利用百度站長(zhǎng)平臺(tái)構(gòu)建全數(shù)據(jù)-孫波

1、2013百度站長(zhǎng)交流會(huì) 暨中國網(wǎng)站運(yùn)營(yíng)發(fā)展趨勢(shì)報(bào)告發(fā)布會(huì)利用百度站長(zhǎng)平臺(tái)構(gòu)建全數(shù)據(jù)體系攜程旅行網(wǎng) 孫波1.1 搜索引擎數(shù)據(jù)產(chǎn)生過程爬取收錄索引排序點(diǎn)擊轉(zhuǎn)化搜索引擎數(shù)據(jù)站長(zhǎng)平臺(tái)數(shù)據(jù)數(shù)據(jù)整合監(jiān)控&挖掘搜索引擎數(shù)據(jù)站長(zhǎng)平臺(tái)數(shù)據(jù)數(shù)據(jù)整合監(jiān)控&挖掘1.2 數(shù)據(jù)體系基本數(shù)據(jù)體系搜索引擎數(shù)據(jù)爬蟲收錄索引熱度排名訪問層數(shù)據(jù)UVPV新舊訪客停留時(shí)間跳出率入口分布路徑行為數(shù)據(jù)視覺分布點(diǎn)擊分布放棄頁面注冊(cè)登陸支付訂單提交消費(fèi)周期2.1 站長(zhǎng)平臺(tái)數(shù)據(jù)現(xiàn)狀搜索引擎數(shù)據(jù)站長(zhǎng)平臺(tái)數(shù)據(jù)數(shù)據(jù)整合監(jiān)控&挖掘關(guān)鍵詞展現(xiàn)量外鏈分析百度索引量爬蟲抓取壓力關(guān)鍵詞點(diǎn)擊率爬蟲抓取異常2.2.1 數(shù)據(jù)示例：鏈接搜索引擎數(shù)據(jù)站長(zhǎng)平臺(tái)數(shù)據(jù)數(shù)據(jù)整合

2、監(jiān)控&挖掘2.2.2 數(shù)據(jù)示例：索引搜索引擎數(shù)據(jù)站長(zhǎng)平臺(tái)數(shù)據(jù)數(shù)據(jù)整合監(jiān)控&挖掘2.2.3 數(shù)據(jù)示例：關(guān)鍵詞/點(diǎn)擊率/LP搜索引擎數(shù)據(jù)站長(zhǎng)平臺(tái)數(shù)據(jù)數(shù)據(jù)整合監(jiān)控&挖掘2.2.4 數(shù)據(jù)示例：質(zhì)量檢測(cè)搜索引擎數(shù)據(jù)站長(zhǎng)平臺(tái)數(shù)據(jù)數(shù)據(jù)整合監(jiān)控&挖掘2.2.5 數(shù)據(jù)示例：異常搜索引擎數(shù)據(jù)站長(zhǎng)平臺(tái)數(shù)據(jù)數(shù)據(jù)整合監(jiān)控&挖掘2.2.6 數(shù)據(jù)示例：抓取壓力搜索引擎數(shù)據(jù)站長(zhǎng)平臺(tái)數(shù)據(jù)數(shù)據(jù)整合監(jiān)控&挖掘2.2.7 數(shù)據(jù)示例：提交類數(shù)據(jù)搜索引擎數(shù)據(jù)站長(zhǎng)平臺(tái)數(shù)據(jù)數(shù)據(jù)整合監(jiān)控&挖掘 3.1 關(guān)鍵指標(biāo)定義和監(jiān)控跳出率點(diǎn)擊率PV/UV內(nèi)鏈/外鏈Landing Page網(wǎng)站索引量新訪/回訪關(guān)鍵詞檢索量轉(zhuǎn)化率關(guān)鍵詞排名搜索引擎數(shù)據(jù)站長(zhǎng)平臺(tái)數(shù)據(jù)數(shù)據(jù)整合監(jiān)控&挖掘3.2 站長(zhǎng)的整合解決方案數(shù)據(jù)整合百度統(tǒng)計(jì)百度站長(zhǎng)工具第三方數(shù)據(jù)數(shù)據(jù)庫數(shù)據(jù)線下反饋搜索引擎數(shù)據(jù)站長(zhǎng)平臺(tái)數(shù)據(jù)數(shù)據(jù)整合監(jiān)控&挖掘3.3 分類/模型搜索引擎數(shù)據(jù)站長(zhǎng)平臺(tái)數(shù)據(jù)數(shù)據(jù)整合監(jiān)控&挖掘3.4 站長(zhǎng)的整合解決方案搜索引擎數(shù)據(jù)站長(zhǎng)平臺(tái)數(shù)據(jù)數(shù)據(jù)整合監(jiān)控&挖掘4 定期自動(dòng)更新優(yōu)化搜索引擎數(shù)據(jù)站長(zhǎng)