2022年考研考博-考博英語(yǔ)-中國(guó)地質(zhì)大學(xué)考試名師押題精選卷I（帶答案詳解）試卷號(hào)57

住在富人區(qū)的她2022年考研考博-考博英語(yǔ)-中國(guó)地質(zhì)大學(xué)考試名師押題精選卷I（帶答案詳解）（圖片可根據(jù)實(shí)際調(diào)整大?。╊}型12345總分得分一.綜合題(共50題)1.單選題

JustasoneneedsaJ.D.tobecomealawyerinAmerica,onemustobtainaM.D.inordertoqualifyasaphysician,thoughthedegreeisnottheonlyrequirement.

問(wèn)題1選項(xiàng)

A.JustasoneneedsaJ.D

B.aM.D

C.qualifyasa

D.thoughthedegreeisnottheonly

E.沒(méi)有問(wèn)題

【答案】E

2.填空題

Johnhasagreatvoice,butwiththatcoldhewon't（

）verygoodifhetriestosing.

【答案】

sound

【解析】語(yǔ)法分析?？疾橄祫?dòng)詞。hewon’tverygood是個(gè)主系表結(jié)構(gòu)，空白處應(yīng)填入一個(gè)系動(dòng)詞,此處填sound合適。

3.單選題

Theshort,smilingmanwhointroducehimselfasthemanagerdeniedthatwehadpaidmorethanotherpeople,thoughhedidadmitthatwehadbeenputina“special”room.

問(wèn)題1選項(xiàng)

A.whointroducehimself

B.asthemanagerdenied

C.didadmit

D.hadbeenput

E.沒(méi)有錯(cuò)誤

【答案】A

【解析】語(yǔ)法題。時(shí)態(tài)錯(cuò)誤。introduce改為introduced。謂語(yǔ)動(dòng)詞為denied,是一般過(guò)去時(shí),因此A項(xiàng)定語(yǔ)從句中的動(dòng)詞Introduce也應(yīng)該用過(guò)去式。

4.單選題

ManysocialobserversinChinaareconcernedthatchildrengrowingupinvillagesawayfromtheirmotherandfatherlackofparentalloveandmayhavetroublebecomingresponsibleadultsastheyentertheirtwenties.

問(wèn)題1選項(xiàng)

A.areconcernedthat

B.lackofparentallove

C.troublebecoming

D.astheyentertheirtwenties

E.沒(méi)有錯(cuò)誤

【答案】B

【解析】動(dòng)詞誤用。Lack后面去掉of。動(dòng)詞lack(缺乏)為及物動(dòng)詞,可以直接作謂語(yǔ)動(dòng)詞,不需要加介詞of。

5.填空題

WhenLiSanwenttothehospitalforhis（1）healthcheck-up,thedoctor

onceagainadvisedhimtoquitsmokingand（2）weight.HealsotoldLitogetmore（3）andcutdownonthe（4）ofsaltinhasdiet.Lihasheardthismanytimesbefore,buthewillprobably（5）theadvice,（6）hehasinthepast.I’mafraiditwilltakeaheartattacktomakehim（7）hisattitude.

【答案】1.regular

2.lose

3.exercise

4.amount

5.ignore

6.as

7.change

【解析】1.語(yǔ)義題。regularhealthcheck-up常規(guī)健康體檢

2.固定搭配。Loseweight減肥。

3.語(yǔ)義題。getmoreexercise加強(qiáng)鍛煉

4.語(yǔ)義題。Amount數(shù)量。

5.語(yǔ)義題。Ignoretheadvice忽視意見(jiàn)。

6.語(yǔ)義題。As正如。

7.固定搭配。changeone'sattitude轉(zhuǎn)變觀念。

6.填空題

Thecompanyheadquartersincludeatechnicallibraryandabigresearchlaboratory.I’vevisited（1）lab,whichisvery（2）equipped.Iwouldn'tmindworkingtheremyself.

