王老吉商標(biāo)之爭(zhēng)學(xué)習(xí)教案

1、會(huì)計(jì)學(xué)1王老吉商標(biāo)王老吉商標(biāo)(shngbio)之爭(zhēng)之爭(zhēng)第一頁(yè)，共12頁(yè)。Guangzhou Pharmaceutical Co.,Ltd.廣州藥業(yè)股份廣州藥業(yè)股份(gfn)有限公司有限公司shareholders 股東股東(gdng)第2頁(yè)/共12頁(yè)第二頁(yè)，共12頁(yè)。u JDB (China) Co.,Ltd. is a subsidiary ofu 子公司子公司u Hongkong Hung Road (Group) Co.,Ltd.u 香港鴻道（集團(tuán)香港鴻道（集團(tuán)(jtun)）有限公司）有限公司第3頁(yè)/共12頁(yè)第三頁(yè)，共12頁(yè)。On May 12th,2012, Guangzhou Pha

2、rmaceutical in the Hong Kong Stock Exchange announced, China International Economic and Trade Arbitration Commission (中國(guó)國(guó)際(guj)經(jīng)濟(jì)貿(mào)易仲裁委員會(huì)) judged that Hongkong Hung Group should stop using the trademark of Wanglaoji .The trademark of Wanglaoji will belong to Guangzhou Pharmaceutical. JDB will say goo

3、d-bye to the red tank Wanglaoji.第4頁(yè)/共12頁(yè)第四頁(yè)，共12頁(yè)。第5頁(yè)/共12頁(yè)第五頁(yè)，共12頁(yè)。l In 1995, Guangzhou Pharmaceutical rented the Production and sales rights to JDB. l After the brand ofWanglaoji becoming famous, Guangzhou Pharmaceutical producted the green pot Wanglaoji by itself.l In 1997, Guangzhou Pharmaceutical

4、 signed a Trademark licensing contract(商標(biāo)許可商標(biāo)許可(xk)使用合同使用合同) with Hongkong Hung Group ,the Investors of JDB.第6頁(yè)/共12頁(yè)第六頁(yè)，共12頁(yè)。l In 2000, they signed a contract taht Hongkong Hung Group can rent the Trademark before May 2nd,2010.l During 2002 and 2003, they signed a Supplementary agreement that Extend

5、ing the deadline to 2020 .lIn May 2005, Li Yimin, the general manage of Guangzhou Pharmaceutical, were convicted of bribery from Hongkong Hung Group. lSo, Guangzhou Pharmaceutical considered the Supplementary agreement were unavailability, the deadline was to May 2nd,2010.第7頁(yè)/共12頁(yè)第七頁(yè)，共12頁(yè)。l In April

6、, 2011, Guangzhou Pharmaceutical Filinged a claim to China International Economic and Trade Arbitration Commission. l On May 12th,2012, China International Economic and Trade Arbitration Commission (中中國(guó)國(guó)際經(jīng)濟(jì)國(guó)國(guó)際經(jīng)濟(jì)(jngj)貿(mào)易仲裁委員會(huì)貿(mào)易仲裁委員會(huì)) judged that Hongkong Hung Group should stop using the trademark of

7、Wanglaoji .第8頁(yè)/共12頁(yè)第八頁(yè)，共12頁(yè)。 Early in the end of last year, JDB changed red tank Wanglaojis packaging, red packaging one side reads Wang Laoji, and the other side has quietly changed to JDB.第9頁(yè)/共12頁(yè)第九頁(yè)，共12頁(yè)。l After this judgment, What the JDB really losts is the sentence afraid to get inflamed, drink Wanglaoji . lAfraid to get inflamed, consumers in the hesitation, should choose JDB? Or Wanglaoji ? Or th