電子商務(wù)英語(yǔ)5課件

1、10/1/202219/28/20221 Warm-up Background Information Word Study &Text Analysis Exercises10/1/20222 Warm-up9/28/20222Warm-up Read the categories of in the book, compare them with the categories in the Warm-up parts of Unit 3 and Unit 4, and try to find out the differences.10/1/20223Warm-up9/28/20223Ba

2、ckground Information 中國(guó)網(wǎng)絡(luò)基礎(chǔ)設(shè)施的不斷改善和Internet應(yīng)用的日益普及，為C2C電子商務(wù)的發(fā)展提供了巨大的潛在市場(chǎng)。C2C電子商務(wù)實(shí)際上已經(jīng)成為網(wǎng)絡(luò)產(chǎn)業(yè)的一個(gè)重要組成部分，未來(lái)的發(fā)展將從實(shí)物交易轉(zhuǎn)向文化、生活、娛樂(lè)和各種咨詢(xún)服務(wù)上來(lái)，為網(wǎng)絡(luò)產(chǎn)業(yè)的發(fā)展不斷增添新的活力。10/1/20224Background Information 9/28/20著名的C2C網(wǎng)站有：(1) eBay()全球最著名的C2C網(wǎng)站，1995年創(chuàng)立于美國(guó)。Background Information10/1/20225著名的C2C網(wǎng)站有：Background Informati(2)淘寶(

3、) 我國(guó)著名的C2C網(wǎng)站，2003年由阿里巴巴公司投資創(chuàng)立。Background Information10/1/20226(2)淘寶() Backgrou(3)易趣：我國(guó)著名的C2C網(wǎng)站，創(chuàng)立于1999年，2003年被美國(guó)的eBay收購(gòu)后更名為eBay易趣，2006年eBay與TOM在線(xiàn)成立新易趣。Background Information10/1/20227(3)易趣：我國(guó)著名的C2C網(wǎng)站，創(chuàng)立于1999年，2003(4)拍拍網(wǎng)()2005年由騰訊公司投資創(chuàng)立，最大的優(yōu)勢(shì)是依托于騰訊QQ的龐大用戶(hù)群。Background Information10/1/20228(4)拍拍網(wǎng)()Back

4、grouText AnalysisCategories of C2C Electronic Commerce Consumer-to-consumer electronic commerce (C2C EC) 1 refers to a kind of electronic commerce in which both the buyers and the sellers are individuals, not businesses. C2C is conducted by several different ways over the Internet; the typical and w

5、ell-known C2C activities are auctions. (譯文) Millions of individuals are buying and selling on eBay and hundreds of other auction sites worldwide nowadays. In addition to auctions, other C2C activities include classified ads, personal services and support services, etc. (譯文) 10/1/20229Text Analysis9/

6、28/20229Text AnalysisC2C Auctions In many countries, selling and buying on auction sites is exploding. (譯文) One of the major determinants of auction site success is attracting enough buyers and sellers, therefore some Web sites that already have a large number of visitors have come into this busines

7、s. 2.10/1/202210Text Analysis9/28/202210Text Analysis How do auction sites work? In general, to participate, both sellers and buyers need to register with the site. Sellers need to pay a flat fee or a certain percentage of the final sales price to list their merchandise. Buyers pay the sellers direc

8、tly the products value and the shipping costs as well. (譯文) Auctions are usually time-based, meaning that the highest qualified bid wins the item at the end of the predetermined period 3. (譯文) 10/1/202211Text Analysis9/28/202211Text AnalysisClassified Ads People sell to other people every day throug

9、h classified ads. Internet-based classified ads have several advantages over newspaper classified ads. They offer an international, rather than a local, audience. This greatly increases the supply of goods and services available and the number of potential buyers. (譯文) To help visitors narrow the se

10、arch for a particular item, on some sites search engines can be used. In addition, Internet-based classified ads often can be placed for free by private parties, can be edited or modified easily, and in many cases can display photos of the products offered for sale.10/1/202212Text Analysis9/28/20221

11、2Text AnalysisPersonal Services Numerous personal services are available on the Internet. Some are in the classified ads, and others are listed on specialized Web sites. Some are free, and some are not. Be very careful before purchasing any personal services online. Fraud or crime could be involved,

12、 e.g., a lawyer online may not be an expert in the area professed or may not offer the service at all.10/1/202213Text Analysis9/28/202213Text AnalysisSupport Services for C2C When individuals buy products or services from other individuals online, most of the time the buyer and seller are strangers.

