新職業(yè)英語 機電英語Unit 2課件

新職業(yè)英語Unit

2

MarketResearchWarming-upReadingALanguagePointsListening4123Speaking5ReadingB6Writing7VocabularyandStructure8ContentsUnit

2MarketResearchTask1

Asamarketresearcher,Ellenmayexperiencethefollowingsituations.Match

eachsituationwithits

correspondingpicture.Unit

2MarketResearchABCD□Designingasuitablequestionnaire.□Askingapotentialcustomertofillinthequestionnaire.□Interviewinganexpertonstainlesssteel（不銹鋼）.□Presentingamarketreportinacompany’smeeting.BDACUnit

2MarketResearchAnswer:1→d2→a3→b4→cTask1

Beforereadingthepassage,trytoanswerthequestionsaboutmarketresearchandmarketreport.1.Whichpartsdoesamarketresearch

generallyconsistof?2.Whatmakesamarketreporteffectiveandimpressive?ReadingAUnit

2MarketResearchGasCompressorMarketinChina—ThePastandtheFuture

Asakindofgeneralmachinery,gascompressor

iswidelyusedinsuchindustriesaspetrochemical,steel,metallurgyandautomobile.Gascompressorismainlydividedintoseveraltypes,includingcentrifugalgascompressor,reciprocatinggascompressor,andpistongascompressor.

ReadingAUnit

2MarketResearch

China’sgascompressormanufacturingindustryhasdevelopedrapidlyinrecentyears.In2007,Chinahadatotalnumberof355companieswhoseannualsalesrevenue

exceeding5millionyuaningascompressormanufacturingindustryandtheircombinedoutputvaluereached56.93billionyuan,amountingto0.78ofthetotaloutputvalueoftheentiremachineryindustry,thepercentageofwhichwas0.03percentagepointshigherthanthepreviousyear.Moreover,Chinahadalsoincreasedinotherindicatorslikeoutputvalueofnewproducts,industrialsalesoutputvalueandexportdeliveryvalue.

Unit

2MarketResearchReadingA

DuringtheEleventhFive-YearPlanperiod(2006-2010),thelocalizationoflargecompletesetofequipmentinsuchindustriesaspetrochemical,chemical,textile,coal/electricity/oilandmetallurgywillprovidehugebusinessopportunitiesforthedevelopmentofChina’sgascompressormanufacturingindustry.Accordingtotheplan,Chinawillbuildagreatdealofimportantprojectsinkeyindustriesintheperiod2006-2010.TakeChina’snuclearpowerindustryforinstance.Morethan20nuclearpowerstationswillbebuiltinthefiveyears,whichwillprovidenotonlyabroadmarketfortherapiddevelopmentofgascompressormanufacturingindustry,butalsoauniqueopportunitytoacceleratetheimprovementofthequalityofaircompressor.

Unit

2MarketResearchReadingALanguagePointsUnit5ProductInspection2.exceed:v.tobegreaterormorenumerousthan(esp.aquantity)e.g.Thestudentnumberadmittedmustnotexceed2,000.Theirsuccessexceededallexpectations.3.previous:ingbeforeintimeorordere.g.Sheishisdaughterfromapreviousmarriage.b.[oftenpassive]tospreadsomething,ordifferentpartsofsomethingoveranareae.g.Makesurethatyourweightisevenlydistributed.CasesofthediseasearewidelydistributedthroughEurope.LanguagePointsUnit5ProductInspection6.distribute:v.a.toseparatesomethingintopartsandgiveasharetoeachpersonorthinge.g.Thedemonstratorsdistributedleafletstopassers-by.Clothesandblanketshavebeendistributedamongtherefugees.LanguagePointsUnit5ProductInspection7.accelerate:v.a.tomakesomethingmovefasterorhappenearlier;increasethespeedofe.g.Thecentralgovernmenthastakensomeeffectivemeasurestoacceleratetherateofeconomicgrowth.Thecaracceleratedsmoothlyaway.b.(ofavehicleorperson)tostarttogofastere.g.

