英語(yǔ)牛津譯林版必修4unit1同步學(xué)案04全單元總結(jié)學(xué)案

1、英語(yǔ)牛津譯林版必修（4）Unit（1）同步學(xué)案04（全單元總結(jié)學(xué)案）Unit1 Advertising單元學(xué)案 新課標(biāo)單詞advertise vi & vt (為)做廣告，登廣告advertisement n 廣告share vt 分享，分擔(dān)，共有persuasive adj 勸導(dǎo)性的，勸誘的，有說(shuō)服力的，令人信服的product n 產(chǎn)品service n 服務(wù)promote vt 宣傳，推廣，促銷(xiāo)，推銷(xiāo)place vt 安排，放置intended adj（為而）打算的（或設(shè)計(jì)的）educate vt 教育issue n 問(wèn)題，議題welfare n 福利，福利事業(yè)complete

2、adj 全部的，完全的，完整的law n 法律lie vi 說(shuō)謊untrue adj 不真實(shí)的claim n & vt 聲明，宣稱(chēng)，號(hào)稱(chēng)aware adj 知道的，明白的，意識(shí)到的toothpaste 牙膏breath n 氣息，呼吸advertiser n 等廣告者，廣告客戶，廣告商cure vt 治愈，治療customer n 顧客，消費(fèi)者comment n 評(píng)論，意見(jiàn)，評(píng)價(jià)connect vt 聯(lián)系，連接trick n 騙局，把戲，惡作劇original adj 新穎的，別致的，獨(dú)創(chuàng)的，最初的，原來(lái)的creative adj 具有創(chuàng)造性的，具有獨(dú)創(chuàng)力的public n 公眾，大眾

3、lead vt 過(guò)（某種生活）；領(lǐng)導(dǎo)，引導(dǎo)nationwide adj 全國(guó)范圍的，全國(guó)性的campaign n （社會(huì)，政治或商業(yè)等的）活動(dòng)，運(yùn)動(dòng)drug n 毒品，藥，藥物deal vi 處理，對(duì)付social adj 社會(huì)的school vt 是受學(xué)校教育，培養(yǎng)，教育live vi 過(guò)（某種生活）smoking n 吸煙，抽煙commit vt 犯（錯(cuò)誤），干（壞事）commit suicide 自殺smart adj 聰明的，精明的complete vt 完成satisfied adj 滿意的trick vt 欺騙，哄騙publisher n 出版商，出版公司unique adj 獨(dú)特

4、的，獨(dú)一無(wú)二的imagination n 想象，想象力choice n 選擇recommend vt 推薦bar n 條，棒company n 公司update vt 更新packaging n 包裝design n 設(shè)計(jì)，圖案，花樣 vt 設(shè)計(jì)completely adv 完全地，徹底地unforgettable adj 難忘的，無(wú)法忘記的fashionable adj 時(shí)髦的，流行的convenient adj 便利的，方便的highly adv 非常，很，高地，高度地functional adj 實(shí)用的，有用的，功能的，機(jī)能的filling n 餡；填充物bored adj 感到厭倦的j

5、eans n 牛仔褲available adj 可買(mǎi)到的，可獲得的build vt 開(kāi)發(fā)，建構(gòu)various adj 各種各樣的，多樣的particular adj 特定的；特別的audience n 受眾；觀眾；聽(tīng)眾；讀者goal n 目標(biāo)，目的target n 目標(biāo)，對(duì)象，靶子media n (medium的復(fù)數(shù))媒介，媒體determine vt 確定，決定extremely adv 非常，極其appeal vi 迎合，有吸引力，appeal to 迎合，對(duì)有吸引力react vi 做出反應(yīng)，回應(yīng)gather vt 搜集，收集，使聚集approach n 方法，途課文出現(xiàn)短語(yǔ)1. be

6、used to2. do some research on3. share with4. encourage sb to do sth5. believe in6. for free7. be intended to do sth8. protect sb from sth9. public welfare10. be aware of 11. even if12. be proud of13. connect to.14. fall for15. play tricks on16. lead a better life17. live a healthy life18. commit sui

