中英文公司簡介課件

1、Company Profiles一、基礎(chǔ)知識 （一）概念和格式 公司簡介，顧名思義，就是簡明、扼要地介紹公司或企業(yè)主要情況的一種商務(wù)文體。它主要有兩種格式： 篇章式和名片式。篇章式公司簡介就是采用文章段落的方式，概括介紹公司的成立日期、企業(yè)規(guī)模、經(jīng)營范圍、產(chǎn)品性能、生產(chǎn)能力、企業(yè)聲譽等方面的內(nèi)容。名片式就是將公司的名稱、地址、電話、傳真、負(fù)責(zé)人以及經(jīng)營范圍逐項列出。前者內(nèi)容詳盡具體，信息量大；后者行文簡潔明了，重點突出。（二） 公司簡介的結(jié)構(gòu) 目前，商業(yè)機(jī)構(gòu)和企業(yè)普遍使用篇章式公司簡介。這類公司簡介大致包括三個部分：標(biāo)題、正文和結(jié)束語。1. 標(biāo)題由公司或企業(yè)名稱加上“簡介”構(gòu)成，如：“美的企業(yè)

2、簡介”（Brief Introduction to Midea）。企業(yè)名稱一般由這樣幾部分構(gòu)成：字號或商號+行業(yè)或者經(jīng)營特點+組織形式，如：Harbin No.6 Pharmaceutical Factory （哈爾濱制藥六廠） 2. 正文一般包括：企業(yè)背景，即如何成立、建立人、歷史沿革等；企業(yè)服務(wù)內(nèi)容或者產(chǎn)品介紹；企業(yè)員工和企業(yè)的結(jié)構(gòu)介紹；企業(yè)的顧客群或者服務(wù)范圍介紹；企業(yè)近期內(nèi)的重大發(fā)展介紹；企業(yè)地址和聯(lián)系方式。3. 結(jié)束語該部分通常是合作邀請，表達(dá)企業(yè)的誠意和希望，有時這部分可以省略。Words related to the following passage: Subsidiary 子

3、公司Plasma /liquid crystal color television 等離子/液晶彩電 Data projection camera 數(shù)據(jù)投影儀Asset 資產(chǎn)Growth engine 增長引擎 ，經(jīng)濟(jì)增長點 Brief Introduction to Sony (China) Co. Ltd. Set up in October, 1996 in Beijing, Sony (China) Co. Ltd. is a wholly foreign owned subsidiary that manages and coordinates Sonys activities in

4、 the Chinese market. The products Sony sells in China to name a few are: plasma/liquid crystal color television, the digital cameras, the notebook computers, the family theater system, DVD players, data projection cameras, Memory Sticks and so on. At present Sony has a general asset of 5 billion US

5、dollars in Chinas electronic industry, the total investment has surpassed 800, 000,000 US dollars, including six factories. Sony employs about 10,000 staff in china. The CEO of Sony Group once pledged to the board of directors that the developing Chinese market would be regarded as the most importan

6、t one in the future, and hoped that China would become the growth engine in the East Asian service region, and surpass the Japanese market to become inferior only to the US market. Key words of the following passage白色家電 white goods電子信息百強之首 Top 100 IT Companies名牌戰(zhàn)略 brand building strategy法人單位corporat

7、e entity多元化戰(zhàn)略 strategy of diversification全球化品牌戰(zhàn)略階段 the period of global brand building馳名商標(biāo) famous brand 國家質(zhì)檢總局China State Bureau of Quality and Technical Supervision十佳世界品牌 Top 10 Global Brands金融時報 Financial Times營業(yè)額 revenue 海爾集團(tuán)是世界第四大白色家電制造商，也是中國的電子信息百強企業(yè)之首，旗下?lián)碛?40多家法人單位，在全球30多個國家建立本土化的設(shè)計中心、制造基地和貿(mào)易公

8、司，全球員工總數(shù)超過5萬人，重點發(fā)展科技、工業(yè)、貿(mào)易、金融服務(wù)四大支柱產(chǎn)業(yè)。 Haier is the worlds 4th largest white goods manufacturer and one of Chinas Top 100 IT Companies. It has 240 corporate entities, and has design centers, plants and trade companies in more than 30 countries with more than 50,000 employees. The company focuses on

