新境界-綜合教程1課件 unit 1市公開課一等獎(jiǎng)省名師優(yōu)質(zhì)課賽課一等獎(jiǎng)?wù)n件

NewWisdomEnglishforCareers新境界職業(yè)英語(yǔ)綜合教程①Unit1

PresentingaCompany新境界職業(yè)英語(yǔ)

綜合教程①PartITextAPartIIAppliedWritingPartIIITextBPartIVReadingSkillsUnit1PresentingaCompanyPre-readingActivitiesReadingoftheTextGrammarReviewTask1Task2MiniTextTask4ComprehensionTask1Task2VocabularySyndicateActivitiesTask3Task4Task5TranslationTask6Task7Task3PartITextATask1Task2Task3Task4Task5Task6ComprehensiveExercisesHomeBackgroundInformationTextAWorkingroupsoffour.Talkaboutthefollowinglogosandputthemintobroadcategoriesinthetablebelow.Task1BackPre-readingActivitiesBackTask1BackTask1CATEGORIESBRANDSAutomobilesComputersFoodClothingLandRover,Porsche,ToyotaDell,Sony,AppleH?agen-Dazs,Pizza-Hut,Wall’sLevi’s,CalvinKlein,Adidas1.Whichbrandsareyoufamiliarwith?2.Whichcountriesdoyouknowtheyarefrom?3.Whatproductsdothesebrandsrepresent?4.Whatisyourfavoritebrand?Why?5.Introduceoneofthebrandsbrieflytoyourclassaccordingtotheguidelinebelow:

●Products

●History●YearlySalesorProfitTask1BackNowdiscussthequestionsbelowandthenreporttheresult.a)____________:

clothingforsports

b)____________:

instructorortrainerinasport

c)____________:

onewhoparticipatesinarunningraced)____________:

apersonwhodoesasport e)____________:

sketchorplan

f)____________:

apersonoracompanythatmakesaproduct

sportswear

coach

trackrunner

athlete

designmanufacturerTask2BackReadthefollowingMiniTextandfindthewordsorexpressionsthatmatchthecontextmeaninggiven.

MiniText

Para.1PhilKnight,atrack

runner,startedNikein1958.HisideawastocreategoodAmericanrunningshoes.PhilKnightandhiscoach

designedrunningshoes,andhadashoemanufacturercreate

them.

Para.2ThenthebrandwascalledBlueRibbonSports.KnightlaterchangedthenametoNikeaftertheGreekgoddessofvictory,andtheswooshlogo

wasadded.Back

NikeMiniText

Para.3Today,Nikenotonlyproducesshoes,butalsoproducessportswear.

Para.4ItspopularityisduelargelytotheuseofNikeshoesbyfamousathletes

suchasMichaelJordan.Sincealmostallthefamousathletesuseitsproducts,Nikedoesnothaveahardtimesellingitsproducts.Back1.WhodesignedNikeshoes?

2.WhatwasNikecalledbeforebeingrenamed?WorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText.

PhilKnight,atrackrunner,designedNikeshoes.Beforebeingrenamed,NikewascalledBlueRibbonSports.Task3Back3.WhatdoestheNikelogorepresent?4.WhatdoesNikemanufacture?

5.WhyisNikesopopular?Nikemainlymanufacturesshoesandsportswear.TheNikeswooshlogorepresentsthewingofthefamousGreekGoddessofvictory.NikeispopularbecauseitisusedbyfamousathletessuchasMichaelJordan.BackFillintheblanksinthefollowingsummaryofTextAwithwordsgiveninthebox.

legendsoughtsportswearoutperformsavailabilityoutletsTask4Back

WordTipstrackrunner

n.

徑賽運(yùn)動(dòng)員

coach

n.

教練

design

v.

設(shè)計(jì)

manufacturer

n.制造商sportswear

n.

運(yùn)動(dòng)服

athlete

n.

運(yùn)動(dòng)員

Back

WordTipstrackrunner

n.

徑賽運(yùn)動(dòng)員

coach

n.

教練

design

v.

設(shè)計(jì)

manufacturer

n.制造商sportswear

n.

運(yùn)動(dòng)服

athlete

n.

