3、evelops a kind of (20) to the product. Ideally, this established and ever-growing consumer base will eventually aid the company in its efforts to carry their advertising message out into the market, both through its purchasing actions and its testimonials on (21) of the product or service.Essential

4、to this rather abstract process is the development of a positioning statement. A positioning statement explains how a company's product (or service) is (22) from those of key competitors. With this statement, the business owner (23) intellectual objectives into concrete plans. In addition, this

5、statement acts as the (24) for the development of a selling proposal, which is (25) of the elements that will (26) up the advertising message's "copy platform". This platform delineates the image, copy,and art work that the business owner believes willsell theproduct.With these concret

6、e objectives, the following elements of the advertising strategy need to beconsidered. (27) audience, product concept, communication media, and advertising message. These elements are at the core of an advertising strategy, and are often (28) to as the "creative mix." Again, what most adve

7、rtisers (29)from the beginning is clear planning and flexibility. And (30)to these aims is creativity and the ability to adapt to new market trends. A (31) advertising strategy often leads to a loss of market share. Therefore, the core elements of the advertising strategy need to mix in a way that a

8、llows the message to envelope the target consumer, providing (32) opportunities for this consumer to become (33) with the advertising message.(分?jǐn)?shù)：15.00 )(1) .A sum B total C amount D volume(分?jǐn)?shù)：1.00 )A.B.C. VD.解析：解析 此題考查的是近義詞辨析。amount"數(shù)量”，the amount of resources used foradvertising"可用于廣告宣傳的

9、資源數(shù)量”。干擾項(xiàng)解析sum "總數(shù)，金額”；total "合計(jì)，總計(jì)”；volume "量，體積”。(2) .A curiosity B interest C ignorance D loyalty(分?jǐn)?shù)：1.00 )A.B.C.D. V解析：解析 此題考查的是對(duì)上下文的理解及四個(gè)選項(xiàng)的含義。后一句指明“這一建立起來(lái)并逐步增長(zhǎng)的 客戶基礎(chǔ)將會(huì)幫助公司”，customer base “客戶基礎(chǔ)”，此乃該題的語(yǔ)境線索，由此可推斷出“逐漸 發(fā)展成一種客戶忠誠(chéng)度”。 loyalty “忠誠(chéng)，忠心”； customer loyalty “客戶忠誠(chéng)度”。 干擾項(xiàng)解析 cur

10、iosity “好奇”； interest “興趣”； ignorance “無(wú)知”。(3) .A behalf B basis C base D cost (分?jǐn)?shù)： 1.00 )A. VB.C.D.解析：解析此題考查的是固定短語(yǔ)搭配。 on behalf of “代表 , both through its purchasing actions and its testimonials on behalf of the product or service“通過(guò)購(gòu)買行為以及向他人推薦 產(chǎn)品或服務(wù)”干擾項(xiàng)解析on a basis of “以為基礎(chǔ)”；base"底部，根基，基礎(chǔ)；以為基地

11、”， be based on以為基礎(chǔ)；cost “費(fèi)用、成本、代價(jià)”，at a cost of“花費(fèi)了， at the cost of “以為代價(jià)”。(4) .A protected B differentiated C discriminated D separated(分?jǐn)?shù)： 1.00 )A.B. VC.D.“品牌定位”；此句意為：品牌定“區(qū)分”。separate “分離”。語(yǔ)義與上下文解析： 解析 此題考查的是四個(gè)選項(xiàng)的含義。 positioning statement 位解釋了公司的產(chǎn)品如何與其他競(jìng)爭(zhēng)品牌的產(chǎn)品相區(qū)分。 differentiate 干擾項(xiàng)解析 protect “保護(hù)”；