9、technology research, manufacture industry, trading and financial services. 1993年海爾成為馳名商標(biāo)。自2002年以來，海爾品牌價值連續(xù)6年蟬聯(lián)中國最有價值品牌榜首。海爾品牌旗下冰箱、空調(diào)、洗衣機(jī)、電視機(jī)、熱水器、電腦、手機(jī)等18個產(chǎn)品被評為中國名牌，其中海爾冰箱、洗衣機(jī)還被國家質(zhì)檢總局評為中國十佳世界名牌之首。2005年8月30日，海爾被英國金融時報評為“中國十大世界級品牌”之首。2007年，海爾品牌價值高達(dá)786億元，實現(xiàn)全球營業(yè)額1180億元。 In 1993, Haier brand was officiall

10、y recognized as a famous brand. For six consecutive years since 2002, the Company has been ranked first in Chinas most valuable brands for its 18 products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones, etc. It was listed a

11、s the first of Chinas Top 10 Global Brands by China State Bureau of Quality and Technical Supervision (CSBTS) for refrigerators and washing machines. On August 30, 2005, Haier was ranked 1st of Chinas Top 10 Global Brands by the Financial Times UK. In 2007, Haier brand was valued at RMB 78.6 billion

12、, and its global revenue reached RMB 118 billion. 二、公司簡介的文體特點與翻譯從文體上看，公司簡介屬于商貿(mào)應(yīng)用文問題；從語篇類型上看，屬于“信息+鼓動”類語篇，就是用語言、文字等喚起人們對企業(yè)的好感，達(dá)到促使其購買產(chǎn)品或服務(wù)的目的。（一）英文企業(yè)簡介的文體特點與翻譯 (1)用詞簡潔易懂 。語言精煉，邏輯性強。Ex. The factory can produce various new types of buttons in thousands of different designs for coats, suits, fashions, s

13、hirts and sweaters. 本廠可生產(chǎn)大衣、西裝、時裝、襯衣、毛衣等不同類型服裝用的上千花色品種的紐扣，產(chǎn)品齊全、品種繁多、造型新穎。（2）多使用阿拉伯?dāng)?shù)字。Ex. The company has a fixed asset of 50 billion yuan, more than 10 million employees at home and abroad and more than 560 Guides. 該公司擁有固定資產(chǎn)500億元，海內(nèi)外員工1000多萬人，直營店560余家。 2. 句法特點與翻譯(1) 多用“with”引導(dǎo)介詞短語Ex. With graceful e

14、nvironment and convenient transportation, there are altogether 20 sub-companies under the company with a total asset of 7 billion RMB yuan. 該公司環(huán)境優(yōu)美，交通方便，下設(shè)20多家分公司，總資產(chǎn)達(dá)70億人民幣。(2) 多用現(xiàn)在分詞和過去分詞。 Ex. 沈陽黎服貿(mào)易有限公司是經(jīng)沈陽市外經(jīng)委批準(zhǔn)成立的具有進(jìn)出口經(jīng)營權(quán)的法人企業(yè)。 Approved by the Foreign Economic and Trade Commission of Shenyang,

15、Shenyang Lifu Trading Co. Ltd. is a foreign trade enterprise, possessing the state of legal body.（2）常用標(biāo)語口號式文字。 標(biāo)語口號式文字在漢語中常常是主謂結(jié)構(gòu)，但英語則習(xí)慣用名詞結(jié)構(gòu)。 Ex. 艱苦創(chuàng)業(yè)、團(tuán)結(jié)合作、求實創(chuàng)新、開拓進(jìn)取Hard Work, Unite Cooperation, Factualistic Innovation, Deploitation and Goaheadism2. 句法特點與翻譯（1）程式化句式 主要經(jīng)營 engage in, handle a large ra

16、nge of business including奉行/堅持原則 hold /abide by the principle of以為宗旨 adhere to the aims of , follow the tenet, based by the motto of the company, with the enterprise spirit of經(jīng)批準(zhǔn) approved, appointed, permitted集于一體 feature, integrate, combine獲得金獎be awarded the gold prize合并于be incorporated in被命名為世界最具影

