口譯材料unit

1、 .Part II 實(shí)踐與實(shí)戰(zhàn)10.1 Extreme Sports 極限運(yùn)動(dòng) 口譯教程P76音頻位置：實(shí)踐與實(shí)戰(zhàn)10.1In the past, young sportspeople would play hockey or baseball. Today, they want risk and excitement the closer to the edge the better. They snowboard over cliffs and mountain-bike down steep mountains. They wind-surf near hurricanes, go wh

2、ite-water rafting through rapids, and bungee-jump from towers. Extreme sports started as an alternative to more expensive sports. A city kid who didnt have the money to buy expensive sports equipment could get a skateboard and have fun. But now it has become a whole new area of sport, requiring spec

3、ialized equipment and high levels of skill. Theres even a special Olympics for extreme sports, called the Winter X-Games, which include snow mountain-biking and ice-climbing. An Extreme Games competition is held each summer in Rhode Island. It features sports such as sky-surfing, where people jump f

4、rom airplanes with surfboards attached to their feet. What makes extreme sports so popular? I think the main reason is that people love the thrill. City people in particular want to be outdoors on weekends and do something challenging. With the new equipment available today people can take greater r

5、isks without getting hurt. And the risk itself is part of the appeal. Once you have been mountain biking or snow-boarding, its impossible to go back to cycling or skiing. They are just too boring. Extreme sports are certainly not for everyone. Most people still prefer to play baseball or basketball

6、or watch sports on TV. But extreme sports are definitely gaining in popularity. These fresh and exciting sports could well be the wave of the future.10.1 Extreme Sports 極限運(yùn)動(dòng) 譯文過(guò)去，愛(ài)好體育的年輕人玩的是曲棍球或棒球，如今他們追求的是冒險(xiǎn)和刺激越接近極限越好。他們踩著踏板從懸崖上方滑過(guò)，騎著山地車(chē)沿著陡峭的山峰而下，乘風(fēng)帆迎著颶風(fēng)沖浪，在湍急中漂流，從塔臺(tái)往下蹦極跳。 極限運(yùn)動(dòng)最初是作為昂貴的運(yùn)動(dòng)項(xiàng)目的替代品。城市里的孩

7、子如果買(mǎi)不起貴的運(yùn)動(dòng)器材，買(mǎi)個(gè)滑板也能玩得興趣盎然。但現(xiàn)在極限運(yùn)動(dòng)已經(jīng)成為體育運(yùn)動(dòng)中一個(gè)全新的領(lǐng)域，需要有特制的裝備和高超的技巧。甚至還有專(zhuān)為極限運(yùn)動(dòng)而設(shè)立的稱(chēng)為冬季極限運(yùn)動(dòng)會(huì)的特奧會(huì)，比賽項(xiàng)目包括雪山賽車(chē)和攀冰運(yùn)動(dòng)等。每年夏天在美國(guó)的羅得島都會(huì)舉行極限運(yùn)動(dòng)競(jìng)技比賽，比賽項(xiàng)目包括沖浪式特技跳傘，即在打開(kāi)降落傘前踩著小沖浪板乘風(fēng)翱翔的一種特技跳傘等。 是什么原因使得極限運(yùn)動(dòng)如此受歡迎呢？我向主要是因?yàn)槿藗兿矏?ài)驚險(xiǎn)刺激。特別是城市居民渴望在周末走到戶外從事一些具有挑戰(zhàn)性的運(yùn)動(dòng)。借助現(xiàn)代先進(jìn)的裝備，人們能參與更驚險(xiǎn)的運(yùn)動(dòng)而無(wú)損毫發(fā)。危險(xiǎn)正是極限運(yùn)動(dòng)的部分魅力所在。一旦你嘗試過(guò)山地騎車(chē)或是雪地滑板，會(huì)