【答案】1.the

2.well

【解析】1.語(yǔ)法題?？疾槎ü谠~。這里應(yīng)該用定冠詞the來(lái)表示特指前面出現(xiàn)過(guò)的laboratory。

2.固定搭配。Bewellequipped設(shè)備齊全精良。

7.單選題

Onceyouhavefinishedreadingthesedocumentsfromourconsultant,wewouldliketohaveyouropinionregardingthevalueoftheadvicesreceivedsofar.

問(wèn)題1選項(xiàng)

A.Onceyouhave

B.regarding

C.valueoftheadvices

D.sofar

E.沒(méi)有問(wèn)題

【答案】E

8.填空題

Yesterdayafternoon,whileJohnandLindawerebothatwork,thieves（1）intotheirflatand（2）money,jewelryandanexpensivenewcomputer.

【答案】1.broke;

2.took

【解析】1.固定搭配。breakinto闖入。因此此處填break的過(guò)去式broke。

2.語(yǔ)義題。第二空也填動(dòng)詞的過(guò)去式,由其賓語(yǔ)money可知填took(帶走了)。

9.填空題

Myparentshavebeen（1）meto（2）marriedforthelasttwoyears,butIstillhaven’tmadeupmy（3）.

句意:在過(guò)去的兩年里，我的父母一直讓我結(jié)婚，但是我仍舊沒(méi)有做好決定。

【答案】1.asking

2.get

3.mind

【解析】1.固定搭配。Asksb.todo要求某人做某事。此處表示“一直”,用現(xiàn)在完成進(jìn)行時(shí),所以填asking。

2.固定搭配。Getmarried結(jié)婚。

3.固定搭配。Makeupone’smind下決心。

10.單選題

Sincethedatafromtheexperimentsarenoteasytobeanalysed,itwillbeseveralweeksbeforeweknowwhetherwearefreetoproceedwiththesecondpartofourresearchprogram.

問(wèn)題1選項(xiàng)

A.from

B.arenoteasy

C.tobeanalysed

D.freetoproceedwith

【答案】B

【解析】語(yǔ)法錯(cuò)誤。主謂不一致。are改成is。主語(yǔ)thedata為單數(shù)，故系動(dòng)詞應(yīng)該用is。

11.單選題

Howdoyouaccount（1）

Thegraphintheupperpartofthescreen（2）

問(wèn)題1選項(xiàng)

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問(wèn)題2選項(xiàng)

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問(wèn)題3選項(xiàng)

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問(wèn)題4選項(xiàng)

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問(wèn)題5選項(xiàng)

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問(wèn)題6選項(xiàng)

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問(wèn)題7選項(xiàng)

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問(wèn)題8選項(xiàng)

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問(wèn)題9選項(xiàng)

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

問(wèn)題10選項(xiàng)

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

【答案】第1題:M

第2題:H

第3題:T

第4題:O

第5題:K

第6題:F

第7題:D

第8題:J

第9題:N

第10題:G

【解析】（1）句意:你如何解釋1995年以來(lái)鳥(niǎo)類種群急劇減少的現(xiàn)象？

固定搭配。accountfor解釋，說(shuō)明（某事）。

（2）句意:屏幕上方的圖表顯示了從1990至2012年生產(chǎn)水平的變化。

語(yǔ)法題。根據(jù)已知信息判斷后面要接一個(gè)謂語(yǔ)動(dòng)詞,主語(yǔ)是graph(圖標(biāo)),所以匹配H。

（3）句意:為什么速凍蔬菜和直接從菜園摘的蔬菜幾乎一樣好？

語(yǔ)義連接。而且almost后面接形容意義的詞。

（4）正如你可以看到，大多數(shù)例子都取自最近的出版物。

語(yǔ)法題。mostof后面接復(fù)數(shù)名詞。干擾項(xiàng)為E。但是E(大部分學(xué)生在城市中長(zhǎng)大)不符合實(shí)際。