運(yùn)動(dòng)員

Back

NotesPhilKnight:theco-founderandChairmanofNike,Inc.（菲爾·耐特，耐克企業(yè)創(chuàng)始人兼總裁。）BackNotesswooshlogo:TheNikeSwooshlogosymbolizesthewingofthefamousGreekGoddessofvictory.

(耐克旋風(fēng)標(biāo)志，象征著名希臘勝利女神翅膀。)BackTranslationofMiniTextPara.1菲爾·耐特，曾經(jīng)競(jìng)賽運(yùn)動(dòng)員，于1958年創(chuàng)建了耐克品牌。他創(chuàng)建耐克初衷就是為了制造出舒適美國(guó)跑鞋。最初，他和教練一起設(shè)計(jì)了跑鞋，然后找了一家鞋業(yè)制造商進(jìn)行生產(chǎn)。Para.2稍后，他們給這個(gè)牌子取名為“藍(lán)絲帶運(yùn)動(dòng)鞋”，很快，源于古希臘勝利女神形象靈感，耐特把這個(gè)品牌更名為耐克，并添加上了經(jīng)典旋風(fēng)標(biāo)識(shí)。BackTranslationofMiniTextPara.3如今，耐克已不限于生產(chǎn)鞋，產(chǎn)品擴(kuò)及到運(yùn)動(dòng)服系列。Para.4耐克之所以廣受歡迎，得益于一大批有名運(yùn)動(dòng)員都使用耐克產(chǎn)品，如大名鼎鼎邁克?喬丹。幾乎全部大牌運(yùn)動(dòng)明星都在使用耐克產(chǎn)品，所以耐克從未在銷售方面碰到困難。Back

ReadingoftheText

BackAdidasBackBrand:

Abrandistheidentityofaspecificproduct,service,orbusiness.Abrandcantakemanyforms,includinganame,sign,symbol,orslogan.Alegallyprotectedbrandnameiscalledatrademark.Brandimageisasymbolicconstructcreatedwithinthemindsofpeopleandconsistsofalltheinformationandexpectationsassociatedwithaproductorservice.BackgroundInformationBackLogo:

Alogoisagraphicmarkoremblemcommonlyusedbycommercialenterprises,organizationsandevenindividualstoaidandpromoteinstantpublicrecognition.Logosareeitherpurelygraphic(symbols/icons)orarecomposedofthenameoftheorganization(alogotypeorwordmark).BackgroundInformationTextA

Para.1

Adidas,oneoftheleadingsportsbrandsintheworld,hasturned60onAugust18,.

Para.2Itstillseemsanunlikelystory:amodestshoemakercalledAdiDasslerfromasmallruraltowninGermanydevelopedarangeofsportsproductssooriginalandsoperfectthattheyaresoughtbyathletesfromallovertheworld.12BackAdidasTextA

Para.3Hecreatedabrandasgreatasanyintheworld.Anunlikelystory,butnotimpossible.ImpossibleisNothing.

Para.4ForAdidas,itallstartedwithshoes.Shoesthat,oneday,wouldtreadWimbledon,winmedalsattheOlympicGames,andtheFIFAWorldCup.Athletes,record-breakers,andchampionswouldwearthem.Back3TextA

Para.5

Today,Adidasistheworld’snumberonesportswearcompanywithatotalsalesof€10.3billionandprofitgrowthof9%in.

Thingsarenowdefinitelyontrackand,ifthecurrentmarketingslogan,“ImpossibleisNothing”,isanythingtogoby,thecompanyisdoingverywell.

ThisisnotsurprisingwhenyouconsiderthatAdidasnowcontinuouslyoutperformstherestofthe

sector

andhasenjoyedeightyearsofcontinuousdouble-digitnetincomegrowth.

