《跨境電商B2B操作實(shí)務(wù)》教學(xué)大綱

1、PAGE 51PAGE 跨境電商B2B操作實(shí)務(wù)課程教學(xué)大綱Course syllabus of B2B Operation Practice of Curriculum E-commerce本大綱適用于中高職院校電子商務(wù)相關(guān)專業(yè)。建議開設(shè)80課時。 TOC o 1-5 h z u HYPERLINK l _Toc14356 跨境電商B2B操作實(shí)務(wù)課程教學(xué)大綱 Course syllabus of B2B Operation Practice of Cross-border E-commerce PAGEREF _Toc14356 h 0 HYPERLINK l _Toc13539 一、課程的性

2、質(zhì)和目標(biāo) First, the nature and objectives of the course PAGEREF _Toc13539 h 4 HYPERLINK l _Toc660 二、授課對象及要求 Second, the teaching object and requirements PAGEREF _Toc660 h 5 HYPERLINK l _Toc4368 三、課程的教學(xué)目標(biāo) Third, the teaching objectives of the course PAGEREF _Toc4368 h 6 HYPERLINK l _Toc29471 四、教學(xué)的內(nèi)容與要求 F

3、ourth, the content and requirements of teaching PAGEREF _Toc29471 h 14 HYPERLINK l _Toc2013 項(xiàng)目一 跨境電商概況 Overview of cross-border e-commerce of the project PAGEREF _Toc2013 h 14 HYPERLINK l _Toc11925 （一）教學(xué)要求 (A) Teaching requirements PAGEREF _Toc11925 h 14 HYPERLINK l _Toc2692 1. 知識要求 1. Knowledge req

4、uirements PAGEREF _Toc2692 h 15 HYPERLINK l _Toc18851 （二）重點(diǎn)與難點(diǎn) (2) Key points and difficulties PAGEREF _Toc18851 h 16 HYPERLINK l _Toc2549 1. 重點(diǎn) 1. Focus PAGEREF _Toc2549 h 16 HYPERLINK l _Toc11423 2. 難點(diǎn) 2. Difficulties PAGEREF _Toc11423 h 16 HYPERLINK l _Toc17325 （三）課時分配 (3) allocation of class hou

5、rs PAGEREF _Toc17325 h 16 HYPERLINK l _Toc17300 （四）教學(xué)內(nèi)容 (4) Teaching content PAGEREF _Toc17300 h 17 HYPERLINK l _Toc28191 （五）綜合實(shí)訓(xùn) (5) Comprehensive training PAGEREF _Toc28191 h 17 HYPERLINK l _Toc17258 項(xiàng)目二 跨境電子商務(wù)平臺認(rèn)知 Project 2 cross-border electronic commerce Platform Cognition PAGEREF _Toc17258 h 1

6、7 HYPERLINK l _Toc2482 （一）教學(xué)要求 (A) Teaching requirements PAGEREF _Toc2482 h 17 HYPERLINK l _Toc21899 1. 知識要求 1. Knowledge requirements PAGEREF _Toc21899 h 18 HYPERLINK l _Toc608 （二）重點(diǎn)與難點(diǎn) (2) Key points and difficulties PAGEREF _Toc608 h 19 HYPERLINK l _Toc17781 1. 重點(diǎn) 1. Focus PAGEREF _Toc17781 h 19

7、HYPERLINK l _Toc28522 2難點(diǎn) 2 difficulty PAGEREF _Toc28522 h 19 HYPERLINK l _Toc26649 （三）課時分配 (3) allocation of class hours PAGEREF _Toc26649 h 19 HYPERLINK l _Toc27093 （四）教學(xué)內(nèi)容 (4) Teaching content PAGEREF _Toc27093 h 19 HYPERLINK l _Toc29433 （五）綜合實(shí)訓(xùn) (5) Comprehensive training PAGEREF _Toc29433 h 20 H

8、YPERLINK l _Toc30586 項(xiàng)目三 國際站賬戶開通與管理 3. Opening and management of international station account of the project PAGEREF _Toc30586 h 20 HYPERLINK l _Toc26972 （一）教學(xué)要求 (A) Teaching requirements PAGEREF _Toc26972 h 20 HYPERLINK l _Toc14326 1. 知識點(diǎn)要求 1. Knowledge requirements PAGEREF _Toc14326 h 21 HYPERLIN