（5）句意:喜歡講話，好玩的人不可能在精通書(shū)面英語(yǔ)上進(jìn)步非?？?。

邏輯銜接。enjoytalking與playful前半句的關(guān)鍵，因此得出后面結(jié)論:在書(shū)面英語(yǔ)上不可能取得很快的進(jìn)步。

（6）句意:大壩就是構(gòu)成一個(gè)障礙的一堵墻，以便阻止水往前流。

語(yǔ)法題。句中dam是前半句關(guān)鍵詞，前半句已經(jīng)是完整句子,后面需要接個(gè)表解釋說(shuō)明意思的從句或分詞結(jié)構(gòu)。

（7）句意:當(dāng)王建國(guó)的英語(yǔ)口語(yǔ)變得更好時(shí)，他發(fā)現(xiàn)自己從閱讀中也獲得了更多。

邏輯銜接。as引導(dǎo)時(shí)間狀語(yǔ)從句，后面為主句表示結(jié)果或伴隨。

（8）句意:在我看見(jiàn)一輛昂貴的小車(chē)撞倒一個(gè)青年的那天，我正在沿著街道散步。

語(yǔ)法題。句子前半句為主句,后半句為when引導(dǎo)的時(shí)間狀語(yǔ)從句。when:當(dāng)...時(shí)候，表示正好發(fā)生了什么。

（9）句意:我要是早知道他不舒服，我就取消會(huì)議了。

語(yǔ)法題?？疾樘摂M語(yǔ)氣。表過(guò)去的條件句中的虛擬語(yǔ)氣，從句用had+過(guò)去分詞，主句would+have+過(guò)去分詞。

（10）句意:根據(jù)這個(gè)時(shí)間表，我們預(yù)計(jì)35分鐘后到達(dá)成都。

邏輯銜接。句中timetable是關(guān)鍵，是在講行程安排。

12.單選題

Asyoucantellfromhowanimatedheis.Charlesisnottiredenoughtogotobedyet.Hewouldn’tsleepifhegoestobednow.

問(wèn)題1選項(xiàng)

A.Asyoucan

B.howanimatedheis

C.tiredenough

D.hegoestobed

E.沒(méi)有問(wèn)題

【答案】D

【解析】時(shí)態(tài)錯(cuò)誤。hegoestobed改為weretogotobed,主句和從句部分都是表示與將來(lái)事實(shí)相反，主句用would/could+動(dòng)詞原形，從句用wereto/should+動(dòng)詞原形。

13.單選題

1.Twelvemonthsago,LululemonAthleticawasoneofthehottestbrandsintheworld.Salesofitshigh-pricedyogagearwereexploding;thecompanywasexpandingintonewmarkets;expertswereinaweofits“cult-likefollowing.”Asoneobserverputit,“They’remorethanapparel.They’realifestyle.”Butthencustomersstartedcomplainingaboutpillingfabrics,bleedingdyesand,mostmemorably,yogapantssothinthattheyeffectivelybecametransparentwhenyoubentover.Lululemon'sfoundermadethingsworsebysuggestingthatsomewomenweretoofattowearthecompany’sclothes.AndthatwastheendofLululemon’scharmedexistence:thefoundersteppeddownfromhismanagementrole,and,afewweeksago,thecompanysaidthatithadseensales“deceleratemeaningfully.”