45BackTextA

Para.6Adidashasdevelopedhigh-performancesportslinesincollaborationwithStellaMcCartney,YohjiYamamoto,PorscheDesign,andRollandBerry.Alongsideprovidingperformanceproducts,Adidasunderstandsthatconsumersmakepurchasedecisionsbasednotonlyonbrandbutalsoonavailability,convenience,andextentofproductoffering.Back6TextA

Asaresult,thecompanyhasbeenimprovingitsdistributionplan,concentratingonexpandingitsownoutletsor“controlled”spaceandimprovingretailrelationships.Nowthereareover1,000Adidasstoresaroundtheworldand,intherunuptotheBeijingOlympics,thecompanyopenedanaverageoftwostoresamonthinChina.By,theaimistomakeatleast30%ofthegroup’sprofitsthroughcontrolledspace.Back7TextA

Para.7

Tokeepitsbrandinthepublicfocus,Adidashasalsosponsoredsportsmenandsportswomenformanyyears.In,295footballers,64rugbyplayers,71tennisplayers,24basketballplayersand8golfersallbenefitedfromitsthreestripelogo.Oneofthefirstwell-knownendorsersofAdidasequipmentwasAmericanrunninglegendJesseOwens,thegoldmedalistatthe1936SummerOlympics.AswellassponsoringtheBeijingOlympics,AdidasisalsosupportingtheOlympicGamesinLondoninadealwortharound$200million:inthissectorsuchbrandawarenessisimportant.Back1.WhatisAdidasfamousfor?2.WhofirstmadeAdidasshoes?3.WherewasAdiDasslerfrom?Comprehension

Adidasisfamousforsportswear.

AdidasshoeswerefirstmadebyAdiDassler.AdiDasslercamefromasmallruraltowninGermany.Task1Back4.WhatkindofsportslineisAdidasfamousforproducing?5.InwhatwaycantheothersportscompaniesnotcompetewithAdidas?

Adidasisfamousforproducinghigh-performancesportsline.BackTheothersportscompaniescannotcompete

withAdidasinitstotalsales.6.WhataretwoofAdidas’marketingtactics?7.WhydoesAdidassponsorOlympicGames?

Adidas’twomarketingtacticsareoutlet

expansionandretailrelationshipmanagement.AdidassponsorsOlympicsgamestocreate

brandawareness.Back8.Whowasoneofthefirstwell-knownendorsersofAdidas’equipment?

JesseOwenswasoneofthefirstwell-knownendorsersofAdidas’equipment.BackTask2Back1.FromwhichproductdidAdidasstartitsbusiness?a.Trousers. b.Jackets.c.Shoes. d.T-shirts.2.Adidascelebrateditsanniversaryin_________.a.October b.Mayc.August d.November3.Basedontheabovetext,thesloganofAdidasis________.a.“Don’tlivealittle,livealotto” b.“LivetoNike”c.“ThejoyofAdidas” d.“ImpossibleisNothing”Back4.InthefirstsentenceofParagraph7,“its”refersto_________.a.outlet’s b.partners’c.adidas’ d.beijing’s5.The295footballers,64rugbyplayers,71tennisplayers,24basketballplayersand8golfersreceived_________fromAdidasin.a.Sponsorship b.giftsc.Subsidies d.books6.WhatkindofsportwasJesseOwensfamousfor?a.Golf. b.Football.c.Rugby. d.Running.Back7.Thereareover________Adidasstoresaroundtheworld.a.200 b.700 c.1000 d.8008.Tokeepitselfinpublicfocus,Adidassponsorsmenandwomenfrom________.a.fashion b.salesc.sports d.advertising

VocabularyTask3Back1.JesseOwensisanAmerican_____________.2.Adidashasenjoyedeightyearsof_____________double-digitnetincomegrowth.3.Thecompanyhasexpandedits______________tomorethan1000aroundtheworld.legendcontinuousoutletsTask4Backcontinuousendorseoutlettreadathletelogolegendmodest4.AdiDasslerwasa___________shoemakerfromasmallruraltowninGermany.5.Adidasusesthreestripesonits____________.6.Adidashasmanywell-known____________foritsequipment.7.Adidasshoeshave_____________manymajoreventsintheworldlikeWimbledon,OlympicGames,andtheFIFAWorldCup.8.Adidasshoeshavebeenwornbymany__________throughouttheworld.modestlogoendorserstroddenathletesBack

