《產(chǎn)品研發(fā)管理》課程教學(xué)大綱

1、產(chǎn)品研發(fā)管理教學(xué)大綱課程代碼課程名稱產(chǎn)品研發(fā)管理英文名稱Product development management課程類別學(xué)科選修課課程性質(zhì)選修學(xué)時總學(xué)時：16上機(jī)學(xué)時：0實驗學(xué)時：0實踐學(xué)時：0學(xué)分1開課學(xué)期第7學(xué)期開課單位設(shè)計學(xué)院適用專業(yè)交互設(shè)計、工業(yè)設(shè)計、產(chǎn)品設(shè)計授課語言中文授課先修課程工業(yè)設(shè)計概論、工程訓(xùn)練畢業(yè)要求（專業(yè)培養(yǎng)能力）本課程對學(xué)生達(dá)到如下畢業(yè)要求有如下貢獻(xiàn)：1.工程知識：掌握扎實的基礎(chǔ)知識、專業(yè)基本原理、方法和手段，能夠?qū)?shù)學(xué)、自然科學(xué)、本專業(yè)基礎(chǔ)知識和專業(yè)知識用于解決復(fù)雜工程問題，為解決企業(yè)機(jī)械工程實際復(fù)雜問題打下知識基礎(chǔ)。2.問題分析：能夠應(yīng)用數(shù)學(xué)、自然科學(xué)、本專業(yè)基

2、本原理、方法和手段和工業(yè)設(shè)計知識，識別、表達(dá)、并通過文獻(xiàn)研究分析工業(yè)產(chǎn)品制造性中的復(fù)雜問題，以獲得有效結(jié)論。3.設(shè)計/開發(fā)解決方案：能夠設(shè)計針對工業(yè)產(chǎn)品復(fù)雜問題的解決方案，并能夠在設(shè)計環(huán)節(jié)中體現(xiàn)創(chuàng)新意識，考慮社會、健康、安全、法律、文化以及環(huán)境等因素。4.研究：能夠基于科學(xué)原理并采用科學(xué)方法對工業(yè)產(chǎn)品復(fù)雜問題進(jìn)行研究，并通過信息綜合得到合理有效的結(jié)論。課程培養(yǎng)學(xué)生的能力（教學(xué)目標(biāo)）完成課程后，學(xué)生將具備以下能力：（1）掌握工業(yè)產(chǎn)品開發(fā)流程的基本原理和基本知識，培養(yǎng)學(xué)生發(fā)現(xiàn)問題、解決問題的基本能力。1、2、3（2）掌握工業(yè)產(chǎn)品的項目管理基本知識，學(xué)生具有項目過程管控的初步能力。1、3（3）掌握質(zhì)

3、量管理、成本管理，并逐步在設(shè)計過程中應(yīng)用這些先進(jìn)技術(shù)，從而能將精力集中于創(chuàng)意和構(gòu)思，高效地開展創(chuàng)新活動。1、3、4課程簡介21世紀(jì)是由中國制造轉(zhuǎn)變?yōu)橹袊鴦?chuàng)造的世紀(jì)，在這一進(jìn)程中，工業(yè)設(shè)計將起到關(guān)鍵作用。工業(yè)設(shè)計是科學(xué)與美學(xué)、技術(shù)與藝術(shù)的融合。作為高等學(xué)校培養(yǎng)的高級工業(yè)設(shè)計人才必須具備堅實的工程技術(shù)知識，才能適應(yīng)科技高速發(fā)展下的新產(chǎn)品創(chuàng)新與開發(fā)。工業(yè)設(shè)計工程基礎(chǔ)將設(shè)計作為一種高度綜合的交叉學(xué)科來組織教學(xué)，全面提高設(shè)計師的綜合素質(zhì)，培養(yǎng)具有國際化視野的設(shè)計人才。通過本課程的學(xué)習(xí)，使工業(yè)設(shè)計專業(yè)的學(xué)生具備基本的工程管理知識，在產(chǎn)品開發(fā)流程、項目管理、質(zhì)量管理、成本管理四大方面，具備基本的工程素養(yǎng)。教

4、學(xué)內(nèi)容與學(xué)時分配（一）緒論2學(xué)時1.引導(dǎo)學(xué)生了解工業(yè)產(chǎn)品研發(fā)管理的重要性；2.啟發(fā)學(xué)生工業(yè)設(shè)計專業(yè)需要掌握的產(chǎn)品研發(fā)管理知識包括流程管理、市場管理、項目管理、質(zhì)量管理、成本管理知識。（二）產(chǎn)品戰(zhàn)略管理2學(xué)時1.產(chǎn)品戰(zhàn)略管理的層次2.產(chǎn)品平臺3.產(chǎn)品戰(zhàn)略的應(yīng)用（三）市場規(guī)劃2學(xué)時1.細(xì)分市場2.市場管理的流程及活動3.需求管理（四）產(chǎn)品開發(fā)流程4學(xué)時1.產(chǎn)品開發(fā)流程的階段2.全生命周期的管理（五）產(chǎn)品開發(fā)的項目管理4學(xué)時1.項目管理的組織2.項目管理的計劃體系3. 項目管理的過程（六）質(zhì)量管理及成本管理2學(xué)時1.質(zhì)量管理的活動2.質(zhì)量管理的評審3.成本管理的活動及成本控制實驗教學(xué)（包括上機(jī)學(xué)時、