Thecaracceleratedtoovertakeme.TranslationUnit5ProductInspectionReadingA中國的空氣壓縮機市場——過去和將來作為一種通用機械，氣體壓縮機廣泛應(yīng)用于諸如石油化工、鋼鐵、冶金和汽車等行業(yè)。氣體壓縮機主要分為幾種類型，包括離心壓縮機、往復(fù)式壓縮機和活塞式壓縮機等。Unit5ProductInspectionReadingA中國氣體壓縮機制造業(yè)近年來迅速發(fā)展。2007年，中國355家公司在氣體壓縮機工業(yè)上年銷售收入超過500萬美元，其產(chǎn)值達到56.93億人民幣，這個產(chǎn)值在整個機械行業(yè)的百分比為0.78，比前一年高0.03個百分點。此外，其他指標(biāo)也有所增加，例如，新產(chǎn)品產(chǎn)值，工業(yè)銷售產(chǎn)值和出口交貨值。Unit5ProductInspectionReadingA2009年正在經(jīng)歷一場世界范圍內(nèi)嚴(yán)重的經(jīng)濟衰退，但是說這一行業(yè)也將受到很大的影響卻是言之尚早，因為我國政府已經(jīng)采取了一些有效的措施來處理這一問題。目前在氣壓縮機制造行業(yè)，中國有一個相對激烈的競爭和相對較低的行業(yè)集中。中國的氣體壓縮機制造商，主要分布在東部沿海地區(qū)，而在西部地區(qū)（包括西南和西北）這類公司較少，在那里存在著巨大的市場潛力，氣體壓縮機產(chǎn)業(yè)可以得到進一步發(fā)展。Task2

Readthepassageandfillinthefollowingchartwithfiguresornumbersgiveninthepassage.ReadingAUnit

2MarketResearch72.99billion56.93billion

morethanCNY5million

78%75%theoveralloutputvalueofmachineryindustryin2007theoveralloutputvalueofgascompressormanufacturingindustryin2007annualsalesrevenueofgascompressormanufacturingindustryin2007thepercentageofoveralloutputvalueofgascompressormanufacturingindustryinthewholemachineryindustryin2007thepercentageofoveralloutputvalueofgascompressormanufacturingindustryinthewholemachineryindustryin2006Task3Readthepassageagainanddecidewhetherthe

followingstatementsaretrue(T)

orfalse(F).ReadingA

□

1.GascompressorisnotwidelyappliedinvariousindustriesinChina.□

2.InChina,gascompressormanufacturingindustryhasexperiencedarapidincreasewithintheseyears.□

3.In2007,theannualsalesrevenueofgascompressormanufacturingisalittlebelow5millionyuan.□

4.Thoughtheoutputvalueofgascompressorswasbigin2007,thepercentageoftheoutputvalueoftheentiremachineryindustrydecreasedthatyear.Unit

2MarketResearchFFFTTask4

Fromthepassage,wecanseethattheauthorhassearchedmanysourcesfor

necessaryinformation.Canyouguesswhatsourcesmaybeusedinthistext?

Andifyouarerequiredtodoadeskresearch(案頭調(diào)研)aboutgascompressor,whatkindofsourcesyoumayuseinordertofindnecessaryinformation?ReadingAUnit

2MarketResearchTask1Listentotheconversationandmatchtheanswerwiththequestion.1.Whoisthejournalist?2.Whoisthesecretary?3.Whoisthepersontobeinterviewed?4.Whoisthepersonactingasthecontactperson?A.TomEdisonB.JaneCooperC.EllenJohnsonD.LiJingUnit

2MarketResearchListeningTask2EllenJohnsoniscallingMr.Li,anexpertfromChinaIronandSteelAssociation(CISA).ButMr.Liisnotin.Listentotheconversationandjudgewhetherthe

followingstatementsaretrue(T)orfalse(F).()1.JaneisthepersonMissJohnsonwantstotalkwith.()2.MissJohnsonhasbeentoLondononabusinesstrip.()3.MissJohnsonhasanappointmentwithMr.Liat9o’clockthenextday.()4.MissJohnsoniscallingtocanceltheappointment.()5.MissJohnsonisveryinterestedinthestainlesssteelmarketinIndia.Unit

2MarketResearchFFFFTListeningUnit5ProductInspectionListeningScriptJane:

Hello,thisisLiJing’soffice.JaneCooperspeaking.Ellen:Hello,Jane.ThisisEllenJohnsonfromEntrepreneur.Jane:Goodafternoon,MissJohnson.DidyouhaveagoodtripfromLondon?Ellen:Yes,prettygood.CanIspeaktoMr.Li?Jane:I’msorry.Mr.Liisatameetingnow.CanItakeamessage?Ellen:Sure.PleasetellMr.LithatI’mcallingtoconfirmtheinterviewat9o’clock,tomorrowmorning.Jane:OK.MissEllenJohnsonfromthemagazineEntrepreneuriscallingtoconfirmtheinterviewat9o’clocktomorrowmorning.Ellen:Yes,that’sright.Bytheway,couldyoupleasetellMr.Lithatweareverymuchinterestedinthestainlesssteelmarket,andhopetobewellinformedinthisfield?Jane:OK.Youcancountonme.Ellen:Thankyousomuch,Jane.Seeyoutomorrow.Jane:Seeyou.Task3EllenJohnsonisinterviewingMr.Li.Listentothe

conversationandfillinthe

blankswithwhatyouhear.LiJing:Hello,Miss.Johnson,nicetoseeyou.Ellen:Nicetoseeyou,too,Mr.Li.LiJing:Didyouhaveagoodtrip?Ellen:Yes,thankyou.Thistripwasreally1_______andtheweatherhereis2_________.LiJing:I’mgladyouliketheweatherhere.Ellen:Ireallylikeit.TheweatherinLondonnowisoften3________andhumid.LiJing:Yeah,Londonisfamousforthat.Well,MissJohnson,pleasetakea4_________.Ellen:Thankyou.Canwestartnow?LiJing:Sure.Unit

2MarketResearchwonderful

pleasant

cloudy

seat

ListeningTask4EllenJohnsoniscontinuingherinterviewwithLiJing.Listentotheconversationand

choosethebestanswertoeachquestion.

1.Whichofthefollowingtableissuitabletodescribethechangeoftheexportofcrudesteel?Unit

2MarketResearchABCD√

Listening

2.Whichofthefollowingchangesisnotmentionedinthedialogue?

A.Theexportofsteelhasbeenaffected.B.Theoverallproductofsteelhasbeenaffected.C.Theimportofsteelhasbeenaffected.D.Theexportofproductswithadvancedtechnologyhasincreased.Unit

2MarketResearch√

Listening

3.WhatdidsomeEuropeancountriesdowithregardtoChinesesteelindustry?A.TheyimportedmoresteelfromChina.B.TheyexportedmoresteeltoChina.C.TheycomplainedthatChinesesteelindustrywasdumping.D.TheywantedtocommunicatewithChinesesteelindustry.Unit

2MarketResearch√

Listening

4.Whichofthefollowingisnotaneffectivewaytosolvetheproblemaccordingtotheinterview?Unit

2MarketResearchA.Dialogues.B.Communications.C.Negotiations.D.Complaints.√

ListeningUnit5ProductInspectionListeningScriptEllen:

Canyougiveussomeexamples?Li

Jing:Let’stakecrudesteelasanexample.Thenetexportofitincreasedinthefirsthalfoflastyear,butthenfellinthesecondhalfby22.55percentfromthepreviousyear.Tobefrank,thisisreallyaverysharpdecrease.Ellen:Besidesthechangesinexportsandoverallproduct,arethereanyotherimportantchanges?Li

Jing:Yes.CISAfiguresshowedthatproductswithadvancedtechnologyrosequickly.Unit5ProductInspectionListeningEllen:Mr.Li,someoftheEuropeancountrieshadsentanti-dumpingapplicationsagainstChinesesteelproductstoWTO.Howdoyoulookatthisproblem?Li

Jing:Well,ourgovernmenthasmentionedrepeatedlythatChina’sironandsteelindustrywouldexpandtosatisfydomesticdemandratherthantocontroltheglobalmarket.Ellen:Sowhatwouldyoudotodealwiththesecomplaints?Li

Jing:Ithinkdialogueswouldbeabetterwaythanjustcomplaining.Europeancountriesshouldcommunicatewithoursteelindustrymoreeffectively.Negotiationisalsoimportant.Ellen:Thankyousomuch,Mr.Li.Ireallyappreciatethatyouhavespentsomuchtimewithme.Li