7、cide19. follow the advice20. offer sb sth21. be satisfied with22. trick sb into doing sth23.persuade sb into doing sth24. take drugs25. keep away from26. at a low price27. be tired of28. on sale29. of high quality30. be popular with31. remind sb (not to) to sth32. up to33. be bored with34. be amazed

8、 at35. appeal to36. be concerned with一單詞應(yīng)用根據(jù)單詞的首字母或漢語(yǔ)意思填寫(xiě)正確單詞，注意形式變化1. If you want to sell this product well, I advise you to a_ it in the newspaper or on TV.2. All of us finally agreed to his plan because of his p_ language.3. Nearly all the a_ to the palace were guarded by the soldiers.4. The writ

9、er traveled throughout the country to p_ his latest novel.5. PSAs are often placed for free, and are i_ to educate people about health, safety, or any other i_ which affects public welfare.6. China has strong laws to protect people from advertisements that lie or try to make people believe u_ claims

10、 about products or services.7. The advertisers want you to read the word fights and think that the toothpaste c_ bad breath, but it does not say that!8. PSAs use some of the same methods, like attractive and original images and c_ language, but they are made to serve the public.9. China began a nati

11、onwide public service advertising c_ in 1996, and since then numerous PSAs have appeared around the country.10. One of the PSAs to teach us how to live healthy lives is Smoking is _ _(自殺) slowly.11. I have c_ _(完成) my article about ads, and Im quite _ (滿意) with it.12. Before our talk, I did not thin

12、k very much about how an advertiser might be trying to t_ customers into buying a product or a service.13. The publisher also said that the readers wouldnt believe the writers u_ way of thinking and rich i_ (想象力).14. This terms main reading category for senior high students is adventures, so Travel

13、to the Misty Country would be a good c_.15. That is why we are considering r_ (重新包裝)our chocolate bar as well.16. Our new packaging will be colorful and _ (引人注目).17. Have you ever _ (后悔) not having snapped those _ (難忘的) moments?18. Its _ (fashion), _ (方便的) and _ (function).19. It is _(極其) important

14、to know your audience so you can create the right message for the right people.20. You must decide what a_ you want to use.二詞形轉(zhuǎn)換1. intended ( adj.) - _ ( n .) 2. educate ( v. ) - _ ( n. ) 3. connect ( v. ) -_ ( n. ) 4. advertiser ( n. )-_ ( n. )5. create ( v. ) - _ (adj.) 6. society ( n. ) - _ ( adj

15、.) 7. imagine ( v.)-_( n.) 8. determine (v.)-_( adj.) 9. complete (adj./v.)-_(adv.) 10.satisfied (adj.)_(v.)_ (n.)三. 句型結(jié)構(gòu)1.We _ (如此習(xí)慣于) them that we often do not even realize how many we see and hear in a day.Wood can _ (被用來(lái)造紙).We _ (過(guò)去常購(gòu)物) on Sundays, but now we have no time.2. PSAs are often place

16、d for free, and are intended to educate be intended/meant to do sth./ be intended/meant for sb/sthThis software _ _ _ _ the computers _ (是為了保護(hù)不受到攻擊而設(shè)計(jì)) by a kind of virus called worm.The toy _ _ _ _ (是給兒童玩的) aged three and up.1. However, we still must _ _ _ (知道) the methods used in ads to try and se

17、ll us things._ _ _ (老師說(shuō)的話) made me _ _ _ _ _(意識(shí)到英語(yǔ)的重要性).Are you aware _ _ _ _ (你已傷害了)her feelings?2. We must not _ _ (上的當(dāng)) this kind of trick.He is too smart to fall for that trick (很聰明不會(huì)中那個(gè)詭計(jì)的).3. These ads deal with large issues.He is _ _ _ _ (容易相處). _ _ _ _ _ (盡管她病了), she continued _ (處理) problem

18、s of all kinds.4. There are even PSAs to teach us how to _ _ _ _(過(guò)健康的生活).5. I will encourage _ _ _ _ _ (鼓勵(lì)朋友們注意) them as well.6. I recommend that _ _ (我們買(mǎi)) 10 copies for the library.= I recommend _ 10 copies for the library. He recommended me _ _ (呆) for another week.四. Fill in the blanks with the c