12、 discriminate “歧視，區(qū)別待遇”； 不符。分?jǐn)?shù)： 1.00 )(5) .A puts B keeps C turns D takesA.B.C. VD.解析：解析此題考查的是動(dòng)詞短語(yǔ)的搭配。o “將轉(zhuǎn)化為”；turns intellectualobjectives into concrete plans“將理性目標(biāo)轉(zhuǎn)化成具體計(jì)劃”。干擾項(xiàng)解析o “把放入”；其他動(dòng)詞不與into搭配使用。(6) .A ground B fundamental C root D foundation(分?jǐn)?shù)： 1.00 )A.B.C.D. V解析： 解析 此題考查的是近義

13、詞辨析。 foundation “基礎(chǔ)”，此句意為：這一定位成為制訂銷售計(jì)劃的 基礎(chǔ)。 干擾項(xiàng)解析 ground “地面”； root “根本”； fundamental “基本原則，基本原理”。(7) .A comprised B composed C consisted D made (分?jǐn)?shù)： 1.00 )A.B. VC.D.解析：解析此題考查的是近義詞辨析。be composed of “由組成"。此句意為：銷售計(jì)劃包含了組成廣告訊息的“文案規(guī)范 (copy platform) ”的因素。干擾項(xiàng)解析comprise “包含，由組成”，故此處無(wú)需用被動(dòng)語(yǔ)態(tài)；consist of

14、"由組成"，此處無(wú)需用被動(dòng)語(yǔ)態(tài)；be made of "用造成”。(8) .A make B turn C show D face(分?jǐn)?shù)： 1.00 )A. VB.C.D.解析：解析此題考查的是動(dòng)詞短語(yǔ)搭配。make up "組成”。干擾項(xiàng)解析turn up"出現(xiàn)”；show up “揭露，露出”；face up to "(鼓起勇氣)面對(duì)”。(9) .A aim B target C objective D goal(分?jǐn)?shù)： 1.00)A.B. VC.D.解析： 解析 此題考查的是近義詞辨析。 target audience “目標(biāo)受

15、眾”，屬習(xí)慣用法。干擾項(xiàng)解析aim "目標(biāo)，瞄準(zhǔn)”；objective "目標(biāo)，目的”；goal目的，目標(biāo)”。(10) .A mentioned B described C referred D pointed(分?jǐn)?shù)： 1.00)A.B.C. VD.解析：解析此題考查的是動(dòng)詞與介詞的搭配。refer to “提到，談到”，are often referred to as the creative mix 意為“經(jīng)常作為創(chuàng)意組合'被提及”。 干擾項(xiàng)解析 mention “提及”，及物動(dòng)詞； describe “描述”，及物動(dòng)詞。(11) .A focus B stre

16、ss C direct D point(分?jǐn)?shù)： 1.00)A.B. VC.D.解析： 解析 此題考查的是四個(gè)選項(xiàng)的含義。 what most advertisers stress from the beginning“大多數(shù)廣告客戶從一開始就強(qiáng)調(diào)的是”。stress “強(qiáng)調(diào)，著重”，及物動(dòng)詞。 干擾項(xiàng)解析 focus “聚焦，注視，集中”， focus on sth. ； direct “指導(dǎo)”； point “指向，表明”。(12) .A way B approach C path D key(分?jǐn)?shù)： 1.00 )A.B.C.D. V解析： 解析 此題考查的是四個(gè)選項(xiàng)的含義。 key to

17、these aims “達(dá)成這些目標(biāo)的關(guān)鍵”。干擾項(xiàng)解析way to do sth. “做的方法”；approach to “的方法”；path of “的途徑”。(13) .A rigid B dull C grim D tough(分?jǐn)?shù)： 1.00)A. VB.C.D.解析： 解析 此題考查的是四個(gè)選項(xiàng)的含義及對(duì)上下文的理解。前一句指出廣告策略應(yīng)適應(yīng)新趨勢(shì)，此處 用 rigid 指一成不變的廣告策略會(huì)導(dǎo)致市場(chǎng)份額的損失。 rigid “剛性的，僵化的”。干擾項(xiàng)解析dull“遲鈍的，無(wú)趣的”；grim “嚴(yán)酷的”；tough “強(qiáng)硬的”。(14) .A ample B much C lots