9、K l _Toc14363 （二）重點(diǎn)與難點(diǎn) (2) Key points and difficulties PAGEREF _Toc14363 h 23 HYPERLINK l _Toc10686 1. 重點(diǎn) 1. Focus PAGEREF _Toc10686 h 23 HYPERLINK l _Toc7375 2. 難點(diǎn) 2. Difficulties PAGEREF _Toc7375 h 23 HYPERLINK l _Toc20764 （三）課時分配 (3) allocation of class hours PAGEREF _Toc20764 h 23 HYPERLINK l _T

10、oc7013 （四）教學(xué)內(nèi)容 (4) Teaching content PAGEREF _Toc7013 h 23 HYPERLINK l _Toc6123 （五）綜合實(shí)訓(xùn) (5) Comprehensive training PAGEREF _Toc6123 h 24 HYPERLINK l _Toc7526 項(xiàng)目四 旺鋪裝修 Project sistore decoration PAGEREF _Toc7526 h 24 HYPERLINK l _Toc13377 （一）教學(xué)要求 (A) Teaching requirements PAGEREF _Toc13377 h 24 HYPERL

11、INK l _Toc28791 1. 知識點(diǎn)要求 1. Knowledge requirements PAGEREF _Toc28791 h 25 HYPERLINK l _Toc5490 （二）重點(diǎn)與難點(diǎn) (2) Key points and difficulties PAGEREF _Toc5490 h 26 HYPERLINK l _Toc17883 1. 重點(diǎn) 1. Focus PAGEREF _Toc17883 h 26 HYPERLINK l _Toc4615 2. 難點(diǎn) 2. Difficulties PAGEREF _Toc4615 h 26 HYPERLINK l _Toc8

12、954 （三）課時分配 (3) allocation of class hours PAGEREF _Toc8954 h 26 HYPERLINK l _Toc9895 （四）教學(xué)內(nèi)容 (4) Teaching content PAGEREF _Toc9895 h 27 HYPERLINK l _Toc29506 （五）綜合實(shí)訓(xùn) (5) Comprehensive training PAGEREF _Toc29506 h 27 HYPERLINK l _Toc21756 項(xiàng)目五 營銷中心 Project marketing center PAGEREF _Toc21756 h 27 HYPER

13、LINK l _Toc11734 （一）教學(xué)要求 (A) Teaching requirements PAGEREF _Toc11734 h 27 HYPERLINK l _Toc27426 1. 知識點(diǎn)要求 1. Knowledge requirements PAGEREF _Toc27426 h 28 HYPERLINK l _Toc21988 （二）重點(diǎn)與難點(diǎn) (2) Key points and difficulties PAGEREF _Toc21988 h 29 HYPERLINK l _Toc32541 1. 重點(diǎn) 1. Focus PAGEREF _Toc32541 h 29

14、HYPERLINK l _Toc4773 2. 難點(diǎn) 2. Difficulties PAGEREF _Toc4773 h 30 HYPERLINK l _Toc1893 （三）課時分配 (3) allocation of class hours PAGEREF _Toc1893 h 30 HYPERLINK l _Toc17482 （四）教學(xué)內(nèi)容 (4) Teaching content PAGEREF _Toc17482 h 30 HYPERLINK l _Toc153 （五）綜合實(shí)訓(xùn) (5) Comprehensive training PAGEREF _Toc153 h 30 HYPE

15、RLINK l _Toc25959 項(xiàng)目六 數(shù)據(jù)管家 Project data housekeeper PAGEREF _Toc25959 h 31 HYPERLINK l _Toc20928 （一）教學(xué)要求 (A) Teaching requirements PAGEREF _Toc20928 h 31 HYPERLINK l _Toc17560 1. 知識點(diǎn)要求 1. Knowledge requirements PAGEREF _Toc17560 h 32 HYPERLINK l _Toc27607 （二）重點(diǎn)與難點(diǎn) (2) Key points and difficulties PAG

