2019年商務(wù)英語4

1、商務(wù)英語 4 （形考作業(yè)四）一、 選擇填空題（每題10分，共5題）二、題目 1How was your trip to London, Jane?選擇一項(xiàng):A. Oh, won derful in deedB. By pla ne and by busC. The guide showed me the way題目 2I had a really good weeke nd at the seaside.選擇一項(xiàng):A. Oh, thats very nice of youB. Oh, Im glad to hear that題目 3Some of the_ soluti ons will su

2、pport these requireme nts better at the mome nt.選擇一項(xiàng)：B. prosperityC. proprietaryC. Its a pleasureA. property題目 4Trademarks, proprietary service marks and regulati ons n eed選擇一項(xiàng):題目 5Some in the market now want gover nment_ in order to reduce costs.選擇一項(xiàng):題目 6閱讀理解：根據(jù)文章內(nèi)容，選擇正確答案（每題10分）。China has the most

3、 fran chises in the world but the scale of their operati ons is relatively small. Eachsystem in China has an average of 43 outlets, compared to more than 540 in the United States. Together,there are 2,600 bra nds in some 200,000 retail markets. KFC was the most sig nifica nt foreig n entry in 1987an

4、d is widespread. Many franchises are in fact joint-ventures, as at their forming the franchise law was notexplicit. For example, McDonalds is a joint venture. Pizza Hut, TGIF, Wal-mart, Starbucks followed a littlelater. But total franchising is only 3% of retail trade, which seeks foreign franchise

5、growth. The year 2005 sawthe birth of an updated fran chise law,“Measures for the Admi ni strati on of Commercial Fran chise”.Previous legislation（1997）made no specific inclusion of foreign investors. Today the franchise law is muchclearer by virtue of the 2007 law, a revisi on of the 2005 law. The

6、laws are applicable if there are transactionsinvolving a trademark combined with payments with many obligations on the franchisor. The law comprises42 articles and eight chapters.1. Accord ing to the passage, the passage mainly talks about回答A. to be observedB. be observedC. being observedcarefully.A

7、. regulati onB. regulateC. regular、閱讀理解/翻譯/完形填空（題型隨機(jī)）（共50分）A. the scale of fran chis ing in ChinaB. the fran chise law in Chi naC. an outl ine of fran chis ing in China2. KFC was the回答A. most profou ndB. firstC. wealthiest3. Many franchises are in fact joint-ventures, because回答A. at the begi nning s

8、tage, fran chise law was not so clearB. at the begi nning stage, many fran chises could not find the right partn ersC. many foreigners were not familiar with Chinese cultureB4. Foreig n fran chise grows in Chi na because of回答A. the ope n policyB. the small amou nt of retail tradeC. the Chin ese cultureA. n egativeB. posi