18、 D high(分?jǐn)?shù)：1.00 )A. VB.C.D.解析：解析此題考查的是四個(gè)選項(xiàng)的含義。ample"充足的”， providing ample opportunity for this consumer "給客戶提供充足的機(jī)會(huì)”。干擾項(xiàng)解析much修飾不可數(shù)名詞，但此處opportunity 為復(fù)數(shù)形式，是可數(shù)名詞；lots后面缺少了 of ； high 一般不用于修飾 opportunity 。(15) .A accepted B acquired C acquainted D acknowledged(分?jǐn)?shù)：1.00 )A.B.C. VD.解析：解析此題考查的是四個(gè)

19、選項(xiàng)的含義。acquaint “使熟知”，becomeacquainted with “熟悉”。干擾項(xiàng)解析accept "接受”；acquire “獲得，學(xué)到”；acknowledge “承認(rèn)，報(bào)償”。二、Test 2 Read the text below about the man ageme nt for global bus in ess. Choose the best word or phrase to fill each gap fromA, B, C or D on the oppositepage. For each questi on, mark one lett

20、er(A, B, C or D) on your An swer Sheet.(總題數(shù)：1,分?jǐn)?shù)：15.00)Management for Global BusinessIn the rapidly changing global economic and business landscape, the need for effective globalbusiness management has become even more important. For businesses to remain competitive, they must continually (19) to ta

21、p into the global markets and emerging world opportunities. Strategic business management in the present turbulent world economic conditions has to be more (20) as technology, production and consumption (21) are changing by the day. In this context, globalbusiness management can be (22) as the funda

22、mental principles and practices of conducting global business activities the proper evaluation of international business opportunities and the optimum (23) of resources so as to (24) the individual business objectives in a global environmentIt is (25) with large national companies attempting to make

23、 it big on the global stage. Domestic businesses in an attempt to become multinational or transnational corporations face numerous (26) which can be duly (27) by global business management. In the (28) of globalizationand a rapidlyintegrated world in (29) of tastes, preferences and even culture, the

24、 organizational andgeographical (30) of global or multinational companies are getting even more pronounced. The idea of change to effectively conduct the global business of the company in far flung areas of the world and to evaluate the business opportunities in remote cornersof the globe has to be

25、dealtwith in (31) with the new sociological, political and economic trends that (32) almost daily onthe international front. Some of the burning (33) in the aspect of global business management include international trade, global human-resource management, global investment and global finance.(分?jǐn)?shù)：15

26、.00 )(1) .A evolve B involve C solve D resolve(分?jǐn)?shù)：1.00 )A. VB.C.D.解析： 解析 此題考查的是動(dòng)詞的用法。 evolve “發(fā)展”： evolveto tap into the global markets步發(fā)展與國(guó)際市場(chǎng)接軌”。 干擾項(xiàng)解析 involve “包括，使陷于”； solve “解決”； resolve “決心，解決”。(2) .A adequate B ample C competent D proactive (分?jǐn)?shù)： 1.00 )A.B.C.D. V解析： 解析 此題考查的是對(duì)句意的理解。此句意為：隨著技術(shù)、生

27、產(chǎn)和消費(fèi)模式的日新月異，在當(dāng)前的 經(jīng)濟(jì)形勢(shì)下，企業(yè)戰(zhàn)略管理應(yīng)該更具有主動(dòng)性。 proactive “主動(dòng)的，先發(fā)制人的”。干擾項(xiàng)解析adequate “充足的”；ample足夠的”；competent “勝任的”。(3) .A patterns B designs C supplies D structures(分?jǐn)?shù)： 1.00 )A. VB.C.D.解析： 解析 此題考查的是固定搭配。 consumption pattern “消費(fèi)模式”。 干擾項(xiàng)解析 design “設(shè)計(jì)”； supply “供給”； structure “結(jié)構(gòu)”。(4) .A prepared B found C nee