SyndicateActivitiesretailconveniencestore

establishedbySamWaltoninArkansasin1962startedasanicehouseinDallas,Texasin1927

over7,800storesglobally

operateover29,3007-ElevenstoresTask5Back1.AdiDassler________________________________.(創(chuàng)造了一個(gè)世界級(jí)偉大品牌)(create,asgreatas)2.AmanfromasmalltownofGermany_______________________________________.(開發(fā)了一系列完美運(yùn)動(dòng)產(chǎn)品)(developed,range)

TranslationcreatedabrandasgreatasanyintheworldTask6Backdevelopedarangeofperfectsportsproducts

3.Adidasisdoingverywell,_______________________________________________.(而且證實(shí)了它營(yíng)銷標(biāo)識(shí)語(yǔ)“沒有什么是不可能?！?(prove,slogan)4.Adidasunderstandsthatconsumersmakepurchasedecisionsbasednotonlyonbrand____________________________________________________(而且也起決于產(chǎn)品可得性、方便程度以及產(chǎn)品提供范圍。)(availability,productoffering)Backprovingitsmarketingslogan“ImpossibleisNothing”

butalsoonavailability,convenienceandextentofproductoffering5.Adidas___________________________________________________________________________(在北京奧運(yùn)會(huì)前平均每個(gè)月在中國(guó)開兩家店).(anaverageof,intherunupto)6.________________________________(為了使它品牌保持受公眾關(guān)注),Adidashasalsosponsoredsportsmenandsportswomenformanyyears.(inthepublicfocus)openedanaverageoftwostoresamonthinChinaintherunuptotheBeijingOlympicsTokeepitsbrandinthepublicfocusBack

阿迪達(dá)斯現(xiàn)在制造各種跑鞋，而且很受運(yùn)動(dòng)員歡迎。除此之外，他們制造功效性服裝也在賽跑運(yùn)動(dòng)員中得到了廣泛使用，阿迪達(dá)斯其中一個(gè)主要賣點(diǎn)是足球套件及相關(guān)設(shè)備，它還是供給國(guó)際足球隊(duì)團(tuán)體套件大企業(yè)，同時(shí)它也制造用于國(guó)際比賽裁判套件。

TranslationTask7Back

LanguagePoints

Back1.(Para.1)

Adidas,oneoftheleadingsportsbrandsintheworld,hasturned60onAugust18,.Paraphrase:

Adidasisoneofthemostimportantsportsbrandsintheworld,andhasahistoryof60yearstillAugust18,.leading:chief,mostimportant主要，最主要e.g.Heplayedaleadingroleinthecountry’sindependencemovement.他在國(guó)家獨(dú)立運(yùn)動(dòng)中起了主要作用。ShewasdressedbyaleadingNewYorkdesigner.她穿著紐約出色設(shè)計(jì)師設(shè)計(jì)服裝。turn:

LanguagePoints

Backturn:topasstheageortimeof到達(dá)，超出（年紀(jì)或時(shí)間）e.g.Ithasturned4o’clock.時(shí)間已經(jīng)到了四點(diǎn)鐘。Heturned40inMarch.他3月份就40歲了。Translation:作為世界主要運(yùn)動(dòng)品牌之一阿迪達(dá)斯，在8月18日這一天走過(guò)了60年歲月。

LanguagePoints

2.(Para.2)developedarangeofsportsproductssooriginal

andsoperfectthattheyaresoughtbyathletesfromallovertheworld.Paraphrase:

…developedarangeofsportsproducts,whosedesignsaresocreativeandsoperfectthatsportsmenallovertheworldlikethem.StructureAnalysis:“…sooriginalandsoperfectthat…”isanadverbialclause.e.g.

Sheissoambitiousandsmartthatshewillbequalifiedfortheposition.

original:

Back

LanguagePoints

original:inventive,creative,anddifferentfromanythingelse.e.g.ahighlyoriginaldesign極有創(chuàng)意設(shè)計(jì)

averyoriginalsong-writer很有獨(dú)創(chuàng)性歌曲作家Translation:…開發(fā)了一個(gè)運(yùn)動(dòng)產(chǎn)品系列，這個(gè)產(chǎn)品系列如此完美和含有創(chuàng)意，受到世界各地運(yùn)動(dòng)員們青睞。Back

LanguagePoints

3.(Para.4)

