bec中級口語part2常見話題

1、Explain why you brought one of the products strong sense of brand loyalty reas on able price good after-sales service reliability of the product good and con sistent quality user-friendly design good value for money in style What determines the price of a product The price of a product is influenced

2、 by the costs 1 This is because firms have to charge a price which is greater than costs to make a profit. 2 However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs

3、 3 Overall it depe nds on whether we are con sidering a short or Io ng term prici ng policy. Firms may be willing to make a loss in the short run It will also depend on the objectives of the firm Some public sector organisations, may simply try to cover costs. Should firms train their employees? By

4、training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes Employees might also be more motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value thei

5、r staff (which can satisfy their esteem needs). HOWEVER training costs money and is not always successful. It can also lead to a loss of production while staff are being trained. OVERALL, man agement will have to weigh up the potential ben efits against the costs. If, for example, the firm has the n

6、ecessary resources, the training is relatively cheap and is likely to lead to sign ificant in creases in productivity and profitability the firm likely to in vest in it. If ON THE OTHER HAND, the firm lacks the necessary finance and staff already have the skills required then training Is LESS LIKELY

7、. WHAT IS IMPORTANT WHEN. Selecting applicants for a job Working experience Personal qualities Sample 1 I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider. First, I think working experienee is very import

8、ant when selecting appliesnts. Applicants who have already had the work experience in the releva nt fields will lear n the n ew job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experie nee. Second, we must consider the personal qualities o

9、f the appliesnts, such as personality and health Companies tend to employ people whose character fits a special job For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative Third, I believe

10、 Ianguage is of great importance when selecting applicants Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic produetto Europe; a foreign language especially English is needed if the company wants to expand to the world Applicants w

11、ho can speak one or more foreign languages will have a better chanee to get the job Sample 2 As we all know the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experienee, personal qualities and communicative skills. Firstly, we pay a

12、lot of attention to working experienee of the applicant A person with a solid record of related experienee is more likely to fit in with a new company Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professio nal and compete nt way. In addition to this, we al

13、so look at the personal qualities of the applicant. Does he or she has integrity, perseverance or zcan do spirit Surely any organization can benefit from the reliability, devot:ion and enthusiam of its employees ( Finally, good communicative skills such as interpersonal skills and team spirit are al

14、so becoming an important precondition in selecting qualified employees WHAT IS IMPORTANT WHEN. Preparing for a job interview Studying the job advertisement Finding out about the company Before you go for an interview, you must make preparati ons so as to face the in terviewer with more con fide nee.

15、 They include studyi ng the job advertiseme nt, finding out about the company, preparing yourself psychologically, etc. Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure

16、the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for. A Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans As a Chinese saying goes: zzknow th

17、e opp on ent and know yourself, and you can fight a hundred battles without defeat/ Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in yo

18、u. WHAT IS IMPORTANT WHEN. MANAGING A PROJECT ENCOURAGING TEAMWORK KEEPING TO SCHEDULE 2. WHAT IS IMPORTANT WHEN. CHOOSING PEOPLE TO WORK IN TEAMS VARIETY OF EXPERIENCE PERSONAL QUALITIES Explain the importanee of team work: a. Teamwork reflects the combined experiences, knowledge, intelligenee and

19、views of a group of people, so it will definitely improve the quality and efficiency of the work. b If the participants worked together, it would be easy for them to come up with creative ideas. This is particularly valuable for a relatively complex work, for the people working in a team, if one of

20、them gets stuck on a matter, others/the rest could chip in their ideas and get the problem sorted But if you work on your own, for instance, you are the sole manager in the department c. If people did not work as a team, every one would have to wait for the decisi ons made by the manager and it was

21、not easy to get people to take on responsibility for anything. d A huge and complicated project is not possible to be completed/done by merely one pers on. For in stance, 3 Gorges project-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contracts e. t. You

22、 will get bored quickly if you work on you own. But if you work in a team. g Working in a team can in crease personal awareness of abilities and compleme ntary skills in colleague How to improve teamwork: General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good

23、interpersonal skills; variety of experienee a. Variety of experience and a broad horizon would help to tackle urgent matters and establish his or her personal prestige WellexperiGncGd staff are capable of overcoming storms and crises b On coming across problematic issues, new or inexperieneed staff