28、ded D defined(分?jǐn)?shù)： 1.00 )A.B.C.D. V解析：解析 此題考查的是四個(gè)選項(xiàng)的含義。 define “下定義”。 此句大意為： 全球企業(yè)管理可被定義為： 進(jìn)行國(guó)際業(yè)務(wù)操作，適當(dāng)評(píng)估國(guó)際商機(jī)及為在國(guó)際范圍內(nèi)達(dá)成個(gè)體企業(yè)目標(biāo)進(jìn)行適當(dāng)?shù)馁Y源配置的基本原 則和慣例。干擾項(xiàng)解析prepare "準(zhǔn)備”；find "找到”；need "需要”。(5) .A application B allocation C approval D absence(分?jǐn)?shù)： 1.00 )A.B. VC.D.解析： 解析 此題考查的是四個(gè)選項(xiàng)的含義。 allocation

29、“配置，安置”； allocation of resource “ 源配置”。 干擾項(xiàng)解析 application “應(yīng)用”； approval “贊成，準(zhǔn)許”； absence' 缺席”。(6) .A command B detain C attain D demand (分?jǐn)?shù)： 1.00 )A.B.C. VD.解析： 解析 此題考查的是四個(gè)選項(xiàng)的含義。 attain “達(dá)到，獲得”； attain objectives “達(dá)到目標(biāo)”干擾項(xiàng)解析command"命令”；detain “留住，拘留”；demand"命令”。(7) .A occupied B assoc

30、iated C demanded D engaged (分?jǐn)?shù)： 1.00 )A.B. VC.D.解析： 解析 此題考查的是動(dòng)詞與介詞的固定搭配。 這與致力于在國(guó)際環(huán)境中做大的大型國(guó)內(nèi)公司有關(guān)。 干擾項(xiàng)解析 be occupied with “從事于，忙于”；(8) .A requirements B requests C concerns D conflictsA.be associated with "與有關(guān)”；此句大意為:demand"要求”；be engaged in “從事于”。(分?jǐn)?shù): 1.00 )B.C. 7D.解析: 解析 此題考查的是四個(gè)選項(xiàng)的含義。 con

31、cern “利害關(guān)系，關(guān)注” ；此句大意為:致力于成為多 國(guó)公司或跨國(guó)公司的國(guó)內(nèi)企業(yè)要關(guān)注很多問(wèn)題，而這些正是全球企業(yè)管理致力解決的。 干擾項(xiàng)解析 requirement “需求，要求”； request “請(qǐng)求，要求”； conflict “斗爭(zhēng)”。(9) .A overviewed B addressed C involved D tackled(分?jǐn)?shù): 1.00 )A.B. 7C.D.解析：解析此題考查的是四個(gè)選項(xiàng)的含義。address “從事，忙于”；address oneself to sth. "忙 于某事”。 干擾項(xiàng)解析 involve “忙于，從事于”； overvi

32、ew “概覽，縱觀”； tackle “解決”。(10) .A form B light C move D wake (分?jǐn)?shù)： 1.00 )A.B.C.D. 7解析：解析此題考查的是固定搭配。in the wake of“緊跟后，隨著而來(lái)”。此句意為：全球化成為趨勢(shì)，整個(gè)世界在品位、偏好甚至文化方面都在迅速一體化，隨之而來(lái)的，卻是全球公司或跨國(guó)公 司機(jī)構(gòu)及地理上的復(fù)雜性愈加顯著。干擾項(xiàng)解析in the form of“以的形式”；in the light of“按照，根據(jù)”。(11) .A expressions B descriptions C terms D states(分?jǐn)?shù)： 1.00