16、EREF _Toc27607 h 33 HYPERLINK l _Toc16503 1. 重點(diǎn) 1. Focus PAGEREF _Toc16503 h 33 HYPERLINK l _Toc18034 2. 難點(diǎn) 2. Difficulties PAGEREF _Toc18034 h 33 HYPERLINK l _Toc16413 （三）課時分配 (3) allocation of class hours PAGEREF _Toc16413 h 34 HYPERLINK l _Toc10937 （四）教學(xué)內(nèi)容 (4) Teaching content PAGEREF _Toc10937 h

17、 34 HYPERLINK l _Toc13502 （五）綜合實(shí)訓(xùn) (5) Comprehensive training PAGEREF _Toc13502 h 34 HYPERLINK l _Toc1809 項(xiàng)目七 商機(jī)管理 VII. Project business opportunity management PAGEREF _Toc1809 h 35 HYPERLINK l _Toc5415 （一）教學(xué)要求 (A) Teaching requirements PAGEREF _Toc5415 h 35 HYPERLINK l _Toc6435 1. 知識點(diǎn)要求 1. Knowledge

18、 requirements PAGEREF _Toc6435 h 35 HYPERLINK l _Toc2598 （二）重點(diǎn)與難點(diǎn) (2) Key points and difficulties PAGEREF _Toc2598 h 37 HYPERLINK l _Toc26924 1. 重點(diǎn) 1. Focus PAGEREF _Toc26924 h 37 HYPERLINK l _Toc31516 2. 難點(diǎn) 2. Difficulties PAGEREF _Toc31516 h 38 HYPERLINK l _Toc10423 （三）課時分配 (3) allocation of class

19、 hours PAGEREF _Toc10423 h 38 HYPERLINK l _Toc25681 （四）教學(xué)內(nèi)容 (4) Teaching content PAGEREF _Toc25681 h 38 HYPERLINK l _Toc22574 （五）綜合實(shí)訓(xùn) (5) Comprehensive training PAGEREF _Toc22574 h 38 HYPERLINK l _Toc27846 項(xiàng)目八 信用保障服務(wù) VIII. Project credit guarantee service PAGEREF _Toc27846 h 39 HYPERLINK l _Toc29155

20、 （一）教學(xué)要求 (A) Teaching requirements PAGEREF _Toc29155 h 39 HYPERLINK l _Toc8076 1. 知識點(diǎn)要求 1. Knowledge requirements PAGEREF _Toc8076 h 40 HYPERLINK l _Toc3717 （二）重點(diǎn)與難點(diǎn) (2) Key points and difficulties PAGEREF _Toc3717 h 41 HYPERLINK l _Toc3311 1. 重點(diǎn) 1. Focus PAGEREF _Toc3311 h 41 HYPERLINK l _Toc22046

21、2. 難點(diǎn) 2. Difficulties PAGEREF _Toc22046 h 41 HYPERLINK l _Toc31230 （三）課時分配 (3) allocation of class hours PAGEREF _Toc31230 h 42 HYPERLINK l _Toc27140 （四）教學(xué)內(nèi)容 (4) Teaching content PAGEREF _Toc27140 h 42 HYPERLINK l _Toc14638 （五）綜合實(shí)訓(xùn) (5) Comprehensive training PAGEREF _Toc14638 h 42 HYPERLINK l _Toc59

22、98 項(xiàng)目九 支付與物流 IX. Project Payment and Logistics PAGEREF _Toc5998 h 43 HYPERLINK l _Toc23845 （一）教學(xué)要求 (A) Teaching requirements PAGEREF _Toc23845 h 43 HYPERLINK l _Toc24454 1. 知識要求 1. Knowledge requirements PAGEREF _Toc24454 h 43 HYPERLINK l _Toc16128 （二）重點(diǎn)與難點(diǎn) (2) Key points and difficulties PAGEREF _T

