2021商業(yè)廣場(chǎng)花漾盲盒節(jié)活動(dòng)策劃方案

1、百合文化傳播出品遇見美好花漾集盒遇見美好花漾集盒花漾盲盒節(jié)Blind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind box本次活動(dòng)以驚喜盲盒為主線打造衡陽首個(gè)盲盒主題節(jié)以互動(dòng)兌換盲盒、現(xiàn)場(chǎng)互動(dòng)玩樂的形式探索位置盲盒樂趣感受不同的多彩生活COLOFUL BOX 花漾盲盒

2、節(jié)城市開箱 獻(xiàn)禮衡陽1000份花漾盲盒空降雁城COLOFUL BOX 花漾盲盒節(jié)本次活動(dòng)以驚喜盲盒為主線打造衡陽首個(gè)盲盒主題節(jié)以互動(dòng)兌換盲盒、現(xiàn)場(chǎng)互動(dòng)玩樂的形式探索位置盲盒樂趣感受不同的多彩生活Blind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind box盲盒的優(yōu)勢(shì)

3、？盲盒的優(yōu)勢(shì)？01形式新穎，切合消費(fèi)者心理 相對(duì)于傳統(tǒng)的抽獎(jiǎng)或砸金蛋，開盲盒從形式和內(nèi)容上異曲同工，但更符合當(dāng)下消費(fèi)者獵奇的心理，也更加新潮、有趣。 形式新穎，切合消費(fèi)者心理 盲盒可以相同的費(fèi)用，分別購(gòu)買具有吸引力的大獎(jiǎng)和低單價(jià)的獎(jiǎng)品 ，依靠顧客運(yùn)氣獲得 ，在開盒前，高單價(jià)禮品的吸引力一直存在和保留，同時(shí)有效的控制了成本和客訴問題。 具有話題性，有效傳播 利用成交送盲盒的事件可以進(jìn)行線上線下宣傳，增加傳播性、話題性、促進(jìn)品牌營(yíng)銷和銷售的達(dá)成。 ？Blind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBli

4、nd boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind box活動(dòng)亮點(diǎn)PARY ONE活動(dòng)亮點(diǎn)PARY ONEBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind box

5、Blind boxBlind boxBlind boxBlind boxBlind box形式多樣的跨界盲盒Various forms of cross-border blind box打造城市首個(gè) 盲盒主題展 趣味十足的網(wǎng)紅拍照打卡點(diǎn) 趣味通過趣味互動(dòng)、游戲體驗(yàn)集贊即可擁有抽取盲盒的機(jī)會(huì)形式多樣的跨界盲盒來玩Blind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind box

6、Blind boxBlind boxBlind boxBlind boxBlind boxBlind box形式多樣的跨界盲盒國(guó)潮美妝國(guó)潮美妝潮玩造物潮玩造物生活好物生活好物形式多樣的跨界盲盒Blind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind box方式一集贊抽

7、盲盒1.關(guān)注公眾號(hào)，發(fā)送我要抽盲盒轉(zhuǎn)發(fā)文章鏈接。2.集贊28個(gè)*并保留兩日）后即可在12.15日活動(dòng)當(dāng)天前往活動(dòng)現(xiàn)場(chǎng)參與抽取盲盒活動(dòng)。 盲盒參與方式方式一集贊抽盲盒1.關(guān)注公眾號(hào)，發(fā)送我要抽盲盒轉(zhuǎn)發(fā)文章鏈接。2.集贊28個(gè)*并保留兩日）后即可在12.15日活動(dòng)當(dāng)天前往活動(dòng)現(xiàn)場(chǎng)參與抽取盲盒活動(dòng)。 方式二打卡拍照抽盲盒1.12.15日當(dāng)天到建滔?；▓@活動(dòng)現(xiàn)場(chǎng)打卡點(diǎn)拍照打卡并發(fā)送朋友圈，添加配文：“來建滔?；▓@花漾盲盒節(jié)抽盲盒啦”即可活動(dòng)參與機(jī)會(huì)。方式三舞臺(tái)互動(dòng)抽盲盒1.12.15日當(dāng)日舞臺(tái)活動(dòng)主持人與觀眾互動(dòng)環(huán)節(jié)，回答相關(guān)互動(dòng)問題即可獲得盲盒抽獎(jiǎng)機(jī)會(huì)一張。1.獲得盲盒抽獎(jiǎng)機(jī)會(huì)后需要到活動(dòng)現(xiàn)場(chǎng)簽到處