17、響力/馳名品牌之一： Be named one of the worlds most recognizable /famous brands擁有資產(chǎn)總額, 年銷量，年貿(mào)易額Have a general assets of , annual turnover, and annual trading value通過ISO9002質(zhì)量認(rèn)證Pass/gain / obtain /be granted the Certificate of ISO 9002 International Quality SystemEx.1 自1991年以來，該公司連年被國家統(tǒng)計局確定為紡織業(yè)十強企業(yè)。 Since 199

18、0, the company has been enlisted in the Top Ten Enterprises of Textile Industry by State Statistics Bureau of China for consecutive years. Ex.2 該公司是致力于研發(fā)高端優(yōu)質(zhì)化學(xué)儀器的股份制企業(yè)。The corporation is a joint stock company engaging in top-quality chemical equipment. 三、公司簡介的翻譯原則1. 選詞貼切2. 語言客觀3.意義取舍中文讀者注重藝術(shù)性和審美性，而英

19、文讀者注重信息性和邏輯性。英譯漢時，保存原文信息的同時可適當(dāng)增加美感，漢譯英時，適當(dāng)降低其美感和渲染程度。四、詞匯拓展corporate image 企業(yè)形象registered capital 注冊資本well-known trademarks 馳名商標(biāo)outlet 專賣店established customers 老顧客a valued customer 尊貴的客戶start out 開始創(chuàng)業(yè)market share 市場份額after-sales service 售后服務(wù)the recipe for success 成功秘訣business scope 經(jīng)營范圍floor area; c

20、onstruction area; business area 占地面積/建筑面積/營業(yè)面積榮譽企業(yè) honorable enterprise優(yōu)質(zhì)企業(yè) qualified enterprise一級企業(yè) class A enterprise 跨國企業(yè) transnational corporation中小型企業(yè) small-and-medium-sized enterprise私營企業(yè) private enterprise股份制企業(yè) joint stock company 股份有限公司 company limited / joint-stock limited company公司 corpora

21、tion /company責(zé)任有限公司 Co. Ltd. 中外合資企業(yè) Sino-Foreign joint venture 國有大中型企業(yè) big-and-medium-sized state-owned enterprise勞動密集型企業(yè)labor-intensive enterprise技術(shù)密集型企業(yè) technology-intensive enterpriseExercises:1. Siemens The company that grew out of the original Siemens & Halske is today a highly innovative leade

22、r in the world electrical and electronics market. Composed of Siemens AG and an array of domestic and foreign subsidiaries, the contemporary Siemens organization continues to set milestones on the road to progress. Siemens maintains its own production facilities in 35 countries and operates a world-

23、wide sales network. With more than 300 000 employees, it is one of the largest companies in the world electrical / electronics industry, having recorded annual sales of DM 54billion in the 1986 / 87 fiscal year. Reliable and far-sighted management is united with the youthful dynamism and zest for in

24、novation that typify the company.（AG ：Aktien Gesellschaft =joint stock companyDM: Deutsche Mark 德國馬克）西門子公司 原來的西門子霍爾斯克公司已發(fā)展成為今天在世界電氣和電子市場上富有高度革新精神的領(lǐng)導(dǎo)者。由西門子公司和一大批海內(nèi)外子公司組成的當(dāng)代西門子公司繼續(xù)在前進(jìn)的道路上建起一座座里程碑。 西門子公司在35個國家擁有生產(chǎn)設(shè)施并經(jīng)營著一個全球性的銷售網(wǎng)絡(luò)。它擁有30多萬雇員，是世界電氣、電子工業(yè)中最大的公司之一，其1986至1987財政年度銷售額為540億德國馬克。遠(yuǎn)見卓識和堅實可靠的管理與朝氣蓬勃

25、的活力和改革創(chuàng)新的熱情相結(jié)合，這就是西門子公司的特點所在。2. 中國惠普有限公司 中國惠普有限公司系中美電子領(lǐng)域第一家高科技技術(shù)合資企業(yè)。1985年6月20日在京成立。投資者是美國惠普公司（HP）和中國電子進(jìn)出口總公司、北京計算機(jī)工業(yè)公司及中國長城計算機(jī)集團(tuán)公司。CHP總部設(shè)在北京，在上海、深圳、成都設(shè)有分公司，香港、廣州和沈陽有辦事處。注：中國惠普有限公司： China Hewlett-Packard Co., Ltd. (CHP)中國電子進(jìn)出口總公司 China National electronics Import & Export Co.北京計算機(jī)工業(yè)公司 Beijing Comput

