（本科）外貿(mào)英語函電第一單元教學(xué)課件

1、正版可修改PPT課件（本科）外貿(mào)英語函電第一單元教學(xué)課件 Business English Correspondence 外貿(mào)英語函電 Unit one Business Letters第一課 商業(yè)書信StructureLetterhead 信頭Date 日期The inside name and address 封內(nèi)名稱和地址The Salutation or Greeting 稱呼The body 正文The signature 簽名Seven Principal PartsSix Optional Parts The Reference Number 存檔編號 The Attention

2、 Line 致經(jīng)辦人 The Subject Line 主題，事由 The Enclosure Notation 附件 The Carbon Copy Notation 抄送 The Postscript 再啟，附言，附錄 Types of LayoutSemi-indented style（混合式） The beginning of each paragraph is indented four or six spaces. Each line of the inside name and address begins at the left-hand margin. The subject

3、 line is centered while the date, the complimentary close and the signature are just close to the right of the center. Block style（齊頭式，平頭式） All typed lines including the date, the inside name and address, the subject line, the complimentary close, and the signature, begin at the left margin with no

4、indention in the letter. Envelope How to write envelops: Mr. Johnson Green Public Commerce Information Service Bldg.14, Part 3Fangxingyuan, Fangzhuang, Beijing, ChinaMr. Bill White B. Wallace &. Co. Registered 236 St. Louis Street New York 10202, N.Y. USAStamp Here is the diagram: Senders name Stamp

5、s Senders address Recipients name and titleSpecification Recipients addressPrinciples of Writing a Business Letter Consideration Courtesy Clarity Conciseness Concreteness Correctness Completeness ExercisesI. Write a letter using the following information.1. Writers name: Wilson & Roberts2. Writers a

6、ddress: 17129 Kingsview Ave, Carson, CA 90746, USA3. Writers telephone number: 310-327-77624. Writers fax number: 310-327-76605. Writers Internet: 6. Date: April 16, 20097. Recipients name: China National Light Industrial Products Import & Export Corporation, Shanghai Branch8. Recipients address: 10

7、01 Huangpu Road, Shanghai, China9. Salutation: Dear Sir10. Subject line: Copper Wire11. Attention line: Mr. Cheng Gong12. Body: Thank you for your June 20th letter, with an initial offer for 40 long tons of captioned goods at $125 long ton CFR Shanghai, usual terms.Regretfully, our end-users find yo

8、ur price too high and out of line with prevailing levels of similar products, for example, Turkish wire being sold at $120 per long ton.Therefore, it is difficult for us to justify additional costs. Reducing your price, say 5%, would allow us the ability to come to terms. I believe you will find our counter-offer favorable, keeping in mind the current mark