Jing:Mypleasure.Task5

TwomarketresearchersofABCCompanyarediscussingabouthowtodoamarket

researchongascompressorsavailableinthemarket.Listentotheconversationthreetimesand

answerthefollowingquestions.Whatdidthenewmarketingmanageraskthetwomarketresearcherstodo?_________________________________________________________________________________________________________________________2.Howmanysecond-handinformationsourcesarementioned?Whatarethey?______________________________________________________________________________Unit

2MarketResearchThenewmarketingmanageraskedthe

twospeakerstodoamarketresearchaboutgascompressors

availableinthelocalmarket.Twokindsofsourcesarementionedhere,websitesandprofessionalmagazines.Listening3.Howmanyfirst-handinformationsourcesarementioned?Whatarethey?______________________________________________________________________________4.Whydoesthewomanwanttodesigntwoquestionnaires?__________________________________________________________________________________________5.Accordingtothewoman,whenwouldanexpertinterviewbedone?______________________________________

_____________________________________________Unit

2MarketResearchTwokindsarementionedhere,questionnaires

andexpertinterviews.Becauseshethinksthatagreatvarietyofinformationcan

beobtainedfromtwoquestionnaires.Anexpertinterviewcanbeconductedafterfirst-hand

informationhasbeencollectedandanalyzed.ListeningUnit5ProductInspectionListeningScriptA:

Hi,Mike.Didyouhearthenews?B:

Whatnews?Youmeanthenewmarketingmanager?A:

Bingo,AlexSmithwillbeournewbossbythisFriday.B:

Hehasalreadyheldameetingwithusyesterdaywhenyouwereonabusinesstrip.A:

Really?Anythingimportantinthemeeting?B:

Yes,Alexaskedyouandmetodoamarketresearchongascompressorsavailableinthislocalmarket.A:

Oh,anyideahowtodoit?B:

First,we’vegottofindoutsomeusefulsecond-handinformation,fromsomeprofessionalmagazines.A:

Soundsprettygood.Butthisisnotenough.B:

Therearealsosomewebsiteswhichmayhelpus.Iknowtheofficialwebsite

isagoodone.A:

Yes.Letmesee.Whataboutdesigningaquestionnaire?B:

Soundsgood.Butwhowouldbeyourtarget,gascompressormanufacturersorusers?A:

Wecandesigntwokindsofquestionnairessothatwecangainagreatvarietyofinformation.B:

OK.Besidesit,howaboutinterviews?Doyouthinkitisnecessarytointerviewsomeexperts?A:

Tobefrank,Idon’tthinkweshoulddoitrightnow.Wecaninterviewsomeexpertsafterwefinishcollectingandanalyzingsecond-handinformation.B:

Right.Haveacupofgreentea?A:

Thankyou.Unit5ProductInspectionListeningTask1

Workinpairs.Practicemakingshortphonecallswiththewordsprovided

accordingtotheexamplebelow.Example:LiMei,ajournalistfromChinaDaily/Mr.Thomson/technologyandproducts/nextMondayafternoon

A:

Hello,thisisLiMeispeaking.CanIspeaktoMr.Thomson?

B:

Speakingplease,Miss.Li.

A:

Mr.Thomson,IamajournalistfromChinaDaily.We’dliketostartanewcolumninournewspaper,whichiscalled“DialoguewithIndustrialists”.Iamwonderingifyoucanbeourfirstguest.

B:

Sure,itismypleasure.Unit

2MarketResearchSpeakingA:

Thankyousomuch.Ourreadersareverymuchinterestedinthetechnologyandproductsofyourcompany.Wewouldappreciateitifyoucouldgiveabriefintroductionofthem.B:

OK,noproblem.A:

Thankyousomuch,Mr.Thomson.Sowhenwillyoubefree?B:

Letmehavealookatmyschedule.IwillbefreenextMondayafternoon.IsthatOK?A:

Sure,soIwillseeyouattwoo’clocknextMondayafternoon.B:

Seeyou.Unit

2MarketResearchSpeaking1.WuWei,ajournalistfromMachinery/Mr.Wood/steelproduct/thisFridayafternoon2.XieTing,ajournalistfromTechnologyofMechanicalandElectricalIntegration/Mr.Robinson/Siemens’latestproducts/nextTuesdaymorning3.ZhangBo,amarketresearcherfromTAIndustrialDesignCompany/Mr.Jordan/extrusionmold/1stMayUnit

2MarketResearchSpeakingTask2Workinpairs.LiMeiisinterviewingMr.Thomson,ananalystfromtheMarketing

DepartmentofABCCompressorCo.,Ltd.Makeaconversationaccordingtothe

instructionsbelow.Unit

2MarketResearch1.Whatisyourmainproduct?2.Whatistheannualsalesfigureofthisproduct?3.Whereareyourmainmarkets?4.Howmanyofyourproductsareexportedeveryyear?5.Doestheeconomicdepressionaffectyourcompany?SpeakingAleadingmanufacturerofcompressor/thetopnativecompressorbrand.ApprovedbyISO9001-9002/Priceisfavorable.AppliesERPmanagementsystem.Product:screwcompressor,variablespeedcompressor,pistoncompressorMainmarkets:SouthAmerica,EasternEuropeTotalannualsalesfigures:US$40million-US$50millionExportpercentage:31%-40%LiMeiMr.ThomsonTask3

Workinpairs.Makeaconversationaccordingtothegivensituation.ABCCompressorCo.,Ltdusedtobethetopgascompressormanufacturerinthelocalmarket.Butinthesetwoyears,thiscompanywasnotdoingwell.SotheCEOwantedtheMarketingDept.todoamarketresearchtofindthecauses.SoHelenandMr.Thomsonarediscussingabouthowtodothismarketresearch.Unit

2MarketResearchSituation:Speaking1.asharpdecreaseinsalesvolumeinthesetwoyears2.majorcompetitors/deskresearch/fieldresearch3.officialwebsites/companywebsites/professionalpublications4.designquestionnaire/datacollectionandanalysis5.expertinterviews/customerinterviewsRelatedexpressions:Unit

2MarketResearchSpeakingSample:

(HelenistalkingwithMr.Thomsonaboutthepresentationsheispreparing.)

Helen:Mr.Thomson,howshouldIpresentoursalesfiguresandtargetstotheinvestors?Mr.Thomson:Well,tostartwith,youshouldshowhowquicklythecompanyisgrowing.Asimplecolumnchartshowingourtotalsalesoverthepastfiveyearswillbebestforthat.

Helen:Isee.HowwillIshowoursalesarewell-balancedacrossallproducts?

Mr.Thomson:Anareachartisthebestchoiceforthat.

Task4Workinpairs.Readthesampleandmakeaconversationabouthowtopreparea

presentationwiththesituationgivenbelow.Unit

2MarketResearchSpeakingUnit

2MarketResearchHelen:OK.Finally,Iwantmycolleaguestohaveaclearideaofwherewe’reheaded.What’sthebestwaytoshowthemoursalestargetsforthenextthreeyears?

Mr.Thomson:Ithinkalinechartwouldbeaperfectone.Sinceourtargetsaresodistinct,wecanmakethema3Dchartalso.Helen:Soundsgood.Alright,lookslikewehavesettledeverything.Thankyou.SpeakingSituation:MikehasdoneasurveyaboutstainlessironmarketinChina,buthehassomeproblemswithdatapresentation.Soheistalkingwithhismanagerabouthowtoreportdataefficiently.

Aninterviewwithanexpertisanimportantelementinanyindustrialmarketresearch.Fromtheinterview,peoplecanobtainaccurateandextensiveinformation.Thatinformationcanbeveryimportant,asacompanycangetaclearpictureofitspastperformance.Anditcanalsoprovidenecessaryresults,sothatacompanycandecideitsfutureplans.Themeansoftheindustrialinterviewsaresemi-conducted.Duringaninterview,itdoesn’tmatterwhetheraquestionnaireispreparedbeforehandornot,butsomebasicrequirementsshouldbemet.ExpertInterview—MEMSSwitchApplicationsforSemiconductorTestMarketUnit