26、er Industry Co.中國長城計算機(jī)集團(tuán)公司 China Great Wall Computer Group Co.China Hewlett-Packard Co., Ltd. CHP, founded on June 20, 1985, is the first Sino-American hi-tech joint venture in the field of electronics. Its investors include Hewlett-Packard Co. of the US, China National Electronics Import & Export C

27、o., Beijing Computer Industry Co., and China Great Wall Computer Group Co. Beijing-based CHP has branches in Shanghai, Shenzhen and Chengdu, and liaison offices in Guangzhou and Shenyang and Hong Kong. Homework:1. E-C TranslationDell Service Dells award-winning customer service, industry-leading gro

28、wth and financial performance continue to differentiate the company from competitors. At the heart of that performance is Dells unique direct-customer business model. Why are computer-systems customers and investors increasingly turning to Dell and its unique direct model? Price for performance By e

29、liminating resellers, retailers and other costly intermediary steps together with the industrys most efficient procurement, manufacturing and distribution process Dell offers its customers more powerful, more richly configured systems for their money than competitors. Customization Every Dell system

30、 is built to order. Customers get exactly, and only, what they want. Latest technology Dells efficient model means the latest relevant technology is introduced in its product lines much more quickly than through slow-moving indirect distribution channels. Inventory is turned over every 10days or les

31、s, on average, keeping related costs low. Dell is continuously refining its direct approach to manufacturing, selling and servicing personal computing systems. The company is committed to extending the advantages inherent in what is already the industrys most efficient business model. The Internet,

32、the purest and most efficient form of the direct model, provides greater convenience and efficiency to customers and, in turn, to Dell. Dell services are focused on enhancing computing solutions for, and simplifying the system buying decisions of, current and potential customers. 2. C-E Translation中

33、國國際旅行社總社（China International Travel Service Head Office 英文簡寫： CITS） 中國國際旅行社總社成立于1954年， 是目前國內(nèi)規(guī)模最大、市里最強的旅行社企業(yè)集團(tuán)， 名列國家統(tǒng)計局公布的“中國企業(yè)500強 ”，是500強中唯一的旅游企業(yè)。 “中國國旅/CITS”已成為品牌價值高、主營業(yè)務(wù)突出、在國內(nèi)外享有盛譽的中國旅游企業(yè)，品牌價值103.64億元，居旅游業(yè)第一。2000年，國旅總社通過了ISO9001國際質(zhì)量體系認(rèn)證。 中國國際旅行社是新中國第一家接待海外游客的旅行社。歷年來，共招徠、接待海外旅游者1000多萬人次，創(chuàng)匯30多億美元。國

34、旅總社是第一批獲得國家特許經(jīng)營出境旅游的旅行社，出境、國內(nèi)旅游業(yè)務(wù)以年均40%的幅度快速增長。參考答案： 1. 戴爾卓越的客戶服務(wù)、行業(yè)領(lǐng)先的增長和財務(wù)業(yè)績將該公司與其競爭對手區(qū)分開來。這些成果的核心是戴爾獨特的直接面對消費者的模式。為什么計算機(jī)系統(tǒng)的客戶和投資商越來越多轉(zhuǎn)向戴爾和它的直銷模式呢？ 物有所值 通過消除中間商、零售商和其他昂貴的中間步驟，再加上這個行業(yè)中最有效率的采購、生產(chǎn)和分銷過程，戴爾為它的客戶提供了比其他競爭者們更加強大的、配置更為豐富的系統(tǒng)。 定制 戴爾的每一個計算機(jī)系統(tǒng)都按照客戶要求定制?？蛻舻玫降臇|西恰恰是并且僅僅是他們所想得到的。 最新技術(shù) 戴爾高效的模式意味著在產(chǎn)品線中采用最新的相關(guān)技術(shù)，其速度要快于緩慢的間接分銷渠道。庫存平均每隔10天或更短的時間就周轉(zhuǎn)一次