13、 How to assure quality, fulfill payments and prevent fraud are critical to the success of C2C. (譯文) One service that helps C2C business is payment by intermediary companies such as PayPal 4. 10/1/202214Text Analysis9/28/202214The Key to Exercises: Reading comprehension 1 (1) F (2) F (3) T (4) F (5)

14、F10/1/202215The Key to Exercises: Reading The Key to Exercises: Reading comprehension 2(1) Consumer-to-consumer electronic commerce (C2C EC) refers to a kind of electronic commerce in which both the buyer and the seller are individuals, not businesses.(2) It means the highest qualified bid wins the

15、item at the end of the predetermined period.10/1/202216The Key to Exercises: Reading The Key to Exercises: Reading comprehension 2(3) Internet-based classified ads have several advantages over newspaper classified ads. They offer an international, rather than a local, audience. This greatly increase

16、s the supply of goods and services available and the number of potential buyers. To help visitors narrow the search for a particular item, on some sites search engines can be used. In addition, Internet-based classified ads often can be placed for free by private parties, can be edited or modified e

17、asily, and in many cases can display photos of the products offered for sale.10/1/202217The Key to Exercises: Reading The Key to Exercises: VocabularyA3 B6 C1 D5 E7 F4 G210/1/202218The Key to Exercises: VocabulaThe Key to Exercises: Translation 1(1) C2C電子商務(wù)在互聯(lián)網(wǎng)上有多種形式，最典型和知名的C2C電子商務(wù)形式是拍賣(mài)。(2) 除了拍賣(mài)之外，其

18、它C2C電子商務(wù)形式包括分類(lèi)廣告、個(gè)人服務(wù)、支持服務(wù)。(3) 賣(mài)方發(fā)布商品時(shí)要支付固定數(shù)額或最終銷(xiāo)售額一定百分比的費(fèi)用。(4) 買(mǎi)方直接向賣(mài)方支付貨款和運(yùn)費(fèi)。(5) 這就使廣告中提供的商品和服務(wù)以及潛在買(mǎi)家的數(shù)量大大增加。 10/1/202219The Key to Exercises: TranslatThe Key to Exercises: Translation 2(1) register with the site(2) pay a certain percentage of the final sales price(3) list their merchandise(4) at

19、the end of the predetermined period(5) Internet-based classified ads(6) assure quality, fulfill payments and prevent fraud10/1/202220The Key to Exercises: TranslatThe Key to Exercises: Reading Material 1. C 2. D 3. A 4. D 5. C10/1/202221The Key to Exercises: Reading Word Studyflatadj.固定的，無(wú)變化的a flat

20、rate 固定利率10/1/202222Word Study9/28/202222Word Studyfraud n.欺騙 get money by fraud 詐取錢(qián)財(cái) commit a fraud 詐欺; 舞弊 10/1/202223Word Study9/28/202223Word Studyprofessedadj.聲稱(chēng)的a professed opponent of free trade公開(kāi)聲稱(chēng)反對(duì)自由貿(mào)易的人10/1/202224Word Study9/28/202224Word Studyintermediary adj.中介的，媒介的 an intermediary stage

21、 中間階段 an intermediary agent 介紹人 10/1/202225Word Study9/28/202225 C2C is conducted by several different ways over the Internet; the typical and well-known C2C activities are auctions. C2C電子商務(wù)在互聯(lián)網(wǎng)上有多種形式，最典型和知名的C2C電子商務(wù)形式是拍賣(mài)。10/1/202226 C2C is conducted by sever In addition to auctions, other C2C activities include classified ads, personal services and support services, etc. 除了拍賣(mài)之外，其它C2C電子商務(wù)形式包括分類(lèi)廣告、個(gè)人服務(wù)、支持服務(wù)。10/1/202227 In addition to auctions, In many countries, selling and buying on auction sites is exploding.