23、oc16128 h 44 HYPERLINK l _Toc2350 1. 重點(diǎn) 1. Focus PAGEREF _Toc2350 h 44 HYPERLINK l _Toc23428 （三）課時分配 (3) allocation of class hours PAGEREF _Toc23428 h 45 HYPERLINK l _Toc20949 （四）教學(xué)內(nèi)容 (4) Teaching content PAGEREF _Toc20949 h 45 HYPERLINK l _Toc26394 （五）綜合實(shí)訓(xùn) (5) Comprehensive training PAGEREF _Toc263

24、94 h 45 HYPERLINK l _Toc15886 項(xiàng)目十 知識產(chǎn)權(quán)與法律法規(guī) X project intellectual property rights and laws and regulations PAGEREF _Toc15886 h 46 HYPERLINK l _Toc13973 （一）教學(xué)要求 (A) Teaching requirements PAGEREF _Toc13973 h 46 HYPERLINK l _Toc20426 1. 知識要求 1. Knowledge requirements PAGEREF _Toc20426 h 47 HYPERLINK l

25、 _Toc19198 （二）重點(diǎn)與難點(diǎn) (2) Key points and difficulties PAGEREF _Toc19198 h 48 HYPERLINK l _Toc22363 1. 重點(diǎn) 1. Focus PAGEREF _Toc22363 h 48 HYPERLINK l _Toc261 （三）課時分配 (3) allocation of class hours PAGEREF _Toc261 h 48 HYPERLINK l _Toc32181 （四）教學(xué)內(nèi)容 (4) Teaching content PAGEREF _Toc32181 h 49 HYPERLINK l

26、_Toc10445 （五）綜合實(shí)訓(xùn) (5) Comprehensive training PAGEREF _Toc10445 h 49This program is applicable to e-commerce related majors in secondary and higher vocational colleges. It is recommended to offer 80 class hours.一、課程的性質(zhì)和目標(biāo)First, the nature and objectives of the course跨境電商B2B操作實(shí)務(wù)是電子商務(wù)專業(yè)核心課程之一，該課程以培養(yǎng)跨境電

27、子商務(wù)復(fù)合型人才為目標(biāo)，切合企業(yè)對跨境電子商務(wù)人才的高標(biāo)準(zhǔn)要求，同時以阿里巴巴國際站為主要研究對象。通過開放、多維、立體的多邊經(jīng)貿(mào)合作模式的學(xué)習(xí)，加深學(xué)生對互聯(lián)網(wǎng)時代下跨境電子商務(wù)的認(rèn)識，提高其多邊資源的優(yōu)化配置能力，配合政府推動助力經(jīng)濟(jì)發(fā)展和外貿(mào)優(yōu)化升級。B2B Operation Practice of Cross-border E-commerce is one of the core courses for e-commerce majors. This course aims at cultivating compound talents in cross-border electr

28、onic commerce, meeting the high standard requirements of enterprises for talents in cross-border electronic commerce, and taking Alibaba International Station as the main research object. Through the study of the open, multi-dimensional and three-dimensional multilateral economic and trade cooperati

29、on mode, we can deepen students understanding of cross-border electronic commerce in the Internet era, improve their ability to optimize the allocation of multilateral resources, and cooperate with the government to promote economic development and optimize and upgrade foreign trade.跨境電商B2B操作實(shí)務(wù)課程目標(biāo)設(shè)

30、置以培養(yǎng)適應(yīng)跨境電商工作崗位的職業(yè)能力為依據(jù)。取材于阿里巴巴國際站的典型案例分析與平臺操作演示，倚靠雨果網(wǎng)，F(xiàn)OB論壇，億邦動力網(wǎng)等權(quán)威外貿(mào)網(wǎng)站的最新行業(yè)數(shù)據(jù)，結(jié)合學(xué)生特點(diǎn)切入跨境電子商務(wù)B2B的概況認(rèn)知。通過理論教學(xué)及實(shí)踐活動，將知識目標(biāo)與能力目標(biāo)充分結(jié)合，循序漸進(jìn)地培養(yǎng)學(xué)生跨境B2B相關(guān)貿(mào)易平臺的實(shí)務(wù)操作能力，使其掌握跨境電商市場運(yùn)營的方法技能，支付方式與物流以及目標(biāo)客戶的開發(fā)、維護(hù)與服務(wù)。同時培養(yǎng)學(xué)生具備實(shí)際就業(yè)中所必需的心理素質(zhì)和職業(yè)素養(yǎng)。The goal setting of B2B Operation Practice of Cross-border E-commerce cour

