market research plan 市場(chǎng)營(yíng)銷計(jì)劃書

marketresearchplan市場(chǎng)營(yíng)銷計(jì)劃書marketresearchplan市場(chǎng)營(yíng)銷計(jì)劃書marketresearchplan市場(chǎng)營(yíng)銷計(jì)劃書xxx公司marketresearchplan市場(chǎng)營(yíng)銷計(jì)劃書文件編號(hào)：文件日期：修訂次數(shù)：第1.0次更改批準(zhǔn)審核制定方案設(shè)計(jì)，管理制度ResearchPlan----requirementstoskincareproductBackground:Thesagesaid,Theheartoflovingbeautyexistseverywhere.Nowadays,withthedevelopmentofsocialeconomyandtheimprovementoflivingstandards,peoplearemoreandmorepayattentiontooutwardappearance.That'swhytheskincareproductshavelongbeenpopularinalltheworld.ResearchObjectiveandResearchQuestions:Theobjectiveofourresearchistofindthemostsuitablebrandofskincareproductforyoungpeople,especiallycollegewewillgainthesoleagencyforthisbrandofproduct.Asfortheresearchquestion,itaimstolearnmoreaboutcollegestudents’specificneed,preferenceandrequirementsforskincareproductsthroughthewayofmarketingresearch.Place:universitycampus,WandaPlaza、Respondent:youngpeople，focusingoncollegestudentsTimePeriod,ScheduleandPersonnelAllocation:①Advance-preparation:Plan-makingAllthemembers)Questionnaire-designing楊甜薛如星)②ResearchProcessandAnalysisAllthemembers)③ResearchSuggestionandLimitation楊霞崔夢(mèng)瑤肖招蘭）④ResearchReportAllthemembers)Methodsofdataanalysis:Afterenoughdataiscollected,weneedtousesomespecificmethodstoanalyzethedatatogettheinformationwewant.Firstisabouttheanalysisofdatacollectedbymeansofquestionnaireandpersonalinterviews.Wewillusestatisticalanalysisofthesedata,afterwhichapiechartorotherkindsofchartwillbedrawninaccordancewiththeresultofthestatisticalanalysistomakeadirectrepresentationofwhichkindofskincareproductismostrequiredbythecollegestudents.Andduringthepersonalinterviews,informationcannotbeexpressedsoclearlyasthatcollectedbyquestionnaire,andthatrequiresustoextractusefulonefromtheinformationprovidedbyrespondentstoanalyze.Anotherequallysignificantanalysisisaboutthedataconcernedwithexternalandinternalenvironmentinwhichwewillconductourbusiness.Inthisaspect,wewilladoptSWOTanalysis.Bydoingsuchanalysis,wecanfindoutourstrengthsandweaknessesaswellasopportunitiesandthreatscomingfromoutsideworldandfigureoutwhetheritisfeasibleornottodosuchbusinessonsellingskincareproductamongcollegestudents.Methodsofinformationcollection:1.Informationcollection:Takethetime,moneyandenergyintoconsideration,wedecidetousesecondarydate.Wearegoingtouseproductsbrochures,relevantmagazinesandonlinedatabasestoknowthefeatureofdifferentskincareproductsandweneedtofigureouttheirprices,customers’age,gender,andeconomiccapability.2.Questionnaire:Taketheoperabilityandthewillnessofresponseintoconsideration,wearegoingtodesignasemi-structuredquestionnairetoknowcollegestudents’srequirementstowardskincareproducts.3.

E-mail:Takethelowcostsflexibilityintoconsideration,andaswerealizethatmostofstudentsspendalotoftimeoninternet,wearegoingtosende-mailtoanybodyindifferentcollegeatanytimetogetinformation.4.

Personalinterview:Wearegoingtoconductinterviewincollegesandsomeflourishingbusinessstreetsforthesakeofinteractionandtimelyfeedback.5.

Observation:wearegoingtosendagroupmembertoaskincareproductsstorewhoseaimistoobservecustomers’choicesandpreferences.6.

Userexperience:bygivingoutsamplestostudentswhohavenoexperienceinusingskincareproducts,wecouldgetusersexperiencefeedbackanddeveloppotentialcustomers.Budget: Budgettable