Shoesthat,oneday,wouldtreadWimbledon,winmedalsattheOlympicGames,andtheFIFAWorldCup.Paraphrase:

ItisshoesthatthesportsmenwillweartoparticipateinWimbledonTennisTournamentandwinmedalsattheOlympicGamesandtheFIFAWorldCup.StructureAnalysis:

Rhetoric:

Back

LanguagePoints

StructureAnalysis:

Thisisanomittedemphaticsentence,anditsfullformis:(Itis)shoesthat,oneday,wouldtread…Rhetoric:

Synecdoche(提喻修辭法)isusedinthesentence.“Wimbledon”standsfor“WimbledonTennisTournament”.e.g.

[a]GermanybeatAustralia4to0inFIFAWorldCupSouthAfrica.(countries:teams)[b]Thefarmwasshortofhandsduringtheharvestseason.(hands:laborers)[c]Hepaidtheworkers5dollarsperhead.(head:worker)Back

LanguagePoints

Wimbledon:

WimbledonisamajortennistournamentheldinEnglandannually.Itisplayedongrassandisconsideredaveryimportanteventintennis.FIFAWorldCup:

asoccertournamentheldeveryfouryearsbetweennationalsoccerteamstodetermineaworldchampion.FIFA:

InternationalFederationofFootballAssociationBackTranslation:正是這雙鞋，有一天運(yùn)動(dòng)員會(huì)穿著它參加溫布爾頓網(wǎng)球公開賽，穿著它贏得奧運(yùn)會(huì)獎(jiǎng)牌，穿著它奪取足球世界杯。

LanguagePoints

Back4.(Para.5)

Thingsarenowdefinitelyontrack...Paraphrase:

Noweverythingisgettingonverywell.ontrack:

inasituationthatislikelytoleadtosuccesse.g.Shegotbackontrackandwonthematch.她重新找回狀態(tài)并贏得了比賽。We’rerightontracktoachieveatotalsalesvolumeof$2millioninthismonth.本月我們有望到達(dá)兩百萬(wàn)銷售額。

Translation:

現(xiàn)在一切事情都步入正軌。

LanguagePoints

5.(Para.5)

Thisisnotsurprisingwhenyouconsider

thatAdidasnowcontinuouslyoutperformstherestof

thesector...Paraphrase:

YouwillnotbesurprisedtoknowthatAdidasnowkeepsondoingbetterthantheothercompetitors.sector:apartofanareaofactivity,especiallyofbusiness,tradeetc.商業(yè)領(lǐng)域，行業(yè)e.g.Anumberofkeysectorsoftheeconomyareintrouble.幾個(gè)關(guān)鍵經(jīng)濟(jì)領(lǐng)域出了問(wèn)題。Translation:

當(dāng)你考慮到阿迪達(dá)斯比連續(xù)超出業(yè)界其它同行時(shí)，這并不詫異。Back

LanguagePoints

6.

(Para.6)

PorscheDesignThePorscheDesignGroupisbasedinGermany.Itdesignsandsellsavarietyofproductssuchaswatches,eyewear,fashionwear,sportswear,etc.Back

LanguagePoints

Back7.(Para.6)

Asaresult,thecompanyhasbeenimprovingitsdistributionplan,concentratingonexpandingitsownoutletsor“controlled”spaceandimprovingretailrelationships.StructureAnalysis:

此句用完成進(jìn)行時(shí)，表示動(dòng)作一直在進(jìn)行。Translation:

所以，企業(yè)一直在改進(jìn)分銷方案，集中精力發(fā)展直銷店，或者稱“控制”空間，不停改進(jìn)零售關(guān)系。

TranslationofTextA

阿迪達(dá)斯Para.1作為世界主要運(yùn)動(dòng)品牌之一阿迪達(dá)斯，在8月18日這一天走過(guò)了60年歲月。Para.2這在今天看來(lái)，仍似一個(gè)不大可能故事：一個(gè)來(lái)自于德國(guó)小鎮(zhèn)小鞋匠阿道夫·阿迪·達(dá)斯勒竟然開發(fā)了一個(gè)運(yùn)動(dòng)產(chǎn)品系列，這個(gè)產(chǎn)品系列如此完美和含有創(chuàng)意，受到世界各地運(yùn)動(dòng)員們青睞。Back