24、usually will feel depressed and even start to panic. One or a number of experieneed staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved quickly. c. A wide range of experiences are important to a team member, because

25、you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chanee of successfully sorting out the problem with your knowledge which is based on your past experience Personal qualities: a. The basis of the team work is mutual trust and friendl

26、y atmosphere b Good manners, not too bossy, patient, modest, leadership, good interpersonal skills WHAT IS IMPORTANT WHEN. MANAGING A PROJECT ENCOURAGING TEAMWORK KEEPING TO SCHEDULE Key points: Team work, time pressure (keeping to the schedule) Team work: as explained in the teamwork section Time p

27、ressure: a. A well-designed schedule can clarify yourself to the project. You should ensure that you would be running before the schedule rather than after it. b Time is always of essence for a project c. Failure to keep to the schedule will result in/cause late completion d. Late completion will le

28、ad to: civil litigation, injured party will become entitled to claim compensation/entitled to sue the breaching company. e. When the project is being processed/in the course of carrying out the project, there will be a lot of commercial activities in volved Such as in vestment banks adva nee cash; r

29、aw material supply, planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters WHAT IS IMPORTANT WHEN. DEALING WITH COMPETITION PRICING POLICIES ADVERTISING STRATEGIES WHAT IS IMORTANT WHEN. SETTING PRICES FOR NEW PRODUCTS PRODUCTION COSTS COMPETIORS7 PRI

30、CES Key points: Pricing; Advertising; Production costs; CompetitorJs price; Marketing; a wide range of services and products Pricing: a. (For a consumer): all consumers would like to go for higher quality and less expensive products. It is a comm on sense. b(For a manager): correct pricing policies

31、can capture a large number of consumers in a short period of time c. For a newly established company: correct pricing policies are particularly important for newly established businesses The major task for them at the early stage is to draw the public attention and make their company and their brand

32、 known to the public When a new product is put into market, there may be very few people knowing/who know about it. curry source) Competitors price: a. Once a new product is put into market, it will immediately face the competition from rivals. The price war sometimes can be incredibly fierce and cr

33、ude b Competitors price will mirror the consumers attitude about certain products and the satisfaction about their prices c. * a If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation. G. Correct pricing policies cou

34、ld also defeat some competitors in a short period of time For example: Safeway, Tesco price war against all small bread manufactures In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their competitors offer. As a result of this, in 35 days 廿me, most of thei

35、r competitors went into liquidation. Advertising strategies: a. The fundamental task for a company is to make its products and itself known to the public There are many ways to achieve this, advertising is the most important one b Advertising through different media can cover nearly every corner in

36、the world. The main channels are: -TV -Radio Internet -Newspaper -Bill Board -Poster -Magazine c. The advantage/point of advertising is not only about propagandizing your company but also competing against/with your rivals. A company, through proper advertisements, can man age to introduce the adva

37、ntages of their products compari ng to their rivals, and therefore convince the consumers that their products would be the right choice For in stance, Car manufactures can put in their new desig ns to the ads, ABS, double airbags to convince the prospective customers that their cars are safer than o

38、thers WHAT IS IMPORTANT WHEN MOTIVATING STAFF FINANCIAL BENEFITS CAREER DEVELOPMENT OPPORTUNITIES WHAT IS IMPORTANT WHEN. INTRODUCING A REWARD SYSTEM FOR STAFF PURPOSE OF THE REWARD SYSTEM TYPES OF REWARD OFFERED WHAT IS IMPORTANT WHEN. AIMING TO REDUCE STAFF TURNOVER 1 FINANCIAL INCENTIVES CAREER S

39、TRUCTURE Key points: Financial benefits; Career developme nt/structure; reduce staff tur no ver Fin ancial Ben efits: a. Managers, company owners and supervisors have always been frustrated and bewildered by employees with little or no motivation. b Staff always want reward for their contrlbution to

40、 the company and what they are worth. Such factors are just like market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. Howevec quite often, the staff work over 廿me under their man agers dema nd. If the compa ny fails to give proper financi

41、al ben efits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work c. Staff want some sort of recogniti on for the job that they do. Correct fin ancial ben efits plan will arouse their enthusiasm; otherwise they would feel being ignored. d Th

