運用創(chuàng)新學習提升企業(yè)核心競爭力課件

1、運用創(chuàng)新學習提升企業(yè)核心競爭力2022/10/15運用創(chuàng)新學習提升企業(yè)核心競爭力運用創(chuàng)新學習提升企業(yè)核心競爭力2022/10/11運用創(chuàng)新學五、結(jié)語四、提出解決方案一、前言三、檢討問題二、分析現(xiàn)況簡報大綱運用創(chuàng)新學習提升企業(yè)核心競爭力五、結(jié)語四、提出解決方案一、前言三、檢討問題二、分析現(xiàn)況簡報十倍速變遷的知識經(jīng)濟時代不約而同的未來 (YouTube)：美國勞工部估計現(xiàn)在的學生未來換第14個工作時，大約38歲美國前教育部長Richard Riley認為2010年最迫切需要的10種工作，在2004年時并不存在網(wǎng)路時代，信息暴增，實時流通全世界制造出新信息，大約比人類在過去5千年所制造的信息量還多科

2、技加速變遷新的科技知識大約每兩年就會成長1倍終身學習社會已經(jīng)來臨運用創(chuàng)新學習提升企業(yè)核心競爭力十倍速變遷的知識經(jīng)濟時代不約而同的未來 (YouTube)：五、結(jié)語四、建議解決方案一、前言三、檢討問題二、分析現(xiàn)況簡報大綱運用創(chuàng)新學習提升企業(yè)核心競爭力五、結(jié)語四、建議解決方案一、前言三、檢討問題二、分析現(xiàn)況簡報19521960197019801990 制造導向投資導向創(chuàng)新導向勞力密集產(chǎn)業(yè)資本密集產(chǎn)業(yè)技術(shù)密集產(chǎn)業(yè)知識密集產(chǎn)業(yè)2000高科技產(chǎn)業(yè)發(fā)展產(chǎn)業(yè)技術(shù)升級與國際化農(nóng)業(yè)、密集、進口替代的輕工業(yè)動密集產(chǎn)業(yè)，出口為導向之產(chǎn)業(yè)結(jié)構(gòu)由密集轉(zhuǎn)為資本密集。推動產(chǎn)業(yè)升級，培育高科技產(chǎn)業(yè)基礎(chǔ)高科技產(chǎn)業(yè)萌芽及奠基。電

3、子信息產(chǎn)業(yè)逐漸成為產(chǎn)業(yè)發(fā)展重點新興高科技產(chǎn)業(yè)起飛期。信息電子、光電、通訊產(chǎn)業(yè)蓬勃發(fā)展以知經(jīng)濟為目標。研發(fā)及高附加價值制造業(yè)為推動重點進入民生工業(yè)改良農(nóng)業(yè)技術(shù)建立重化基礎(chǔ)2010(f)全球競爭型產(chǎn)業(yè)歷年經(jīng)濟成長率注：2008 年以后之經(jīng)濟成長率為預測值臺灣經(jīng)濟發(fā)展歷程綜覽GDP%里昂證券估計2009年 經(jīng)濟成長率為-2.7%，2010年為 -1.2%運用創(chuàng)新學習提升企業(yè)核心競爭力19521960197019801990 制造導向投資五、結(jié)語四、建議解決方案一、前言三、檢討問題二、分析現(xiàn)況簡報大綱運用創(chuàng)新學習提升企業(yè)核心競爭力五、結(jié)語四、建議解決方案一、前言三、檢討問題二、分析現(xiàn)況簡報信息通訊科技