TranslationofTextA

Para.3他創(chuàng)造了世界上一個(gè)最偉大品牌。一個(gè)不可能故事卻成為可能。沒有什么不可能。Para.4阿迪達(dá)斯是以制鞋業(yè)起家。正是這雙鞋，有一天運(yùn)動(dòng)員會(huì)穿著它參加溫布爾頓網(wǎng)球公開賽，穿著它贏得奧運(yùn)會(huì)獎(jiǎng)牌，穿著它奪取足球世界杯。運(yùn)動(dòng)員、破統(tǒng)計(jì)者和世界冠軍都將穿著它。Back

TranslationofTextA

Para.5今天，阿迪達(dá)斯已成為世界運(yùn)動(dòng)裝企業(yè)中引領(lǐng)者，在它銷售總額已達(dá)103億歐元，利潤(rùn)增加了百分之九?，F(xiàn)在一切事情都步入正軌，假如現(xiàn)在遵照它營(yíng)銷口號(hào)“沒有什么是不可能”來(lái)看，企業(yè)在這點(diǎn)上做很好。當(dāng)你考慮到阿迪達(dá)斯連續(xù)超出業(yè)界其它同行，而且八年內(nèi)凈收入連續(xù)以兩位數(shù)增加時(shí)，這并不詫異。Back

TranslationofTextA

Para.6阿迪達(dá)斯與斯特拉?麥卡特尼，山本耀司，保時(shí)捷設(shè)計(jì)和羅蘭?貝瑞合作開發(fā)了高性能運(yùn)動(dòng)產(chǎn)品系列。在提供高性能產(chǎn)品同時(shí)，阿迪達(dá)斯還意識(shí)到用戶在做購(gòu)置決定時(shí)候，考慮不但僅是品牌，還有可得性、便利性和產(chǎn)品供給廣度。Back

TranslationofTextA

所以，企業(yè)一直在改進(jìn)分銷方案，集中精力發(fā)展直銷店，或者稱“可控”空間，不停改進(jìn)零售關(guān)系?，F(xiàn)在全世界已經(jīng)有1000多間阿迪達(dá)斯專賣店，在臨近北京奧運(yùn)會(huì)之際，企業(yè)平均每個(gè)月在中國(guó)新開兩家店。到，企業(yè)目標(biāo)是在可控制區(qū)贏得最少百分之三十集團(tuán)盈利。Back

TranslationofTextA

Para.7為了使自己品牌成為公眾焦點(diǎn)，阿迪達(dá)斯多年來(lái)也贊助了一些運(yùn)動(dòng)員。在，有295名足球運(yùn)動(dòng)員、64名橄欖球運(yùn)動(dòng)員、71名網(wǎng)球運(yùn)動(dòng)員、24名籃球運(yùn)動(dòng)員和8名高爾夫運(yùn)動(dòng)員都受益于阿迪達(dá)斯贊助。阿迪達(dá)斯運(yùn)動(dòng)裝備第一個(gè)著名代言人就是1936年夏季奧運(yùn)會(huì)金牌得主，美國(guó)田徑傳奇人物杰西?歐文斯。在贊助北京奧運(yùn)會(huì)同時(shí)，阿迪達(dá)斯也投入了約兩億美元來(lái)支持倫敦奧運(yùn)會(huì)：在業(yè)界，這種品牌意識(shí)是非常主要。BackGrammarReviewNounsBackLookattheunderlinednouns,andsaywhicharecountableandwhichareuncountable.I.CountableNounsandUncountableNouns(可數(shù)名詞與不可數(shù)名詞)Task1Hetookoutasmalljewelrybox,twoletters,andthreeenvelopes.2.Everybodywantspeaceandnotwar.3.Don’tmaketoomuchnoise,children!4.Fishliveinwater.UCUCBack5.Wegetmilkfromcows.6.Letmegiveyousomeadvice.7.Theaudiencewereenjoyingeveryminuteofit.8.ThePacificOceanisavastexpanseofwater.9.Realfriendshipismorevaluablethanmoney.10.Anewfamilyhasmovedinnextdoor.UUCUUCBackTask2PleasefillintheblankswithY(Yes)orN(No).YYYYNNNNNYNNNNY