8、覺(jué)得普通的自行車(chē)或滑雪運(yùn)動(dòng)很乏味，難以退而去享受它們的樂(lè)趣。 當(dāng)然，極限運(yùn)動(dòng)并不適合所有人。大多數(shù)人還是更喜歡玩籃球、棒球或是觀看電視上的體育節(jié)目。不過(guò)極限運(yùn)動(dòng)確實(shí)是越來(lái)越受歡迎了。這種新穎刺激的運(yùn)動(dòng)很可能在將來(lái)成為風(fēng)潮。 10.2 體育比賽賽前新聞發(fā)布會(huì) 口譯基礎(chǔ)P44音頻位置：實(shí)踐與實(shí)戰(zhàn)10.2大家好，歡迎大家參加本次國(guó)際馬拉松比賽的賽前新聞發(fā)布會(huì)。首先我想向各位介紹一下這次比賽的幾點(diǎn)特色，然后再回答媒體朋友的提問(wèn)。首先，這次馬拉松賽是世界級(jí)的高水平賽事。目前已經(jīng)確定有17名海外馬拉松高手參賽，他們分別來(lái)自西班牙、肯尼亞、坦桑尼亞、厄瓜多爾、巴西、埃塞俄比亞和朝鮮等7個(gè)國(guó)家。同時(shí)我們還邀請(qǐng)

9、到曾參加全國(guó)馬拉松錦標(biāo)賽和奧運(yùn)會(huì)馬拉松選拔賽的國(guó)內(nèi)運(yùn)動(dòng)員120人參賽。這些國(guó)內(nèi)外優(yōu)秀選手的加入，必將使本次比賽的競(jìng)爭(zhēng)更加激烈，賽事更加異彩紛呈，引人關(guān)注。其二，本次比賽選用的賽道在往年的基礎(chǔ)上有所調(diào)整，更改后的賽道更加平坦，有利于運(yùn)動(dòng)員出成績(jī)。比賽線路中大部分路段位于環(huán)島路和大型綠化廣場(chǎng)范圍內(nèi)，風(fēng)景如畫(huà)，空氣清新宜人，被許多專(zhuān)家譽(yù)為舉辦馬拉松比賽的絕佳線路。第三，本次比賽將采用航拍現(xiàn)場(chǎng)直播整個(gè)賽程。屆時(shí)，中國(guó)中央電視臺(tái)和廈門(mén)電視臺(tái)將與全國(guó)15家省級(jí)電視臺(tái)同時(shí)對(duì)賽事進(jìn)行電視現(xiàn)場(chǎng)直播。第四，比賽將采用電子芯片及時(shí)，保證比賽成績(jī)的準(zhǔn)確性。第五，今年比賽的獎(jiǎng)金有了全面的提升。其中，創(chuàng)世界紀(jì)錄獎(jiǎng)由去年的

10、50萬(wàn)美元提高到了100萬(wàn)美元；男子冠軍由2.5萬(wàn)美元提高到3萬(wàn)美元；女子冠軍由2萬(wàn)美元提高到3萬(wàn)美元。獲得2到8名的運(yùn)動(dòng)員的獎(jiǎng)金同樣都有提高。我的介紹就到這里，現(xiàn)在歡迎大家提問(wèn)。10.2 體育比賽賽前新聞發(fā)布會(huì) 譯文Thank you all for attending the press conference on the international marathon. First of all, I will brief you on the following features of this years competition, and then I would like to an

11、swer questions raised by friends from media.First, the international marathon is a world class competition. So far, it has been confirmed that 17 foreign marathon runners have signed up for it. They come from seven countries including Spain, Kenya, Tanzania, Ecuador, Brazil, Ethiopia and North Korea

12、. We have also invited 120 Chinese athletes who have attended other nationwide marathon championships and qualification competitions for the Olympic marathon. With the participation of those athletes from home and abroad, we are expecting a fierce, exhilarating and thrilling competition.Second, this

13、 year the race course has been readjusted based on last years results, to make it flatter and more conductive to better performance. Most of the route lies along Island Ring Road and its large-scale landscaped squares, providing beautiful scenery and fresh air. The route is acclaimed to be the most

14、pleasant one for marathons.Third, the whole competition will be covered by aerial view. CCTV, Xiamen TV Station and 15 other provincial TV stations will be conducting live broadcast.Fourth, electronic chips will be used for timing, so as to ensure the accuracy of the result.Fifth, prize money is hig

15、her than that of last year. It is now one million dollars, rather than last years 500,000 dollars, for a World Record Award; 30,000 dollars, rather than last years 25,000 dollars, for Mens Champion; and 30,000 dollars, rather than last years 20,000 dollars for Womens Champion. In addition, prize mon

16、ey for athletes ranking second to eighth has also increased.Thats all for my briefing. Now the floor is open for questions.10.3 體育與商業(yè)：阿迪達(dá)斯的品牌戰(zhàn)略 口譯基礎(chǔ)P45音頻位置：實(shí)踐與實(shí)戰(zhàn)10.3楊瀾：海納先生，非常感謝您來(lái)到我們的節(jié)目。首先要祝賀這次精彩的世界杯給世界帶來(lái)了巨大的歡樂(lè)和激情。我知道阿迪達(dá)斯公司在本次世界杯上業(yè)績(jī)出色，你們一共銷(xiāo)售出了多少個(gè)足球？Hainer: We sold a lot of soccer balls, around 50 mi