2MarketResearchReadingB

Thefollowinginterviewwasconductedwithatechnologyproductspecialistwhohasanextensivebackgroundinsemiconductortestengineering,associatedsoftwareandhardwaretechnologies.Thisexperthasworkedwithmanyleadingsemiconductorproviderstounderstandtheneedsandchallengesofthesemiconductortestindustry;what’smore,healsohasmadesomecontributionstosuccessfulapplicationanddevelopmentofinnovativesoftwareandhardwaretechnologies.Furthermore,thisexperthasco-foundedandprovidedleadershipforcompanies.Thesecompaniesareresponsiblefordevelopingtechnologyproductsforthesemiconductortestmarketandprovidingsales,marketingandengineeringservices.Unit

2MarketResearchReadingB

Theinterviewanswersthefollowingquestions:—WhatarethemainapplicationsforMEMSswitchesinthesemiconductortestmarket?—WhatproblemscanMEMSswitchessolveinthecontextofsemiconductortesting?—Whoarethetarget

customers?—AreMEMSswitchescurrentlyusedinanysemiconductortestequipment?Ifso,atwhichcompaniesandinwhichequipmentandapplications?

Unit

2MarketResearchReadingB—WhatarethemainlimitationsofMEMSswitchesforsemiconductortestequipmentapplications?—Cantheselimitationsbeovercomeandhowaretheycurrentlybeingresolved?—WhatarethemainsuppliersofMEMSswitchesonthemarkettoday?—Whichcompaniesarecurrentlytargetingthesemiconductortestequipmentmarket?Unit

2MarketResearchReadingBLanguagePointsUnit5ProductInspectionReadingB1.extensive:a.containingordealingwithalotofinformationanddetailse.g.Extensiveresearchisbeingdoneintotheconnectionbetweenthediseaseandpoorlivingconditions.2.innovative:a.new,different,andbetterthanthosethatexistedbeforee.g.aninnovativeapproachtolanguageteaching/innovativeschemesforrecyclingwastematerialsUnit5ProductInspectionReadingB3.target:v.totrytohaveaneffectonaparticulargroupofpeoplee.g.Thenewmagazinetargetssinglemen.n.anobject,apersonoraplacethatpeopleaimatwhenattackinge.g.He’sbecomethetargetforalotofcriticismrecently.4.overcome:v.tosuccessfullycontrolafeelingorprobleme.g.Thetwopartiesmanagedtoovercometheirdifferencesontheissue.Hefinallymanagedtoovercomehisfearofflying.Unit5ProductInspectionReadingB5.resolve:v.a.tofindanacceptablesolutiontoaproblemordifficultye.g.Attemptsarebeingmadetoresolvetheproblemofsecurityinschools.b.(onsomething/ondoingsomething)tomakeafirmdecisiontodosomethinge.g.Sheresolved(that)shewouldneverseehimagain.TranslationUnit5ProductInspectionReadingB專家訪談——MEMS開關(guān)應(yīng)用于半導(dǎo)體測試市場專家訪談是任何工業(yè)市場研究的一個重要方面。從采訪中，人們可以獲取準(zhǔn)確和廣泛的信息。這種資料是非常重要的，作為一個公司可以通過這些信息清楚地了解自己過去的表現(xiàn)與業(yè)績。而且還可以提供必要的結(jié)論，公司可以決定其未來的計劃。行業(yè)訪談具有半引導(dǎo)性。在采訪過程中，不管調(diào)查問卷是不是前期準(zhǔn)備好的，都可以引導(dǎo)訪問者滿足一些基本的要求。Unit5ProductInspectionReadingB下面采訪的這個技術(shù)專家在半導(dǎo)體測試工程以及相關(guān)的軟件和硬件技術(shù)方面有廣泛的技術(shù)背景。這位專家還與許多全球領(lǐng)先的半導(dǎo)體供應(yīng)商合作，以了解半導(dǎo)體測試行業(yè)需要和面對的挑戰(zhàn)；更重要的是，他在成功應(yīng)用和發(fā)展創(chuàng)新的軟件和硬件技術(shù)方面做出了很多貢獻。此外，該專家共同創(chuàng)建和領(lǐng)導(dǎo)了不少公司。這些公司負責(zé)為半導(dǎo)體測試市場開發(fā)技術(shù)產(chǎn)品，并提供銷售、營銷和工程服務(wù)。Unit5ProductInspectionReadingB采訪中回答以下問題：—MEMS開關(guān)的半導(dǎo)體測試市場有哪些主要應(yīng)用？—MEMS開關(guān)應(yīng)用于半導(dǎo)體測試都可以解決什么問題？—誰是MEMS開關(guān)的主要目標(biāo)客戶？—目前半導(dǎo)體測試設(shè)備中是否使用MEMS開關(guān)？如果有，在這家公司，使用何種設(shè)備和應(yīng)用？Unit5ProductInspectionReadingB—有哪些主要因素限制MEMS開關(guān)在半導(dǎo)體測試設(shè)備中的應(yīng)用？—這些限制是否可以克服，目前如何解決？—當(dāng)今市場上誰是MEMS開關(guān)的主要供應(yīng)者？—哪些公司目前針對半導(dǎo)體測試設(shè)備市場？Task1