4、（ICT）人力資源發(fā)展企業(yè)經(jīng)營環(huán)境創(chuàng)新系統(tǒng)績效指標(生產(chǎn)力/GDP/就業(yè)率)知識傳遞效率知識掌握能力環(huán)境成本與動力知識創(chuàng)新擴散知識經(jīng)濟產(chǎn)出投入過程產(chǎn)出知識經(jīng)濟衡量體系運用創(chuàng)新學習提升企業(yè)核心競爭力信息通訊科技人力資源發(fā)展企業(yè)經(jīng)營環(huán)境創(chuàng)新系統(tǒng)績效指標知識傳遞五、結(jié)語四、建議解決方案一、前言三、檢討問題二、分析現(xiàn)況簡報大綱運用創(chuàng)新學習提升企業(yè)核心競爭力五、結(jié)語四、建議解決方案一、前言三、檢討問題二、分析現(xiàn)況簡報 采購運籌流通設計制造營銷銷售服務供貨商顧客支持功能的單位（人事、財務）企業(yè)應用數(shù)字學習提升競爭力 2.加速研發(fā)制造提高產(chǎn)品良率降低重做/生產(chǎn)成本縮短開發(fā)時程提高產(chǎn)品準交率緯創(chuàng)/正隆/智邦1

5、.結(jié)合人力資源縮短新人學習曲線提高留任率提升行政效率新竹商銀/智邦6.整合知識管理快速有效保存關(guān)鍵知識中鋼/連展5.延伸至上游確保供貨質(zhì)量推展超過百家結(jié)合客戶綠色要求緯創(chuàng)/智邦4.結(jié)合客戶服務Call Center SOP提升催收業(yè)績增加國際訂單數(shù)量臺新/緯創(chuàng)/啟碁3.連結(jié)相關(guān)業(yè)務ERP/6sigma/職能規(guī)劃/人才管理/公司相關(guān)策略目標鼎新/全懋/聯(lián)合報/來來超商5.延伸至下游協(xié)助經(jīng)銷商推展業(yè)務提升品牌知名度快速提供產(chǎn)品銷售策略&技術(shù)知識合勤/喬山/生達運用創(chuàng)新學習提升企業(yè)核心競爭力 采購運籌流通設計制造營銷銷售服務供貨商顧客支昔日創(chuàng)新應用已成產(chǎn)業(yè)共識獎勵補助中鋼、世界先進、漢磊、日月光、華

6、泰電子、凌陽、統(tǒng)議、南茂科技、中強光電、瀚宇彩晶、智邦、合勤、啟碁、緯創(chuàng)、鼎新、昆盈、微星等擴散效應中國石油、力晶、士林電機、天盛、京元、華新、華寶、圓剛、聯(lián)鐵、正峰、永進、四零四、大洋、廣源、凱威、建興、徳宏、華碩、威剛、億力、聯(lián)華食品等約400家企業(yè)*千大制造獎勵補助臺固、威寶、鼎新、中華航空、復興航空、來來超商、全家、興農(nóng)超市、永慶、大成工程、喬山健康科技、王品、統(tǒng)一超商等企業(yè)擴散效應臺電、信義房屋、裕隆汽車、大潤發(fā)、萊爾富、?？投?、精誠信息、遠流出版等約200家企業(yè)*五百大服務獎勵補助臺新銀行、元富證券、日盛、中國信托、元大京華、中租迪和、新光人壽等企業(yè)擴散效應臺灣花旗銀行、開發(fā)金控、

7、中央銀行、復華金控、安泰銀行、臺證證券、富邦商銀、統(tǒng)一證券、ING、渣打、保德信、一銀、國泰人壽、南山人壽等約50家企業(yè)*百大金融食品業(yè)化學工業(yè)汽車業(yè)半導體業(yè)計算機外設業(yè)光電業(yè)通信網(wǎng)路業(yè)大成長城、統(tǒng)一、聯(lián)華食品等企業(yè)東聯(lián)化學、永光化學、長興化學等企業(yè)裕隆汽車、中華汽車、和泰汽車、裕隆日產(chǎn)等企業(yè)臺積電、硅品、聯(lián)電、日月光、華泰、旺宏、瑞昱、凌陽、全懋、京元、聯(lián)發(fā)科、揚智等企業(yè)光寶、仁寶、精英、宏碁、英業(yè)達、華碩、昆盈、微星、廣達、圓剛、英志、緯創(chuàng)等企業(yè)億光、友達、奇美、亞洲光學、力特、彩晶、天瀚等企業(yè)智邦、合勤、毅嘉、中華電信、宏達電、明泰、華冠、華寶、啟碁、遠傳等企業(yè)*注：根據(jù)中華征信所96年

