2021知到答案【 解密市場營銷（雙語）】智慧樹網(wǎng)課章節(jié)測試答案

1、第 頁2021知到答案【 解密市場營銷（雙語） 】智慧樹網(wǎng)課章節(jié)測試答案 第五章 章節(jié)測試第十章 章節(jié)測試 1、選擇題:Which of the following statements are incorrect?選項(xiàng)：A:Direct distribution is particularly common for both goods and services.B:Direct distribution is particularly common for physical goods.C:Direct distribution isnt particularly common for n

2、either goods nor services.D:Direct distribution is particularly common for service products.答案: 【Direct distribution is particularly common for both goods and services.;Direct distribution is particularly common for physical goods.;Direct distribution isnt particularly common for neither goods nor s

3、ervices.】2、選擇題:Which of the following statements are correct?選項(xiàng)：A:Balancing supply and demand helps to overcome issues that may arise due to the service characteristic of perishability.B:Unlike physical goods, there can be no intermediaries in a service distribution channel.C:Services can be standar

4、dised.D:Services can be customised.答案: 【Balancing supply and demand helps to overcome issues that may arise due to the service characteristic of perishability.;Services can be standardised.;Services can be customised.】3、選擇題:Which of the following characteristics distinguishes a service from a physic

5、al good?選項(xiàng)：A:IntangibilityB:InseparabilityC:PerishabilityD:Heterogeneity答案: 【Intangibility;Inseparability;Perishability;Heterogeneity】4、選擇題:Which of the following statements are false?選項(xiàng)：A:The tangible nature of services makes their evaluation prior to purchase difficult.B:The intangible nature of s

6、ervices makes their evaluation prior to purchase difficult.C:The tangible nature of services makes their evaluation prior to purchase easy.D:The intangible nature of services makes their evaluation prior to purchase easy.答案: 【The tangible nature of services makes their evaluation prior to purchase d

7、ifficult.;The tangible nature of services makes their evaluation prior to purchase easy.;The intangible nature of services makes their evaluation prior to purchase easy.】5、選擇題:In order to reduce consumer feelings of uncertainty prior to purchasing a service, marketers can use _.選項(xiàng)：A:positive word-of

8、-mouth promotionB:tangible cuesC:honeyed but fraud wordsD:guarantees答案: 【positive word-of-mouth promotion;tangible cues;guarantees】6、選擇題:Which of the following would be classed as physical evidence in terms of the tangible cues that customers may use to evaluate a service?選項(xiàng)：A:Delivery vehiclesB:Sta

9、ff uniformsC:PriceD:Attitude答案: 【Delivery vehicles;Staff uniforms】7、選擇題:Which of the following statements regarding services are correct?選項(xiàng)：A:A service is an intangible product offering that does not involve ownership.B:A service is experienced.C:A service is a tangible product offering that does no

10、t involve ownership.D:A service is a tangible product offering that does involve ownership.答案: 【A service is an intangible product offering that does not involve ownership.;A service is experienced.】8、選擇題:Which of the following could potentially reduce the heterogeneous nature of a service product?選項(xiàng)：A:The u