Readthepassageanddecidewhetherthefollowingstatementsaretrue(T)orfalse

(F).Unit

2MarketResearch□

1.Interviewplaysaveryimportantroleinmarketingstrategies.□2.Frominterview,wecangetageneralunderstandingofthemarketoracompany’sproduct.□3.Inthemajorityofindustrialinterviews,thequestionsarepreparedbeforehand.TTFReadingB□4.Generallyspeaking,therearesomebasicrequirementstofollowwhileaninterviewisconducted.□5.Theexpertmentionedinthispassagespecializesintesttechnologyandengineering.□6.Theexpertownssomecompanieswhichdevelopproducttechnologyandprovidemarketingservices.Unit

2MarketResearchTTFReadingBTask2

Doyouthinkalltheinterviewquestionsmentionedinthepassagearenecessary?

Ifyouaretheinterviewer,whatotherquestionsdoyouthinkshouldbelisted?Unit

2MarketResearchReadingB

Thefollowinginterviewwasconductedwithatechnologyproductspecialistwhohasanextensivebackgroundinsemiconductortestengineering,associatedsoftwareandhardwaretechnologies.Thisexperthasworkedwithmanyleadingsemiconductorproviderstounderstandtheneedsandchallengesofthesemiconductortestindustry;what’smore,healsohasmadesomecontributionstosuccessfulapplicationanddevelopmentofinnovativesoftwareandhardwaretechnologies.Task3

TranslatethefollowingparagraphinReadingBIntoChinese.Unit

2MarketResearchReadingB

Task1

Readthefollowingmini-reportandlearntheexpressionsfordepictinggraphsand

tables.Unit

2MarketResearch

ThegraphcomparesthepercentageofwomensmokersinAsiaandEuropeduringtheyears1950to1990.Itcanbeclearlyseenthatfrom1950to1990thepercentageofwomensmokersinAsiakeptincreasing,whileinEuropeitfirstroseandthenfell.Writing

Inthe1950sthepercentagesofwomensmokersinAsiaandEuropewereaboutthesame.Fromthenon,womensmokersofbothcontinentsbegantorise,buttherateofincreaseinEuropewasmuchbiggerthanthatinAsia.Inthe20yearsfrom1950to1970,womensmokersofEuropeancontinentdoubledfrom7%to14%,whileinAsia,therewasonlyasmallrise.However,sincethe1970s,thingshavechangedramatically.Inthefollowingtwentyyears,thepercentageofwomensmokersinAsianeverstoppedgrowing,whileinEuropeitdropped.Unit

2MarketResearchWritingTask2

Writeamini-reportbasedonthefollowinggraph.Youcanrefertothesamplein

Task1.Unit

2MarketResearchWritingVocabularyandStructureTask1

WriteoutthewordsinReadingAaccordingtotheirmeaningsintheright

column.Thefirstlettersarealreadygiven.d________

tospreadsomethingwithinalargeareaa________

tomakegofastere________

tobegreaterthan;surpassr________

moneythatabusinessoranorganization

receivesoveraperiodoftimea________yearlyp________theinherentabilityorcapacityf________withalotofenergyandsometimesviolentr________

tosolveorsettle(problems,doubts,etc.)Unit

2MarketResearchistributeccelerate

xceed

evenue

nnual

otential

ierce

esolve

VocabularyandStructureTask2

Fillineachblankwiththeoppropri