33、 )A.B.C. 7D.解析：解析此題考查的是固定搭配。in terms of“根據(jù)，按照，在方面”。 干擾項(xiàng)解析 expression “表達(dá)，表情”； description “描述”； state “狀態(tài)”。(12) .A communication B complexity C combination D complex(分?jǐn)?shù)： 1.00 )A.B. 7C.D.解析： 解析 此題考查的是四個(gè)選項(xiàng)的含義。 complexity “復(fù)雜性”。干擾項(xiàng)解析communication “溝通”；combination “結(jié)合，聯(lián)合”；complex “聯(lián)合體”。(13) .A collabora

34、tion B correspondence C cooperating D commission(分?jǐn)?shù)： 1.00 )A. 7B.C.D.解析：解析此題考查的是固定搭配。in collaboration with "與合作”。干擾項(xiàng)解析correspondence "通信”，in correspondence with "與一致，有通信聯(lián)系”；cooperating "合作”；commission "傭金”。(14) .A discover B convey C emerge D display(分?jǐn)?shù)：1.00 )A.B.C. VD.解析：解析

35、此題考查的是四個(gè)選項(xiàng)的含義。emerge"涌現(xiàn)，出現(xiàn)”，trends that emerge almost dailyon the international front"幾乎每天涌現(xiàn)在國(guó)際前沿的潮流和趨勢(shì)”。干擾項(xiàng)解析discover"發(fā)現(xiàn)”；convey "傳達(dá)”；display “陳列，展示”。(15) .A events B affairs C facts D issues(分?jǐn)?shù)：1.00 )A.B.C.D. V解析：解析此題考查的是四個(gè)選項(xiàng)的含義。issue “話題，問(wèn)題”，此句大意為：一些有關(guān)全球企業(yè)管 理的熱點(diǎn)話題包括國(guó)際貿(mào)易、國(guó)際人力資源

36、管理、全球投資及全球融資。干擾項(xiàng)解析event “事件，事變”；affair“事務(wù)，事件”；fact “事實(shí)”。三、Test 3 Read the text below about the Boliari Limited. Choose the best word or phrase to fill each gap fromA, B, C or D on the oppositepage. For each questi on, mark one letter(A, B, C or D) on your An swer Sheet.(總題數(shù)：1,分?jǐn)?shù)：15.00)Business Chall

37、engeIn 1994, the Boliari Limited, the holding company for Piccadilly Supermarkets, was founded The first supermarket was established the following year in Varna, a resort town on the Black Sea coast. Subsequent growth has been (19) By mid 2006 Piccadilly operated six supermarkets in Varna and two in

38、 the Bulgarian capital Sofia, together with six separate (20) format "Mambo" convenience stores. Plans are in (21) for expansion across Bulgaria with another two stores due to open shortly in different towns in the country.Piccadilly's size and growth make it a significant (22) in the

39、local economy and the company intends to be the leading supermarket in Bulgaria. Its (23) is on quality and it seeks to offer a wide range of goods in an attractive shopping environment (to provide shopping experience). The company's (24) is "load high spirits" and the aim is to (25) t

40、he high level of service achieved throughout the chain.The average age of the staff is under 30 and the company (26) the recruitment of young people and students over 50% of the current workforce are (27) in some form of university or college studies. Bulgarian higher education allows students to st

41、udy for a (28) number of hours in the day and to live at home. Inevitably this (29) to recruitment produces some challenges: for some of the staff it is their first real job and some of them face difficulties adapting to a pattern of (30) work. Some have the option of seeking parental support for th

42、eir studies, so attrition rates can be high, especially in the early stages. Moreover the company has a (31) of growing its management from within so the management staff have not always gained the breadth of (32)that comeswith a mature workforce. Set against this the staffs are intelligent and many

43、are willingto commit if the organization treats them fairly and offers them (33) opportunities.(分?jǐn)?shù)：15.00 )(1) .A swift B fast C rapid D quick(分?jǐn)?shù)：1.00 )A.B.C. VD.解析：解析此題考查的是近義詞辨析。rapid “迅速的”，只表示運(yùn)動(dòng)著的物體或事物的本身狀況，并不涉及單位時(shí)間內(nèi)所越過(guò)的距離。如：rapid work ，rapid current ， rapid progress 。干擾項(xiàng)解析swift “迅速的，敏捷的”，強(qiáng)調(diào)動(dòng)作的敏捷性；

