體驗(yàn)商務(wù)英語綜合教程3第二版重點(diǎn)詞匯

1、體驗(yàn)商務(wù)英語綜合教程3 第二版 重點(diǎn)詞匯Unit1P6 AValue for money 花錢值得luxurious 奢侈的，豪華的timeless 不受時(shí)間影響的Well-made 做工考究的top of the range 高端的durable 耐用的inexpensive 便宜的cool 酷的Reliable 可靠的stylish 流行的（有型個(gè)性）fashionable 時(shí)髦的（潮流時(shí)尚）Well-designed 精心設(shè)計(jì)的P7 ABrand loyalty 品牌忠誠度the tendency to always buy a particular brandbrand image 品

2、牌形象the ideas and beliefs people have about a brandbrand stretching 品牌擴(kuò)張using an existing name on another type of productbrand awareness 品牌意識(shí)how familiar people are with a brandbrand name 品牌名字the name given to a product by the company that makes itproduct launch 產(chǎn)品發(fā)布the introduction of a product to t

3、he marketproduct lifecycle 產(chǎn)品生命周期the length of time people continue to buy a productproduct range 產(chǎn)品范圍the set of products made by a companyproduct placement 植入式廣告when products are used in films or TV programmesproduct endorsement 產(chǎn)品代言the use of a well-known person to advertise productsBrand position

4、ing 品牌定位P8Gross margins 毛利潤Manufacturing 制造業(yè)Solely 唯一的Low-cost market 低成本市場Outsources 外包Licensing arrangement 特許授權(quán)Flagship store 旗艦店Offshore 離境；海外Country of origin 原產(chǎn)地Identify the marker 確定產(chǎn)品來源或制造者Simplify product handing 簡化產(chǎn)品，操作和追蹤Organize accounting 幫助組織進(jìn)存貨和做會(huì)計(jì)記錄Offer legal protection 提供法律保護(hù)Unit2P

5、14 B12345678not enough leg . lost or delayed . long queuespoor quality no baggage overbooking of . flight delays and.room 沒有足夠的伸腿空間.luggage 遺失或延遲行李at check-in 簽入時(shí)的長隊(duì)列 food and drink 質(zhì)量差的食品和飲料.trolleysavailable 沒有可用的行李手推車seats 超額預(yù)訂座位cancellations航班延誤和取消jet- lag 時(shí)差（飛機(jī)時(shí)差反應(yīng)）Reading1 mass market 大眾市場2 a

6、steep climb 急劇攀升4 mass unrest 大規(guī)模騷亂6 be at fault 對(duì)某事負(fù)責(zé)8 optimum 最適宜的P15 A1 subwayh) underground地鐵2 city centrek)downtown市中心區(qū)3 carry-on baggagei) hand luggage手提行李4 one wayf)single單程票5 returnj) round trip往返旅行6 freewaya)motorway高速公路，快車道7 rest roomc) public toilet公共廁所8 elevatorb)lift電梯，升降機(jī)9 coach classe

7、) economy class經(jīng)濟(jì)艙10 timetabled) schedule時(shí)刻表11 car parkg) parking lot停車場Bniche market 縫隙市場/利基市場3 stem from 來自，起源于（因?yàn)椋? mid-flight 飛行途中7 cabin ventilation 客艙通風(fēng)設(shè)備9 aviation fuel 航空燃料10 be in the front line 奮戰(zhàn)在第一線的人11 stiffer penalty 更嚴(yán)厲的懲罰12 concession 讓步P19 skillsExtension 分機(jī)Be engaged 太忙而不能接電話，繁忙/電話

8、占線UNIT3P22A reserved parking space專用車位Flying business class商務(wù)艙Have fixed working hours 有固定的工作時(shí)間P23Subsidiary子公司Head office 總公司Call centre 呼叫中心Distribution centre 分配中心Warehouse 倉庫Branches/outlets 分店 分銷店Bureaucratic 官僚主義的Bureaucracy 官僚主義Centralised 中央集權(quán)的Conservative 保守的Decentralised 權(quán)力下放Democratic民主的H

9、ierarchical 等級(jí)制度的Hierarchic 等級(jí)制度Impersonal 沒有人情味的Marketing-driven 以市場為導(dǎo)向Progressive 進(jìn)步的 革新的P24Cutting-edge 尖端的 前沿的Key ingredients 關(guān)鍵要素Budget report 預(yù)算報(bào)告Eliminated all perks and status symbol 取消特權(quán)和身份符號(hào)Rigorous exam 嚴(yán)格的考試Time management 時(shí)間管理，budgeting ， people skill 人際交往Decentralising responsibility a

