航空貨運(yùn)公司XX年終總結(jié)

1、航空貨運(yùn)公司XX年終總結(jié)在日本海嘯的沖擊下，航空貨運(yùn)的多位高管都認(rèn)為XX年時(shí)非常動(dòng)蕩的一年，一年以來(lái)他們是如何回顧過(guò)去、做出 今年的總結(jié)的呢？As XX draws to a close, a handful of air cargoleaders have taken the time to reflect on a tumultuousyear. From supply chains ravaged by the Japanese tsunami to economic instability permeating theandthe eurozone, the airfreight in

2、dustry has taken numerous hits throughout XX. But can the lessons gleaned from these difficult times be used to avoid similar fates in the future?In the final installment of the three-part series(view parts one and two here), Hong Kong Air Cargo Terminals Ltd. Managing Director Mark Whitehead and Em

3、irates Airline ' s Divisional Senior Vice President, Cargo, Ram Menen discuss the past year and their projections for XX.What was the most significant storyline of XX?Mark Whitehead: Amid the Japanese tsunami and itsmercial aftershocks, the New Zealand earthquake,squabbles with the Transportatio

4、nSecurityAdministration over deadlines to meet their heightened security requirements and the ongoingsaga ofsurcharges, the dominant storyline for us in XX was falling tonnages on major routes particularly those out of Hong Kong.But we are not convinced that this swath of negative coverage is really

5、 justified we feel there have been too many parisons to XX, leading to the impression that XX has turned out to be much worse than it should. In Hactl ' s own case, we could fall farther and yet still beat our previous peak of XX, which would be no small achievement.XX was a post-recession bounc

6、e fueled by global restocking, so it was always going to be hard to beat. But many in the air cargo industry thought XX was a sign of even better things to e and budgeted for incremental growth in XX. They now have a major problem.Ram Menen: The market slowdown is, obviously, the topic that has domi

7、nated the industry. But what is most remarkable about XX is the number and diversity of factors that contributed to the sslowdown. Natural disasters, such as the tsunami in Japan and the Thai floods, were major events that not only impacted exports and imports in those countries directly, but also h

8、it global supply chains. Production lines in factories were halted due to the sudden shortage of vital ponents.Economic instability has also been a significant issue, with the various crises across Europe and the politicalization of the deficit ceiling in theallrocking consumer confidence. Wealso ca

9、n' t forget the sustained high cost of fuel, which is an ongoing challenge for the air cargo industry. On the plus side, it was good to see the Boeing 747-8F enter service, while the Arab Spring heralds a new beginning for many businesses in the region and will stimulate international trade.What

10、 lessons have you learned in XX that will help you have a successful XX?Menen: You can never trust forecasts. Old rulesdon' t apply, and the new rules haven' t been written. The industry is being less predictable every year, with more and more challenges arising. Of course, the price of oil

11、is always something we have to contend with, but, worryingly, natural disasters seem to be happening at a more frequent rate, while increasingly more national economies are struggling. Weare continually learning, and every challenge helps us bee better prepared to manage whatever new challenges XX b

12、rings.Whitehead: As a relative newer to this industry (I became Hactl ' s managing director in September XX), but a long-term observer of others while working at a senior level, I have quickly learned how sensitive air cargo is to the health of the global economy and how reactive it is to consum

13、er demand.Air cargo is a business that can boom in responseto the release of a single, new piece of consumer technology (, the iPhone 4, the latest Playstation or the Kindle) or crash because fears of defaults in one small economy have threatened to upset the currency of 16 others. I now realize tha

14、t the major strength of air cargo its ability to respond to sudden changes in consumer demand is also its major weakness.I ' m developing the view that any prediction in aircargo is pointless if it' s based only on a recent orshort-lived trend (like the one displayed in XX), rather than the

15、extrapolation of a long-term picture that has been proven right by history. You could say that this risks missing the next major opportunity, but I don ' t think so. It avoids the equally serious risk of assuming lots of additional overhead that could quickly bee a millstone if predictions fall

16、short.History usually repeats itself, and long-term trends of the past, which incorporate past peaks and troughs, are a much better basis for predicting future trends. That alone is not enough, however. The trickis surely also to factorin additionalgrowth from realprospectsofbusinessgains thatare withinyourinfluen