31、se is based on cultivating the professional ability to adapt to cross-border E-commerce jobs. Based on the typical case analysis and platform operation demonstration of Alibaba International Station, relying on the latest industry data of authoritative foreign trade websites such as Hugo. com, FOB F

32、orum, Yibang Power Network, etc., combined with the characteristics of students, we cut into the general knowledge of B2B in cross-border electronic commerce. Through theoretical teaching and practical activities, the knowledge objectives and ability objectives are fully combined, and students pract

33、ical operation ability of cross-border B2B-related trade platforms is gradually cultivated, so that they can master the methods and skills of cross-border e-commerce market operation, payment methods and logistics, and the development, maintenance and service of target customers. At the same time, s

34、tudents should be trained to have the necessary psychological quality and professional accomplishment in actual employment.二、授課對象及要求II.The teaching object and requirements跨境電商B2B操作實(shí)務(wù)是電子商務(wù)專業(yè)的核心技能課程。課程承前啟后，先修課程為跨境電商平臺認(rèn)知、選擇及操作等，后續(xù)為視覺營銷、物流認(rèn)知、跨境電商的營銷方式、數(shù)據(jù)分析、客戶服務(wù)等。培養(yǎng)學(xué)生掌握跨境電商B2B的必備理論知識、基本流程、相關(guān)技巧，同時獲得相應(yīng)的學(xué)習(xí)能

35、力、運(yùn)營能力，強(qiáng)化學(xué)生實(shí)踐，增強(qiáng)其創(chuàng)業(yè)意識。B2B Operation Practice of Cross-border E-commerce is a core skill course for e-commerce majors. As a link between the past and the future, the first courses are cross-border e-commerce platform cognition, selection and operation, followed by visual merchandising, logistics cogn

36、ition, cross-border e-commerce marketing methods, data analysis and customer service. Train students to master the necessary theoretical knowledge, basic processes and related skills of cross-border B2B e-commerce, and at the same time acquire corresponding learning ability and operation ability, st

37、rengthen students practice and enhance their entrepreneurial awareness.授課對象Teaching object中高職電子商務(wù)等相關(guān)專業(yè)學(xué)生。Students of e-commerce and other related majors in secondary and higher vocational schools.三、課程的教學(xué)目標(biāo)III.The teaching objectives of the course本課程打破重理論輕實(shí)踐的傳統(tǒng)課程結(jié)構(gòu)模式，采用項(xiàng)目驅(qū)動的教材開發(fā)模式，以工作過程為中心組織課程內(nèi)容，學(xué)生依項(xiàng)

38、目需要結(jié)合相關(guān)案例完成對應(yīng)理論知識的學(xué)習(xí)，同時逐步拓展和掌握相關(guān)職業(yè)技能。This course breaks the traditional curriculum structure mode of emphasizing theory over practice, adopts the project-driven textbook development mode, and organizes the course content with the working process as the center. Students can learn the corresponding th

39、eoretical knowledge according to the needs of the project and combine relevant cases, and at the same time gradually expand and master relevant vocational skills.課程包含跨境電商概況、跨境電子商務(wù)平臺認(rèn)知、國際站賬戶開通與管理、旺鋪裝修、營銷中心、數(shù)據(jù)管家、商機(jī)管理、信用保障服務(wù)、支付與物流、知識產(chǎn)權(quán)與法律法規(guī)十大項(xiàng)目內(nèi)容。課程內(nèi)容組織重點(diǎn)突出對目標(biāo)職業(yè)能力的培養(yǎng)，理論知識的選取緊緊圍繞工作任務(wù)完成的需要展開。既滿足中高職院校對職業(yè)技

40、能的要求，又兼顧相關(guān)理論知識的學(xué)習(xí)。The course includes the cross-border e-commerce profile, cross-border electronic commerce platform cognition, international station account opening and management, store decoration, marketing center, data housekeeper, business opportunity management, credit guarantee service, payme

