bec商務(wù)報(bào)告例題

-.z.例題4YouworkforNorlec,anelectricalgoodsmanufacturer,andyourcompanydirectorwantstofindoutwhichmethodsofadvertisingarethemosteffective.RecentlythemarketingdepartmenthasaskedcustomershowtheyfirstlearntaboutNorlec.Lookattheinformationbelow,onwhichyouhavealreadymadesomehandwrittennotes.Then,usingallyourhandwrittennotes,writeyourreport.Write120-140words.Directmail:notmanypeoplereadit!Website:figurelikelytoincrease–saywhyMagazines:effective–trymoremagazines.AnnualadvertisingcostsAdvertisingMethodAnnualCostradio$120,000magazines$45,000billboards$105,000website$25,000Directmail$40,000Radio:goodvalue–e*plainwhyBillboards:priceincreasesoon–recommendstoppingSample1IntroductionTheaimofthisreportistofindoutwhichmethodsofadvertisingarethemosteffectiveforus.FindingsTheresultofresearchclearlyshowsthat40%ofcustomersmetfirstNorleconradio.Wespentalotofmoney,butwegotavaluableeffect.Inspiteofthefactthatcostsofmagazinesaredefinitelymuchcheaperthanbillboards,magazinesaremoreeffectivethanbillboards.Nowadaysinternetusersareincreasingdramatically,anditistheoneoftheincreasingadvertisingmarket.Therefore,figuresofwebsitelikelytoincrease,whiletheyaresurfingInternet,theylearnsaboutNorlec.Manypeopledonotreaddirectmailanymore.Therefore,costofdirectmailissimilarwithmagazinesbuttheeffectofthisisthelowest.ConclusionItisconcludedthatradio,magazines,andwebsitearethemosteffectivemethods.RecommendationsItisrecommendedthatbillboardsadvertisingwillbestoppedbecauseofincreasingcostsandvalue.Wealsorecommendthatweneedtotrymoremagazines.Band2Thecontentpointsareaddressed,usingasatisfactoryrangeoflanguage.However,themessageisobscuredbypoororganizationandcoherence.Sample2ReportonefficiencyofdifferentadvertisingmethodsIntroductionThisreportaimstoevaluatedifferentadvertisingmethodsNorleciscurrentlyusing.FindingsThekeyfindingsaresummerisedbellow.Directmailstocustomersdidnotachievethee*pectedresultsbecausenotmanypeoplereadthem.ThenumberofprospectivswholearntaboutNorlecfromitswebsiteislikelytoincreaseduetothenewlinktosomewholesaler’ssites.Printedadvertisingsareveryeffectiveparticularlythoseinspecilisedmagazines.Forthisreasonthenumberofmagazinesshouldbeincreased.Theothermethodsaresimilartolastyear’sresults.ConclusionItwasconcludedthatradioandmagazineadvertisementsarestilltheleaders.RecommendationsInspireofthehighannualcostsforradioadvertisingthismethodissuggestedtobecontinuedbecausemostcustomerswerereachedbyit.Duetoe*pectedincreaseofpricesforbillboardadvertisingitisrecommendedtogivethisup.Band4Allthecontentpointsareadequatelycoveredandsatisfactorilyorganized.Aswell