17、llion, with the new design of Teamgeist ball. This was definitely a number which we did not foresee before. But this World Cup was great in lots of respects. Of course, for us as a company with our financial results, but I think more for the country of Germany because all of the German people turned

18、 into real football fans.楊瀾：您有到比賽現(xiàn)場(chǎng)嗎？您到現(xiàn)場(chǎng)看了幾場(chǎng)比賽？Hainer: Of course Ive been to the games as I myself am a great football fan. I played when I was young. So I went to 19 games, many of them were exciting, some of them were mediocre. But honestly, I enjoyed all of them.楊瀾：我聽(tīng)說(shuō)阿迪達(dá)斯在本次世界杯上沒(méi)有贊助很多球隊(duì)。你們只贊助了6

19、支球隊(duì)，對(duì)嗎？你們的競(jìng)爭(zhēng)對(duì)手卻贊助了12支球隊(duì)。Hainer: Yes, this is correct and I got this question several times before the World Cup. And my answer was always the same. I said, “I dont think quantity is what counts, quality is what counts”. The second point I made, especially when we talk about our competitor who has tw

20、elve teams, is that after the first round you will see a lot of teams dropping out, and finally Adidas has more teams in the quarter final than anybody else. We have more teams in the semi-final than anybody else, and Adidas-sponsored team won in the final.楊瀾：隨著例如北京奧運(yùn)會(huì)這類(lèi)大型賽事的贊助費(fèi)不斷攀升，您認(rèn)為成為這類(lèi)大型賽事的官方合作

21、伙伴仍然物有所值嗎？你們?cè)阡N(xiāo)售上會(huì)有相應(yīng)的匯報(bào)嗎？Hainer: Definitely. Otherwise, we wouldnt do it. Nobody is forcing us to do it. It is a good market strategy. If you look back at World Cup 2002, the World Cup in Japan and Korea, we were outfitting the Japanese team. Great would cup, lots of success, Adidas sold 650,000 Jap

22、an shirts at that time. And in 2005, three years later, we became the market leader in Japan. So you can see there is a benefit for us as a brand if you do it right.楊瀾：那么，通過(guò)阿迪達(dá)斯和北京奧組委的合作，您想達(dá)成什么目標(biāo)呢？Hainer: It is a logical question following my previous explanation. It is plain. Our target is to becom

23、e the market leader in 2008 in the Chinese market.楊瀾：海納先生，謝謝您接受我們的采訪。也祝愿你們的產(chǎn)品能在中國(guó)市場(chǎng)取得成功。Hainer: Thank you! The pleasure is mine. It was very enjoyable talking to you.10.3 體育與商業(yè)：阿迪達(dá)斯的品牌戰(zhàn)略 譯文楊瀾： Mr. Hainer, thank you very much for being in our show. First of all, congratulations on this wonderful worl

24、d cup that has brought to the world such great joy and excitement. Adidas did very well during this World Cup. How many soccer balls did you sell?Hainer: 我們賣(mài)了很多足球。新設(shè)計(jì)的“團(tuán)隊(duì)之星”就賣(mài)了五千萬(wàn)個(gè)。這個(gè)數(shù)字我們之前都 沒(méi)有預(yù)見(jiàn)到。本屆世界杯在很多方面都非常出色。當(dāng)然對(duì)于我們公司，我們收獲一些經(jīng)濟(jì)上的回報(bào)，但對(duì)于整個(gè)德國(guó)而言收獲更多，它使得許多德國(guó)人成為真正的足球迷。楊瀾： Were you at the game? How many matches did you watch yourself?Hainer: 我當(dāng)然看比賽了。我本人就是球迷。年輕的時(shí)候也踢過(guò)足球。我一共去看了19場(chǎng)比賽。很多都很激動(dòng)人心，也有個(gè)別一般的。但坦白地說(shuō)，所有比賽我都喜歡。楊瀾： I heard that Adidas didnt sponsor many teams during the World Cup. You only sponsored six, right? And your competitors sponsored twelve?Hainer: 是的，沒(méi)錯(cuò)。世界杯前我也被問(wèn)及這個(gè)問(wèn)題多次。