41、nt and logistics, intellectual property rights and laws and regulations. The content organization of the course focuses on the cultivation of the target professional ability, and the selection of theoretical knowledge focuses on the needs of the completion of work tasks. It not only meets the requir

42、ements of vocational skills in secondary and higher vocational colleges, but also takes into account the study of relevant theoretical knowledge.三位一體the Trinity素養(yǎng)目標(biāo)Literacy goal知識目標(biāo)Knowledge target技能目標(biāo)Skill goal知識目標(biāo)Knowledge target了解跨境電子商務(wù)的發(fā)展概況；Understand the development situation of cross-border el

43、ectronic commerce;了解跨境電子商務(wù)與傳統(tǒng)國際貿(mào)易的區(qū)別；Understand the difference between cross-border electronic commerce and traditional international trade;熟悉跨境電子商務(wù)不同崗位的職責(zé)；Familiar with the responsibilities of different positions in cross-border electronic commerce;了解時下的主流跨境電商平臺的概況，運(yùn)營方式及服務(wù)特點(diǎn)；Understand the general

44、situation, operation mode and service characteristics of the current mainstream cross-border e-commerce platform;熟悉阿里國際站平臺店鋪開通，賬號管理等相關(guān)知識；Familiar with Ali International Station platform store opening, account management and other related knowledge;熟悉阿里國際站產(chǎn)品發(fā)布規(guī)則及流程Familiar with product release rules

45、and procedures of Ali International Station.熟悉產(chǎn)品關(guān)鍵詞的獲取方法Be familiar with the acquisition methods of product keywords.熟悉搜索排序規(guī)則及搜索診斷優(yōu)化Familiar with search sorting rules and search diagnosis optimization熟悉旺鋪裝修的步驟方法Familiar with the steps and methods of store decoration熟悉阿里國際站的平臺管理工作流程；Familiar with the

46、 platform management workflow of Ali International Station;熟知主要的跨境營銷方式及其適用情況；Familiar with the main cross-border marketing methods and their application;掌握阿里國際站店鋪?zhàn)灾鳡I銷、直通車平臺活動等相關(guān)知識；Master the independent marketing of Ali International Station stores, through train platform activities and other relate

47、d knowledge;對社交媒體營銷有整體認(rèn)知；Have overall knowledge of social media marketing;熟悉采購需求RFQ的相關(guān)知識Familiar with relevant knowledge of RFQ of purchasing requirements熟悉客戶詢盤及外貿(mào)郵的相關(guān)知識Familiar with customer inquiry and related knowledge of foreign trade mail.認(rèn)識阿里國際站的平臺信用評級體系；Know the platform credit rating system

48、of Ali International Station;了解阿里國際站信用保障服務(wù)Understand the credit guarantee service of Ali International Station了解國際貿(mào)易風(fēng)險(xiǎn)及貿(mào)易欺詐行為Understand international trade risks and trade fraud.了解國際貿(mào)易糾紛類型Understand the types of international trade disputes了解跨境電商支付方式；Understand the payment methods of cross-border e-

49、commerce;認(rèn)識跨境物流分類；Understand the classification of cross-border logistics;熟悉國際物流優(yōu)劣勢對比；Familiar with the comparison of advantages and disadvantages of international logistics;了解知識產(chǎn)權(quán)的分類和形態(tài)；Understand the classification and form of intellectual property rights;了解國際跨境電商相關(guān)法律法規(guī)；Understand the relevant law

50、s and regulations of international cross-border e-commerce;了解跨境電商禁限售規(guī)則；Understand the rules of prohibition and restriction of cross-border e-commerce;了解阿里巴巴國際站知識產(chǎn)權(quán)侵權(quán)行為；Understand the intellectual property infringement of Alibaba International Station;了解阿里巴巴國際站的相關(guān)平臺網(wǎng)規(guī)；Understand the relevant platform