19、orrect forms:be popular with, be of high quality, remind sb.(not) to do sth, be bored with, have sth. in mind, appeal to, get sth across, up to 1. We tried to _ our point _, but he just wouldnt listen.2. It is important to always try to _ the way the audience will react.3. My daughter _ me forget to

20、 take my medicine.4. The company must ensure that their product _.5. If you _ math, you should turn to doing some English exercises.6. When you start a successful ad campaign, you must _ a clear goal and target audience _.五. 翻譯句子1.他過(guò)去生活在農(nóng)村，但現(xiàn)在已經(jīng)完全適應(yīng)城市生活了。2.總的來(lái)說(shuō)，動(dòng)物會(huì)在人類(lèi)之前意識(shí)到危險(xiǎn)。3.他的表情說(shuō)明他 對(duì)這樣的結(jié)果很 不 滿意。4

21、.我對(duì)野營(yíng)這樣的活動(dòng)從不感興趣。5.顧客不應(yīng)該被不誠(chéng)實(shí)的廣告商所蒙騙。6.我們有多種方式解決這個(gè)問(wèn)題。We have several this problem.There are several _ we can settle this problem.7.我不喜歡她的衣著打扮。I do not like she is (dress).8. 這種疾病有90%的患者能被治愈。Ninety percent of the patients can _ _ this disease.9.這個(gè)房間并不打算當(dāng)起居室用的。This room is serve a living room.10我會(huì)讓我叔叔幫我

22、檢查拼寫(xiě)。Ill get my uncle _ _ _ the spelling for me.11. 他的成功鼓勵(lì)我堅(jiān)持我的理想。His _ _ me to _ _ my ideal.六、 Put the following sentences into reported speech:1. She said, “Advertisements are an important part of our lives.”_.2. Matt asked Ann, “Are you the happiest person in the world?”_.3. “Where did you find t

23、he ads for jobs abroad?” Bill asked._.4. The salesman said to me, “Read what some of our satisfied customers say.”_.5.“Dont worry，Mary.” The doctor said._.七、 單項(xiàng)選擇1. Tom said _ he was not sure _ the news was true and _ he would find out about truth himself.A. that; that; that B. if; if; if C. that; i

24、f; that D. if; that; if2. _ is reported in the newspapers, talks between the two countries are making progress. A. It B. AsC. That D. What3._ in a white uniform, he looks more like a cook than a doctor.A. DressedB. To dress C. Dressing D. Having dressed4.It took me about an hour to _ my intention _

25、her.A. get; across B. put; across C. get; across to D. put; across to5.In order to make our city green, _.A. it is necessary to have planted more treesB. many more trees need to plantC. our city needs more treesD. we must plant more trees6.We wont give up _ we should fail 10 times.A. even if B. sinc

26、e C. whether D. until7.I dont think people are really aware _ just how much it costs.A. / B. onC. ofD. about8.Many students signed up for the _ race in the sports meeting to be held next week.9.You can _ mine if you have _ yours at home.A. share; left B. borrow; forgotten C. share; forgotten D. buy;

27、 left10.All the electrical equipment _ will be equipped in the office _ great importance to us. A. that; are of B. that; is C. what; is of D. what; are of11. How do people react _ his speech against pollution?A. onB. to C. atD. in12. The teachers_ to learn from Lei Feng.A. appeal to us B. call on us

28、 C. demand us D. A and B八、Reading strategyExpository writing is meant to introduce you to basic information on the topic. It usually follows the same basic format: introduction of a subject, supporting details, conclusion. When you see a statement presented in expository writing, e.g, “Even if an ad

29、 does not lie, it does not mean it tells you the complete truth”, always look at the information that follows it closely. You should be able to find facts to support the idea, such as “ All it says is that it fights it and that is not the same thing at all”. The author will follow this information w

30、ith a concluding statement , which tells you what you are supposed to learn from the passage-“We must not fall for this kind of trick”. 九、Integrating skills1、Passage A（Reading）Advertisement_1_advertisements_2_ advertisementsDefinition_3_which someone has_ _to promote a product or a serviceDefinition

31、They are placed _ _and _ to _people to _ _an idea which affects _ _Added info.Although we have laws to _us_ ads that _or try to make people believe untrue_, we must _ _ _ the methods used in ads to sell us things. Even if an ad does not lie, it does not mean it tell you the complete _.Added info.PSA