YYYYNNNNNYNNNNY

YYYYNNNNNYNNNNY

YYYYNBackLookateachgroupofsentencesbelow,andpickoutthecorrectchoicesinthebrackets.II.ThePluralFormsofNouns(名詞復(fù)數(shù)形式)Task31.Finally,both(partys,parties)agreedtosignthecontract.Three(days,daies)afterhisarrivalhedroppedmeafewlines.2.Anyoneseencarrying(boxs,boxes),bags,orwhatever,wasstoppedbythepolice.Thesedamp(matchs,matches)won'tstrike.Back3.The(leafs,leaves)havestartedtocolor;itwillsoonbewinter.Thesoldierssharpeneduptheir(knifes,knives).The(roofs,roofes)areleakingagain.4.Iliketocookdisheswith(potatos,potatoes).Ihaveafewimpressive(photos,photoes).5.Herfront(tooths,teeth)wereirregularinformation.Whenthecatisaway,the(mouses,mice)willplay.Back6.(Childs,Children)shouldn'ttelltales.Thefarmerwasyokinghis(oxes,oxen)toaplough.7.Hesawthree(sheep,sheeps)inthefield.Mice,rats,andsuchsmall(deer,deers)havebeenTom'sfoodwhenhewasinaforest.8.Hehasseveral(girlfriends,girlsfriends)online.(Lookers-on,Lookers-ons)seemorethanplayers.Therearemany(womenwriter,womenwriters)intheEnglishLiterature.BackTask4規(guī)則名詞復(fù)數(shù)改變列表：Backpartyparties情況復(fù)數(shù)組成例詞普通情況加-sExamples:bikes,schools,bridges以-y結(jié)尾詞元音字母+y加-sExamples:boys,keysMoreExamples:_________________________輔音字母

+y變y為i,

再加-esExamples:baby→babies,fly→fliesMoreExamples:_________________________以-s,-x,-ch,-sh結(jié)尾詞加-esExamples:buses,watches,brushesMoreExamples:_________________________daydaysboxboxesBack以-f,-fe結(jié)尾詞普通變?yōu)?vesExamples:wife→wivesMoreExamples:_________________________有時(shí)加-sExamples:safes,cliffsMoreExamples:_________________________以-o結(jié)尾詞元音字母+o加-sExamples:radios,zoosMoreExamples:_________________________輔音字母

+o普通加-esExamples:heroes,tomatoesMoreExamples:_________________________leafleavespotatopotatoesstudiostudiosroofroofsTask4不規(guī)則名詞復(fù)數(shù)改變列表：Back復(fù)數(shù)構(gòu)成例詞改變?cè)糇帜窫xamples:foot→feet,man→men,woman→womenMoreExamples:_________________________詞尾加

-(r)enExamples:ox→oxenMoreExamples:_________________________單復(fù)數(shù)同形Examples:fish→fishMoreExamples:_________________________goosegeesechildchildrenpeoplepeople復(fù)合名詞復(fù)數(shù)改變列表：Back復(fù)數(shù)構(gòu)成例詞把復(fù)合名詞后一組成部分變?yōu)閺?fù)數(shù)Examples:bookcase(s),grown-up(s)MoreExamples:_________________________把復(fù)合名詞前一組成部分變?yōu)閺?fù)數(shù)Examples:passer(s)-by,daughter(s)-in-lawMoreExamples:_________________________把復(fù)合名詞兩個(gè)組成部分都變?yōu)閺?fù)數(shù)Examples:mandoctor→mendoctorsMoreExamples:_________________________Task4looker-onlookers-onwomanwriterwomenwritersgirlfriendgirlfriends1.Thisismysister’sdaughter.2.Whereisthegirls’dormitory?3.Heacceptedthejobwithoutamoment’shesitation.III.ThePossessiveCaseofNouns(名詞全部格)