2.It’satruismofbusinessschoolthinkingthatacompany'sbrandisits“mostimportantasset,”morevaluablethantechnologyorpatentsormanufacturingprowess.Butbrandshaveneverbeenmorefragile.Thereasonissimple:consumersaresupremelywellinformedandfarmorelikelytoinvestigatetherealvalueofproductsthantorelyonlogos.AbsoluteValue,anewbookbyItamarSimonson,amarketingprofessoratStanford,andEmanuelRosen,aformersoftwareexecutive,showsthat,historically,theriseofbrandswasaresponsetoaninformation-poorenvironment.Whenconsumershadtorelyonadvertisementsandtheirpastexperiencewithacompany,brandsservedasproxiesforquality;ifacarwasmadebyGeneralMotors,oraketchupbyHeinz,peopleassumedthatitwasprettygood.Itwashardtofigureoutifanewproductfromanunfamiliarcompanywasreliableornot,sobrandloyaltywasawayofreducingrisk.Asrecentlyasthe1980s,nearlyfour-fifthsofAmericancarbuyersstayedloyaltoabrand.

3.Todayconsumerscanreadreamsofresearchaboutwhatevertheywanttobuy.This

startedbackwithConsumerReports,whichpublishedobjectivestudiesofproducts,andwithJDPower'squalityrankings,whichrevealedwhatordinarycustomersthoughtofthecarstheyhadbought.Butwhathasreallyweakenedthepowerofbrandsistheinternet,whichhasgivenordinaryconsumerseasyaccesstoexpertreviews,userreviewsanddetailedproductdata,inanarrayofcategories.ArecentPricewaterhouseCoopersstudyfoundthat80percentofconsumerslookatonlinereviewsbeforemakingmajorpurchases,andahostofstudieshaveloggedthestronginfluencethosereviewshaveonthedecisionspeoplemake.Theriseofsocialmediahasacceleratedthetrendtoanastonishingdegree:adudproductcanbecomealaughingstockinamatterofhours.IntheolddaysyoumightbuyaSonytelevisionsetbecauseyouhadownedonebefore,orbecauseyoutrustedthebrand.TodaysuchconsiderationsmattermuchlessthanreviewsonAmazonandEngadgetandCNET.AsSimonsontoldme,“eachproductnowhastoproveitselfonitsown.”

4.Ithasbeenarguedthatthewelterofinformationwillactuallymakebrandsmorevaluable.AstheinfluentialconsultancyInterbrandputsit,“Inaworldwhereconsumersareoftenoverwhelmedwithinformation,theroleabrandplaysinpeople’sliveshasbecomeallthemoreimportant.”Butinformationoverloadislargelyamyth.“Mostconsumerslearnveryquicklyhowtogetagreatdealofinformationefficientlyandeffectively,”Simonsonsays."Mostofusfigureouthowtofindwhatwe’relookingforwithoutspendinghugeamountsoftimeonline."Andthishasmadecustomerloyaltyprettymuchathingofthepast.Only25percentofAmericanrespondentsinarecentErnst&Youngstudysaidthatbrandloyaltyaffectedhowtheyshopped.

5.Forestablishedbrandsthisisanightmare.Youcannevercoastonpastperformance—thepercentageofbrand-loyalcarbuyershasplummetedinthepasttwentyyears—andthepricepremiumthatarecognizedbrandcanchargehasshrunk.Ifyouaremakingabetterproduct,youcanstillchargemore,but,ifyourproductismuchlikethatofyourcompetitors,yourpriceneedstobesimilartoo.Thatistheclearestindicationthattheeconomicvalueofbrands—traditionallyassessedbythepremiumacompanycouldcharge—iswaning.Thisisn’ttrueacrosstheboard:brandsretainvaluewherethebrandassociationisintegraltotheexperienceofaproduct(Coca-Cola,say),orwheretheyconferstatus,aswithluxurygoods.Butevenheretheinformationdelugeistransformative;luxurytravel,forinstance,hasbeenprofoundlyaffectedbywebsiteslikeTripAdvisor.