8、大型企業(yè)數(shù)字學習導入率調(diào)查報告估計，金融業(yè)數(shù)字學習 應用率達74.3%、服務業(yè)達56.2%、制造業(yè)達46.7%連鎖便利超商業(yè)與主要汽車制造業(yè)百分之百導入數(shù)字學習！運用創(chuàng)新學習提升企業(yè)核心競爭力昔日創(chuàng)新應用已成產(chǎn)業(yè)共識獎勵補助中鋼、世界先進、漢磊、日月光 思科(CISCO)成功案例分析導入前 (2000年)導入后(2003年) 每六到九個月推出數(shù)百項產(chǎn)品產(chǎn)品上市前不斷重復講授不到5%的經(jīng)銷商可上到課產(chǎn)品和服務信息不一致客戶滿意度下降經(jīng)銷商滿意度下降建置經(jīng)銷商個別化學習解決方案數(shù)位學習花費的每一元投資等同 獲得16美元的價值！Benefits 成本節(jié)省與時間效益: $41M 經(jīng)銷商回報從銷售增加所

9、貢 獻的毛利: $750MCosts 經(jīng)營運作的支出費用: $48MCost-Benefit Ratio 48:791=1:16數(shù)據(jù)源: The Business Case For E-Learning, 2005 Cisco Press運用創(chuàng)新學習提升企業(yè)核心競爭力 思科(CISCO)成功案例分析導入前 (2000年)導入后股東報酬回收顧客價值提升企業(yè)流程精進數(shù)位學習建構(gòu)人力資本價值創(chuàng)造利器訓練質(zhì)量一致化知識管理效率化運用創(chuàng)新學習提升企業(yè)核心競爭力股東報酬回收顧客價值提升企業(yè)流程精進數(shù)位學習建構(gòu)人力資本價值正隆造紙產(chǎn)品優(yōu)質(zhì)化的要求全球競爭的沖擊產(chǎn)業(yè)挑戰(zhàn)設備保養(yǎng)不易人員設備保養(yǎng)知識不足學習意愿

10、低落 數(shù)位學習應用落實TPM降低設備故障提升生產(chǎn)效能推動效益導入結(jié)果運用混成數(shù)字學習訓練員工推動全面生產(chǎn)維護管理成效: 設備總合效率（OEE）較去年同期成長2.9 故障時間減少11,945分鐘 單點學習提案件數(shù)（OPL）新增739件經(jīng)過同時期效益比較，總效益為5,300萬元，ROI為32 現(xiàn)場工作環(huán)境嚴峻厚植企業(yè)人力資本與知識資產(chǎn) 改善安衛(wèi)環(huán)境提升員工士氣建立技術(shù)能力激發(fā)改善意識運用創(chuàng)新學習提升企業(yè)核心競爭力正隆造紙產(chǎn)品優(yōu)質(zhì)化的要求產(chǎn)業(yè)挑戰(zhàn)設備保養(yǎng)不易人員設備保養(yǎng)知正隆造紙在線課程,萃取老師傅經(jīng)驗,質(zhì)量一致工廠操作員在計算機教室集中受訓 減少e化落差混成學習-課后實機操作演練運用創(chuàng)新學習提升企

11、業(yè)核心競爭力正隆造紙在線課程,萃取老師傅經(jīng)驗,質(zhì)量一致工廠操作員在計算機喬山 案例分析總體市場衰退(次級房貸, 暖冬效應, 大陸勞工成本提升)擴廠過快淡旺季員工需求落差大兼顧品牌營銷及生產(chǎn)制造主管能力有待提升數(shù)位學習應用接班人計劃企業(yè)發(fā)展、永續(xù)經(jīng)營菁英、領(lǐng)袖班培訓建立喬山人才庫縮短青澀期穩(wěn)定技術(shù)質(zhì)量建立多能工制度縮短培訓時空差距全面培植一級戰(zhàn)將營業(yè)額成長23% (07下半年導入銷售課程后)培訓報酬率提升28倍準時交貨率提升20%制程不良率降低4%建立各層級主管能力持續(xù)推動接班人計劃產(chǎn)業(yè)挑戰(zhàn)推動效益導入結(jié)果運用創(chuàng)新學習提升企業(yè)核心競爭力喬山 案例分析總體市場衰退擴廠過快淡旺季員工需求落差大兼顧A

