商務(wù)英語(yǔ)：營(yíng)銷英語(yǔ)(M)

1、商務(wù)英語(yǔ)：營(yíng)銷英語(yǔ)(M)M macro risks 宏觀風(fēng)險(xiǎn)macroenvironment 宏觀環(huán)境macrosegmentation 宏觀細(xì)分mail-order retailers 郵購(gòu)零售商maintaining market share 保持市場(chǎng)份額maintenance strategy 保持戰(zhàn)略management overhead 管理費(fèi)mandatory adaptation 強(qiáng)制性適應(yīng)manufacturer brand 制造商/全國(guó)性品牌manufacturers agents/representatives 生產(chǎn)商的代理商/銷售代表manufacturers expor

2、t agents (MEA) 制造商出口代理manufacturers sales offices/branches 生產(chǎn)商的銷售辦事處/分支機(jī)構(gòu)manufacturing process 制造過程manufacturing 制造業(yè)market aggregation strategy 整體市場(chǎng)戰(zhàn)略market attractiveness factors 市場(chǎng)吸引力因素market attractiveness 市場(chǎng)吸引力market attractiveness/business position matrix 市場(chǎng)吸引力/業(yè)務(wù)地位矩陣market circumstances 市場(chǎng)環(huán)境ma

3、rket demorgraphics 市場(chǎng)人口分布/統(tǒng)計(jì)特征market dimension 市場(chǎng)量度market entry strategies 市場(chǎng)進(jìn)入戰(zhàn)略market exclusion 市場(chǎng)排斥market expansion strategy 市場(chǎng)擴(kuò)張戰(zhàn)略market factors 市場(chǎng)因素market followers 市場(chǎng)跟隨者market growth rate 市場(chǎng)增長(zhǎng)率market hirarchy 市場(chǎng)等級(jí)market inclusion 市場(chǎng)納入market leaders 市場(chǎng)領(lǐng)導(dǎo)者market measurement 市場(chǎng)測(cè)量market opportunit

4、y analysis 市場(chǎng)機(jī)會(huì)分析market oriented 以市場(chǎng)為導(dǎo)向的market position factors 市場(chǎng)地位因素market positioning analysis 市場(chǎng)定位分析market potential measurements 市場(chǎng)潛力測(cè)度market research 市場(chǎng)研究market segment 細(xì)分市場(chǎng)market segmentation 市場(chǎng)細(xì)分market share 市場(chǎng)份額market targeting 目標(biāo)市場(chǎng)選擇market 市場(chǎng)marketability 市場(chǎng)開拓能力market-entry strategies 市場(chǎng)進(jìn)入

5、戰(zhàn)略marketing action plan 營(yíng)銷行動(dòng)計(jì)劃marketing audit 營(yíng)銷審計(jì)marketing channel 營(yíng)銷渠道m(xù)arketing codes of conduct 營(yíng)銷行為規(guī)范marketing communication 營(yíng)銷溝通/傳播marketing concept 營(yíng)銷觀念marketing control 營(yíng)銷控制marketing decision support systems (MDSS) 營(yíng)銷決策支持系統(tǒng)marketing environment audit 營(yíng)銷環(huán)境審計(jì)marketing flows and functions 營(yíng)銷過程和職

6、能marketing function area audit 營(yíng)銷功能領(lǐng)域的 審計(jì)marketing implications of 對(duì)營(yíng)銷的影響marketing information system 營(yíng)銷信息系統(tǒng)marketing institutions 營(yíng)銷機(jī)構(gòu)marketing management 營(yíng)銷管理marketing message 營(yíng)銷信息marketing mix 營(yíng)銷組合marketing policy 營(yíng)銷策略marketing productivity area audit 營(yíng)銷生產(chǎn)力領(lǐng)域的審計(jì)marketing program components 營(yíng)銷計(jì)劃內(nèi)容

7、marketing program 營(yíng)銷計(jì)劃/方案marketing relationship 營(yíng)銷關(guān)系marketing research 營(yíng)銷研究marketing strategy 營(yíng)銷戰(zhàn)略market-management organizational structure 市場(chǎng)管理組織結(jié)構(gòu)mark-up price 產(chǎn)品/溢價(jià)價(jià)格Marlboro 萬(wàn)寶路Marriott Hotel 萬(wàn)豪酒店mass-market penetration strategy 大規(guī)模市場(chǎng)滲透戰(zhàn)略mass-market strategy 大市場(chǎng)戰(zhàn)略matrix organizational structure

8、 矩陣組織結(jié)構(gòu)Matsushita 日本松下電子mature conformists 成熟的隨大流者mature markets 成熟市場(chǎng)mature stage of product life cycle 產(chǎn)品生命周期的成熟階段McDonalds 麥當(dāng)勞McDonnell Douglas 麥道公司MCI電訊公司（前世界通信公司）MDSS (Marketing-Decision Support System) 市場(chǎng)決策支持系統(tǒng)measurability 可測(cè)度性measure or index 測(cè)量指標(biāo)measurement criteria 計(jì)量標(biāo)準(zhǔn)media audiences 媒體受眾m

9、edical and health services 醫(yī)療衛(wèi)生服務(wù)Medico Containment Servicesmemory of consumers 消費(fèi)者記憶Mercedes-Benz 梅賽德斯-奔馳Mercer Management Consulting 美國(guó)美智管理顧問公司merchandising 推銷merchant middlemen 國(guó)內(nèi)貿(mào)易中間商merchant wholesalers 商業(yè)批發(fā)商message structure 信息結(jié)構(gòu)Michael Porter 邁克爾-波特micro risks 微觀風(fēng)險(xiǎn)microsegmentatioin 微觀細(xì)分Mille

10、r Tyding ACT, USA 米勒泰丁法案minging 礦業(yè)Minnesota Mining and Manufacturing Company (3M) 明尼蘇達(dá)礦業(yè)和制造公司Minolta 美能達(dá)miscellaneous sources 多方面來(lái)源mission 宗旨missionary selling 推銷式銷售Mitsubishi Heavy Industries 三菱重工modified rebuy 調(diào)整再購(gòu)monosegment positioning 單一細(xì)分市場(chǎng)定位Monsanto 孟山都農(nóng)業(yè)生物技術(shù)公司moral appeals 倫理/道德訴求morals 道德Motorola 摩托羅拉multichannel distribution 多渠道分銷multidimensional scaling 多維等級(jí)法multilevel selling 多級(jí)銷售multinat