Task5Lookatthefollowingsentences,andunderlinethepossessivecaseofnouns.Back4.What’syourgovernment’spolicy?5.Tellusalittleabouttheschool’shistory.6.ThePeople’sRepublicofChinawasfoundedin1949.BackTask6Lookatthesummaryofrulesbelowandsupplymoreexamplesintheblanksbychoosingtheproperpossessivecaseofnounsfromtheabovesentences.Backmysister’sdaughtertheschool’shistoryThePeople’sRepublicofChinatheworkers’restroom1.Theysawapackof_________(wolf)inthedistance.2.Two__________(policeman)stoppedhim.3.Wemeetatthe___________(hotel)entrance.4.Theycaughtthreesmall__________(fish).5.It’sjustten___________(minute)drivefromhere.6.Thecartwasdrawnbytwo___________(ox).7.She’sstayingatmy__________(aunt).8.__________(Lady)andgentlemen,welcomehere.9.Aflockof__________(goose)isflyingoverourheads.10.The

banyanstretchestotheskywithitslush__________(branch)andleaves.

ComprehensiveExercisesTask1wolvespolicemenhotel’sfishminutes’oxenaunt’sLadiesgeesebranchesBack11.Ihaveacupofteaand__________.a.twotoasts b.twopiecesoftoastc.twopieceoftoasts d.twopiecesoftoasts12.These__________arethebestinthewomen’ssociety.

a.womanscientists b.womenscientists

c.ladyscientists d.ladiesscientists13.Thelittleboyhasgivenhisparents__________.

a.manytrouble b.muchtroubles

c.muchtrouble d.notsmalltroubleTask2

ComprehensiveExercisesChoosethebestanswer.Back14.Thistableismadeof__________.a.manyglass b.glasses

c.someglasses d.glass15.Heinvitedallhis_________rade-in-arms rades-in-arms rade-in-arm16.Thewomanoverthereis__________mother.a.JuliaandMary b.JuliaandMary’sc.Julia’sandMary’s d.Julia’sandMary17.Thatdefinitionleaves__________fordisagreement.a.muchroom b.greatdealroomc.asmallroom d.notsobigaroom

ComprehensiveExercisesBack18.Asasafetyprecaution,allcitycabdriverscarryonlyenoughmoneytomakechangefora_________bill.a.ten-dollar b.ten-dollarsc.ten-dollar’s d.tendollars19.Couldyoupleasetellmethe_________forClassA?a.roomsnumbers b.roomsnumberc.room’snumber d.roomnumbers20.---Whoseumbrellaisit?---It’s________.a.somebodyelse’s b.somebodyelsec.somebody’selse’s d.somebody’selse

ComprehensiveExercisesBackAppliedWritingPartIIAppliedWritingI.BusinessCardsSituationSituationTask1Task2Task1Task2HomeII.RegistrationFormsAppliedWritingI.BusinessCardsSituationRefertothebusinesscardsonthebookandanswerthefollowingquestionswithapartner.1.WhatisthepositionofDanielWanginbusinesscard1?2.WhatisthejobtitleofChrisLiinbusinesscard2?3.WhatisthebusinessofMayHe?SeniorITConsultant.StoreManager.Sheofferspianolessons.BackAppliedWriting4.WhatisthequalificationofDanielWang?5.Whichcardseemsinformal?Why?HehasCert.ofProgrammingandMSc.ofComputerScience.Card3seemsinformalbecausei)itseemsitisaverysmallbusiness;ii)thecarddoesnotgiveacompanyname;iii)thereisnoaddress;iv)thedesignisnotserious.BackAppliedWritingTask1JohnworksinaprintingagencyinWeizhou.Heisresponsiblefordesigningbusinesscardsforhiscustomers.Todayheneedstomakecardsforthreecustomers.Completethecardsaccordingtothelistonthebook.AdvancedEDRSystemsGeorgeSmith(BSc.IT)SystemConsultant35JinChengFangStreetEast,Beijing,ChinaTel:865108347903Mobile:8613402888764Fax:865108341394GeorgeS@AEDR.www.AEDRS.BusinessCard1BackTask1BusinessCard2AppliedWritingShanghaiTianyiSoftwareCo.FrankDuHRManagerTowerBWandaPlaza48JianguoRoadChaoyangDistrict,NanjingChina