32、s _ _large social issues and are meant to _the public. They educate people about _ _ _, such as “Project Hope”, whose slogan is “Project Hope-_every child. They also teach us how to _ _ _.Concluding statementWe must not _ _this kind of trick.Concluding statementNot all ads_ _ _ us thoughConclusion:

33、Be _about advertisements2、Passage B（Project）An ad campaign is an _ program of advertisements using various kinds of ads to _ a particular audience. In an ad campaign, you have the chance to advertise using different kinds of _including newspapers, magazines and televisions, etc. When _ a successful

34、campaign , you must have a clear _and target audience in mind and consider the following.Firstly, it is _important to determine the audience you want to_, or your _ _ so that you can _the right message for the right people.Secondly, it is important to decide what you want your audience to know or th

35、ink about and try to _ _the way the audience will _.Lastly, to determine what_ you want to use to _your message _when putting together an ad campaign is also of great importance . The way you choose to advertise should _mainly _your target audience and which kinds of ads reach that particular group

36、best. 十、Writing 近來(lái)，食品價(jià)格不斷上漲，你校食堂的飯菜也都漲價(jià)了。為此，你校學(xué)生會(huì)在學(xué)生中進(jìn)行了調(diào)查。請(qǐng)你根據(jù)下表調(diào)查結(jié)果，并結(jié)合自己的看法，用英語(yǔ)寫(xiě)一份調(diào)查報(bào)告。調(diào)查結(jié)果觀點(diǎn)53%贊同1 全國(guó)物價(jià)上漲，食堂為自身生存，飯菜漲價(jià)為正?，F(xiàn)象；2 只要?jiǎng)e漲得太過(guò)分，飯菜質(zhì)量不下降就行。47%反對(duì)1 食堂宗旨是為學(xué)生服務(wù)，不得惟利是圖；2 有的學(xué)生為了省錢(qián)不吃早飯，有害健康。你的看法1。2。注意：1。對(duì)所給要點(diǎn)，不要簡(jiǎn)單翻譯，要有適當(dāng)?shù)陌l(fā)揮。 2字?jǐn)?shù)150字左右，開(kāi)頭已寫(xiě)好，不計(jì)入詞數(shù)。參考答案：一單詞應(yīng)用1. advertise 2. persuasive 3. approache

37、s 4. promote 5. intended, issue 6. untrue 7. cures 8. creative 9. campaign 10. committing suicide 11. completed satisfied 12.trick 13. unique, imagination 14.choice 15. repacking 16.eye-catching 17. regretted, unforgettable 18.fashionable, convenient, functional 19.extremely 20.approach 二詞語(yǔ)轉(zhuǎn)換1. inte

38、nsion 2. education 3. connection 4. advertisement 5. creative 6. social7. imagination 8. determined 9. completely 10. satisfy-satisfaction 三句型結(jié)構(gòu)1. are used to, be used to make paper, used to go shopping 2. is intended/meant to protect, from being attacked, is meant/intended for children 3. be aware

39、of , What the teacher said, aware of the importance of English, that you have hurt 4. fall for, is too smart to fall for that trick5. easy to deal with, In spite of her illness, dealing with 6. live/lead healthy lives 7. my friends to pay attention to 8. we purchase, purchasing , to stay 四用方框內(nèi)所給短語(yǔ)的適

40、當(dāng)形式填空1. get, across 2.appeal to 3.reminded, not to 4.is of high quality 5.are bored with 6.have, in mind 五翻譯句子1. he used to live in the countryside, but now he is entirely used to the city life. 2.As a whole, the animals are faster aware of danger than humans.3. The look on his face suggested that h

41、e was not satisfied with the results.4. such an activity as camping can never appeal to me 5. customers shouldnt fall for some dishonest advertisers. 6. ways to settle, ways in which 7. the way, dressed 8. be cured of9. not intended to serve as 10. to help check 11.success encouraged , stick to 七單項(xiàng)選擇 1-5 CBACD 6-12 ACAABBD九、Integrating skills1、Passage A（Reading）AdvertisementCommercialPublic service DefinitionOne paid forDefinitionfor free meant/intended encourage believe in public welfares Added tect from lie claims be aware of truthAdded i