44、fast “快速的”，強(qiáng)調(diào)速度快，fast和rapid 雖然有時(shí)可以互換使用，但它們有差異，fast強(qiáng)調(diào)物體進(jìn)行相對(duì)運(yùn)動(dòng)，如a fast house, a fast trainquick “快的”，強(qiáng)調(diào)動(dòng)作之快，表示事情發(fā)生得快，占用的時(shí)間少，也不涉及速度。(2) .A longer B farther C more D smaller(分?jǐn)?shù)：1.00)A.B.C.D. V解析：解析此題考查的是對(duì)上下文的理解。前一句提到supermarket，后一句提到convenience stores便利店，八家超市，連同六家規(guī)模稍小的便利店，故選Do干擾項(xiàng)解析longer ，farther均不符合題意。

45、“數(shù)字 +more+名詞”結(jié)構(gòu)意為“再多”，此句不含此意思，故more也不合適。(3) .A post B way C form D hand(分?jǐn)?shù)：1.00 )A.B.C.D. V解析：解析此題考查的是固定搭配。句子大意是：擴(kuò)張計(jì)劃正在準(zhǔn)備中。只有in hand是“在手頭，在進(jìn)行中”的含義，故選 Do干擾項(xiàng)解析與hand相關(guān)的短語(yǔ)還有：at hand "在手邊，在附近，即將到來(lái)”；by hand "用手，手工”； off h and "立刻，無(wú)準(zhǔn)備地”。(4) .A strength B force C team D party(分?jǐn)?shù)：1.00 )A.B. VC

46、.D.解析：解析此題考查的是四個(gè)選項(xiàng)的含義。此句大意為：Piccadilly的規(guī)模和增長(zhǎng)是當(dāng)?shù)亟?jīng)濟(jì)的一支重要力量，而且這家公司準(zhǔn)備成為保加利亞超市領(lǐng)域的領(lǐng)頭羊。force “力量”符合題意。干擾項(xiàng)解析strength “力量”；team "隊(duì)伍”；party “黨派，團(tuán)體”。(5) .A analysis B basis C emphasis D crisis(分?jǐn)?shù)：1.00 )A.B.C. VD.解析：解析此題考查的是名詞與介詞的固定搭配。emphasis與介詞on連用，“強(qiáng)調(diào)，重視”；句意為：這家公司重視質(zhì)量。干擾項(xiàng)解析analysis “分析”；basis “基礎(chǔ)”；crisi

47、s “危機(jī)”。(6) .A belief B motto C idea D goal(分?jǐn)?shù)：1.00 )C.D.解析： 解析 此題考查的是對(duì)上下文的理解及選項(xiàng)的含義。 load high spirits “充滿激情”，此句意為： 公司的座右銘是“充滿激情”，目標(biāo)是在各個(gè)方面保持高水平的服務(wù)。 motto “座右銘”，符合題意。 干擾項(xiàng)解析 belief “信任，信仰”； idea “想法”； goal “目標(biāo)”，與后一句的 aim 意思重復(fù)，故不適 當(dāng)。(7) .A suspect B support C sustain D predict(分?jǐn)?shù)： 1.00 )A.B.C. VD.解析： 解析 此題考查的是四個(gè)選項(xiàng)的含義。 “目標(biāo)是在各個(gè)方面保持高水平的服務(wù)”， 只有 sustain “保 持，持續(xù)”符合題意，故選C。 干擾項(xiàng)解析 suspect “不疑，猜想”； support “支持，支撐”； predict “預(yù)測(cè)”。(8) .A means B helps C ups D targets(分?jǐn)?shù)： 1.00 )A.B.C.D. V解析： 解析 此題考查的是四個(gè)選項(xiàng)的含