5、實驗學(xué)時、實踐學(xué)時）無教學(xué)方法課程教學(xué)以課堂教學(xué)、課外作業(yè)、綜合討論、網(wǎng)絡(luò)以及授課教師的科研項目于積累等共同實施?？己朔绞奖菊n程注重過程考核，成績比例為：平時作業(yè)和課堂表現(xiàn)：50%課程設(shè)計：50%教材及參考書主要參考資料：1 周輝著，產(chǎn)品研發(fā)管理構(gòu)建世界一流的產(chǎn)品研發(fā)管理體系，電子工業(yè)出版社，20122 加 羅伯特·G·庫珀著；青銅器軟件公司譯，創(chuàng)新與研發(fā)管理系列叢書：新產(chǎn)品開發(fā)流程管理·以市場為驅(qū)動（第4版），電子工業(yè)出版社，2013Product Research ManagementCourse CodeCourse TitleEnglish TitlePr

6、oduct Research ManagementCourse TypeSpecialty-related CourseCourse NatureElective courseClasses HoursTotal class hours: 16 computer hours: 0 experiment hours: 0 practice hours: 0Credits1SemesterSeventh SemesterInstituteSchool of DesignProgram OrientedInteraction design, industrial design and product

7、 designTeaching LanguageTeaching in ChinesePrerequisitesDesign, etc.Student Outcomes (Special Training Ability) This course has the following contributions to students meet the following requirements:1. Engineering knowledge: master the basic knowledge, professional basic principles, methods and mea

8、ns to be able to apply mathematics, natural science, basic knowledge and expertise of this major to solve complicatedly engineering problems, and contact and master product development management.2. Problem analysis: apply the basic principles, methods and means of the mathematics, natural science a

9、nd the major as well as knowledge related to the industrial design to identify, express and obtain effective solutions through complicated problems in the literature research and analysis design product.3. Design/development solution: capable of designing the solution aiming at the complex problems

10、of industrial products, designing the modeling materials, surface technology or process flow meeting the specific demands, embodying innovation awareness in the design link, and considering society, health, safety, law, culture, environment, etc.4. Research: research the complex problems of the indu

11、strial products based on the scientific principle and scientific method, including design experiment, analysis and interpretation data, obtaining rational and effective conclusion by comprehensive information.5. Use modern tools: capable of developing, selecting and using proper technology, resource

12、, modern project tool and information technology tool aiming at the complex problems of the industrial product, including predicating and simulating the complex problems of the industrial product as well as understanding the boundedness.Teaching ObjectivesAfter the courses, students will have the fo

13、llowing capabilities:(1) Grasp the basic principles and knowledge of industrial product development process, and cultivate the basic capability for students to find out and solve problems. 1,2,3(2) Grasp the basic knowledge during the process of industrial manufacturing process, so that the students

14、 must have primary ability of designing the process regulations. 1,3(3) Master the basic concept of thequality management, cost management, in the design process gradually, concentrate the energy in the creation and concept so as to develop the innovation activity effectively. 1,3,4Course Descriptio

15、n21st century is the century transformed to Chinese creation from Chinese manufacturing; and the industrial design shall play an important role in the process.Industrial design is the combination of science and aesthetics as well as technology and art.Advanced industrial design personnel cultivated

16、by college must have solid project technology knowledge to adapt to the creation and development of new products under high-speed development of science and technology.The engineering foundation of industrial design takes the design as the high-comprehensive crossed subject to organize the teaching;

17、 the comprehensive quality of the designer is totally improved, and the design personnel with international view must be cultivated.Through this course, the industrial design students have basic knowledge of project management, project management, quality management, cost management in product devel

18、opment process.Distribution of Teaching Contents and Class Hours(I) Introduction, 2 class hours1. guide students to understand the importance of industrial product R&D management;2. To enlighten students of industrial design specialty to grasp the product development management knowledge, includ

19、ing process management, market management, project management, quality management, cost management knowledge.(II) product strategy management 2 class hours1. the level of product strategy management2. product platform3. application of product strategy(III)market planning2 class hours1. segment marke

20、t2. market management processes and activities3. demand management(IV) the product development process4 class hours1. stage of product development process2. lifecycle management(V) project management of product development 4 class hours1. organization of project management2. plan system of project management3. process of project management(VI) quality management and cost management 2 class hours1. quality management activities2. quality management3. cost management activities and cost controlExperim