電子商務(wù)外文資料翻譯譯文(共3頁)

1、精選優(yōu)質(zhì)文檔-傾情為你奉上外文資料翻譯譯文：電子商務(wù)戰(zhàn)略電子商務(wù)戰(zhàn)略也許有益于發(fā)展組織在倡議一項電子商務(wù)活動實施之前考慮很多問題，其中涉及到該組織的任務(wù)，發(fā)展目標和組織結(jié)構(gòu)。涉及的主要問題包括：資源擴張 - 主要目標是通過網(wǎng)上銷售商品和提供服務(wù)產(chǎn)生的收入以抵銷營運成本嗎？如果是這樣，組織期望或希望生成的收入是多少？這些戰(zhàn)略問題將允許該組織把多少資金用于電子商務(wù)活動。如果該組織是以一個接近電子商務(wù)為主要手段不僅包括生產(chǎn)商品的總費用、服務(wù)成本和宣傳開發(fā)新產(chǎn)品，而且希望擴大其收入基礎(chǔ)，以支持其他項目的花費，那么它可能需要建立一個電子商務(wù)平臺和制定策略以吸引顧客。該組織可能把運用電子商務(wù)活動作為資源的

2、一種擴張，并使用經(jīng)營策略和完整的營銷手段。這導致了一個問題，該組織是否適應(yīng)這種發(fā)展方式，并符合其慈善組織的地位的問題。將把電子商務(wù)活動置于扭曲的免稅地位的發(fā)展組織嗎？該組織在與法律沖突的情況下承擔責任嗎？如果他們出售的出版物和其他意味著“傳統(tǒng)”的產(chǎn)品那么大多數(shù)開發(fā)組織已經(jīng)面臨的這些問題。 資本成本 - 是指該組織愿意把多少資金用于電子商務(wù)活動？電子商務(wù)平臺可以是高價，這取決于復雜的程度。一個發(fā)展組織開展電子商務(wù)活動應(yīng)考慮是否要承擔比預期的要高的費用和預期銷售水平可能的成本回收。這項活動收到來自捐助機構(gòu)或合作伙伴組織的財政援助的可能是什么？發(fā)展組織根據(jù)其財政能力追求電子商務(wù)活動的多種選擇可能決定

3、他們的網(wǎng)上銷售活動。這些選項可以分為1）技術(shù)的硬件和2）網(wǎng)站設(shè)計和維護。該組織將根據(jù)其組織的規(guī)模和計算需求決定是否要投資建立自己的內(nèi)部服務(wù)器，或者尋找一個第三方愿意在其服務(wù)器托管網(wǎng)站。是把第三方作為組織發(fā)展的重點，還是把它作為私有公司/ ISP嗎？關(guān)于設(shè)計和電子商務(wù)網(wǎng)站的維護，是組織聘請內(nèi)部的技術(shù)人員來處理設(shè)計，開發(fā)和維護，還是聘用比較劃算的外部人處理這些任務(wù)呢？開發(fā)一個電子商務(wù)網(wǎng)站產(chǎn)生的高水平的收入將響應(yīng)商界的電子商務(wù)平臺上的變化。開發(fā)組織可能要考慮使用信用卡安全加密軟件進行付款，某種程度上的成本的增長還受益于增加顧客在事務(wù)處理過程中建立的信心。該網(wǎng)站設(shè)置醒目,希望吸引客戶，可能增加更高級別

4、的圖形和設(shè)計網(wǎng)站開發(fā)成本嗎？淘金的合作伙伴目前沒有承擔上述所有資金成本，但可能有一天當他們設(shè)立自己的電子商務(wù)網(wǎng)站時，會考慮他們的。 市場營銷 - 從上面討論中可以明顯看出，一個良好的營銷策略，是形成經(jīng)營戰(zhàn)略的基礎(chǔ)，電子商務(wù)網(wǎng)站為了能夠吸引顧客，并確保穩(wěn)定的銷售格局。發(fā)展組織通常不需要雇傭資本密集的營銷方案，以便有一個成功的市場營銷活動。營銷策略可分為兩大類：1）網(wǎng)上市場和2）離線市場。網(wǎng)上客戶的購買模式 - 新產(chǎn)品的更新可能會影響客戶所購買的物品數(shù)量和回訪客戶數(shù)量的頻率。為了鼓勵客戶一次購買多個產(chǎn)品，重要的是要提供的多種產(chǎn)品品種?；氐綘I銷策略，開發(fā)企業(yè)可以考慮組織更新他們的電子商務(wù)網(wǎng)站計劃，定

