麥當(dāng)勞英文介紹PPT課件

1、McDonalds CorporationThe oldest McDonalds restaurant located at Lakewood Blvd and Florence Ave in Downey, CaliforniaFounded:May 15, 1940 in San Bernardino, California;McDonalds Corporation, April 15, 1955 in Des Plaines, IllinoisEmployees:400,000 (January 2010)Net income:US$ 4.949 billion (2010)Tota

2、l assets:US$ 31.975 billion (2010)第1頁/共19頁The oldest of all the Golden Arches in America, and has the earliest McDonalds building design.The Golden Arches Drive-Thru LogoRoad signpThe McDonalds Golden Arches logo was introduced in 1962. pJim Schindler merged the two golden arches together to form th

3、e f a m o u s M n o w r e c o g n i z e d throughout the world. pThe McDonalds name was added to the logo in 1968. 第2頁/共19頁Management idea& &Q-quality S-serviceC-cleanlinessV-value第3頁/共19頁 Business is not directly to consumers, but rather focus on the cultivation and sale of the dealer network estab

4、lished, businesses with consumers is carried out by distributors.第4頁/共19頁FirstFirstmc has its own model to promote economy which is allow to franchise. Its company has so much franchise across the globe. In the world, 85 percent of mc is franchise,and only 15 percent is belong to its own company.第5頁

5、/共19頁SecondSecondfor picture one is that you can order onlinefor picture three is the detail of orderfor picture two is to order mc by call第6頁/共19頁ThirdThird1、Mc according to consumers are SO love the ice cream of it ,so its company set up a dessert sation .And the location is a small shop,but it is

6、 very popular.Because it is so convenient.2、A lot of wokers are only need a cup of coffee when they on works way or work-time.Then mc set up Mccafe on basis of their needs.第7頁/共19頁P -PRODUCTWhat is our product? Is wings, chips or pie ? Yes! They all are. Those products we all know well .they are bas

7、ic products of McDonald. In fact, these product are very popular, most customs like choose them when they come to McDonald.第8頁/共19頁P-PRODUCTNew product!This hamburger named“心年心意” in Chinese, it use “心” instead of “新” because it has two meaning ,one is happy new year ,while ,the other means that MC h

8、ope that everyone canWelcome new year with their heart.For Chinese ,new year meaning a new beginning ,so they put out a new kind hamburger to welcome new beginningtogether. HAPPY NEW YEAR!HAPPY NEW YEAR WITH OUR HERRT!第9頁/共19頁P-PRODUCT This new hamburger has some other characteristic ,it first use r

9、oast chicken meat mix cheese and mushrooms, it brought rich to meet the fresh taste. Every new product must have it own attraction ,this is the most basic terms. If they don not have attraction, theycould not attract customs attention andthen they can not be sold well .A new products need have two v

10、alue, one ismaterial value ,other is invisible value.“new” hamburger第10頁/共19頁More a la carte pricesMore a la carte prices第11頁/共19頁Normal cup 7.5yuan Big cup 10.5yuan Small cup 5.5yuanThe new kind hamburger12yuan The frist set meal 19.5yuan Normal cup 7.5yuan 第12頁/共19頁 wheat spicy chicken leg hamburg

11、er Wheat peppery spricy chicken leg hamburger11yuan The Second set meal-29yuanWheat peppery spricy chicken leg hamburger11yuanThe new kind hamburger18yuan 第13頁/共19頁The new kind hamburger18yuan The new kind hamburger12yuanDifferent collocation ,their cost are also different.第14頁/共19頁 McDonalds promot

12、ion has the distinct personality and unique characteristics. 一Rich originality brand advertising Advertising is the common promotion method for enterprise ,and also is the main form to communication of the target consumers .McDonalds opening for 50 years, every year, They took a large amount of adve

13、rtising money in many countries .Such as, the commercial advertising and public welfare advertising,Which help them to set up the image of the company. For example, classical M and young, dynamic, fun and interesting world famous uncle- icon-Ronald McDonalds. 第15頁/共19頁P-PROMOTION二highly emotional pe

14、rsonnal promotionIn the marketing personnal, McDonalds to counter staff proposed suggest sales. They request employees promoting new products, and tell the consumers new product information.(For example our new hamburger named“心年心意”)三To cultivate customer loyalty for the target business promotion Fo

15、r teenagers, lovers, family, professionals of four kinds of different consumer groups, McDonalds business promotion with a different way. McDonalds know: children are our future, they also will be the future of McDonalds customers. So, McDonalds took children as the center, treat the children as the

16、 main consumers. McDonalds good room temperature control, soft music and characteristic shop layout, for couples is a warm and romantic place .第16頁/共19頁P-PROMOTION四.Pay attention to public relations to set up the enterprise image effects Public relations is a social organizations use all kinds of communication method to improve their own personnel environment and public opinion atmosphere of the process. McDonalds has been committed to the social a