ADVERTISEMENT-英語(yǔ)廣告介紹PPT[1]

1、Intel Inside.(Intel Pentium) 給電腦一顆奔騰的給電腦一顆奔騰的“芯芯”。（英特爾。（英特爾 奔騰）奔騰）Every time a good time .更多選擇，更多歡樂(lè)更多選擇，更多歡樂(lè)nThese popular ADs always catch your eyes and make you never forget them. More important , it is these excellent Ads that impress you most and let its products in the intense market competitio

2、n occupies a place.nSo, what kind of advertisement is the good AD?nFirst, a good advertisement should suit its brand or enterprise to spread the positioning.n For instance Head and Shoulder advertisement- “scurf go without casting, beautiful hair be more outstanding(頭屑去無(wú)蹤，秀發(fā)更出頭屑去無(wú)蹤，秀發(fā)更出眾）眾）” 、“go sc

3、urf, let you rely more near（去頭屑，讓你靠的更近）（去頭屑，讓你靠的更近） 。 its positioning - mainly unique selling proposition to scurf certainly comes out.nSecondly, the slogan must be infectious.nA good AD can touch consumers, let a person emotionally resonate, thus , accept it, even actively spread it!I can feel your

4、 existenceI breathe your breathOur heart so clearYou gave me strengthFor every action has the perfect tacit understandingThis is loveI I InAgain, a good AD should be spreaded easily from person to person. It displays in readable and remember easily, etc.nHow to do these things? n short, no rare char

5、acters, easy pronunciation, no bad ambiguity(模棱兩可), has the catchword potential.Enjoy Coca-Cola.(Coca-Cola) Just Do It. Make yourself heard.(Ericsson) 理解就是溝通。(愛(ài)立信） Good to the last drop 滴滴香濃，意猶未盡。（麥斯威爾咖啡） Additionally, It still needs to pay attention to language polish.A good AD can let you long aft

6、ertaste, such as-A diamond lasts forever.(De Bierres) 鉆石恒久遠(yuǎn)鉆石恒久遠(yuǎn),一顆永流傳一顆永流傳.(戴爾比斯戴爾比斯)Poetry in motion, dancing close to me. 動(dòng)態(tài)的詩(shī)動(dòng)態(tài)的詩(shī),向我舞近向我舞近.(豐田汽車(chē)豐田汽車(chē)) To me, the past is black and white, but the future is always color.對(duì)我而言，過(guò)去平淡無(wú)奇；而未來(lái)，卻對(duì)我而言，過(guò)去平淡無(wú)奇；而未來(lái)，卻多姿多彩多姿多彩.（軒尼詩(shī)酒）（軒尼詩(shī)酒）In short, advertising la

7、nguage is not a simple word games. As the spread of brand or enterprise slogan.It undertakes the important function of brand interests appeal. The creation of slogan is an art. It not only lies in the language arts, but also performs in the marketing think-tank.Come to where the flavour is Marlboro Country 光臨風(fēng)韻之境萬(wàn)寶路世界。（萬(wàn)寶路香煙） Intelligence everywhere. 智慧演繹，無(wú)處不在。（摩托羅拉手機(jī)） Lets make things better. 讓我們做得更好。（飛利浦電子） Obey your thirst 服從你的渴望。（雪碧 ）Behind that healthy smile,there s a Crest kid.(Crest toothpaste) 健康笑容來(lái)自佳潔士。（佳潔士牙膏） Time i