5、期上添加新產(chǎn)品和促銷活動。這樣，以前的客戶會看到新產(chǎn)品發(fā)售，并可能會吸引購買第二或第三次。發(fā)展電子商務(wù)策略，可以讓開發(fā)組織自主地去倡導并理解他們所要實現(xiàn)什么和如何實現(xiàn)它。這樣可以鼓勵他們?nèi)ニ伎既绾挝凉撛诳蛻舻浆F(xiàn)場以及如何讓顧客再次光顧的戰(zhàn)略。為了電子商務(wù)活動取得成功，是否產(chǎn)生的收入抵消生產(chǎn)成本或者增加整體收入以彌補運營成本，發(fā)展組織常常使用業(yè)務(wù)戰(zhàn)略，以更有效地實現(xiàn)其總體目標。 附件2：外文原文The e-commerce strategyIt may be useful for development organizations to consider the many issues inv

6、olved before embarking on an e-commerce initiative, in relation to the organization's mandate, development goals, and organizational structure. The primary issues involved would include: Resource Expansion - Is the main goal of selling goods and services online the generation of revenue to offse

7、t operational costs? If so, how much revenue does the organization expect/wish to generate? These strategic questions will allow the organization to assess how much funding will go toward e-commerce activities. If the organization is approaching e-commerce as a means of covering not only the costs o

8、f producing the goods and services and disseminating development-focused products, but wishes to expand its revenue base to support other project costs, then it may want to develop an e-commerce platform and strategy that can attract customers. The organization may have to approach e-commerce as a r

9、esource expansion activity that uses business strategies and a full marketing approach. This leads to the question of whether this fits in with the development mandate of the organization and its charitable organization status. Will e-commerce activities distort the tax-free status of the developmen

10、t organization? Is the organization liable in the case of legal conflicts? Most development organizations have already faced these questions if they sell publications and other products by "traditional" means. Capital Costs - How much funding is the organization willing to put into e-comme

11、rce activities? E-commerce platforms can be high priced, depending on the level of sophistication. A development organization undertaking e-commerce activities should consider whether it wants to incur higher costs, with the possibility of cost recovery from an expected higher level of sales. What a

12、re the possibilities of receiving financial assistance from donor agencies or partner organizations for this activity? Development organizations pursuing e-commerce activities may have to decide between a variety of options for their online selling activities, depending on their financial capacities

13、. These options can be divided into 1) technical hardware and 2) site design and maintenance. The organization will have to decide whether it wants to invest in setting up its own in-house server, depending on the organization's size and computing requirements, or find a third party that is will

14、ing to host the site on its server. Is the third party another development-focused organization, or is it a private company/ISP? Regarding design and maintenance of the e-commerce site, is the organization able to hire in-house technical personnel to handle design, development, and maintenance, or i

15、s it more cost effective to hire an outside party to handle these tasks? Developing an e-commerce site that generates high levels of revenue will have to respond to the changes in e-commerce platforms in the commercial sector. The development organization may want to consider using security encrypti

16、on software for credit card payment, increasing costs to an extent yet benefiting from increasing customer confidence in the transaction process. Will the site be eye-catching, with the hope of attracting customers, possibly increasing site development costs for higher level graphics and design? Pan

17、 Partners currently do not have to bear all of the above-mentioned capital costs, but may one day have to consider them when they initiate an e-commerce site on their own. Marketing - As evident from the discussion above, a good marketing strategy forms the basis of the operational strategy, in orde

18、r to attract customers to the e-commerce site and ensure a steady pattern of sales. Development organizations often need not employ capital-intensive marketing programs in order to have a successful marketing campaign. The marketing strategy can be divided into two main categories: 1) online markets

19、 and 2) offline markets. Purchasing Patterns of Online Customers - The frequency of updating new products can impact the number of items purchased by customers and the number of returning customers. In order to encourage customers to purchase more than one item at a time, it is important to offer a

20、(wide) variety of products. Returning to the marketing strategies, development organizations can offer sales promotions mentioned above. This can increase the per-customer volume of sales, increasing overall revenue. Development organizations can consider organizing a schedule for updating their e-commerce site, adding new products and promotional offers on a regular basis. This way, previous customers will