12、sias leader in fitness equipment Johnson Corporation (est. 1975) designs, produces and markets commercial and home fitness equipment. A traditional Taiwanese company with conservative values. Its equipment is manufactured in China. 8,000 employees worldwide. Most of the employees are in China. over

13、90 retail outlets. top in Asia and the 4th largest international manufacturer. 運用創(chuàng)新學習提升企業(yè)核心競爭力Asias leader in fitness equipFit to the Needs in Johnsons sales and manufacturing employees in China enhancing manufacturing quality2005 and 2006 were the heyday of the growth. They expanded factory buildin

14、gs in China and had full orders. However, with this fast expansion and purchase of new equipment, the match of employee skill to equipment became unstable. This affected product quality. China is an emerging market, where things change quickly. In the last half of 2007 China passed new labor contrac

15、t and income tax laws which directly and significantly increase corporate hiring costs. Now, like other businesses operating in China, Johnson faces the tough challenge of decreasing operating costs and enhancing labor quality. 運用創(chuàng)新學習提升企業(yè)核心競爭力Fit to the Needs in Johnsons Fit to the Needs in Johnsons

16、 sales and manufacturing employees in China improving professional ability of sales agent Since 2006, They have set up more than 90 stores and grown very fast in China. However, sales agent ability is low. Customer service attitude is new. Increased revenue depends on increased customer service. Tra

17、ining in traditional way in China would be very expensive. Geographically, its a vast territory. This caused huge costs for sales training in the China market.運用創(chuàng)新學習提升企業(yè)核心競爭力Fit to the Needs in Johnsons Design of the Program 運用創(chuàng)新學習提升企業(yè)核心競爭力Design of the Program 運用創(chuàng)新學習提升Donald Kirkpatrick運用創(chuàng)新學習提升企業(yè)核心

18、競爭力Donald Kirkpatrick運用創(chuàng)新學習提升企業(yè)核心Measurable BenefitsUnder consultation with the Institute for Information Industry (III), Johnson evaluated the implementation effects of the sales training program (mid-2007) by using the Jack Phillips ROI model and the IIIs ABCDE Learning Impact Model.This solid eva

19、luation points both to current strengths and areas for future improvement. 運用創(chuàng)新學習提升企業(yè)核心競爭力Measurable BenefitsUnder consuEvaluation results Level 1 ReactionAverage satisfaction is above 4.5 (out of 5)Level 2 - Learning The average pre-test score was 3.76 Average post-test score was 4.31 Level 3 Appli

20、cationThe average score from participant responses was 4.2The average score from regional directors one month post-training was 4.58. The directors noticed that most participants improved in work, especially in being empathetic to customer needs and the handling of objections. 運用創(chuàng)新學習提升企業(yè)核心競爭力Evaluat

21、ion results Level 1 REvaluation results Level 4 Business impactafter the training, the average sales number of each store for September and October grew 38% over August and 12% over the same period in the previous year運用創(chuàng)新學習提升企業(yè)核心競爭力Evaluation results Level 4 BEvaluation results Level 5 ROIIntangibl

22、e Benefits of the Trainingparticipants can be empathetic to customer thoughtsenhance brand image enhance employees satisfactionenhance customer satisfaction enhance teamworkenhance performanceincrease interaction among employees through online discussion forum 運用創(chuàng)新學習提升企業(yè)核心競爭力Evaluation results Level 5 R2008 Brandon Hall Excellence in Learning Awards Asias Fitness Equipment Leader Meets Manufacturing and Customer Service Needs in China Johnson Health Tech.Institute for Information Industry, Taiw