6.Forconsumersthisisideal:theyaremakingbetterchoices,andheightenedcompetitionhasraisedqualityandhelddownprices.Andtheyarenottheonlybeneficiaries;upstartsnowfinditeasiertocompetewiththebigboys.Ifyoubuildabettermousetrap,peoplewillsoonknowaboutit.Adecadeago,personal-computercompanieslikeAsusandAcerhadalmostnobrandidentityoutsideTaiwan.Nowtheyaremajorplayers.Roku,amakerofstreamingentertainmentdevices,hasthrivedeventhoughitsproductshavetocompetewithsimilaronesmadebyApple(whichisusuallycitedastheworld'smostvaluablebrand).AndtheKoreancarmakerHyundaihasgonefrombeingajoketosellingfourmillioncarsayear.Formuchofthe20thcentury,consumermarketswerestable.Todaytheyaretumultuous,andyouareonlyasgoodasyourlastproduct.ForbrandslikeLululemonthereisonlyoneconsolation:makesomethingreallygreatandyourpastsinswillbeforgotten.

1.AccordingtotextA,whichwaspublishedrecently,withinthepastyearLululemonAthletica（

）.

2.Thebestoppositeoftheverbtodecelerate(usedinparagraph1)isto（

）.

3.Acompany'sbrandisits“mostimportantasset”'(paragraph2).TextA（

）.

4.Americanconsumersusedtobeloyaltobrands（

）.

5.Inparagraph3,socialmediaarementioned（

）.

6.BasedontheevidencepresentedintextA,（

）

7.Tojudgefromwhathewrites,theauthoroftextA（

）.

8.TheauthorcitesHyundaiasanexampleofafirmthat（

）.

問(wèn)題1選項(xiàng)

A.hasemergedasanewreligiousgroup.

B.hassuccessfullypersuadedoverweightwomentoavoidwearingyogapants,

C.bothoftheabove.

D.neitheroftheabove.

問(wèn)題2選項(xiàng)

A.bumup.

B.speedup.

C.growup.

D.riseup.

問(wèn)題3選項(xiàng)

A.offersabundantsupportforthisview.

B.showsthatthestatementwaseventruerinthepastthanitisinthe21stcentury

C.showsthatthisviewhasalwaysbeenfalse.

D.suggeststhatthisviewisincreasinglyoutofdate.

問(wèn)題4選項(xiàng)

A.becausetheyeitherweretoobusyorlackedtheeducationtoseekreliableinformationonproductquality

B.becauseoftheimpactofadvertising,whichineffectprogrammedconsumerstorespondtothecalculatedappealofcertainbrands

C.thatexperiencehadtaughtthemtotrustinordertoreducethelikelihoodofmakingcostlymistakes

D.thattheyhadlearnedtorecognizeovertheyearsbyreadingConsumerReportsorsimilarpublications

問(wèn)題5選項(xiàng)

A.asamajorfactorintheInternet'serosionofwhatremainsofbrandloyalty.

B.asanexampleofhowconsumersgainaccesstoexpertopiniononproductquality.

C.toshowthatbrandloyaltyisgrowingastheinternethelpspeopletoavoidundesirableproductsassociatedwithquestionablebrands.

D.asanexampleofwhatadvertiserscandotostrengthentheappealofabrand.

問(wèn)題6選項(xiàng)

A.onecansafelypredictthatbrandswillsoonceasetobeafeatureofmarketing.

B.itisclearthatexpertsallagreeonhowthenewabundanceofproductinformationwillaffectconsumerchoices.

C.thereappearstobecontinuingdisagreementoverthefuturevalueofbrandsasamarketingtool.

D.itseemsthatprofessionalmarketanalystssharetheviewthatbrandloyaltywillreemergefollowingtheongoingtumult,whichistheresultofrapidtechnologicalchange.

問(wèn)題7選項(xiàng)

A.suggeststhattheriseoftheinternet,andaboveallofsocialmedia,doombrand-basedcommerce.

B.feelsthatconsumersarebeingwellservedbythevastincreaseinaccesstoproductinformationonline.

C.believesthatthetrendsheoutlineswillmakeiteasierforbigcompaniestocontinuetodominateconsumermarkets.

D.thinksthatcompanieswillbeabletousetheinternettodesignproductsthatreflectconsumerpreferencesmoreeffectively.