10、nd authority 下方責(zé)任和權(quán)利Autonomy 自主性Accountability 責(zé)任感Performance benchmarks 評(píng)判的標(biāo)準(zhǔn)Rate=evaluateP25Measuring performance業(yè)績測定Benchmarks 基準(zhǔn)merge 兼并Unit4P31Bottom line 底線Reinvent 改造Discount store 折扣商店Speciality retailers 專門零售商Discounter 折扣Floor space 房屋面積，建坪Vendor 小販Booth 售貨棚，臨時(shí)貨攤Seducing 吸引Merchandise 商品；貨

11、物；Upgraded 升級(jí)Fitting room 試衣間 Lounge area 休息區(qū) Computer kiosk 公用電腦亭 Shopping carts 手推車Wholesalers 批發(fā)商 Retailers 零售商Kiosk 小賣部P33 ADownsize 縮小Downgrade 降級(jí)Decentralise 權(quán)力下放Deregulate 解除管制；解除控制；Upgrade 提升Reorganise 重組Retrain 重新教育，再教育；Redevelop 重建，重新開發(fā)；Relaunch 重啟relocate 遷移；重新安置；Restructure 重建；調(diào)整；重組；B1.

12、It is now so expensive to rent offices in the city center that many companies are relocating to the suburbs.2. The company has recently had to downsize its workforce. Reducing the number of employees is the best way to stay profitable in the current economic climate.3. Excellent customer service is

13、vital to keep up with the competition. The company has introduced new working practices and is retraining all part-time staff.4. The seating plan in our office has been reorganized to accommodate new staff.5. Our product hasn t been selling well recently. The marketing team has decided to relaunch t

14、he product with a more up-to-date image.6. The company has noticed that too many decisions are made at head office. It is decentralizing the decision-making process so that branch managers are more involved at an earlier stage.7. The company has finalized the plans to redevelop the disused car park

15、site. It is going to become a model in three-storey office block.8. The most successful change in Our company was the decision torestructure the company hierarchy. Now there is more opportunity for promotion.P35Open-plan-office 開放式辦公室Hot-desking 辦公桌輪用制Unit5毛利潤 Gross margin:diference between the sell

16、ing price of a product and the cost of producting it經(jīng)濟(jì)衰退recession: a period of time when business activity decreases because theeconomy is doing badly股份 shares: equal parts into which the capital or ownership of a company is divided 欠款 debt: money owed by one person or organisation to another person

17、 or organisation . 股票市場stock market: a place where company shares are bought and sold .投資 investment: money which people or organisations put into o business to make a profits 每股收益earings per share are a company's profits divided by the number of its shares預(yù)測 A forecast is a discription of what

18、is likely to happen in the future .破產(chǎn)bankruptcy is when a person or organisation is unable to pay their debts利息A dividend is a part of the profits of a company paid to the owner of shares稅前利潤Pre-tax profits are the money a business makes before payment to the goverment收入 Revenues are money which bus

19、inesses receive selling goods and servicesIn our home markets it has been another excellent year. forecast for Pre-tax profits are up by 23 million, and the forecast the next quarter is equallygood. Profits from abroad are down because of a recessionrecession in Japan.However, our performance overal

20、l has been good, and the _earnings per share_ have dividend will be increased to 4.3p increased to 26.4p and the dividend pershare, which will please our shareholders. We plan to issue new _sharesin order tofinance expansion in Asia. We also plan to increase our _investment_ in plant and equipment b

21、efore entering the Chinese market. We are particularly pleased with our performance in France and Germany where _profits have increased. As a resultof using a new distributor, our costs fell, giving us a gross marginof 40percent on our main product line. We will use any extra cash debt to reduce the

22、 level of our _debt. Our performance in Italy should improve significantly following the bankruptcy of our biggest competitor. However, we should not become too satisfiedwith our share price as economic _revenues_ will continue to conditions remain uncertain and the _revenuesreflect this. Share pric

23、es will not rise in the short term.Unit8These days many applicants submit their(1)CV/resume speculatively to companies they would like to work for. In other words, they do not apply for an advertised job but hope the employer will be interested enough to keep their CV on file and contact them when they have a vacancy. When reply