商務(wù)英語閱讀Unit-9課件

1、UNIT 92021.11Business English: A Reading CourseUNIT 9Business English: A ReadBACKGROUND INFORMATIONI. Fireside Chat: 爐邊談話II. Story-telling types for leaders1. Who am I?2. Who are we?3. Where are we going?III. 作為企業(yè)領(lǐng)導(dǎo)人：1. 提高管理能力；2. 學(xué)會講故事。BACKGROUND INFORMATIONI. FiresWARM-UP QUESTIONS1. During difficu

2、lt times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effective methods which can call forth peoples spontaneous enthusiasm and co-operation2. Why can storytelling be used as an effective method to strengthen organizat

3、ional bonds in a corporation?Business English: A Reading CourseWARM-UP QUESTIONS1. During difREADING SKILLS: INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING Question:How can we guess word meaning according to the context?Definition; Synonym; Antonym; Example; Causal relationship; Expe

4、rience or common sense. Business English: A Reading CourseREADING SKILLS: INTRODUCE THEREADING SKILLS: INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING 1. Definition 定義clues:“* is/are *. e.g. A carrel is a small table with “walls around three sides. The word “diminish means decrease. 2

5、. Synonym clues :同義詞3. Antonym clues :反義詞Business English: A Reading CourseREADING SKILLS: INTRODUCE THEREADING SKILLS: INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING 4. Example舉例clues: 5. Causal relationship因果關(guān)系clues:6. Experience or common sense經(jīng)歷或常識clues:7. Explanation after punct

6、uation markscomma (,), dash (), within parentheses ()：標(biāo)點符號8. Semantic relationships: 語義關(guān)系 7-8見 泛讀教程1-2之閱讀技巧.docBusiness English: A Reading CourseREADING SKILLS: INTRODUCE THEQuestions:1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelts inaugural address and h

7、is first Fireside Chat? 3. For what did Jim Farley, a top political advisor, think that the first Fireside Chat may have been the greatest speech by an American president? Business English: A Reading CourseTEXT A：VOICE OF COURAGEQuestions:Business English: A TEXT A：VOICE OF COURAGENotes on the Text:

8、1. Fireside Chat: 爐邊談話是美國總統(tǒng)羅斯福利用群眾傳播手段進(jìn)展政治性公關(guān)活動的事例之一。20世紀(jì)30年代，美國經(jīng)濟處于大蕭條時期。羅斯福的前任總統(tǒng)胡佛，4年任期內(nèi)正碰上全球性經(jīng)濟危機，美國經(jīng)濟在短短幾個月內(nèi)幾乎崩潰，至1932年冬天，全國至少有1300萬人失業(yè)，3400萬人沒有任何收入。人們依靠私人施舍、市和州政府少得可憐的公共救濟，以及自己微缺乏道的積蓄度日。為了求得美國人民對政府的支持，緩解蕭條，美國總統(tǒng)富蘭克林羅斯福利用爐邊談話節(jié)目通過收音機向美國人民進(jìn)展宣傳。他的談話不僅鼓舞了美國人民，堅決了人民的信心，而且也宣傳了他的貨幣及社會改革的根本主張，從而贏得了人們的理解和

9、尊敬。對美國政府度過困難，緩和危機起到了較大作用。Business English: A Reading CourseTEXT A：VOICE OF COURAGENotes oTEXT A：VOICE OF COURAGENotes on the Text:1. Fireside Chat: 爐邊談話著名的“爐邊談話至少進(jìn)展了二十一次。1933年3月12日，拯救金融：第一次“爐邊談話羅斯福新政的開場。1933年5月7日，復(fù)興工業(yè)：第二次“爐邊談話。1933年7月24日，為了徹底解決童工和勞動時間問題，羅斯福發(fā)布了第三次“爐邊談話。 1933年10月22日晚，羅斯福向全國做了第四次“爐邊談話，