51、 network rules of Alibaba International Station;.技能目標(biāo)Skill goal能夠?qū)缇畴娮由虅?wù)有基本認(rèn)識；Have a basic understanding of cross-border electronic commerce;掌握跨境電子商務(wù)的發(fā)展趨勢；Master the development trend of cross-border electronic commerce;掌握跨境電子商務(wù)行業(yè)不同崗位設(shè)置；Master different positions in cross-border electronic commerce

52、industry;掌握時下主流跨境電商平臺運(yùn)營模式及類型區(qū)分；Master the current mainstream cross-border e-commerce platform operation mode and type distinction;能夠進(jìn)行阿里國際站平臺的入駐申請，提交驗(yàn)證資料，完成開店；Be able to apply for the entry of Ali International Station platform, submit verification data and complete the shop opening;能夠掌握公司信息及賬戶信息的管理

53、方法步驟Be able to master the management methods and steps of company information and account information能夠掌握產(chǎn)品關(guān)鍵詞查找的步驟方法Be able to master the steps and methods of product keyword search.能夠借助跨境國際站平臺完成多語言市場的產(chǎn)品發(fā)布與管理；Be able to complete product release and management in multilingual market with the help of

54、 cross-border international station platform;熟練阿里巴巴國際站的平臺管理操作；Proficient in platform management operation of Alibaba International Station;能夠熟悉品臺內(nèi)各工具的作用及操作應(yīng)用Be familiar with the function, operation and application of various tools in the product platform.能夠熟悉搜索排序規(guī)則并進(jìn)行搜索診斷優(yōu)化Be familiar with search so

55、rting rules and optimize search diagnosis.能夠進(jìn)行旺鋪裝修，完成店招設(shè)計(jì)、產(chǎn)品模塊及自定義模塊設(shè)計(jì)Be able to carry out prosperous shop decoration, complete shop sign design, product module and custom module design.能夠完成無線移動端的頁面設(shè)計(jì)Can complete the page design of wireless mobile terminal.能夠進(jìn)行國際站品臺內(nèi)頂級展位及櫥窗設(shè)置Be able to set up the to

56、p booth and window in the international stand.能夠進(jìn)行阿里國際站平臺內(nèi)，包括店鋪?zhàn)灾鳡I銷、平臺活動、直通車等營銷活動的設(shè)置和跟進(jìn)；Be able to set up and follow up the marketing activities in the platform of Ali International Station, including independent marketing of stores, platform activities, through trains and so on;能夠進(jìn)行基本的社交媒體營銷，掌握發(fā)帖技巧

57、和關(guān)聯(lián)店鋪營銷；Be able to conduct basic social media marketing, master posting skills and associate with store marketing;能夠進(jìn)行搜索引擎廣告投放、掌握產(chǎn)品SEO優(yōu)化的方法；Be able to advertise in search engines and master the methods of product SEO optimization;能夠?qū)Φ赇伒耐茝V效果、銷售狀況進(jìn)行全面而準(zhǔn)確的分析Be able to comprehensively and accurately ana

58、lyze the promotion effect and sales situation of the store.能夠進(jìn)行零效果產(chǎn)品優(yōu)化Be able to optimize products with zero effect.能夠洞悉買家行為并及時把握行業(yè)最新動態(tài)Be able to understand buyers behavior and keep abreast of the latest developments in the industry.能夠熟練利用采購需求RFQ及客戶詢盤的分析及跟進(jìn)挖掘目標(biāo)客戶；Proficient in using RFQ and customer

59、 inquiry analysis and follow-up to find target customers;能夠掌握新手客戶開發(fā)的方式方法并進(jìn)行客戶關(guān)系管理Be able to master the methods of novice customer development and manage customer relationship.能夠完成阿里國際站信用保障服務(wù)的開通Be able to complete the opening of credit guarantee service of Ali International Station.能夠填寫信用保障訂單并掌握信用保障訂

60、單的處理流程Be able to fill in credit guarantee orders and master the processing flow of credit guarantee orders.能夠識別國際貿(mào)易欺詐行Be able to identify fraudulent banks in international trade能夠處理國際貿(mào)易糾紛Be able to handle international trade disputes.掌握跨境支付方式Master cross-border payment methods能夠掌握國際貿(mào)易物流的選擇方法Be able