問(wèn)題8選項(xiàng)

A.oncehadapoorreputationbutisnowsuccessfulinitsindustry.

B.hassolveditsearlierimageproblembysellingmillionsofautomobiles.

C.offersevidenceofthegreatstabilityofconsumermarketsinthe20thcentury

D.showshowimportanthumorisinmarketingproductstotoday’sconsumers.

【答案】第1題:D

第2題:B

第3題:D

第4題:C

第5題:A

第6題:C

第7題:B

第8題:A

【解析】1.細(xì)節(jié)事實(shí)題。第一段指出:112個(gè)月前，露露檸檬公司還是世界上炙手可熱的品牌之一。它的昂貴的瑜咖裝備的銷量激增,但是之后消費(fèi)者們開(kāi)始抱怨容易起球的布料，會(huì)褪色的染料，以及最顯著的瑜伽褲子實(shí)在太薄了，以至于當(dāng)你彎腰時(shí)褲子實(shí)際上就變得透明。露露檸檬公司的創(chuàng)始人的言論使得情況雪上加霜，他暗指一些女性是因?yàn)樘?，才穿不下公司的衣服。由此推測(cè)D項(xiàng)正確。

2.詞義題。第一段最后一句中的“deceleratemeaningfully.”最可能指代“公司的銷售減速”，由此它的反義詞是“加速”。

3.細(xì)節(jié)事實(shí)題。根據(jù)第二段第二句“Butbrandshaveneverbeenmorefragile.但是品牌從未像如今這般脆弱不堪”及第三句“Thereasonissimple:consumersaresupremelywellinformedandfarmorelikelytoinvestigatetherealvalueofproductsthantorelyonlogos.理由很簡(jiǎn)單：現(xiàn)在的消費(fèi)者消息非常靈通，與其依賴品牌形象，更愿意去調(diào)查產(chǎn)品的真實(shí)價(jià)值”知D項(xiàng)“暗示這種觀念正在漸漸過(guò)時(shí)"正確。

4.細(xì)節(jié)事實(shí)題。第二段:Whenconsumershadtorelyonadvertisementsandtheirpastexperiencewithacompany,brandsservedasproxiesforquality(當(dāng)消費(fèi)者不得不依賴廣告以及他們?cè)谠摴镜馁?gòu)物體驗(yàn)時(shí)，品牌起到了產(chǎn)品質(zhì)量代言人的作用),以及后面指出:...sobrandloyaltywasawayofreducingrisk.所以品牌忠誠(chéng)度是一個(gè)降低風(fēng)險(xiǎn)的方式,由此可知知C項(xiàng)“經(jīng)驗(yàn)教會(huì)他們信任品牌，以減少犯代價(jià)昂貴的錯(cuò)誤的可能性”正確。

5.細(xì)節(jié)事實(shí)題。第三段指出:Butwhathasreallyweakenedthepowerofbrandsistheinternet,whichhasgivenordinaryconsumerseasyaccesstoexpertreviews,userreviewsanddetailedproductdata,inanarrayofcategories(然而真正削弱了品牌力量的是互聯(lián)網(wǎng)，網(wǎng)絡(luò)使得普通消費(fèi)者也可以很容易地獲取分門(mén)別類的專業(yè)評(píng)價(jià)、用戶評(píng)價(jià)，以及詳細(xì)的產(chǎn)品數(shù)據(jù)),以及后面:Theriseofsocialmediahasacceleratedthetrendtoanastonishingdegree:...(社交媒體的出現(xiàn)己在一個(gè)令人驚訝的程度上假設(shè)了這種趨勢(shì)（即削弱了品牌力量的趨勢(shì))，由此可知A項(xiàng)“已成為互聯(lián)網(wǎng)削弱品牌忠誠(chéng)度的一個(gè)主要因素”正確。

