酒店《競(jìng)爭(zhēng)對(duì)手調(diào)查》培訓(xùn)活動(dòng)綱要

1、A HOTEL XXX 大酒店TRAINING ACTIVITY OUTLINE培訓(xùn)活動(dòng)綱要Task 任務(wù)： COMPETITORS SURVEY競(jìng)爭(zhēng)對(duì)手調(diào)查Code序號(hào)： OH-SM-CS-A004Objectives 目的： At the end of this session, each trainee will be able to:培訓(xùn)結(jié)束后，每位受訓(xùn)者應(yīng)能做到：1. Know the main part of competitors survey.了解競(jìng)爭(zhēng)對(duì)手調(diào)查的主要內(nèi)容。2. Record the competitors information.記錄競(jìng)爭(zhēng)對(duì)手調(diào)查信息。Stand

2、ard 標(biāo)準(zhǔn)： Refer to S&PResources培訓(xùn)器材： Handout 培訓(xùn)資料 , Flipchart 白板 , Example Form 例表 .MethodTraining StepsTime培訓(xùn)方式培訓(xùn)步驟時(shí)間IntroductionShow “表明從此課所能學(xué)到的內(nèi)容 (目標(biāo) )10min介紹Prologue: As a Catering Sales associate, we are not onlyLectureNeed to know our product, but also need aware the5min講解product of competit

3、ors. So the objective of this sessionis:開場(chǎng)白：作為宴會(huì)銷售人員，我們不僅需要了解本本飯店的產(chǎn)品知識(shí)，同時(shí)也需要了解競(jìng)爭(zhēng)對(duì)手的產(chǎn)品知識(shí)。所以今天我們來(lái)學(xué)習(xí)：Prepare on Flip ChartThe course should be divided into three parts:5min準(zhǔn)備白板課程可分為三部份：1. How to determine the competitor如何確認(rèn)競(jìng)爭(zhēng)對(duì)手2. Select information信息收集3. record the information信息記錄ContentsDivided traine

4、es into groups to discuss which one is our45min課程competitor and what kind of information that we need,10min0also the way we used to record.分組討論關(guān)于哪家酒店是我們的競(jìng)爭(zhēng)對(duì)手以及什么樣的信息是我們需要了解的。同時(shí)討論以前所應(yīng)用的記錄方式。Prepare Flip ChartRecord the discussion result on the Flip Chart.5min準(zhǔn)備白板將討論結(jié)果記錄在白板上。LectureShow steps on prepa

5、red flipchart. Explain reason for20min講解each step. Ask trainees to comment and question oneach step.將每一步驟展示在白板上并講解。在每一步驟過(guò)程中詢問(wèn)受訓(xùn)者意見并提問(wèn)。Discussion&10minCompareDiscussion the steps that explained, and compare with討論及對(duì)比the old way that what we do it.討論所講解的每一個(gè)步驟，并與之前分組討論出的結(jié)果進(jìn)行對(duì)比。10minSummaryReview Key Points總結(jié)重溫重點(diǎn)1.Ask for questions related to Competitors Survey.提問(wèn)與競(jìng)爭(zhēng)對(duì)手信息收集相關(guān)的問(wèn)題。2.Summarize critique the method to get info