42、e job that the staff are doing is not always interesting, or the working environment may not be pleasant, or their colleagues might not be very helpful and coopera廿ve. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct fi

43、nancial benefits can normally distract staff from their dissatisfaction with. Career development/structure: a. Job-hunting is always a two-way process On one hand, the employees look for their ideal jobs, on the other hand the employer, at the same time, look for competitive people An employer has a

44、 number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars and training/career development opportunities b Good educational background is not the only element that the future employers will take into account when they look for someone in

45、the job market Postgraduate qualifica廿ons and professional trainings are equally or even more important than the higher education degrees When the HR managers only have 30 seconds to go through each applicants CVr the sector that will catch their eyes are normally your qualification and professional

46、 training experiences, which show whether you suit their vacant positions c. Nowadays, very few people would like to go for that kind of job-foolife posts. They all wish to have their jobs better and better. If an employee is able to get the opportunities to obtain some sort of professional training

47、 during the course of employment, this experience will definitely enhanee his value in the employment market and therefore benefits his future job-hunting d So in the twoway job-seeking process, while the employer is choosing its favorite people, the wise future employee will consider the training a

48、nd career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market. WHAT IS IMPORTANT WHEN. RELOCATION A BUSINESS LOCAL WORKFORCE AVAILABLE LOCATION OF SITE WHAT IS IMPORTANT WHEN. CHOOSING RETAIL PREMISES TO RENT LOCATION LENGT

49、H OF CONTRACT Key points: location of the premises; local workforce; rent a premises Local workforce: a. Might technology support and skilful workforce are the two crucial elements leading a modern enterprises to success So when locating a business, the management people in the business got to consi

50、der local workforce b Skilful workers are just like the hands of a business, they are the direct creators of companys profits c. The diversity of the workforces skills will diversify the quality of the products. (Swiss watch, Volkswagen cars) d Skilful workforce is particularly important to hi-tech

51、oriented companies. The hi-tech products require the company to maintain a strong research and development team, which are normally the more valuable assets of the company. e When locating a business, the managers need to consider whether the local workforce is capable of producing such a strong R&D

52、 team f Moreover, cheap local force will certainly reduce the production costs. (Consider why many foreign companies choose China as their manufacturing base) Location of the business site: I Consider the following issues: a. Whether it is convenient and easy for raw material supply and transporting

53、 out the products. b Whether it is easy to get access to the electricity, water, gas and other suppor廿ng energy supplies c. Whether it is convenient for most of staff to go to work d The property price there e Environmental issues f Planning permission g Tax liabilities The length of the con tract:

54、a. Lon ger contract would cover issues in more details The contract should cover certain matter; which are likely to in cur, such as assignme nt，service charges, and rent review clause Marketing WHAT IS IMPORTANT WHEN. AIMING TO REACH NEW MARKETS MARKET RESEARCH ADVERTISING WHAT IS IMPORTANT WHEN. 1

55、 ADVERTISING A NEW PRODUCT TARGET MARKETS CHOICE OF MEDIA Market research: a. Marketing is the performanee of business activities that direct the flow of goods and services from producer to consumer or user. b Marketing research is always the first step before the company gets into the market. c. Th

56、e fundamental goal of marketing is the satisfaction of consumer needs No organizati on can survive for Io ng without meeting con sumer needs People will simply not purchase a product or service that they do not need d Thus, any organization，if it is to be successful, must proceed from the goal of cu

57、stomer satisfaction and adjust its programs to deliver an offering meeting consumers needs G foreign medium and high range car manufacturers did not attempt to enter into the Chinese market until recent years, because following market researches, they discovered that Chinese consumers, in general, c

58、ould not afford to buy and maintain expensive cars “ f. ? 6 Pizza, Pasta. h Talking about Market Research The company has done a lot of market research for the product. Can you tell me how a company starts selling a new product Do you often carry out/conduct market research Whats objective of market

59、 research One of the purpose of market research is to find out whether theres a market for the product. We did a detailed market analysis. Market research is actually an analysis of a specific market for a particular product. We have to run the market test for two mon ths We have a wide product rang

60、e The stock market is uncertain at the moment because interest rates are falling Advertisi ng: a. Advertising is the most useful way to propagandize a companys products and make them known to the public Advertising is also the way to get the products orientated whether the products are for female/ma