10、他回憶了3月份以來“足以自豪的事實和行動，并高度概括了“第一次新政所致力于實現(xiàn)的目標(biāo)。Business English: A Reading CourseTEXT A：VOICE OF COURAGENotes oTEXT A：VOICE OF COURAGENotes on the Text:2. basso profundo: (意大利語)深沉男低音歌手3. FDR walked people through the basics of banking without being patronizing. 羅斯福耐心細(xì)致地給人們講解了銀行業(yè)的根本原理，絲毫沒有居高臨下的口吻。walk: 原

11、意是“陪同走路或步行護(hù)送，這里用來比喻耐心細(xì)致。Business English: A Reading CourseTEXT A：VOICE OF COURAGENotes oTEXT A：VOICE OF COURAGENotes on the Text:4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress. 在演講的中段，羅斯福簡單地說：“我向

12、你們保證，把錢存在重開的銀行里比你們把錢藏在床墊底下更平安。Business English: A Reading CourseTEXT A：VOICE OF COURAGENotes oTEXT A：VOICE OF COURAGENotes on the Text:5. Preparations for a bill to spend the end of Prohibition began that night.當(dāng)天晚上，羅斯福又開場準(zhǔn)備議案以加速完畢禁酒令。Prohibition：用作大寫時，意思是：“禁酒，指美國1920年至1933年期間的禁酒。Business English: A

13、 Reading CourseTEXT A：VOICE OF COURAGENotes oTEXT B： TELL STORIES TO STRENGTHEN ORGANIZATIONAL BONDSNotes on the Text:1. Tell Stories to Strengthen Organizational Bonds用講故事的方法來增加組織的凝聚力。 這里story是指對于一場事件或一系列事件的描述和復(fù)述，可能為真實的，也可能是虛構(gòu)的。Business English: A Reading CourseTEXT B： TELL STORIES TO STRENGTEXT B：

14、 TELL STORIES TO STRENGTHEN ORGANIZATIONAL BONDSNotes on the Text:2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing. 但是在公司和非營利組織領(lǐng)域，這種高效率的工具卻讓

15、位給更高效的電子通訊方式，如電子郵件和電信會議。Business English: A Reading CourseTEXT B： TELL STORIES TO STRENGTEXT B： TELL STORIES TO STRENGTHEN ORGANIZATIONAL BONDSNotes on the Text:3. I often use the analogy of the space shuttle commanders role vis-vis a variety of payload experts as opposed to the command and control

16、leadership model of a ships captain. 我常常把面對各類酬載專家的航天飛機機長的職責(zé)與一艘船的船長發(fā)號施令的領(lǐng)導(dǎo)模式進(jìn)展類比。Business English: A Reading CourseTEXT B： TELL STORIES TO STRENGKEYS TO EXERCISESI. C B D B BII. C C B A DIII. 1. 去年開場，5000多家每況愈下的銀行發(fā)生了駭人的擠兌，已提空了鄉(xiāng)村地區(qū)銀行的資金，現(xiàn)正來勢洶洶地威脅美國的城市地區(qū)。2. 羅斯福在樓上為他講稿中的此舉做最后的潤色。3. 相反，那些計算去銀行取錢的人那么被溫柔地扣

17、上了不道德的頭銜。Business English: A Reading CourseTEXT AKEYS TO EXERCISESI. C B D B BTEXT BI. F T T T FII. B A D C D III.1. 最近在?今日美國?上登載的一篇文章述說了一個關(guān)于西南航空公司的有創(chuàng)新精神的機械師的故事。他樂意做份外事來幫助別人，顯示了為顧客效勞的奉獻(xiàn)精神。2. 盡管很容易看到成就，其他感人的故事也可能來自幸運脫險，讓人們明白風(fēng)險也有回報。3. 當(dāng)從中能學(xué)到經(jīng)歷教訓(xùn)時，甚至一次失敗的經(jīng)歷也可以是一個好故事。Business English: A Reading CourseKEYS TO EXERCISESTEXT BI. F T T T FBusiness Eng1. Try to remember new words and expressions i