6.推理判斷題。根據(jù)第四段第六句“Andthishasmadecustomerloyaltyprettymuchathingofthepast.這導(dǎo)致消費(fèi)者忠誠(chéng)度的講法成為過(guò)去”及第五段中“Thisisn'ttrueacrosstheboard:brandsretainvaluewherethebrandassociationisintegraltotheexperienceofaproduct（Coca-Cola,say）,這并非一概而論：品牌保留價(jià)值，因?yàn)槠放坡?lián)想是產(chǎn)品體驗(yàn)不可或缺的一部分(如可口可樂(lè))”知C項(xiàng)“在品牌作為營(yíng)銷工具的未來(lái)價(jià)值上貌似存在持續(xù)的爭(zhēng)議”正確。

7.推理判斷題。由第五段中“Thisisn’ttrueacrosstheboard:brandsretainvaluewherethebrandassociationisintegraltotheexperienceofaproduct（Coca-Cola,say）這并非一概而論：品牌保留價(jià)值，因?yàn)槠放坡?lián)想是產(chǎn)品體驗(yàn)不可或缺的一部分(如可口可樂(lè))”知A項(xiàng)“暗示互聯(lián)網(wǎng)的出現(xiàn)，尤其是社交媒體的出現(xiàn)使基于品牌的商業(yè)失敗”的說(shuō)法過(guò)于絕對(duì)；第五段:Forestablishedbrandsthisisanightmare.Youcannevercoastonpastperformance...(對(duì)已確定的品牌而言，這是一個(gè)噩夢(mèng)，你決不能不費(fèi)力氣或沒(méi)有麻煩地依靠你之前的功績(jī)),由此可知C項(xiàng)“認(rèn)為他例舉的趨勢(shì)將讓大企業(yè)更容易繼續(xù)去支配消費(fèi)者市場(chǎng)”不正確。D項(xiàng)“認(rèn)為企業(yè)將能利用互聯(lián)網(wǎng)去設(shè)計(jì)更能有效地反應(yīng)消費(fèi)者喜好的產(chǎn)品”在文中沒(méi)有提及。第六段:Forconsumersthisisideal:theyaremakingbetterchoices,andheightenedcompetitionhasraisedqualityandhelddownprices(對(duì)消費(fèi)者而言，他們?cè)谠谧龈玫倪x擇，提高的競(jìng)爭(zhēng)提升了產(chǎn)品的質(zhì)量且也降低了產(chǎn)品價(jià)格)?？芍狟“認(rèn)為消費(fèi)者通過(guò)大量獲取互聯(lián)網(wǎng)上的產(chǎn)品信息而正受到得到更好的服務(wù)”正確。

8.推理判斷題。根據(jù)第六段中“AndtheKoreancarmakerHyundaihasgonefrombeingajoketosellingfourmillioncarsayear.而且，韓國(guó)汽車(chē)生產(chǎn)者現(xiàn)代集團(tuán)己從一個(gè)笑話變成一個(gè)每年銷售四百萬(wàn)汽車(chē)的企業(yè)”知A項(xiàng)“曾經(jīng)聲譽(yù)不好，但現(xiàn)在在它的行業(yè)卻獲得了成功”正確。

14.填空題

Ourinitialfieldworksite（1）outtobecompletelyunsuitable.Ourteam（2）overaweektherebeforewerecognizedthatwe（3）neverfindthequalityoffossilswewere（4）forinthatspot.

【答案】1.turned;

2.worked;

3.would;

4.looking

【解析】1.固定搭配。turnouttobe被發(fā)現(xiàn)是，結(jié)果是。而且此處應(yīng)為過(guò)去式turned。

2.語(yǔ)義題。第二空填不及物動(dòng)詞,因此worked符合句意。

3.語(yǔ)法分析。第三空填would表示過(guò)去將來(lái)時(shí)。

4.固定搭配。wewerefor是定語(yǔ)從句修飾thequalityoffossils,那