8、進(jìn)行資格核銷，登記姓名與號(hào)碼后領(lǐng)取盲盒券，即可在盲盒抽取處抽取盲盒。Blind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind box復(fù)古游戲機(jī)時(shí)下最I(lǐng)N的視覺設(shè)計(jì)與復(fù)古潮流的完美結(jié)合，同時(shí)滿足網(wǎng)紅打卡與現(xiàn)場(chǎng)玩樂的兩種不同人群需求。復(fù)古游戲機(jī)Blind boxBlind

9、 boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind box沖鴨-小黃鴨娃娃機(jī)絢爛的色彩、卡通的形象，引流利器。沒什么煩惱是夾一個(gè)娃娃解決不了的，如果不行，那就兩個(gè)！沖鴨-小黃鴨娃娃機(jī)Blind boxBlind boxBlind boxBlind boxBlind boxBlind box

10、Blind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind box米奇老鼠、網(wǎng)紅大熊貓、小丑軍團(tuán)、主題服飾模特，繽紛人偶團(tuán)現(xiàn)場(chǎng)互動(dòng)，營(yíng)造熱烈活動(dòng)氛圍。繽紛人偶互動(dòng)繽紛人偶互動(dòng)Blind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBli

11、nd boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind box顏色夢(mèng)幻、造型特別的網(wǎng)紅愛心棉花糖現(xiàn)場(chǎng)免費(fèi)發(fā)放啦，有顏值有味道的棉花糖，小朋友的最愛哦愛心棉花糖愛心棉花糖Blind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind b

12、oxBlind boxBlind boxBlind boxBlind boxBlind box活動(dòng)排期12.812.1212.15活動(dòng)造勢(shì)期建滔?；▓@花漾盲盒節(jié)一起走拆盲盒制造懸念神秘盲盒驚陽1.線上：配合新媒體（微信抖音）軟文、小視頻互現(xiàn)衡動(dòng)線下：盲盒搭建階段推廣主題推廣內(nèi)容推廣方式銷售導(dǎo)入期1.營(yíng)銷中心開放倒計(jì)時(shí)2.盲盒免費(fèi)送游戲規(guī)則發(fā)布，盲盒內(nèi)獎(jiǎng)品內(nèi)容發(fā)布線上：配合新媒體（微信抖音）圖文、小視頻互動(dòng)線下：快閃團(tuán)隊(duì)盲盒券全程派送建滔?；▓@花漾盲盒節(jié)1000份盲盒免費(fèi)送開業(yè)訴求期建滔裕花園花漾盲盒節(jié)吃、喝、玩，一In俱全。1.10000份盲盒券全城派送，1000個(gè)盲盒現(xiàn)場(chǎng)贏。1.現(xiàn)場(chǎng)圖片、視

13、頻制作后期宣傳。Blind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind box宣傳造勢(shì)線上海報(bào)單頁派發(fā)Blind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxB

14、lind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind box宣傳造勢(shì)創(chuàng)意拓客地推Blind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBli

15、nd boxBlind boxBlind box宣傳造勢(shì)微信軟文集贊Blind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind box視覺設(shè)計(jì)PARY TWO視覺設(shè)計(jì)PARY TWOBlind boxBlind boxBlind boxBlind boxBlind bo

16、xBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind box視覺呈現(xiàn)量身定制盲盒整體氛圍包裝用盲盒、禮品盒將貫穿全場(chǎng)活動(dòng)，結(jié)合時(shí)下流行時(shí)尚元素，運(yùn)用創(chuàng)意的表現(xiàn)手法，帶來一場(chǎng)令人耳目一新的盲盒主題活動(dòng)。Blind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind boxBlind box平面圖禮品盒造型主題墻盲盒墻簽到區(qū)與